all about blue - merck group€¦ · renowned trend forecasting agencies to offer you matching...

Global Marketing CosmeticsFebruary 2020

Color of the Year 2020

ALL ABOUT BLUE

A POSITIVE TWIST ON “GETTING THE BLUES”!

Classic BlueElevated Blue

Blue, represents one of the most vital elements of nature and is favored by the majority of people.

While generally, classic blue depicts an ambiance of serenity, in cosmetics it suggests a sophisticated but also a whimsical image.

In a return to 80’s elements and the 2020 color of the year, we have some formulation examples waiting for you!

CLASSIC BLUE

All about lueB | Feb 20203

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INDIGO INSPIRATIONWearable formulation prototypes with blue appeal

Elevated BlueVariety of blue effect portfolio offerings

Colorona®

Dark BlueColorona®

Light Blue

Ronastar®

Aqua Sparks

Ronastar®

Blue Sparks

Xirona®

Caribbean Blue

Xirona®

Golden Sky

Timiron®

Arctic Silver

Timiron®

Splendid Blue

Colorona®

BlackstarBlue

Our classic azure mica based offering a rich and impactful color.

Color rich blue that captures cloudy, icy themes.

Large particle, glass flake interference offering for a bright, aqua blue sparkle effect.

Large particle, glass flake interference offering for a rich, blue sparkle effect.

Neptunian appeal is achieved with turquoise-blue-violet color travel effect.

Celestial morning sky is captured with Gold/Silver –Green/Blue colortravel.

Silver white pigment that adds unique frost effect; innovative Silica layering technology achieves an impactful, icy blue flash of reflectance.

Interference with intense reflectance and chroma due to innovative layering technology; brings coolness to any blend.

Another take on black pigment offerings. A midnight blue aesthetic for darkness & depth with a unique royal reflectance.

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Elevated Blue Inspired Formula Development

We work in close collaboration with renowned trend forecasting agencies to offer you matching solutions:

Ready to use formulation examplesNumerous shades of blue with varying sparkle intensity


LIP GLOSS SHADES

Luscious Ice

Elevated BlueInspired Lip Gloss Shades

US-18-149A

Ronastar® Diamond Black 3.5%Colorona® Magenta 3.5% Ronastar® Blue Sparks 3%

US-18-152A Ronastar® Blue Sparks 5%

Fluorite Twilight


INGREDIENTS ART.NO. INCI EU (INCI US) [%]AVersagel® ME 750 (1) HYDROGENATED POLYISOBUTENE, ETHYLENE/PROPYLENE/STYRENE COPOLYMER,

BUTYLENE/ETHYLENE/STYRENE COPOLYMER , BHT 64.50

Indopol H-100 (2) POLYBUTENE 13.50

Miglyol® 812 N (3) CAPRYLIC/CAPRIC TRIGLYCERIDE 8.00

Pelemol® OS (4) ETHYLHEXYL STEARATE 5.00

Pelemol® IN-2 (4) ISONONYL ISONONANOATE 3.00

Jeecide CAP (5) CAPRYLYL GLYCOL 1.00

BRonastar® Blue Sparks 1.17045 (6) CALCIUM ALUMINUM BOROSILICATE, CI 77891 (TITANIUM DIOXIDE), SILICA, TIN OXIDE 5.00

US-18-152A - Formulation exampleLuscious Ice Lip Gloss


PROCEDURE: Heat phase A with stirring to 90-95C until a uniform clear gel is formed. Cool the temperature to 55-60C and then add phase B one at a time while mixing. Cool down to 45-50C and pour into prepared containers.

NOTES: Ronastar® Blue Sparks adds a dazzling, iced effect to any lip look. Apply over top lipstick to shift color to a cooler aesthetic or wear alone for an brighter smile!

