Title of Presentation

Kristin AlfordBridge8

CLEANTECH: SHAPING MINDSDr Kristin AlfordBridge8 Pty LtdMay 2010

OUTLINE

• Define Cleantech• Ask why it matters to our

communities• Look at the drivers and

benefits• Propose three approaches

to ‘Shaping Minds’Image: star-one, sxc.hu

4Source: Australian Cleantech

CLEANTECH DEFINITION

Economically viable products, services and processes

that harness renewable materials and energy sources,

dramatically reduce the use of natural resources and

cut or eliminate emissions and wastes.

Thank you to our Network Partners

5Source: Australian CleanTech

GREEN BUILDINGS

Green building design, products and construction processes that provide building stock with lower environmental impacts

Surface and submerged wave technologies, tidal, major and mini-hydro, pumped storage schemes.

WAVE TIDAL

HYDRO

Biomass

Digester gas

Landfill gas

BIOGAS GENERATION

Hot fractured rock, conventional geothermal, technology and equipment providers.

GEOTHERMAL

Environmental offsets through tree planting, trading companies.

CARBON TRADING

Corn ethanol, sugar ethanol, cellulosic ethanol, biodiesel, algae production, biotech providers.

BIOFUEL

Solar thermal, traditional photovoltaics, concentrating photovoltaics, nanotechnologies.

SOLAR

Onshore, offshore, urban turbines, developers, tower and blade manufacturers, community wind farms.

WIND

Hybrid, plug-in hybrid, flex fuel & electric vehicles –cars, scooters - recharging infrastructure.

VEHICLE TECHNOLOGIES

Battery technologies for use with renewable technologies, fuel cell technologies and applications.

ENERGY STORAGE

FUEL CELLS

Utility management, treatment technologies, desalination, water reuse, sensor technologies, water efficiency.

WATER

Residential and industrial waste collection and disposal, recycling operations, waste to energy projects.

WASTE MANAGEMENT

RECYCLING

Energy efficiency services and products that lower energy consumption

ENERGY EFFICIENCY

Environmental engineering, specialist service and equipment providers.

ENVIRONMENTAL SERVICE

PROVIDERS

BIOMATERIALS

Organically based materials and plastics that bio-degrade and/or replace oil based products.

`̀Image: Bridge8

CLEANTECH DRIVERS

Apathy Sustainability

Catastrophe Efficiency

Cap

acity

Interest

So cleantech may:

Make things easier

Address thelong-term

Avert Disaster Do more with less

How do we engage as a community?

Information & Education

Information & Education

Risk & Benefit Analysis

Risk & Benefit Analysis

Aspirations & Fears

Aspirations & Fears

Information

In a Victorian survey of Community Interest & Engagement with S&T:

90% of those who search for science and technology information say they look on the internet for science and technology information

Source: Community Interest and Engagement with Science and Technology in Victoria – Research Report– June 2007, DIIRD, Victorian Government

Information

Education

Education

Image: Bridge8

Risk & Benefits

Investment & Returns

Investment & Returns

Environmental Impact

Environmental Impact

AccessAccessMarket NeedsMarket Needs

Health & Safety

Health & Safety How do we

make wise decisions?

Image: fiomaha, Flickr, CC-Att-NoDer 2.0

Aspirations and Fears

Image: chrisjohnbeckett, Flikr

CSIRO takes kitchen table climate change talk global

CSIRO research shows that people are more willing to accept new energy generation technologies and make positive changes when they have access to information.

Image CSIROAnd when they’re involved in the decision-making!

What is Bluebird AR?www.abc.net.au/bluebird

How do we engage as a community?

Information & Education

Information & Education

Risk & Benefit Analysis

Risk & Benefit Analysis

Aspirations & Fears

Aspirations & Fears

“Expert” Input

“Public” Input

Wireless power

Three lanes of traffic each way for electric vehicles

Distributed solar and small wind on rooftops

Storm water collection & water efficiencies

Cleantech as part of school curriculum

Café with zero waste

Green building refurbishments

Image: Bridge8

Shaping our collective vision

www.bridge8.com.au@kristinalford