A vision of the future Alfons Cornella, Infonomia

Changes…

http://www.youtube.com/watch?v=nUQsRPJ1dYw

Ambientdevices.com

http://www.youtube.com/watch?v=diLq7nHNpOk

http://www.youtube.com/watch?v=7xbHRj1Djbo

http://www.youtube.com/watch?v=bUxAwMHgrPQ

Companies…

products

markets

resources

what

who

how

old: supply < demand

new: supply > demand

The critical variable…

p = output / input

p = output / input +

p = output / input

-

p = output / input

cost reduction -

robots

outsourcing

Self-service

Value chain

p = output / input

Value enhancement

+

Customer tuning

Value shells

p = output / input

efficiency

p = output / input

difference

products

markets

resources

efficiency x difference

supply > demand

products

markets

resources

…innovation

…innovation

ideas value

results

mgmt

ideas value

results

mgmt

solving problems…

How to innovate?

Problems are not seen

as such

http://www.youtube.com/watch?v=X813eTuZJkc

Whose problems? How?

Detecting opportunities…

How to innovate?

Sociological changes

Technological changes

How to detect changes?

Exploring the borders…

How to innovate?

What do we do well? What do we know to do well?

ideas value

results

mgmt

What is value to our customers…

How to innovate?

Value =

How to innovate?

Needs Approach Benefits Competitors Hook

Innovation, the five disciplines, Carlson & Wilmot, SRI 2006

A conversation with our customers

exploring customers overserved,

underserved and nonserved

How to innovate?

www.qbhouse.co.jp

overserved

underserved

nonserved

Co-creating…

How to innovate?

customers design

http://www.youtube.com/watch?v=vTSDPKktbUk&feature=results_main&playnext=1&list=PL0A6CA728EE0DBB9D

Customers propose

ideas value

results

mgmt

Business Models…

Fuente: Business Model Generation (2009)

Fuente: Business Model Generation (2009)

Fuente: Business Model Generation (2009)

Fuente: Business Model Generation (2009)

Fuente: Business Model Generation (2009)

Fuente: Business Model Generation (2009)

Fuente: Business Model Generation (2009)

Co-innovation…

Usaa + ups

+

+

+

Foster systematic

intersections

so…

products

markets

resources

…innovation

1) Whose problems?

How?

2) How to detect changes?

3) Value is the key word