SUPPLIERS: (1) Penreco(2) Interorgana GmbH (3) IOI Oleo GmbH (4) Phoenix Chemical, Inc. (5) Jeen International Corporation (6) Merck KGaA, Darmstadt, Germany /

EMD Performance Materials

INGREDIENTS ART.NO. INCI EU (INCI US) [%]ARonastar® Blue Sparks 1.17045 (1) CALCIUM ALUMINUM BOROSILICATE, CI 77891 (TITANIUM DIOXIDE), SILICA, TIN OXIDE 3.00

Ronastar® Diamond Black IQ 1.17790 (1) CI 77499 (IRON OXIDES), ALUMINA (OR ALTERNATIVELY: SYNTHETIC SAPPHIRE), SILICA, CI 77491 (IRON OXIDES) 3.50

Colorona® Magenta 1.17389 (1) MICA, CI 77891 (TITANIUM DIOXIDE), CI 75470 (CARMINE) 3.50

BRonaCare® AP 1.30163 (1) BIS-ETHYLHEXYL HYDROXYDIMETHOXY BENZYLMALONATE 0.50

Preservatives q.s.

Fragrance Baies Rouge FEMA (2) PARFUM (FRAGRANCE) 0.40

Rheopearl KL2 (3) DEXTRIN PALMITATE 1.00

Rheopearl ISL2 (3) STEAROYL INULIN 9.00

Versagel® ME 500 (3) HYDROGENATED POLYISOBUTENE, ETHYLENE/PROPYLENE/STYRENE COPOLYMER, BUTYLENE/ETHYLENE/STYRENE COPOLYMER , BHT ad 100

US-18-149A - Formulation exampleFluorite Twilight Lip Gelee - Black Horizon


PROCEDURE: Combine all ingredients of phase B. Heat up to approx. 70°C while stirring until the mass is homogenous and clear. Add the pearlescent pigments of phase A while stirring. Fill the bulk into suitable packaging.

NOTES: Innovative lip gel formula showcases the color flip capability of Colorona Magenta. Ronastar Diamond Black IQ adds mysterious and lustrous depth, while Ronastar Blue Sparks adds eye catching blue sparkle. RonaCare® AP generates an efficient and lasting antioxidative protection. An optically surprising lip finish that is guaranteed to mesmerize.

SUPPLIERS: (1) Merck KGaA, Darmstadt, Germany /

EMD Performance Materials(2) Cosnaderm GmbH (3) Azelis Germany GmbH

Elevated BlueInspired Lipstick

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Stormy Orchid (Outer Color)

US-18-152B

Red 33/Castor Oil Dispersion 6.5% Colorona® Blackstar Blue 8.5%RonaFlair® Low Luster Pigment 3%

Frosted Sea (Inner Color)

US-18-152C

Timiron® Splendid Blue 14.5%Colorona® Blackstar Blue 0.5%RonaFlair® Low Luster Pigment 3%

Glacial Blackberry

US-18-152-B - Formulation exampleGlacial Blackberry Ombre Lipstick –Stormy Orchid Shade


ACastor Oil (1) RICINUS COMMUNIS (CASTOR) SEED OIL (RICINUS COMMUNIS (CASTOR) SEED OIL) 39.50

Candelilla Wax (2) CANDELILLA CERA (EUPHORBIA CERIFERA (CANDELILLA) WAX) 5.70

Carnauba Wax (2) COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA (CARNAUBA) WAX) 1.80

Ozokerite Wax SP 1028P (3) OZOKERITE 1.50

Microcrystalline Wax White 1275 W (2) MICROCRYSTALLINE WAX 3.00

Myritol 312 (4) CAPRYLIC/CAPRIC TRIGLYCERIDE 16.00

Blandol (5) PARAFFINUM LIQUIDUM (MINERAL OIL) 2.00

Ceraphyl 847 (6) OCTYLDODECYL STEAROYL STEARATE 5.00

Eutanol G (4) OCTYLDODECANOL 5.00

OHlan (7) HYDROXYLATED LANOLIN 1.00

BCovapate Unired NA 3723 (9) CI 17200, CASTOR OIL 6.50

RonaCare® Poppy SE 1.32149 (8) CAPRYLIC/CAPRIC TRIGLYCERIDE, PAPAVER RHOEAS EXTRACT, TOCOPHEROL 1.00

RonaFlair® Low Luster Pigment 1.17399 (8) MICA, CI 77120 (BARIUM SULFATE), CI 77891 (TITANIUM DIOXIDE) 3.00

