alliance day 2007: making research work for you
DESCRIPTION
A demonstration of how relevant marketing research can help guide marketing and development initiatives, leading to more effective campaigns.TRANSCRIPT
DAY
Making Research Work for you
Nick CrossonResearch Coordinator
Greater Philadelphia Cultural Alliance
Making ResearchWork for You
DAYMaking ResearchWork for You
Ongoing data collection bythe Greater Philadelphia Cultural Alliance
Detailed info from200+ artsorganizations
Basic info (somefinancial) on ALL501c3 organizations
Audienceparticipation
½ price ticket sales
Pennsylvania Cultural Data Project (PACDP) –– we are a governing group member andyour contact point for data analysis
National Center for Charitable Statistics –– wehave access and ability to analyze data
Cultural Alliance list co-op – where 200,000+arts audience members live
Cultural Alliance FunSavers – where 50,000+½ price ticket buyers live
Data on individual persons or organizations ALWAYS confidential.Aggregate data and analysis available.
DAYMaking ResearchWork for You
Other data available tothe Greater Philadelphia Cultural Alliance
Audience spending
Basic demographicinfo
Data from partners
Informationclearinghouse
Collected as part of data collection foreconomic impact report (to be released inSept.)
Census, Bureau of labor Statistics, othernational and local government and privatedata sources –– we have access and abilityto analyze data
We work with Center City District, SelectGreater Philadelphia, GPTMC, many othersand share data
We try to keep abreast of any local researchon the region and national research on artsand culture, especially published reports
Data on individual persons or organizations ALWAYS confidential.Aggregate data and analysis available.
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Research uses :
•Development (esp. Grant-writing)
•Marketing
•Decision-making
•Advocacy
Making ResearchWork for You
DAY
Research uses : Development
Making ResearchWork for You
DAY
Research uses : Marketing
Making ResearchWork for You
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Research uses : Decision-making
Making ResearchWork for You
other possibleestimate #2 estimate
other possibleestimate #1
operating budget $8,000,000 $8,000,000 $9,700,000attendance 205,000 250,000 250,000
increases over currentexpenditures expenditures expenditures$8,880,316 $10,420,387 $12,120,387
FTE jobs FTE jobs FTE jobs271 318 371
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Research uses : Decision-making
Making ResearchWork for You
Expense Breakdown for an Average Organization withOperating Characteristics Similar to this one after its
Proposed Expansion
39%
9%7%
45%Salaries & Fringe
Other
Communications
Physical Plant
DAYResearch uses : Decision-making
Making ResearchWork for You
DAYResearch uses : Advocacy
Making ResearchWork for You
DAYMaking ResearchWork for You
The Greater Philadelphia Cultural Alliance’s Cultural Policy work isfunded by the William Penn Foundation.