alexandra legouix - presenter, singer, actress and entrepreneur

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Alexandra Legouix Presenter; Award Winning singer/songwriter, actress; Agent; Entrepreneur With Panache Agency, Events & PR 84 Pankhurst House, Du Cane Road, London W120UN 07500 808 907 [email protected]

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Page 1: Alexandra Legouix - Presenter, singer, actress and entrepreneur

Alexandra Legouix

Presenter; Award Winning singer/songwriter, actress; Agent; Entrepreneur

With Panache Agency, Events & PR

84 Pankhurst House, Du Cane Road,

London W120UN

07500 808 907

[email protected]

Page 2: Alexandra Legouix - Presenter, singer, actress and entrepreneur

WWW.WITHPANACHE.CO.UK

…the singer

"Alexandra Legouix and The Sunflowers are a

sophisticated but accessible fusion of Latin, jazz and pop influences. We make

music that people can relate to on many different levels... think about it... chill

to it... dance to it... make love to it...Funky, modern, relevant lyrics and tunes,

set to a backing skilfully provided by vastly experienced musicians"

Winning BBC Introducing (Berkshire) in January 2010 helped launch Alexandra into the

limelight and provided her with new and exciting opportunities. In April, Alexandra and

her newly formed band (The Sunflowers!) played the BBC Introducing gig in Reading

with much success - landing new gigs as a result and developing a bigger and more loyal

fan base.

They then went on to perform on the main stage at the Inside:Outside Festival in

Reading and headline both the Wokingham Food and Drinks Festival 2010 and Vivacity

Festival 2010.

As well as support from the BBC, they have received much press attention and recently

have had featured articles in a number of local and national newspapers. They have been

headline and support acts at many top venues including: The Troubadour, The Bedford,

Monto Water Rats, The Cobden Club, Café de Paris, RichMix for Jazz FM Radio to name a

small few and their music is being played regularly on the radio in the UK, Europe and in

South America and doing very well in Brazil!

They released their EP 'FACEBOOK' in December and then their next EP ‘LET’S GO’ has

recently been released on to iTunes and all other leading online distributors. They have

written an additional 6 songs that are being recorded this month.

In July 2010 Alexandra was asked to present the very prestigious Miss Great Britain

awards. This opened new doors in the presenting world and after being seen on Latin TV

and Fame TV she was asked to present and host for many different events, festivals and

fashion shows. In August she landed a regular TV job presenting on SKY TV – very

exciting times indeed.

And 2011 has continued in this vein. Alexandra is still number one in the Latin genre of

Indie Charts after 10 weeks; they have just done a live interview and session on Bucks

TV; a live recording for Imperial Radio; countless air plays now on various radio stations

including Q Radio, Leicester HFM, Jazz FM, Awesome Radio, Sine FM, TD1, Preston FM,

The Overflow, Pure 107, Leith FM, Women’s Radio, Heart FM Spain - to name but a few;

a live show for JAZZ FM and Rich Mix; they have been performing at many festivals

including Reading, Wokingham, CityFest, Windsor; Farnham; and they have been

interviewed/reviewed recently by Buzzin, Qmunicate Magazine, All Gigs, Acoustic

Magazine, Spark Magazine, Woho Music, France Magazine, Fame Magazine, Butterfly

Music, Ent Focus, Femmusic and many more. They will soon be heading to Spain to

perform at the Heart FM THINK PINK CHARITY CONCERT (Oct 2011) too!

Alexandra has also been presenting for McLaren F1 Racing at the awesome McLaren

Technology Centre interviewing Jenson and Lewis and discussing all things F1 and she

has recently landed herself a new job presenting on Gems TV SKY755 which she will do

alongside her other regular TV work.

Page 3: Alexandra Legouix - Presenter, singer, actress and entrepreneur

WWW.WITHPANACHE.CO.UK

REVIEWS

A refreshing change

These days it’s difficult to

find something that isn’t

completely synthesised on

a computer, or recycled

pop tunes. Due to this

when I came across

‘Alexandra Legouix and

the Sunflowers’, I found

myself pleasantly

surprised. This past week

I have found myself

listening to music like Bob

Marley and Otis Redding and was wandering where I could find something similar. Then

as if in answer to my thoughts I found this group in the depths of my inbox.

