all in english for rakuten

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All in English for Rakuten – Target or just a dream? Writing for the world place – Fall 2011 s1170267 Nguyen Tat Thang

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Page 1: All in english for rakuten

All in English for Rakuten – Target or just a dream?

Writing for the world place – Fall 2011

s1170267 Nguyen Tat Thang

Page 2: All in english for rakuten

Content

• Big Name: Rakuten

• Globalization

• Roadmap

• Bold decision for Japanese Company

Page 3: All in english for rakuten

Big Name

• Rakuten: the biggest online shopping mall in Japan in present.

• Rakuten's 2010 revenues were $4.2 billion (JPY 346.1 billion) with operating profits of approximately $782M (JPY 63.7 billion), suggesting 18.6% gross profit.

Page 4: All in english for rakuten

Globalization

Fast retailing* net sale (billion yen) (left)

Rakuten net sale (billion yen) (left)

Fast retailing ratio of overseas sales to net sales (percents) (right)

* Fast retailing: operator of Uniqlo casual clothing store chain. Both Fast retailing and Rakuten is relatively young.

Page 5: All in english for rakuten

Globalization

• Rakuten has opened offices in a numerous Asian country, Europe and the US.

• It make headlines just today with the $250M acquisition of Buy.com, a California- based shopping portal with a large American and European customer base.

Page 6: All in english for rakuten

Roadmap

• The captain:

Hiroshi Mikitani – has MBA

from Harvard.

• President Mikitani is fluent in

English and is very charismatic,

analysts say.

Page 7: All in english for rakuten

Roadmap

Cafeteria go fist: make menu English

All meeting with foreigner customer will be English

All internal meetings will be in English whether foreigners are present or not.

2012

All employee can’t use English efficiently will be fired

English become official language

Page 8: All in english for rakuten

Bold decision for Japanese Company

• Problem of English with Japanese.• Average TOEFL test score:

India – 84 Japan – 65

Bangladesh – 83 Germany – 97

France – 88

Page 9: All in english for rakuten

Reference

• http://asiajin.com/blog/2010/05/21/english-please-rakuten-bans-japanese-as-corporate-language-from-internal-meetings/• http://fukumimi.wordpress.com/2007/12/18/rakut

en-launches-english-language-site-sort-of/

• http://www.japantimes.co.jp/text/nn20100716f1.html

• http://injapan.gaijinpot.com/2010/07/20/rakutens-decision-on-english-not-welcomed/