alles erst der anfang – ausblick und szenarien für den gamesmarkt
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Ein Blick in die Glaskugel: Nahe und ferne Szenarien für die Gamesbranche.TRANSCRIPT
Alles erst der Anfang Ausblick und Szenarien für den Games-Markt
Foto: Mick TalbotQuality Circle Gaming, 06.05., Hamburg
Prof. Tim Bruysten | Mediadesign Hochschule | richtwert GmbH
Was wir machen
Aufbruch
321Der innerste Kreis Rückkehr mit dem Elixier
Agenda
Aufbruch
1
Augmented Reality Augmented Environments Augmented Platforms
Trend of Augmentation
Szenario: The World is not enough
Neue Kooperationen für die Games Industrie Automobilindustrie, (Innen)Architektur, Krankenkassen, …
digital-augmented LARP & Cosplay digital cultural driven identities
Gamification als Universalkleber gestaltete Heldenreisen im Alltag
https://www.youtube.com/watch?v=4yT2zrIUDjM
Smart Tables
Trend of Convenience
Smart TV Smart WatchesTablets
Szenario: Transparent Technology
Second Screens dynamic-, social-, mobile- Controller
Convergent Games Digital-Table-Top
Meta-Development Platform-independent Programming & Design Patterns
macrumors.com: "Wild Rumor of Apple EarPods with Biometric Sensors Has Roots in Apple's Research"
http://www.cs.rochester.edu/hci/pubs/pdfs/FoodMood.pdf
Trend of Embodiment
Device Integrated Hidden
Szenario: Harry Potter World
There’s an App for that Everything is a Device with Apps. And App-Stores.
Augmented Humans Invisible Devices augments the capabilities of humans.
Wearables as magical Artifacts, Weapons or Keys While everything is digital and connected…
Everybody is a fakir Controll your body and play against others
Trend of Platformication
Wallet Garden Platforms Open Web Platforms Everything as a Platform
Szenario: Finite and Infinite Games
Plattform War Who will establish the next Standards?
Blue Ocean! Do not think, something is too weird…
Autonomous Systems Robust Robots Humanoid Robots
Trend of Automation
Szenario: Meatspace NPCs
Tamagotchis on Steroids toy-level intelligent robot design
Love & Sex with Robots changing ethics and society
Headshot! Ego-Shooter meets Paintball
http://www-05.ibm.com/de/pov/watson/index.html http://www.youtube.com/watch?v=Qv5JVRfYGnU
Artificial Intelligence
Trend of Intelligence
Predictive Analytics Artificial Poetry
Szenario: Everything Intelligent
Artificial Intelligence on Gamedesign-Level Artificial rendered Mechanics, Strategies, Stories and Maps
Artificial Intelligence for Dialogues NPCs are talking, not playing an audio file or following a script
Brain Reading
Trend of Singularity
Brain Writing
Szenario: Deep Brain Immersion
Ultra-Realistic Game Experiences Computer to Brain Interfaces
Inception as MMORPG Games as Brain to Brain Platforms
Alice in Wonderland as MMORPG Going beyond Physics
Multisensoric Engines Playing with every Sense
Der innerste Kreis
2
Magnavox Odyssey, 1972
„640kb should be enough for anybody…“
„640kb should be enough for anybody…“
Bill Gates, 1981
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Big DataSocial Media
Social Enterprises
IP
Internet of Things
3D-Druck
RFID
Augmented RealityBlue Tooth Beacon
Brain ReadingBrain 2 Brain Comm.