Now when you listen to them, you may find the link I made strenuous at best. To tell

you the truth it is, but to me they share a similar feel to them that suits my current

choice in music. When you look closer it is not so strange as they themselves said that

they have ‘created a sophisticated but accessible fusion of Latin, jazz, soul, reggae and

pop influences.’

It goes without saying that it will not suit everyone’s taste. No music ever does, but I

believe that those with a more open mind will find this a pleasant change in direction

from the mainstream music we currently have to listen to. I think I am safe in saying

that this is a group that have found a style that suits themselves perfectly, and this will always be better than those who simply try to follow trends.

Having won BBC introducing in January the group have gone from one success to

another gaining fans and support along the way. If this is any indication the music scene

in 2011 will be taking an interesting turn. A turn that I am greatly looking forward to.

This is yet another band that I have come across that I will be following with great expectations.

INDIELONDON: ALEXANDRA LEGOUIX & THE SUNFLOWERS – LET’S GO

EP: Alexandra Legouix and the Sunflowers can proudly lay claim to delivering a

sophisticated but accessible fusion of Latin,

jazz, soul, reggae and pop influences. All are

evident on their current EP, Let’s Go. Title

track and lead single Let’s Go sets things

rolling in fine fashion, featuring some funky

percussion, Latin influenced guitar, a jazzy but breezy vibe and the disarming vocals of

Alexandra – who really should win your heart. It’s an ambitious blend, but a deeply

satisfying one – the sense of fun they obviously had in recording it, translating well to

the listener. The Latin vibe is maintained over Balcony of Wonders, which drops the kind

of sultry sax interludes and slinky beats that give off the aura of a cool breeze on a hot

day. Lola, on the other hand, drops some fantastic, Cuban-style percussion (complete

with maracas) and a playful vocal to match the teasing lyrics, and some subtle Spanish

guitar licks. The remainder of the EP is similarly fun, flirty and impressive – thereby

confirming Alexandra Legouix & the Sunflowers as an act to keep your eye on!

Available as a download

Rating: 4 out of 5

Page 4: Alexandra Legouix - Presenter, singer, actress and entrepreneur

WWW.WITHPANACHE.CO.UK

“A future star… set for Hollywood’s Walk of Fame” Wokingham Times

“Alexandra’s voice delivers… she emanates song writing skill…excellent” Review by Pruneau

MAGAZINE

EP:Let's Go

Alexandra Legouix's at times breathy vocals meld into

a sultry soul funk has had the audacity to go out and

pull a set of Latin rhythms. "Let's Go" is populated

with the sort of characters that get you shot on the

floor of Brazilian night clubs and then die of broken

hearts. Alexandra possess a voice that oozes sex appeal, the sort of voice that'll bed you

and then take your wallet as it walks out your flat and nicks your neighbours milk on the

way past. As an ep, it's worth buying to hear the high groove satire that she signs off the EP with, "Facebook"

TALENT SCENE

“Now to 2010. Only in February and already

Alexandra has had good news. Last month

Alexandra won ‘BBC Introducing’ with her

track ‘Drawing Me’. “BBC Introducing is the

brand for new music programmes across the

BBC showcasing unsigned, self-signed and

other emerging musical talent primarily from

the UK”. This puts Alexandra in the running to be chosen to play on the BBC Introducing

stage at major festivals such as Reading, Glastonbury and the like - a major success that

has provoked more interest from industry majors. Production and writing team, Red

Rhythm - who have worked with artists like Ashanti, Aaliyah, Sting, Liberty X, Run DMC,

Sean Paul, Leona Lewis, and are currently in collaboration with Pussycat Dolls own and

‘Got to Dance’ judge, Kimberly Wyatt – are keen to get Alexandra into the studio to write new tracks and have shown a massive support for her and her future career.”

Page 5: Alexandra Legouix - Presenter, singer, actress and entrepreneur

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GAYDAR NATION interviews Alexandra Legouix…

As gorgeous Alexandra Legouix gets set to release the

EP Let’s Go with her band The Sunflowers, we spoke to

her about love, sex, music and dancing in

London fountains.

So tell us a bit about the new EP Let’s Go – what can we expect?

'Let’s Go' is the title track from our newest EP. It is a sexy, groovy number that gets

you moving to the beat, inspired by the feeling created when people experience passion

and new romance. We all know how fun that bit is! I absolutely love performing it for

this reason as it invokes real feeling for me and I have been told that listeners often feel the same way - hopefully you will too!