Colorona® Blackstar Blue 1.17463 (8) CI 77499 (IRON OXIDES), MICA 8.50

RonaCare® Bisabolol nat. 1.30170 (8) BISABOLOL 0.50

PROCEDURE: Heat Phase A with stirring to 75 C with mixing. Add Phase B and stir until the melt is homogeneous. Cool to 60 - 65 C. Fill into lipstick mold which has been preheated to about 55 C. Cool the mold and transfer the bullets to cases. Flame if desired. **Adhere to recommended usage instructions associated with split pomade molds; contact manufacturer for more information.

NOTES: Utilizing split lipstick mold, trending ombre effect can be achieved in one swipe. Stormy Orchid is the darker, defining shade for depth, while Frosted Sea is the highlighting shade for dimension and the appearance of enhanced volume. Colorona® Blackstar Blue adds depth and mysterious blue reflectance. RonaCare® Bisabolol and RonaCare®

Poppy SE provided added conditioning and rejuvenation. RonaFlair Low Luster Pigment enhances application and payoff. Additional option to blend shades together for a subdued, iced blueberry aesthetic.

SUPPLIERS: (1) CasChem(2) Ross Waxes (3) Strahl & Pitsch(4) BASF AG (5) Crompton B.V. (6) ISP Global Technologies (7) Lubrizol

(8) Merck KGaA, Darmstadt, Germany / EMD Performance Materials

(9) Sensient Cosmetic Technologies

INGREDIENTS ART.NO. INCI EU (INCI US) [%]

US-18-152-B - Formulation exampleGlacial Blackberry Ombre Lipstick –Frosted Sea Shade


ACastor Oil (1) RICINUS COMMUNIS (CASTOR) SEED OIL (RICINUS COMMUNIS (CASTOR) SEED OIL) 39.50

Candelilla Wax (2) CANDELILLA CERA (EUPHORBIA CERIFERA (CANDELILLA) WAX) 5.70

Carnauba Wax (2) COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA (CARNAUBA) WAX) 1.80

Ozokerite Wax SP 1028P (3) OZOKERITE 1.50

Microcrystalline Wax White 1275 W (2) MICROCRYSTALLINE WAX 3.00

Myritol 312 (4) CAPRYLIC/CAPRIC TRIGLYCERIDE 16.00

Blandol (5) PARAFFINUM LIQUIDUM (MINERAL OIL) 2.00

Ceraphyl 847 (6) OCTYLDODECYL STEAROYL STEARATE 5.00

Eutanol G (4) OCTYLDODECANOL 5.00

OHlan (7) HYDROXYLATED LANOLIN 1.00

BRonaCare® Poppy SE 1.32149 (8) CAPRYLIC/CAPRIC TRIGLYCERIDE, PAPAVER RHOEAS EXTRACT, TOCOPHEROL 1.00

Timiron® Splendid Blue 1.17476 (8) CI 77891 (TITANIUM DIOXIDE), MICA, SILICA 14.50


RonaFlair® Low Luster Pigment 1.17399 (8) MICA, CI 77120 (BARIUM SULFATE), CI 77891 (TITANIUM DIOXIDE) 3.00

RonaCare® Bisabolol nat. 1.30170 (8) BISABOLOL 0.50

PROCEDURE: Heat Phase A with stirring to 75 C with mixing. Add Phase B and stir until the melt is homogeneous. Cool to 60 - 65 C. Fill into lipstick mold which has been preheated to about 55 C. Cool the mold and transfer the bullets to cases. Flame if desired. **Adhere to recommended usage instructions associated with split pomade molds; contact manufacturer for more information.

