sontagal@mail.uc.edu 513.965.1049

University of Cincinnati: Cincinnati, OHCollege of Design, Architecture, Ar t, & PlanningFall 2007-Present Current GPA: 3.7/4.0Bachelor of Science Graphic DesignExpected to Graduate: June 2012Par of Professional Practice Program, alternating quarters of classroom studywith work in the field of Graphic Design.

McAuley High School : Cincinnati, OHClass of 2007 GPA: 3.6 /4.0Class Rank: 78 /173 Honors Student

Red Bull North America: Cincinnati, OH & San Francisco, CARed Bull Energy Drink Promotional Team, Midwest USAFall 2009-Present, Brand Promotion/MarketingExtensive knowledge of company core values and branding standards worldwide. Thorough understanding of product, brand equity, and target consumer. Operate cooperatively in a team environment on daily basis. Able to adapt quickly to situations and have an engaging, positive, and authentic interaction with the consumer. Responsible for keeping a premium appearance and attitude at all times and tracking daily product inventory.

Eddie Bauer: Seattle, WAOutdoor Outfitter Apparel and Equipment Retailer2011 Fall Quarter InternshipWorked cohesively with the special projects design team and retail graphics division. Effectively adapted and assisted with complete store re-design project, creating interior graphics to improve layout while working within a tight deadline. Also worked in logo and hang tag design and re-design, promotional graphics, and as a photo shoot subject. Responsible for concept, design, and executionof graphics for company Christmas party 2011. Researched competitor brands.

Dick’s Sporting Goods: Coraopolis, PASporting Goods Equipment and Apparel Retailer2011 Spring Quarter InternshipFull-time designer on product development team. Projects include concept development, packaging, hard-line graphics, brand research, hang tags and trims, photography retouching, and logo development for private and licensed brands. Also assisted with art direction of several photo shoots.

Wild Planet, Ent: San Francisco, CAToy Branding and Manufacturing Company2011 Winter Quarter InternshipAssisted in design of toy packaging and layout for several of the company’smain brands. Brainstormed new, innovative ideas and conducted research of current toy market. Retouched photography as well as photographed productsin studio. Assisted in design of environmental graphics for company’s booth in New York Toy Fair 2011.

Abercrombie & Fitch: New Albany, OHAmerican Fashion Retailer/Apparel Company2010 Spring Quarter InternshipFull-time designer with Hollister Co. Bettys T-shirt graphics and apparel department. Researched current apparel trends and styles in the market and brainstormed concepts for new trends. Worked productively with design team daily to learn new processes and techniques of the apparel business. Efficiently managed time to meet deadlines. Designed and presented several graphics to CEO and company marketing board.

Deskey Associates: Cincinnati, OHCompany Branding/Packaging Design Firm2009 Spring and Fall Quarter InternshipWorked cohesively with firms head designers on projects including concept development, presentation boards, brand identity, logo re-design, and package design. Full-time designer participating in client meetings, presentations, and critiques. Learned how to effectively communicate and work with clientele inthe professional field. Primary client is P&G.

sontagal@mail.uc.edu 513.965.1049

Alli SontagCincinnati nativeLoves snow, snowboarding, and the outdoors. A runner, soccer player, and football fanatic.Drink of choice is Red Bull Sugarfree.Favorite color is lime green like my Jeep.Love my dog and Finding Nemo.

University Dean’s ListAller Apparel Creator and DesignerRevolution Snowboard Design Contest Finalist 09’Aubrey Rose Foundation Writely Sew Logo Design 09’Soccer Xplains Everything Logo Design 09’ Volunteer for Special Olympics ProgramRelay for Life Participant

Adobe Illustrator, Photoshop, InDesign, Flash, Af ter Ef fects, Dreamweaver, Basic HTML Code,Microsof t Of fice, Mac OS, Wacom Tablet

w h o i a m

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Poster campaign to raise awareness for global climate change in partnership with Protect Our Winters. Intended to speak to the young generation whom climate change will drastically effect in the coming years. Bold sayings and terms often associated with the snow sports vocabulary grabs viewers attention in the lodge and focus on the reality that it isn’t simply an issue you hear adults preach about but will directly effect their lifestyles as well.

