alice casey: nesta's innovation in giving fund
TRANSCRIPT
Who are we?
Helping In Hospitals
RethinkingParks
Ageing &Health
Finance
Research & Publications
SkillsEvents & Convening
An innovation charity with a mission to help people and organisations bring great ideas to life.
The Lab
HYPER LOCAL MEDIA
CHALLENGEPRIZES
DIGITAL ARTSR&D
RETHINKING PARKS
INNOVATIONIN JOBS
PEOPLE POWEREDHEALTH
GIVING &SOCIAL ACTION
AGEINGCREATIVECOUNCILS
DIGITAL MAKING
Innovation Imperative
Ageing PopulationA Changing ClimateGrowing Inequality
Ageing SupportersGiving has plateauedRising DemandFinancial Cuts
Aims of Giving Fund
"Our ambition is to stimulate a step change in
giving... to give better support to the trailblazers
and innovators."
Approach
• Open & Inclusive - sector & stage ambivalent
• Broad definition of giving - inclusive of assets/resources/sharing
• High value placed on non-financial support (VC style)
• High tolerance for risk. Experimental.
• Further funding and support for most promising ideas
• Open about what works & why – and what does not
Crowd Funding
CrowdfunderCharity Campaigns
Just Giving ProjectsHyper Local Community Projects
Solar SchoolsRenewable energy for schools
BuzzbnkLoans
Programmes within the Fund
Volunteer Centres ProgrammeSupporting eight volunteer centres to develop new models to gain greaterimpact and sustainability
Open Innovation ProgrammeSupporting ten charities to test new approaches to increasing giving, working in an open way.
Open Innovation Programme
• Open selection• 10 Charities• 9 Projects• Circa 100k • 12 months• Cohort workshops• Support from 100% Open
Marie Curie: Ticketyboo
1. Challenge: Wanted to reach new audience of givers2. Approach: Worked with technology partners to create an
online gaming platform3. Style of working: Iterative, embedded web team4. Update: The platform is now rolling out
National Trust: Big Family Day Out
1. Challenge: Wanted to reach new audience of givers2. Approach: Engaged major corporates to tap into employee
and whole family volunteering in the North West3. Style of working: Iterative, feedback loops during pilot4. Update: The project is now rolling out
Mencap: Kids for good
1. Challenge : wanted to expand school fundraising2. Approach: tested concept with full range of target group
through focus groups on initial concept3. Style of working : iterative, evidence based4. Update: Went back to drawing board
Keep Britain Tidy : Love where you live
1. Challenge: Repositioning as networked organisation
2. Approach: full agile web development creating new networked platform and rewards system
Keep Britain Tidy : Love where you live
3. Style of working: iterative, user focused, embedded
4. Update: Network in continued user testing
Children's Society : Geordie Magic
1. Challenge : wanted to reach new givers2. Approach: local, experiential approach3. Style of working : evidence based4. Update: Considering how to use as recruitment tool
Foodcycle: Social Franchising
1. Challenge : wanted to expand the model2. Approach: social franchising, partner hubs3. Style of working : Collaborative, open4. Update: Have set up 4 hubs in pilot phase
United Response: 4Tea; Give Where You Live
1. Challenge : Creating a community fundraising culture2. Approach: supporter outreach, birthday party event,
online platform to visualise3. Style of working : multi-partner, contractor4. Update: Funding precedent established
WWF and Scope
1. Challenge : Understanding giving motivations/cultures2. Approach: Carefully designed long term research3. Style of working : multi-partner, contractor4. Update: First donor swap has taken place
Age UK
1. Challenge : Regular giving plus donations from over 50’s2. Approach: Adapting a community skills sharing platform3. Style of working : partnership, contractor to collaborator4. Update: Platform has been piloted
Similar to any big organisation:• In-house communication across teams• Senior buy in to unproven ideas/ cover for risk• Commissioning and contracting web services
iteratively• Evidence based decision making
Challenges for large charities doing open innovation
Particularly relevant to charities?• Spending donor funds on 'risky' projects• Sensitivity around donor base / competition
