all paper versions are copies and cannot claim to be up-to ... · 2 bi @ bosch: strategy &...

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All paper versions are copies and cannot claim to be up-to-date.

BI @ Bosch:Strategy & Practice of aGlobal Corporation

1 CI/AWP3 | 16/10/2009 | © Robert Bosch GmbH 2009. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

Dr. Dieter Neumann (Robert Bosch GmbH) 16th October 2009

BI @ Bosch: Strategy & Practice All paper versions are copies and cannot claim to be up-to-date.

Agenda

Introduction Bosch Organisation

BI M t it M d l biMM®BI Maturity Model biMM®:Actual & Target Stages @ Bosch

Details Dimension Technology:IT Architecture @ Bosch

Details Dimension Process:BI Applications for Process Support @ Bosch


Challenges @ Bosch

Summary & Key Messages

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Agenda






Challenges @ Bosch



Bosch: Organisational Structure

Bosch Group Sales: 45.1 billion euros1)

Associates on Jan. 1, 2009: 281 717281,717

Automotive TechnologySales: 26.5 billion eurosShare of total sales: 59%

Consumer Goods & Building TechnologySales: 11.9 billion euros

Share of total sales: 26%

Industrial Technology Sales: 6.7 billion euros

Share of total sales: 15%


1) Including other business areas

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Bosch: Business DivisionsConsumer Goods &

Automotive Technology Industrial Technology Building TechnologyGasoline Systems

Diesel Systems

Bosch RexrothElectric drives and controls, hydraulics, assembly and linear motion technology

Power ToolsPower tools for the building trade, industry and the DIY sector;y

Chassis Systems Brakes

Chassis Systems Control

Energy and Body Systems

Starter Motors and Generators

Car Multimedia

Automotive Electronics

Automotive Aftermarket

assembly and linear motion technology, pneumatics

Packaging TechnologyPackaging machines and lines for the confectionery, food, and pharmaceuticals industries

Solar EnergySolar cells, photovoltaic modules

industry, and the DIY sector;accessories, garden tools

ThermotechnologyHeating units and boilers, open-loop and closed-loop control systems

Household AppliancesCooking, dishwashing, washing, drying, cooling, freezing

Security SystemsFire and burglar alarms, videosurveillance systems


ZF Lenksysteme


Bosch: International Manufacturing Sites


RB : 291 manufacturing sites in 37 countriesUBK : 131 manufacturing sites in 30 countriesUBI : 97 manufacturing sites in 25 countriesUBG : 80 manufacturing sites in 26 countries

=

As per January 2009

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Bosch: IT Organisation

Consumer Goods andBuilding Technology (UBG)

Industrial Technology(UBI)

Automotive Technology (UBK)

AA AE CB CC CM DS ED GS SG BR PA PT ST TT

Customer Engagement

Engineering

RBW UBK UBG, UBI

Field Service

Development Commercial Applications

Business IntelligenceCompetence Center


Application Foundation

Operations

Systems Engineering


Agenda






Challenges @ Bosch


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Dimensions of BI Strategy and Maturity*

Business Relevance Technical Architecture

Technology Dimension

OrganisationDimension

Process Dimension

Information Architecture

Analytical Saturation

Infrastructure

Data Management

Information Design


Dimension

Cost EffectivenessBI Strategy

BI Organisational Structure

BI Processes

Infrastructure

*see Business Intelligence Maturity Model biMM® (Steria Mummert Consulting and Universities)


Dimensions of BI Strategy and Maturity*

Business Relevance Technical Architecture

Technology Dimension

OrganisationDimension

Process Dimension

Information Architecture

Analytical Saturation

Infrastructure

Data Management

Information Design

Five Stages of BI Maturity (biMM):Stage 1: Individual InformationStage 2: Information IslandsStage 3: Information IntegrationStage 4: Information IntelligenceStage 5: Enterprise Information Management


Dimension

Cost EffectivenessBI Strategy

BI Organisational Structure

BI Processes

Infrastructure

*see Business Intelligence Maturity Model biMM® (Steria Mummert Consulting and Universities)

Stage 5: Enterprise Information Management

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Information


BI Maturity: Actual & Target Stages – Overall

Maturity

1 2 3 4 5

Evaluated Bosch BIMaturity Stages

EnterpriseI f tiInformationInformationIndividual

Technology DataAnarchy

DataMart

DataWarehousing

FutureOrientation

Near-Realtime InformationProvisioning

ProcessIndividualReporting

View

SectoralBusiness

PerceptionFocusing Strategic

AlignmentOperativeIntegration

Intelligencey

Stages InformationManagementIntegrationIslandsInformation

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Initial Project DedicatedBI-Organisat.