keep winter white

academic, winter 2012 cincinnati, oh

academic, summer 2010 cincinnati, oh

Re-design of spreads from the book Dada: Zurich, Berlin, Hannover, Cologne, New York, Paris. My recreation of the dada style inspired by the collage, hand-drawn aspects of the dada movement. Influenced by dada artist Kurt Schwitters, a square format and grid was used to createan organized system of chaos.

dada book design

zurich section

title page, table of contents, bibliography

section dividers

Several t-shirt packages designed for Abercrombie & Fitch. Sold in Hollister Co. stores globally and online. Techniques utilized include appliqué, illustration, and embroidery.

hollister co.

internship, spring 2010 columbus, oh

academic, summer 2009 cincinnati, oh

CD design and photography for the group Cartel’s album, Chroma. Photography assignment so imagery needed to be the main focus. Achieved with a light wand and long exposures to capture the name of the album.

cd photography

Fitness Gear training aid packaging updates incorporated new imagery to show the product on a 3-dimensional form as it should be worn. Mesh lines were drawn to highlight the contours of the form and imitate the technical concept.

fitness gear contour

internship, spring 2011 coraopolis, pa

Re-design of Bush’s Baked Beans Nascar graphics.“Torch” concept was presented as an option promoting Bush’s new Grillin Beans.

grillin’ nascar

internship, spring 2009 cincinnati, oh

Eddie Bauer self-mailer layout and image collage for Holiday 2011 specifically highlighting specific seasonal products.

holiday mailer

internship, fall 2011 seattle, wa

Iconic and well-known fonts Gotham, Bodoni, and Rockwell were chosen to represent sans-serif, serif, and slab-serif respectively. Their characters were thencombined to depict a personality representative of the fonts features. Facts and information on the typeface are communicated as a background texture.

academic, summer 2011 cincinnati, oh

Iconic and well-known fonts Gotham, Bodoni, and Rockwell were chosen to represent sans-serif, serif, and slab-serif respectively. Their characters were then combined to depict a personality representative of the fonts features. Information on the typeface is communicated as a background texture.

type face

viewers created their own type face

Contributed to adapting Dick’s Sporting Goods® current Fitness Gear package to reflect the Fitness Gear Pink products for breast cancer awareness month. Designedand integrated NBCF mission statement into layout. Important to establish differentiation between the otherFitness Gear products.

fitness gear pink

internship, spring 2011 coraopolis, pa

Swimwear for Roxy bikini design contest. Created for and inspired by the carefree, artistic, fashion-forward Roxy chick.The organic, hand drawn elements help make it feel like something she could have dyed and designed herself.Created with scotch tape and watercolor.

roxy swim

personal, spring 2010 cincinnati, oh

Concept for Euaknuba’s Pet Supplements. Emphasis placed on the core brand ribbon and medallion. Consumer research found an emotional connection was important, therefore sentimental photography was used as a design feature.

pet supplements

internship, fall 2009 cincinnati, oh

Banner system developed for store re-design in Seattle. Specific banner sets helped differentiate spaces according to product environments. Signage, floor plan, and lighting were other design changes implemented.

bauer re-design

internship, fall 2011 seattle, wa

Hang tag concepts for Walter Hagen golf apparel line. The name eleven is symbolic of the number of championships he won and die cuts bring attention to the numeral. Bag tags for Eddie Bauer were created to be an alternative to the often overlooked promotional bag stuffer. Intention to increase visibility by being on the outside of the bag and ideally increase customer viewing.

hang tag concepts

internship, spring & fall 2011 pa & wa

Logos and marks for academic purposes, internships, and personal. Left to Right: Olio Cafe, Queens Church Group, Rail Jam Event, Aller Apparel, Wexner Center for the Arts, and Toddle Tots toy figures.

marks & logos

various, 2010-2011 cincinnati, oh

City Growth snowboard topsheet for Revolution Mfg.Design contest chosen as finalist, produced, anddisplayed at company rail jam.

city growth

personal, fall 2009 cincinnati, oh

thanks!for your time

Marcellus NeelSupervisor at Eddie Bauer and lead of special projects614.515.9191

Matt MontgomeryLead designer of Hollister Bettys graphics614.314.0270

Mike EvansSupervisor at Dick’s Sporting Goods and designer724.880.5816

Timmy HendricksonRed Bull North America Field Marketing Specialist: Midwest614.477.1684

Phone513.965.1049

Emailsontagal@mail.uc.edu

Websiteallisontagdesign.com

Address11103 Carolina RidgeHarrison, OH 45030

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