NOTES: Utilizing split lipstick mold, trending ombre effect can be achieved in one swipe. Stormy Orchid is the darker, defining shade for depth, while Frosted Sea is the highlighting shade for dimension and the appearance of enhanced volume. Colorona® Blackstar Blue adds background for Timiron® Splendid Blue to provide a cool, frosty sheen with exceptional blue reflectance. RonaCare® Bisabolol and RonaCare® Poppy SE provided added conditioning and rejuvenation. RonaFlair® Low Luster Pigment enhances application and payoff. Additional option to blend shades together for a subdued, iced blueberry aesthetic.

SUPPLIERS: (1) CasChem(2) Ross Waxes (3) Strahl & Pitsch(4) BASF AG (5) Crompton B.V. (6) ISP Global Technologies

(7) Lubrizol (8) Merck KGaA,

Darmstadt, Germany / EMD Performance Materials


14 Title of Presentation | DD.MM.YYYY

EYE SHADOWS

Azure Allure

Elevated BlueInspired Eye Shadows

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US-18-150A

Colorona® Dark Blue 25.5%Ronastar® Black Allure 17%

US-18-150B

Colorona® Blackstar Blue 12.75%Colorona® Dark Blue 12.75%Colorona® Magenta 17%

US-18-150C

Xirona® Nordic Sunset 21.25%Colorona® Dark Blue 14.75%Ronastar® Diamond Black IQ 6.5%

Glacial Indigo

Periwinkle Twinkle



US-18-150A - Formulation exampleAzure Allure Eyeshadow


ARonastar® Black Allure 1.17307 (1) CI 77499 (IRON OXIDES), SILICA, CI 77891 (TITANIUM DIOXIDE), MICA 17.00

Colorona® Dark Blue 1.17324 (1) MICA, CI 77891 (TITANIUM DIOXIDE), CI 77510 (FERRIC FERROCYANIDE) 25.50

Parteck® LUB Talc 1.08070 (1) TALC 42.00

Parteck® LUB MST 1.00663 (1) MAGNESIUM STEARATE 2.50

Maisita Natural 9083 (2) ZEA MAYS (CORN STARCH) 3.00

BOxynex® ST Liquid 1.30217 (1) DIETHYLHEXYL SYRINGYLIDENEMALONATE, CAPRYLIC/CAPRIC TRIGLYCERIDE 0.10

DOWSIL™ 556 Cosmetic Grade Fluid (3) PHENYL TRIMETHICONE 4.25

Eutanol G (4) OCTYLDODECANOL ad 100

Squalane, vegetable (5) SQUALANE 2.15

Preservative PRESERVATIVE q.s.

PROCEDURE: Mix the ingredients of phase A with appropriate stirring equipment (e.g. propeller stirrer) until homogeneous. Add dissolved phase B while stirring thoroughly until homogeneous. Add phase C and mix gently. Press powders into godets with suitable powder press equipment (e.g. Kemwall, 115-125 bar for godet size 36 mm in diameter).

NOTES: Rich Colorona® Dark Blue is made mysterious by the addition of intense Ronastar®

Black Allure. Add Neptunian drama to your eye look with this dramatic blue hue.


EMD Performance Materials(2) SLI Chemicals GmbH (3) Biesterfeld(4) BASF AG (5) Worlée Chemie GmbH


US-18-150B - Formulation exampleGlacial Indigo Eyeshadow


AColorona® Dark Blue 1.17324 (1) MICA, CI 77891 (TITANIUM DIOXIDE), CI 77510 (FERRIC FERROCYANIDE) 12.75


Colorona® Magenta 1.17389 (1) MICA, CI 77891 (TITANIUM DIOXIDE), CI 75470 (CARMINE) 17.00










NOTES: The incorporation of Colorona® Magenta warms the rich Colorona® Dark Blue and adds additional unexpected frosty blue reflectance. Adding Colorona® Blackstar Blue provides depth with blue reflectance, resulting in a unique indigo shade with icy effects!