Process-oriented

IT

Enterprise-wide

BI-Organisat.

o s o g

CI/AWP3 | 16/10/2009 | © Robert Bosch GmbH 2009. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

Organisation

Target Maturity StageActual Maturity Stage


Framework: House of BICommunication

Management of Strategic Initiatives

Organisation TechnologyProcess

BI Support Strategies

BI Business Strategy BI Governance Strategy BI Product Strategy

BI Operating Strategy BI Hosting Strategy

BI Development Strategy BI Architecture Strategy

BI COE Strategy BI Consolidation Strategy


BI Vision / Mission

BI Strategy

BI Data Quality Strategy BI Meta Data Strategy BI Information Management

Source: Trost, U.; Zirkel, M.: Wege aus dem Informationschaos, in: BI-Spektrum (03-2006), S. 16-19.

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Agenda






Challenges @ Bosch


All paper versions are copies and cannot claim to be up-to-date.BI @ Bosch: Strategy & Practice

structured into building blocks

modular design using(application) components

IT Architecture: Basic Concept

(application) components

functions clearly allocated to components

standardized data model

common platforms(eEnabling, portal, security)

flexibility, openness Serv

ices

hor

izon

tal

GB

ver

tical

Serv

ices

hor

izon

tal

GB

ver

tical

Serv

ices

hor

izon

tal

GB

ver

tical

Umbrella GB world

Umbrella GB world

Umbrella GB world

Umbrella GB-Welt

Umbrella RB-Welt


y p

robustness, scalability

Gradual implementation of new components and functionstaking into account economical benefits!

Americas Europe Asia/Pacific

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All paper versions are copies and cannot claim to be up-to-date.BI @ Bosch: Strategy & Practice

IT Architecture: Views

e2

SP

P

PS e2


RBW process model RBW IT model

P

RBW data model

E

P

E e2e2


IT Architecture: Selected BI Products

Umbrella RB-WeltePS/AMP IQIS PICOS

zont

alvi

ces

ertic

al

zont

alvi

ces

ertic

al

zont

alvi

ces

ertic

al

Umbrella GB world

Umbrella RB world

MSP PJMAUP WWB WWR

SALOA

UBK-RM

SALOA

UBK-RM

SALOA

UBK-RM


America Europe Asia / Pacific

Hor

izSe

rv

GB

Ve

Hoi

zse

rv

GB

Ve

Hor

izse

rv

GB

Ve

SWIS

PARIS

ILOCILOC ILOC

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Agenda






Challenges @ Bosch



BI Process Support: Example Purchasing

Global Optimization of Costsfor External Procurement: MCR

BI Systems

for External Procurement:• TCO• Purchasing in Emerging Markets

MCRTCO

Capable Supplier Structure:• Bundling of Purchasing Demands• Multiple Sourcing

PICOSBEKISSRM

Enlargement of Supply Risk Management


Enlargement of Supply Risk Managementto Sustainability:• Risk of Insolvency

SRMEWS

Objectives Processes KPIs Projects & BI systems

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Agenda






Challenges @ Bosch



Challenges @ BoschEnterprise Data Warehouse:

not feasible as monolithic approach

Central Master Data Management:Central Master Data Management:strong need for harmonization

Numerous Organizational Changes:resulting from acquisitions or carve-outs

Data Cleansing Needs within Staged Reporting:including audit trail and workflow

World ide Rollo t Needs and Technological Di ersit


World-wide Rollout Needs and Technological Diversity:world-wide source systems based on multiple technologiesextensive SAP system landscape (ERP and BI)

Preference for Web-based Technologies (avoiding desktop installations)

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Agenda






Challenges @ Bosch



Summary & Key MessagesBosch = Global Player:

very diversified and world-wide businessfast changes in structures and requirements

Our BI Maturity:clear picture of actual statusvision where to go in the future

Our BI Strategy:derived from individual strategy of business divisionstaking into account our technological framework and guidelines


g g g

Our Practical BI Experience:sometimes reality has to stretch the pure theoretical tenets

BI @ Bosch combines achievements with high future potential!

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Time for Questions

Thank You for Your Attention!

Any Questions?

Any Remarks?


all paper versions are copies and cannot claim to be up-to ... · 2 bi @ bosch: strategy &...

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