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Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
Military Robots
Drones
Social Media
Social Enterprises Digital Enterprises
Digital Society Aesthetic Society
Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence
Humanoid Robots Better than Human Robots
Pre-Crime
Mind Uploads
Utility Dust
Mind ReadingC2B Interfaces Mind Security
Software Healthcare
IP Internet of Things
Artificial Enterprises Living Enterprises
Kardashev X Society
3D-Druck
Terminator
Self Driving Cars Self Flying Planes
Kardashev 1 SocietyDyson Spären
RFID
Augmented Reality Virtual Reality Mind Writing
Gen Food Printed FoodArtificial Life Artificial Animals Hybrid Animals
Love & Sex with Robots
Kill Decision
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Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
Military Robots
Drones
Social Media
Social Enterprises Digital Enterprises
Digital Society Aesthetic Society
Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence
Humanoid Robots Better than Human Robots
Pre-Crime
Mind Uploads
Utility Dust
Mind ReadingC2B Interfaces Mind Security
Software Healthcare
IP Internet of Things
Artificial Enterprises Living Enterprises
Kardashev X Society
3D-Druck
Terminator
Self Driving Cars Self Flying Planes
Kardashev 1 SocietyDyson Spären
RFID
Augmented Reality Virtual Reality Mind Writing
Gen Food Printed FoodArtificial Life Artificial Animals Hybrid Animals
Love & Sex with Robots
Kill Decision
Loading Digitalization…
1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
Military Robots
Drones
Social Media
Social Enterprises Digital Enterprises
Digital Society Aesthetic Society
Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence
Humanoid Robots Better than Human Robots
Pre-Crime
Mind Uploads
Utility Dust
Mind ReadingC2B Interfaces Mind Security
Software Healthcare
IP Internet of Things
Artificial Enterprises Living Enterprises
Kardashev X Society
3D-Druck
Terminator
Self Driving Cars Self Flying Planes
Kardashev 1 SocietyDyson Spären
RFID
Augmented Reality Virtual Reality Mind Writing
Gen Food Printed FoodArtificial Life Artificial Animals Hybrid Animals
Love & Sex with Robots
Kill Decision
Loading Digitalization…
1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
Military Robots
Drones
Social Media
Social Enterprises Digital Enterprises
Digital Society Aesthetic Society
Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence
Humanoid Robots Better than Human Robots
Pre-Crime
Mind Uploads
Utility Dust
Mind ReadingC2B Interfaces Mind Security
Software Healthcare
IP Internet of Things
Artificial Enterprises Living Enterprises
Kardashev X Society
3D-Druck
Terminator
Self Driving Cars Self Flying Planes
Kardashev 1 SocietyDyson Spären
RFID
Augmented Reality Virtual Reality Mind Writing
Gen Food Printed FoodArtificial Life Artificial Animals Hybrid Animals
Love & Sex with Robots
Kill Decision
Loading Digitalization…
Gegenw
art
Zukunft
Scie
nce
Fic
tion
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Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
Military Robots
Drones
Social Media
Social Enterprises Digital Enterprises
Digital Society Aesthetic Society
Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence
Humanoid Robots Better than Human Robots
Pre-Crime
Mind Uploads
Utility Dust
Mind ReadingC2B Interfaces Mind Security
Software Healthcare
IP Internet of Things
Artificial Enterprises Living Enterprises
Kardashev X Society
3D-Druck
Terminator
Self Driving Cars Self Flying Planes
Kardashev 1 SocietyDyson Spären
RFID
Augmented Reality Virtual Reality Mind Writing
Gen Food Printed FoodArtificial Life Artificial Animals Hybrid Animals
Love & Sex with Robots
Kill DecisionSiggi Becker, 2013 www.siggibecker.de
Loading Digitalization…
0,1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
Military Robots
Drones
Social Media
Social Enterprises Digital Enterprises
