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Key SkillsKey Skills

Over a decade of international sales and marketing experience

Strategic ability to understand and synthesize complex information

5 years of in-house global communications experience at Deutsche Telekom

Strong business development, project management, and account management skills

Social media savvy – active blogger and Twitter marketer

Versatile writer and excellent communicator, fluent in French

Allison Lightwine

www.write-strategies.com

Selected Work Samples – Global Launch of Lancôme’s Men’s Skincare Line

Worked from PR documents and agency briefings to create spokesman profiles and product information

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Selected Work Samples – Cartier Women’s Initiative Awards

Reviewed business plans and conducted worldwide interviews to create personalized finalist profiles

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Selected Work Samples – SABIC Europe Advertisement

Developed creative concept and text for B2B ad

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Selected Work Samples – Amstel PR Manual

Created text in international English to ensure concepts were clear across Amstel’s EMEA region

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Selected Work Samples – SABIC’s Leaders in Business Magazine

Managed end-to-end editorial project, including strategic focus, conceptualization, layout, and writing

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Selected Work Samples – GE Energy Infrastructure’s Partner Magazine

Interviewed top management and worked directly with GE executives for lead articles

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Satisfied CustomersSome of the world’s biggest names have trusted my combination of creativity and experience: