alfresco digital assetmanagement-042111-final

ARTISANS OF OPEN SOURCE

Digital Asset Managementwith Alfresco

April 21st, 2011

Rivet Logic Corporation1800 Alexander Bell DriveSuite 400Reston, VA 20191Ph: 703.955.3480 Fax: 703.234.7711

Presented ByEmil LoretoEngagement DirectorRivet Logic Corporation


Agenda

Digital Asset Management (DAM) in today’s enterprise:

• Why consider Digital Asset Management• What is Digital Asset Management• How to implement a Digital Asset

Management solution using Alfresco

Copyright © 2011. Rivet Logic Corporation. All rights reserved.2


3

Rivet Logic Overview

• Award-winning professional services focused on:o Enterprise Content Managemento Web Experience Managemento Collaboration and Social Community Platforms

• Using Leading Open Source Software

Copyright © 2011. Rivet Logic Corporation. All rights reserved.



Why Consider Digital Asset Management?

4


Business Perspective

• Everyone is both a knowledge worker & content publisher

• Knowledge workers must do more with less (time, money, resources)

• Engaged Customer = Ongoing Conversation

• Consumed content must be available anytime & anywhere



Technical Perspective

Here’s what IT needs to support:• Rich media management demand grows

• Document Management, Media Asset Management, and Web Content Management are no longer separate ECM concerns

• Multi-Channel content delivery is paramount to connect your company to its customers



Trends

A recent DIGIDAY survey reveals:

• Video for the Web Channel is exploding:o Nearly half of all digital video advertising buyers in a

said they expect an increase in spending on the medium this year

• Mobile video demands is strong:o A majority – 57 percent – of respondents already buy

video on mobile phones, while 45 percent are buying it on iPad or other tablets.


Source: DigiDaily7


Trends

• DAM transition from standalone niche solutions to participating in broader ECM platform

• Commodization of “DAM” services with cheaper alternatives like DropBox and Box.net


Source: Digital Asset Management News8



What is Digital Asset Management?

9


Definition

From Wikipedia:A digital asset is any form of content and/or media

that have been formatted into a binary source which include the right to use it. A digital file without the right to use it is not an asset. Digital assets are categorised in three major groups which may be defined as textual content (digital assets), images (media assets) and multimedia (media assets) (van Niekerk, A.J. 2006).

In Summary:Digital Asset = Digital Content + Usage Rights



Digital Asset Management Features



Another Way to Look at DAM


• Contento Images, Videos, Documentso Dependencies, Renditions, Custom Types

• Peopleo Internal: Marketing, IT, Editorial, other

Departments/Divisionso External: Agencies, Partners, Vendors, Customers

• Processeso Collaborationo Check-In/Check-Outo Workflows (Request,

Review/Approve, Assigned Tasks)o Search: Keywords, Metadata, Faceted

o Transformationso Versioning o Publishing/Syndication o Auditing/Reportingo Events/Actions

12


Main Activities of DAM

• Manageo Ingest/bulk load source assetso Classify & describe assets (cataloging & metadata) o Ingestion services (rights, policies, renditions)

• Transform o Find/Search/Requesto Collect / Create / Assembleo Produce / Review & Approve

• Delivero Publish / Notifyo Present the content in the different channels



DAM User Stories

• As a content manager I need to manage the “official” repository of “approved” product images…

• As a marketing user I need to find an approved product image to create a new ad campaign…

• As a content author for the e-Comm WebSite I need to prepare the upcoming summer catalog…




How to Implement Alfresco Digital Asset Management with Alfresco

15


How are you approaching DAM?


Source: CMSWiRE16


Using Alfresco for Digital AssetManagement



Alfresco Architecture


Web Applications Knowledge Portals Web Services

High AvailabilityVirtual File System

App Server

Portal Server

CRM

BusinessProcessEngine

FTP

CIFS

WebDAV


Digital Asset Management Approach



Define Your Content

• Types• Metadata (properties & attributes)• Relationships

o Associationso Renditions

• Constraints• Lifecycle



Build Your Content Services

• Library Services• Security• Search• Transformations• Workflows

o Request for assetso Content Creationo Review/ Approve

• Collaboration• Notification• Publishing• Rights Management• Retention /

Archivingo Storage Policies



Enable Your Content Channels

• Internal & External Delivery of Your Assetso Syndication (RSS)o 3rd Partieso Social

• Custom User Interfaceso Websites (including mobile)o Desktop Applications o Mobile Apps



Digital Asset ManagementHigh Level Approach View


1. Define Your Content Model

2. Build Your Content Services

3. Enable Your Channels

23


Key Technology Enablers

• Alfresco Repository Services• Lightweight RESTful Services

o CMISo Rivet Logic’s ACIr

• Searcho Luceneo Solr

• Workflowo JBPM, Intalio, Activiti





Accessing assets through RESTful Web Services




Accessing assets through CMIS


Alfresco Content Integration rivet moderates the exchange between any app and Alfresco for content ingestion, retrieval, and transformation.

http://wiki.rivetlogic.com/display/ACIR/Home


Rivet Logic’s ACIr extension:

27Copyright © 2011. Rivet Logic Corporation. All rights reserved.


Rivet Logic’s ACIr Extension


Content integration for:• Ingestion of assets• Queries to the repository• Content transformation• Dependency management• Content Delivery / Deployment



Case Study:Harvard Business Publishing

29


Harvard Business Publishing


• Harvard Business Digital• Web Content Management• Replace legacy CMS• E-Commerce integration


Custom User Interface


• Enterprise-wide content management

• 1M+ high value content items

• Replaced Documentum and shared drives


Summary

• Customer Engagement = Multi-Channel Delivery

• DAM helps enables you to manage, transform, and deliver content

• Digital Asset Management Implementation Approacho Define Content Modelo Build Content Serviceso Enable Content Channel




Q & A

33


rivetlogic.comblogs.rivetlogic.comforge.rivetlogic.com

youtube.com/rivetlogictwitter.com/rivetlogic

facebook.com/rivetlogic


Learn more…

34

alfresco digital assetmanagement-042111-final

Technology

digital asset management

media asset management

web content management

document management

digital file

textual content digital

alfresco copyright

customers copyright