Digital Society Aesthetic Society
Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence
Humanoid Robots Better than Human Robots
Pre-Crime
Mind Uploads
Utility Dust
Mind ReadingC2B Interfaces Mind Security
Software Healthcare
IP Internet of Things
Artificial Enterprises Living Enterprises
Kardashev X Society
3D-Druck
Terminator
Self Driving Cars Self Flying Planes
Kardashev 1 SocietyDyson Spären
RFID
Augmented Reality Virtual Reality Mind Writing
Gen Food Printed FoodArtificial Life Artificial Animals Hybrid Animals
Love & Sex with Robots
Kill DecisionSiggi Becker, 2013 www.siggibecker.de
http://www.mpg.de/5917127/ferenc_krausz
Loading Digitalization…
0,1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
Military Robots
Drones
Social Media
Social Enterprises Digital Enterprises
Digital Society Aesthetic Society
Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence
Humanoid Robots Better than Human Robots
Pre-Crime
Mind Uploads
Utility Dust
Mind ReadingC2B Interfaces Mind Security
Software Healthcare
IP Internet of Things
Artificial Enterprises Living Enterprises
Kardashev X Society
3D-Druck
Terminator
Self Driving Cars Self Flying Planes
Kardashev 1 SocietyDyson Spären
RFID
Augmented Reality Virtual Reality Mind Writing
Gen Food Printed FoodArtificial Life Artificial Animals Hybrid Animals
Love & Sex with Robots
Kill DecisionSiggi Becker, 2013 www.siggibecker.de
http://www.mpg.de/5917127/ferenc_krausz
… alle (diese) Technologien dienen dem Schließen einer Lücke…
Digitales Geld
Vernetzung
3D Printing
Dronen
Digitales Geld
Vernetzung
3D Printing
Dronen
Beacons Bitcoin
Fast Delivery
Home Retail
Arts & Crafts
Digitales Geld
Vernetzung
3D Printing
Dronen
Beacons Bitcoin
Fast Delivery
Home Retail
Arts & Crafts
Bildquelle
Szenario: Game Based „Steam Punk“ Currencies
Währungen als Mode „Wie, kein GTA-Dollar… tja“
Nur gültig in Augmented Realities & Cosplay Games „Living the Game as Urban Culture“
Vertrauen entsteht durch kulturelle Nähe „Trust your friends, not the brands“
WAS IST DAS GEGENTEIL VON SPIEL?
Foto: (c) Sabrina Nicke
LETHARGIE
LETHARGIE
Spiel1
Arb
eit?
Lern
en
?
Gallup Engagement Index
»What if we decided to use everything we know about game design to fix what‘s wrong with reality?«Jane McGonigal, reality is broken, 2011
http://enterprise-gamification.com/index.php/en/education-a-training/71-roadwarrior-how-sap-trains-its-sales-people-on-mobility
http://enterprise-gamification.com/index.php/en/education-a-training/71-roadwarrior-how-sap-trains-its-sales-people-on-mobility
Siehe auch: Wirtschaftswoche 7/2014 vom 10.02.2014, Seite 64ff
Abschlussrate ist zweistellig gestiegen
watermarkconsult.net
Digitales Geld
Vernetzung
3D Printing
Dronen
Beacons Bitcoin
Fast Delivery
Home Retail
Arts & Crafts
Bildquelle
Szenario: Gamified Customer Journeys
Neue Komplexität im GamedesignMotivations- & Entwicklungspsychologie
Neue Märkte für GamedesignerVom E-Commerce bis zum Employer-Branding
Neue Akzeptanz für die BrancheBrutto-Sozial-Glück
Rückkehr mit dem Elixier
3
Everything is Context Everything is a GameEverything is a Device
Trend of Digitalization
Szenario: Life as a Game
Intercultural Gamedesign Languages, Gestures, Symbols, Story, Monetarization
Interoperable Gamedevelopment More platforms & devices than ever
Integrated Games Complexer Mechanics, Deeper Integration in Social Situations
Alles erst der AnfangGegen Komplexität kann man nicht protestieren.
Niklas Luhmann
Danke! Prof. Tim Bruysten [email protected] !www.bruysten.com xing.com/profile/Tim_Bruysten facebook.com/bruysten de.linkedin.com/in/bruysten twitter.com/timbruysten !richtwert GmbH www.richtwert.eu !Mediadesign Hochschule www.mediadesign.de
Nächste Termine: 15.05.: PwC Investmentforum, Frankfurt 22.05.: Keynote / Fachforum T-Systems, Dresden 25.06.: Akademie d. dt. Buchhandels, MünchenDownloads & Inspiration: http://richtwert.eu/sqs/
Quality Circle Gaming, 06.05., Hamburg