US-18-150C - Formulation examplePeriwinkle Twinkle Eyeshadow



Xirona® Nordic Sunset 1.17112 (1) SILICA, CI 77891 (TITANIUM DIOXIDE), TIN OXIDE 21.25











NOTES: Ronastar® Diamond Black IQ provides lustrous depth, while Xirona® Nordic Sunset lends eye catching color travel reflectance to transform rich Colorona® Dark Blue into a whimsical, cloudy shade!



EYE SHADOW GEL SHADES

Elevated BlueInspired Eye Shadow Gel Shades

US-18-151AXirona®

Caribbean Blue 10%Colorona®

Dark Blue 5%

US-18-151B Ronastar®

Diamond Black IQ 8% Timiron®

Splendid Blue 7%

US-18-151CRonastar®

Diamond Black IQ 3%Colorona® Light Blue 8%Ronastar® Blue 4%

US-18-151D Colorona®

Dark Blue 10%Ronastar®

Blue Sparks 5%

Marine Mirage

Midnight Sapphire

Cerulean Cloud

Royal Cobalt



US-18-151A - Formulation exampleMarine Mirage Eyeshadow Gel


AXirona® Caribbean Blue 1.17165 (1) MICA, CI 77891 (TITANIUM DIOXIDE), SILICA, TIN OXIDE 10.00

Colorona® Dark Blue 1.17324 (1) MICA, CI 77891 (TITANIUM DIOXIDE), CI 77510 (FERRIC FERROCYANIDE) 5.00

Water, demineralized AQUA (WATER) 68.00

Carbopol® Ultrez 21 (2) ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER 0.30

BpH Adjuster Neutralizer 0.70

Preservatives PRESERVATIVE q.s.

Glycerol, anhydrous 1.04093 (1) GLYCERIN 2.00

Water, demineralized AQUA (WATER) ad 100

PROCEDURE: Disperse all pigments in the water of Phase A. With stirring, add Carbopol Ultrez21. Mix with high agitation until thoroughly dispersed. Premix the ingredients in Phase B until a homogeneous solution is obtained. Add Phase B slowly to Phase A while stirring. Adjust the pH to 7.0-7.5 with citric acid, if necessary.

NOTES: Xirona® Caribbean Blue lightens rich Colorona® Dark Blue while also adding oceanic reflectance for a dreamy, watery effect!


EMD Performance Materials (2) Gattefossé (Deutschland) GmbH


US-18-151B - Formulation exampleMidnight Sapphire Eyeshadow Gel


ATimiron® Splendid Blue 1.17476 (1) CI 77891 (TITANIUM DIOXIDE), MICA, SILICA 7.00




BpH Adjuster Neutralizer q.s.





NOTES: Timiron® Splendid Blue lightens Ronastar® Diamond Black IQ to allow a bright blue reflectance to shine through resulting for in a mysterious blue with watery depths.


EMD Performance Materials (2) Lubrizol


US-18-151C - Formulation exampleCerulean Cloud Eyeshadow Gel


ARonastar® Blue 1.17716 (1) CALCIUM ALUMINUM BOROSILICATE, CI 77891 (TITANIUM DIOXIDE), SILICA, TIN OXIDE 4.00


Colorona® Light Blue 1.17323 (1) MICA, CI 77891 (TITANIUM DIOXIDE), CI 77510 (FERRIC FERROCYANIDE) 8.00



BpH Adjuster Neutralizer q.s.





NOTES: Ethereal Colorona® Light Blue is transformed by lustrous Ronastar® Diamond Black IQ and effervescent Ronastar®

Blue for a tranquil blue with next level reflectance.




