aliona n.andreyeva academic portrait with marketing elements december 11, 2008
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Aliona N.Andreyeva
Academic Portrait
with marketing elements
December 11, 2008
Element: Education
•Historical Dept. of Leningrad State University (1987)•Management Dept. of LETI University (1994)•MBA at LETI-LOVANIUM School of Management (1994)•Ph.D. (Economics), School of Management, St.Petersburg State University (2004)
Element: Professional Background
Worked as Marketing Manager for•Gillette•Cadbury Confectionery•AdAgency DA&N
Consulting projects for•St.Petersburg Fashion Week (Defile na Neve)•Russian Fashion Houses
Element: Honors and Awards
•Russian Association of Business Education (RABO) – the best lecturing course for “Marketing Communications” (2008) •COSMOPOLITAN – Russia Professional Success Award (in Marketing) (1995)
Element: Academic Interests
•Fashion marketing•Luxury marketing•Hedonic marketing•Consumer behavior in high-end product categories
Element: Publications
Monographies:
Luxury Marketing: Modern Strategies. St.Petersburg, 2007; 2nd Ed., 2008.(with Ludmila Bogomolova) Designer Brands In Fashion Business. St.Petersburg, 2006; 2nd Ed., 2008.
And more than 30 articles onFashion and Luxury Marketing Topics
Element: Current Research Plans
GEDONIC ASPECTS OF LUXURY CONSUMPTION IN BRIC COUNTRIES:COMPARATIVE ANALYSIS OF THE NEW CONSUMER TRENDS WITH CLASSICAL EUROPEAN MODEL
Element: Expectations
For academic cooperation•Research (qualitative or quantitative)•In depth marketing analysis•Excellent knowledge of contemporary marketing literature and publications•Usage of well-known marketing databases (GMID, Mintel etc.)
Element: Student Profile
•Sophistication•Ability and will to work hard•Good communication and presentation skills•Respect for dead-lines