A practical way to shape tomorrow’s china

Problems – Solutions - ChallengesAlex Dong

Ignite 2007 Beijing

http://alexdong.haokanbu.com/

Who am I?

• Tech Geek: – Mechanical engineer– Assembly, Gadgets

– Wireless– Python

• Microsoft Solution Architect MVP of 2004-06.

• Co-founder of Haokanbu.com

Problem - Today’s China - Society

True problems:

• Medical system

• Education system• “Button Up” changes

– Ad-hoc– Uncoordinated– Repeat itself

Problem - Today’s China – Internet

• Copycat: over estimate

• Wrong focus !– Still top-down: Media

– Sex– Scandal

Problem - Sex – Sina.com

Problem - Sex & Scandal

Problem - Internet Censorship

Solution - When Photo meets Text - Photo

Good at:• More creditable• Straight forward• Never being so easy before

Weakness:• Hard to get the context• Search engine

Solution - When Photo meets Text - Text

Good at:• Well thought out• Organized, Searchable, Indexable• Glimpse supported• Fine grained discussion (very important)

Weakness:• Credibility

Solution - When Photo meets Text – Granuality

Granuality is the key of participation model

• Blog: – Per post comment

– Text wins out

• Flickr: – Per photo comment

– Photo wins out

Solution - When Photo meets Text – Haokanbu.com

Haokanbu.com: Photext • fusion of photo and text• equally important role• fine grained communication participation

model• different target audience

Designed by and for Chinese

Solution - Model #1: Transparent Education System

Solution - Model #2: Collaborate Learning

Solution - Model #3: Open Source Medicine

Challenges - GFW

• Sensitive keyword filter

• Heavy editorial control

Challenges - Social Inertia

• Blogsphere

• Traditional media

• TV

Challenges – voice recording

• Hard to search/index

• Linear model

• < 0.3% usage rate• Perfect for memory capturing

Challenges - Trust

• High cost in China

• A sad but true story– Transparency

– Data export/import– Open source

Thank You

Alex Dong

alex.dong@gmail.com

http://alexdong.haokanbu.com/

Q & A