US-18-151D - Formulation exampleRoyal Cobalt Eyeshadow Gel



Ronastar® Blue Sparks 1.17045 (1) CALCIUM ALUMINUM BOROSILICATE, CI 77891 (TITANIUM DIOXIDE), SILICA, TIN OXIDE 5.00



BpH Adjuster Neutralizer 0.70

Preservatives (q.s.) PRESERVATIVE 0.00




NOTES: Rich, full bodied Colorona® Dark Blue is lightened and brightened with the incorporation of Ronastar® Blue Sparks, for a dynamic and dramatic jewel toned aesthetic.



Elevated BlueInspired Highlighter

Moonstone Dew



US-P156-18-11B - Formulation exampleMoonstone Dew Highlighting Powder


AXirona® Caribbean Blue 1.17165 (1) MICA, CI 77891 (TITANIUM DIOXIDE), SILICA, TIN OXIDE 46.65

CParteck® LUB Talc 1.08070 (1) TALC ad 100

Bole white 1.05006 (1) KAOLIN 9.00


CMackaderm DDA (2) DIOCTYLDODECYL ADIPATE 1.11

Miglyol® 812 N (3) CAPRYLIC/CAPRIC TRIGLYCERIDE 1.11

all-rac-alpha-Tocopheryl acetate 5.00952 (1) TOCOPHERYL ACETATE 0.11

PROCEDURE: Grind the ingredients of phase B until the blend is homogeneous. Add the pigments of phase A and stir with a propeller stirrer. Then add premixed phase C while stirring strongly.

NOTES: Harness the powder of cool, holographic reflectance with Xirona® Caribbean Blue for refreshed look.The amount of pearlescent pigments can be varied and is compensated by the amount of talc and kaolin used.


EMD Performance Materials(2) Brenntag Chemiepartner GmbH (3) IOI Oleo GmbH

COBALTCREATIONUnderstanding Color Theory & Utilizing the Principles to Create a Multitude of Impactful Looks


Elevated BlueApplying color principles yields artful, on-trend looks

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Color Combos Based on Color PrinciplesColor Wheel – Rich Blue Family

Monochromatic-Simple, Low contrast

Complementary-Dynamic, High contrast

Triadic-Fun, Medium Contrast

Analogous-Sophisticated,Medium Contrast


Elevated Blue - strategic shade pairings Monochromatic recommendations

29

Monochromatic: variations of shades, tints, and tones of a single color. A monochromatic blue aesthetic creates drama and whimsy.

2.5% Colorona®

Dark Blue2.5% Colorona®

Blackstar Blue

Colorona®

Dark Blue2.6% Colorona®

Dark Blue1.4% Ronastar®

Diamond Black IQ1% Colorona®

Patagonian Purple

60% Colorona®

Dark Blue10% Colorona®

Blackstar Blue30% RonaFlair®

Low Luster Pigment


Elevation of the Blue - strategic shade pairings Analogous recommendations

Icy Mint Loose Powder(W 19-24)13.75% Timiron® Splendid Green2.5% Colorona® Majestic Green2.5% Colorona® Dark Blue

Neofolk Powder Pigment(S 19-4)60% Colorona® Dark Blue40% Colorona® Majestic Green

Cosmic Sky Nail Polish(S 19-24)3% Timiron® Halo White1.5% Xirona® Golden Sky0.5% Colorona® Dark Blue1% Colorona® Majestic Green

Analogous: a color and the shade right next to it on the wheel. Vibrant electric blue and jewel tone berry creates a vibrant peacock effect.


