allofus: the story so far
DESCRIPTION
"Design is all about the content", - Sanky and Nick from AllofUs share their experience at The Week of Yota at Strelka Institute. You can find the rest at https://twitter.com/#!/strelkaschool (please, find tweets that start like "Sanky from @allofustweet...")TRANSCRIPT
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THE STORY SO FAR...BY NICK & SANKY
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THANKYOU..:)
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THERE IS NO PERFECT PROCESS
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EVERY PROJECT IS DIFFERENT
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BUT THE AIM IS ALWAYS THE SAME
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INNOVATIVE AND INTUITIVEamazingly simple
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BUT ULTIMATLEYa pleasure to use
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FOR EXAMPLE...
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_1996_Very few mobile phones_No email_No websites_Low visual design values_Technology doesn’t work
A BRIEF HISTORY LESSON...
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996...1 2003
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_2011 (8 years young)_Project range from S/M/L/XL_Technology works_Play/R&D plays a central role_Social & behavioral_Narrative
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web
mobile
branding
exhibition
product
service
event
interiors
UX
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_No fast food_No gambling_No cigarettes
...but we will do sex.
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CONTEXT
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ICONIC
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( )
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SEX
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SO WHAT ABOUT PLAY ?
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VIEWERS V’S READERS
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One-third of TV watching to be video-on-demand by 201From 8.5 percent in 2007 to 38 percent in 201Pike & Fischer, business, legal, and regulatory Information Solutions
55% of Virgin Media's 3.71 million customers who use its VoD service watch more programming in this way than via some traditional channels.Mark Sweeney, guardian.co.uk, Thursday 29 October 2009 14.52 GMT
22
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IT ALL STARTED IN MARCH 2010
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SKY
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XBOX
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_Starry Sky_Bag _Campfire
which we thought...
THE BRIEF
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?
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THERE IS NO PERFECT PROCESS
but that’s fine...
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STRATEGY (GONE WRONG)
Search Engines
Movie Websites
MobileTV
Widgets
Social Networks
FriendsBags
My Bag
Catalog
Player
Download Client
Play (1 click)
Add to Bag
Share
Yota Movie Service - High Level Approach
Syndicated Tools
Website & Cloud Services
Platforms
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INSPIRATION
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INSPIRATION
X
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SPECIFICATION
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Specification
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USER PERSONAS
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USER JOURNEYS
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SKETCHES
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COMPONENTS
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WIREFRAMES
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NO
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THERE IS NO PERFECT PROCESS
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ADVANCED WIREFRAMES
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YES
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CONCEPT 1
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CONCEPT 2
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PROTOTYPE
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PROTOTYPE
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HANG ON...WE NEED A BRANDCONCEPT 1 CONCEPT 1
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VISUAL REFERENCES
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EXPLORING LIGHT
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REACTING TO CONTENT
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COMING TO LIFE
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...TIME TO GET MOTORING
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"after the meeting I realised we still missed the crucial part of design.”
BUT THEN.....
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BACK TO THE DRAWING BOARD
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NOW THE WORK REALLY STARTS
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BUTTONS, ICONS & VISIBLE FEATURES ALL CHANGE
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AND THE SPECIFICATION WAS STILL CHANGING WITH TESTING
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TV WAS ‘RELATIVELY’ EASY
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EXCITINGLY...
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JUST THE BEGINNING
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_Concept design before detail_Consider all platforms upfront_Design core platform first_Create design guidelines early and iterate_User test often_Always look to do better_Great clients know design is a process
and remember....
TIPS...
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THERE IS NO PERFECT PROCESS
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IN CONCLUSION
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OBSERVATION IS INSPIRATION
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THANKS FOR LISTENINGNICK & SANKY