allison hood powerpoint presentation
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![Page 1: Allison hood powerpoint presentation](https://reader035.vdocuments.mx/reader035/viewer/2022062511/54c617f74a795994658b45fb/html5/thumbnails/1.jpg)
Georgia Southern UniversitySpecial Events:Engage and Go Beyond
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Maximizing Special Events
Get to talking!
First chances, first impressions
Defining Special Events
Why even bother?
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◦ Creating events that grab attention
◦ Maximize your benefit
◦ Planning, evaluating, etiquette and protocol
◦ Give GSU time to shine
What Now?
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Who…◦ Takes the lead?
What…◦ Kind of event?
When…◦ Is the best time?
Where…◦ Do you go?
Planning, Planning….Planning!!
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Event Steps
Name the
players
Crunch the numbers
Design and Invite
Recognize
Success
Main Event
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What is the desired outcome?
What are the expectations?
Who is the audience?
What is the role of Advancement?
Goals and Strategies
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Name the Players
2010 A Day for Southern
$1,338,650.00
Right Leaders
Recognize the wrong leaders
Build a strong team
Set a schedule
Communicate
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Realistic goals yield realistic budgets
Keep up with the Joneses
Get creative
Accounting is important
Crunch the Numbers
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History repeats itself
Copy and steal everything
Charge the committee
Use technology
Divide and conquer
Design and Invite
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Evaluate
Critique
Document
Say “THANKS”
Spread the word
Lay the foundation for next year
Recognize Success
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Proof everything
Be consistent
Invest in the WOW factor
Think quality
“Free” often has a cost
Keep everyone on the team in the loop
Prepare the president
TIPS:
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Inaugurations
Anniversary Celebrations
Groundbreakings
Press Conferences
Donor Recognition
What are Special Special Events?
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Video compliments of http://welcome.georgiasouthern.edu/foundation/.
Photos compliments of http://news.georgiasouthern.edu/identity/standards/photography
Special thanks to University Advancement at Georgia Southern University.
Bibliography
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Allison HoodUniversity Advancement
Georgia Southern UniversityFRIT 8530
Dr. Ken Clark