20132013

Company overview

Partnering

history1)

activities

products5)

structure2)

3)

4) targeting

Company overview

History

Add your title in here1994

2000

2001 2001

Foundation jointly with Heinrich Mack Nachf. GmbH& Co.KG (Pfizer Group)

Distribution

Registration of “ALEXPHARM GMBH LTD”Great Britain, London

Combined marketing

Registration of “Alex Pharm Ltd”Ukraine, Kiev

Functional marketingPromotion

Registration

Structure

General managerGeneral manager

Field force department

Marketing & PR department

Product department

Registration department

Medical representatives

Promotion Sales pushing

Coverage: 100%

Clinical trialsClinical trialsPromotion of the Promotion of the products in the products in the

marketmarket

RegistrationRegistrationMarketing Marketing researchesresearches

Activities

Product Product launch launch

activitiesactivities

Close cooperationClose cooperation with distributorswith distributors

Launch activities (promotion)

Pre – launch of the productPre – launch of the product

Medical publications

Thought opinion leaders

Scientific meetings, conferences

Trainings Master classes

Launch activities (promotion)

Launch and Post - launch of the productLaunch and Post - launch of the product

Field force detailing and sampling

Launch activities (promotion)

Launch and Post - launch of the productLaunch and Post - launch of the product

Advertising on transport

Outdoor advertising

Launch activities (promotion)

Ads Ads on TVon TVAds Ads

on TVon TV

Launch activities (promotion)

Launch and Post - launch of the productLaunch and Post - launch of the product

Marketing materials (creating, design, distribution)

Targeting

Target groups

Gynecology

Urology

Surgery

Therapy Cardiology

Dermato-venerology

Gastro-enterology

Immunology

Cosmetology

Products

“Collomak®” is a product №1 in group of keratolytics

in Ukraine.It was launched in the

market over 10 years ago.This product was twice the winner in the nomination

“Product of the year” in its ATC group

(“October Pharma S.A.E.”, Egypt under license of

Pfizer)

Products

“Collost®” is an innovative bioplast sterile collagen material. It is used in cosmetology, stomatology, surgery(“BioPHARMAHOLDING”, Russia & Italy)

“Kagocel®”is an immunomodulator of natural origin (“Nearmedic Plus”, Russia).

““Antaxone®”Antaxone®” INN Naltrexone

hydrochloride. A competitive

antagonist of opioid receptors.

““Faspic®”Faspic®”INN Ibuprofen+

L-arginin

““Fluimuci®”Fluimuci®”INN

Acetylcestyine

““Rinofluimucil®”Rinofluimucil®”Nazal spray

““Monural®”Monural®”(INN Fosfomycin

trometamol). Antibacterial for

cystitis treatment.

Products

Products

“Zithrolex®”

INN Azithromycin. Antibacterial agents for systemic use. Macrolides and linkozamids steptohramine (“October Pharma S.A.E.”, Egypt under license of Pfizer)

)

Partnering

Our partners:Our partners:

Novartis (Switzerland)

• Heinrich Mack Nachf. GmbH & Co.KG (Pfizer Group)

• Madaus AG (Germany)

• Zambon (Italy)

• TAD Pharma GmbH (Germany)

• Nearmedic Plus (Russia)

• BioPHARMHOLDING (Russia, Italy)

Schering AG (Germany)

• CTC BIO (Korea)

Our office

Thank you for attention!Thank you for attention!

KievKiev