Alfredo Rangel, Owner

We’re “Numbero Uno” in South Bend!

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Strong Need for this Service• I was brought up by Mexican parents who

spoke only Spanish at home. • Raised bilingual since I had to know Spanish

at home, English at school. • Spent a lot of time helping friends and

family with language problems– Translating documents– Interpreting and explaining things on the

internet• I realized that many people need this service

and are willing to pay

Better Communication Is Our Business

• A service focusing on document translation for the Latino community in South Bend

• We want to help people who– Are processing government paperwork– Want to understand important rules and policies at their

workplace– Need to log into and understand important web sites.– Need Spanish language version of a brochure, flyer or handbook

• Occasionally, we may work online with companies who want to communicate with Spanish speaking customers and employees

• We are about satisfying customers by overcoming language barriers between English and Spanish speakers

Why It Will Succeed• I am fluent in Spanish and have a lot of experience • The SB Latino community is growing (8.45% at last

census, increases by 60% in every census since 1970)• I have already joined the “Robinson Enterprises” program

at the Robinson Center for help and guidance during my first year of business

• I can keep costs low and profits high by using the computers at the Robinson Center

• Online opportunities help add to my income• Best of all, it can be started immediately at almost no cost

No Major Players in South BendAll of the local competition is small and based in the home.

If I provide great customer service at an affordable price, AR Translation Services can compete in this line of work.

They’re ALL small. Why NOT Me?

Competitive Advantage

• Access to Notre Dame resources

• Good online presence

• Safe, professional work environment

• No pressure to charge high prices

Marketing Plan (4 P’s)

Consumer &Market Analysis

Consumer Analysis:Market Segment: [Latino immigrants in Greater South Bend area and online]

Target Customer:[Individuals seeking citizenship or better understanding of work rules and policies, companies who need documents translated]

Market Analysis:Location: Focus on Greater South BendPopulation: LatinoIncome: N/A; cost consciousBehavior: Struggling to master English

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Rates On DocumentsDocument Price (Dollars)General (Less than 500 words) 35

General (Greater than 500 words) 75

Immigration Forms 10

Procedures/Manuals 50

Employee Handbooks 200

Brochures and Catalogues 40

Website Contents 15

Reports 30

Cost of Materials/Direct Labor

Definition of One Unit:Direct labor (wage per hour)

Time (in hours) to make one unit

Direct labor cost per unit ($)

$7 10 $70 TOTAL

Material Description Cost /Quantity Cost per Unit ($)Paper (supplied by customer) 0 0

TOTAL $ 70

TOTAL MATERIALS/DIRECT LABOR $70

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Economics of One Unit

Definition of One Unit One translated document

Selling Price per Unit $ 200

Direct Labor $ 70

Materials $ 0

Total COGS Per Unit $ 70

Other Variable Costs (outgoing shipping, packaging, commissions)

$ 0

Total Variable Costs $ 0

Gross Profit Per Unit $ 130.00

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Start-up InvestmentEntrepreneurial hours

needed for start-upMinimum wage + ($1-$5) Total start-up

time investment

20 $ 7 $ 140

Item Where I will buy this? Cost of Item

Business Cards Vista Print (online) N/A

Flyers RCLC Computer Lab N/A

El Puente Newspaper El Puente website N/A

Sabor Latino (FM 98.1) online N/A

CASH RESERVE covering 3 months of fixed costs $ 600

Estimated TOTAL START-UP INVESTMENT $ 740

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Financing Strategy for Total Start-up Investment

Source Amount

Savings $40

Relatives/Friends

$200

Investor $0

Grant $500

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Monthly Sales ProjectionMonth Units SoldJanuary 4February 8March 8April 8May 8June 12July 12August 12September 8October 8November 8December 4 Total =100

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Selling Price Per Unit $200

# of Units Sold 100

Total Sales $20,000

Less Variable Costs

Total COGS $ 0

Other Variable Costs $ 0

Total Variable Costs $ 0

Gross Profit $ 20,000

Less Fixed Costs

USAIIRD $7,000

Other Costs/Unforeseen $200

Total Fixed Costs $ 7,200

Profit before Taxes $ 12,800

Less Estimated Taxes @25% $ 3,200

Net Profit $9,600

Projected Yearly Income Statement 15

Philanthropy Plan

AR Translation Services is committed to giving back to the community

After a successful first year we want to:1. Work out a fair rental fee for using the

Robinson Center2. Employ 1-2 teenagers from immigrant families

that may have trouble getting a job3. Volunteer as a peer mentor in the Youth

Entrepreneurship program4. Help sponsor uniforms for a local soccer team

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Business & Educational Goals

• Business- Hire 1-2 more people in the

next two years- Put away 10% of my profits

to save for use during college

- Help with house bills to take pressure off my parents

• Educational - Study mechanical Engineering at Notre Dame

- Go to Graduate School and get an advanced degree in the same field

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We’re “Numero Uno” in South Bend!

Thank you for your consideration of