Elevation of the Blue - strategic shade pairingsAnalogous recommendations

Techno Sensitive(S 17-2)60% Timiron® Splendid Blue10% Colorona® Dark Blue30% Timiron® SupersheenMP-1001

Colorona®

Light BlueIodized Life Powder Pigment (S 18-4)40% Colorona® Dark Blue 40% 40% Timiron® Splendid Gold20% Timiron® SynWhite Satin

Fun Lab Powder Pigment(S 18-2)75% Xirona® Golden Sky25% Colorona® Dark Blue




Crème de Cassis(W 17-42)8% Ronastar®

Diamond Black IQ4% Colorona® Blackstar Blue3% Colorona® Bordeaux4% Red 7/Castor OilDispersion

Bohemian Berry Eyeshadow (W 19-42)26.5% Colorona®

Bordeaux2.5% Colorona®

Dark Blue1.0% Ronastar®

Black

Pink Sapphire Lipstick (S 20-22)14.5% Colorona®

SynBerry Pink6% Ronastar®

Black Allure6.5% Red 7/Castor Oil Dispersion



Purple Rain Nail Polish (S 13-35)1.8% Colorona®

Mica Black1.2% Colorona®

Bordeaux1% Ronastar®

Purple Sparks

Colorona® Patagonian Purple


Luxurious Lilac Nail Polish(W 15-43)4% Colorona® Patagonian Purple2% Red Dispersion


Sin Creamy Eyeshadow (S 13-11)5% Timiron® Super Violet5% RonaFlair® Soft Sphere20% Colorona®

Patagonian Purple


Elevated Blue - strategic shade pairings Complementary recommendations

Modern Harlequin PigmentPowder (S 18-3)10% Colorona® Imperial Citrine60% Colorona® Tangerine Orange30% Timiron® SynBeam Gold

Antique Orange LiquidEye Liner (S 16-12)6% Colorona®

Tangerine Orange

Move Up Pigment Powder (S 17-1)75% Colorona® Tangerine Orange25% Timiron® Splendid Copper

Complementary: a color and its exact opposite on the wheel. Rich blue is paired with warm orange shades for an impressive color aesthetic that turns heads.


Elevated Blue - strategic shade pairings Complementary recommendations

Complementary: a color and its exact opposite on the wheel. Rich blue is paired with warm orange shades for an impressive color aesthetic that turns heads.

Nevada Sun All-in-One Powder (S 19-41)18.5% Colorona® Tangerine Orange10% Ronastar® Golden Lights1.5% Colorona® Bright Gold

Africa Eyeshadow(S 13-31)3% Xirona® Le Rouge1.5% Colorona® SynCopper1% Colorona® Blackstar Red

Wonderful Blush (S 13-12)18.25% Colorona® Imperial Topaz9.25% Colorona® SynCranberry1.25% Ronastar® Golden Jewel


Additional insights to create blue aesthetics

BLUE BOUNTY

36

37 All about lueB | Feb 2020

BRING NEW MEANING TO ‘GETTING THE BLUES’!

Elevated BlueStrategic blending can yield a multitude of shades & finishes

Alter the temperature of a shade; the addition of an interference blue can result in a “cooler” hue

Red shades can be made lighter with a cool, shimmering finish by incorporating an interference blue.

Colorona® Blackstar Blue adds depth while also imparting a unique blue reflectance

Colorona® Dark Blue can also impart depth to a color without the “dirtiness” of black

Likewise, Colorona® Light Blue can be transformed with a black pigment (i.eRonastar® Diamond Black IQ or Ronastar® Black Allure) into a sultry, gray-blue or gothic pastel

Blues can be created by mixing an Interference Blue with a dark pigment (i.e. Colorona® Diamond Black IQ or Colorona® Patagonia Purple)

These blues tend to be more stable in formulations and do not have the associated regulatory restrictions

Interference Offerings

Blue Creation without Ferric Ferrocyanide

Alter Depth

15% Colorona®

Blackstar Blue + 85% Ronastar®

Blue Sparks

5% Colorona®

Blackstar Blue + 95% Timiron®

Splendid Blue

THE EFFECT POSSIBILITIES ARE ENDLESS!!


Elevated BlueComing soon!

Stay tuned as our new addition, Ronastar®

Blue Lights suffuses each ounce of texture with hovering marbles of indigo sparkle for a zero-gravity effect and visual depth!

