all about social media measurement
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All About * * * *All About
Social Media Measurement* * * *
Social Media Measurement
By @Miriwobo
Social Media Measurement
twitter@Miriwob ‐ Social Media Consultant
How to measure Social Media?
twitter@Miriwob ‐ Social Media Consultant
Social Media Goals
Increase Sales/ Placements
Increase Web Traffic
Reduce Support Costs
Improve Search Engine RankingsQuantitative
Strengthen BrandReputation Market ResearchStrengthenStrengthen Brand Awareness
Reputation Management
Market Research(eg. Improve Services,
communication,…)
Strengthen Candidate
RelationshipQualitative
twitter@Miriwob ‐ Social Media Consultant
Social Media ValueBenefitValue
Advertising Gain potential candidates ho are acti el in ol edAdvertising (Visibility/Traffic)
Gain potential candidates who are actively involved
Ad ti iGain potential candidates who view and
Advertising (Visibility/Traffic)
pdownload the content, without actively participating
PR Impact of social media on eg. Reputation Management
Word-of-Mouth Mentions in high-profile blogs/ websites/ Influencers
Research Direct customer feedback
Support Cost saving support calls / direct inquiries
twitter@Miriwob ‐ Social Media Consultant
1. Define your Social Media Metrics
twitter@Miriwob ‐ Social Media Consultant
2. Create Activity Timlines
twitter@Miriwob ‐ Social Media Consultant
3. Track Transactional Precursors
twitter@Miriwob ‐ Social Media Consultant
4. Overlay all Timelines
twitter@Miriwob ‐ Social Media Consultant
4. Prove Relationships
twitter@Miriwob ‐ Social Media Consultant
4. ROI Equation
twitter@Miriwob ‐ Social Media Consultant
Best SMM Tools
twitter@Miriwob ‐ Social Media Consultant