All-inclusive design – excluding no gender EuroIA 2015

Sara Lerén @HeedTheNeed

1. Start with why

KICK THE OLD HABIT

“The most dangerous phrase in the language is ”we’ve always done it this way.””

Grace Hopper

THE EASIEST WAY TO DO INCLUSIVE DESIGN?

STOP ASKING

ABOUT GENDER!

DESIGN FOR EXTREMES – CREATE VALUE FOR ALL!

1. Start with why

2. Make it all-inclusive

PRONOUNS

English Swedish

Hon = She Han = He Hen = Neutral

THE EASIEST APPROACH TO PRONOUNS?

USE GENDER-NEUTRAL PRONOUNS FOR ALL

USERS!

ALL-INCLUSIVE DESIGN 1

http://www.yourformarebelongtous.com

My gender is:

Please state your gender

We want to know your gender because...

ALL-INCLUSIVE DESIGN 2

Source: Emily Horsman

ALL-INCLUSIVE DESIGN 3

1. Start with why

2. Make it all-inclusive

3. Test your hypotheses

WHY BOTHER?

“Your role as a designer is to leave the world in a better state than you found it.”

Mike Monteiro

THANK YOU! sara.leren@inuse.se

@HeedTheNeed