Add a blue living sparkle or metallic effect to color cosmetics or add a dash to personal care products for a visually refreshing kick!

REACH OUT TO THE STARS! Ronastar® Blue Lights


ELEVATED BLUE

Elevated BlueExperience the blue from our portfolio


117076 Ronastar® Aqua Sparks

Substrate: Ca-Al Borosilicate

Particle size: 20-200µm

Color: Large particle, glass flake interference offering a bright aqua blue sparkle effect

117045 Ronastar® Blue Sparks

Substrate: Ca-Al Borosilicate


Color: Large particle, glass flake interference offering a rich blue sparkle effect

117324 Colorona® Dark Blue

Substrate: Mica-based


Color: A classic azure with impactful rich color intensity

117323 Colorona® Light Blue

Substrate: Silica-based


Color: Rich blue that depicts cloudy, icy themes

(Ronastar® Blue is same color and substrate with slightly smaller particle size)



117457 Timiron® Arctic Silver



Color: Silver white pigment that adds unique frost effect. Innovative silica layering technology for an impactful icy blue flash of reflectance

117476 Timiron® Splendid Blue



Color: Interference effect with intense reflectance and chroma due to innovative layering technology; adds coolness to any blend

117165 Xirona® Caribbean Blue



Color: Neptunian appeal achieved with turquoise-blue-violet color travel effect

117499 Xirona® Golden Sky

Substrate: Silica-based


Color: Celestial morning sky is captured with gold, silver-green and blue color travel effect

(Additional Blue interference offerings: Timiron® Silk Blue, Timiron® Super Blue, Timiron® Starlight Blue, Timiron® SynBeam Blue (varying particle sizes/substrates)


117463 Colorona® Blackstar Blue



Color: A midnight blue aesthetic for a saturated dark shade for depth and a unique royal reflectance


CONTACTDATA Products are warranted to meet the specifications set forth on their label/packaging and/or certificate of analysis at the time

of shipment or for the expressly stated duration. Merck provides information and advice on application technologies and relevant regulations based upon its current knowledge and opinion. MERCK MAKES NO REPRESENTATION OR WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY OR FITNESS FOR A PARTICULAR USE REGARDING OUR PRODUCTS, THEIR APPLICATION OR ANY INFORMATION PROVIDED IN CONNECTION THEREWITH.

Merck shall not in any event be liable for incidental, consequential, indirect, exemplary or special damages of any kind resulting from any use or failure of the products. Customer is responsible for and must independently determine the suitability of Merck´s products for its products, intended use and processes. The foregoing information and suggestions are also provided without warranty of non-infringement as to intellectual property rights of third parties and shall not be construed as any inducement to infringe the rights of third parties. Customer shall be responsible for obtaining anyapplicable third party intellectual property licenses. All sales are subject to Merck’s complete Terms and Conditions of Sale. Prices are subject to change without notice. Merck reserves the right to discontinue products without prior notice.

Merck, the vibrant M, Colorona, Oxynex, Rona, RonaCare, RonaFlair, Ronastar, Timiron and Xirona are trademarks of Merck KGaA, Darmstadt, Germany. All other trademarks pertain to their proprietors.

Merck KGaA Performance MaterialsSurface SolutionsCosmeticsFrankfurter Str. 25064293 Darmstadt, Germanymerck4cosmetics.comE-Mail: [email protected]

EMD Performance Materials Corp.Surface SolutionsCosmetics1200 Intrepid Ave Suite 300Philadelphia, PA 19112, USAemd4cosmetics.comE-Mail: [email protected] business of Merck KGaADarmstadt, Germany

Merck Ltd.Performance MaterialsSurface SolutionsCosmeticsARCO Tower, 5F8-1, Shimomeguro 1-chome Meguro-kuTokyo 153-8927, Japanmerck4cosmetics.comE-Mail: [email protected] business of Merck KGaADarmstadt, Germany

all about blue - merck group€¦ · renowned trend forecasting agencies to offer you matching...

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