all about ads
TRANSCRIPT
WORLD OF ADVERTISING
WHAT IS
Promotion?
A aspect of marketing mix concerned with the most effective technique for selling a product
Concerned with effective technique of selling a product
Effective technique of –selling a product
Effective technique of –Selling ‘a’ Product
IS THIS PROMOTION?
“A healthy oil for healthy people”
HOW DID IT ALL START?
Advertising
NEWSPAPER ADVERTISING
B DATTARAM AND CO.
RADIO ADVERTISING
T.V ADVERTISING
YOUTUBE – SKIP ABLE ADS
IAB Studyon Ad spend by companyThrough various media
54%of all digital advertising isn’t Seen !!
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A Trust Worthy MediumDon't Trust Trust
1995 – WWW Born1996 – Nokia with web access 1997 – Google,
Blogging 2000 – Mobile Ads
2003 – My space, Linkedin, Facebook (H)
2004 – Online Videos & Broadband
2006 - Twitter
2007 – Tumblr, iphone, Location (ON)
2009 – TAP HERE ads
2010 – Online Newspapers , ipad, pintrest
2011 – Google+
2012 – Smart TV household story
Timeline OfDigital Advertising
2000 - ADWORDS
2001 – POP UP’S & POP UNDER ADS
2006 - YOUTUBE ADVERTISING
LANDING PAGE
2007 – BEHAVIOUR BASED ADVERTISING
FACEBOOK REACH!
60%
62%
77%B2C companies, say they acquired new customers via facebook.
marketers, believe social media is crucial.
fortune 500 companies, have facebook page.
LIKES LEADS TO PURCHASE
51% Are more likely to purchase the product after a
A PURCHASE FOLLOWED BY A LIKE
55%
45%
A SUCCESSFUL BRAND PAGE
Interaction Wall Post & Comments
Engaging Contents Video, Picture & Exclusive Offers
WHY FACEBOOK?
Average 130 Friends
Likes 80 Pages
PRINT ADS – NEWSPAPERS AND FLIERS
WHAT AM I SELLING?
IT’S NOT JOHNSON & JOHNSON..!!!
Your Ad Here
HOW TO SELL YOURSELF – STEVE JOBS
REACH PEOPLE
SELL DREAMS
CREATE TWITTER-FRIENDLY HEADLINES
STICK TO THE RULE OF THREE
STRIVE FOR SIMPLICITY
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Thank You