'Balcony of Wonder' was one of the first tracks we wrote as The Sunflowers. Martyn's

(co-writer) skill on the guitars took me to that tranquil place - often felt when you are

sitting on the balcony on a warm summers evening with a good G 'n' T - and inspired me to write rolling lyrics about life.

What are you most proud of about the EP?

I really feel the mood of the songs has been captured perfectly. Even though I am

biased, I truly believe that when people put the album on they go, "Ah yeah, I can relate

to this, relax to this, feel to this and dream to this - or even make love to this!", which is exactly what The Sunflowers music is all about.

What was it like to record?

We work very closely with a fantastic producer called Dave Ecclestone at Hill Valley

Studios in High Wycombe. The equipment there is world class and Dave really takes the

time with us to get the feeling right. Therefore studio days are great - very productive,

very enjoyable and we often have a really good laugh together during the process too which is very important. Find out more at www.hillvalleystudios.co.uk.

What’s in store for the crowd at a live performance?

Our live shows really are where The Sunflowers get a chance to shine. The standard of

our musicians is very high and because we put so much work into getting our tracks slick, the quality of our performances is often very high.

We are often told by audience members that we took them

on a journey through different emotions and they always

leave on a high, having got up and had a good old dance

and a giggle, especially to the comedic reggae song we

always perform as a show closer - 'Facebook'. It's also available on iTunes and all distributors.

"I truly believe that when people put the album on

they go, 'Ah yeah, I can relate to this, relax to this,

feel to this and dream to this - or even make love to

this!', which is exactly what The Sunflowers music is all about."

What would be your fantasy gig?

Our dream is to play this year at Glastonbury. It really

would be a dream gig for us. We are so well suited to the festival scene. We did

some good festivals last year and we have already been asked to play at the same

Page 6: Alexandra Legouix - Presenter, singer, actress and entrepreneur

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ones this year, but we are really holding out hopes that we will get to perform on

the BBC Introducing stage at Glasto, having won this accolade in 2010.

When did you first realise you had musical talent?

From a very young age, I was dancing around the living room. I

was obsessed with Cats the musical and would endlessly sing

numbers from the show for my parents. This passion for

performing continued throughout school and I took up drama and dance. In fact, that is about all I cared about at school!

Then after doing Performing Arts at college level, I auditioned for

a number of theatre schools. I chose to go to Redroofs Theatre

School because that was where one of my idols - Kate Winslet -

had trained and I hoped to follow in her showbiz footsteps. Since

then, I haven’t looked back. I dedicate my life and soul to performing and will never do anything else.

I am also a regular presenter (Sky869, Cohesive TV, Miss GB to name a few) and so

I am one of the few lucky enough to say that performing is my full time career - but

it has not come easy! Ambition, hard work, passion and dedication are my life words.

What’s the best piece of advice you’ve ever been given?

If at first you don't succeed, try, try again! And also to stay confident. A good friend

and top producer, Cliff Randall (Red Rhythm Studios), said to me last year that

positivity is key in this industry. People can sense negativity and desperation a mile off and they encourage negative outcomes.

Positivity breeds positive things. I have always considered myself to be fairly

positive but he opened up some new thought doors for me and it really worked. A

big, honest smile and love of life goes a long, long way.

"It is nice to be around guys who will actually have a good dance and a laugh with me rather than the stuffy straight guys!"

Do you hit the gay clubs much on a night out?

Actually, I do quite a lot. Most of my closest male friends are gay and so I often join

them at various different clubs in town. It is always a great laugh. It is nice to be

around guys who will actually have a good dance and a laugh with me rather than the stuffy straight guys!

Finish the sentence: A good night out starts with... A Gin and Tonic, some great music and some great friends.

It ends with...

Dancing in the fountains, fully clothed, and laughing with friends

at 6am in central London whilst watching the sun rise. Trust me.

I did this pretty much every morning after a night out last summer! Amazing fun!

It’s our round – what are you having?

Good, I'm glad it's your round, I am far too skint at the

moment! [Laughs]. I would like a G 'n' T please. Or if you can make one well, I'd love a Mojito!

Page 7: Alexandra Legouix - Presenter, singer, actress and entrepreneur

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What comes first for you – sex or love?

I am meant to say love, aren't I? But it's never the case! And anyway, love takes

years to develop properly and you need the other bit to deepen the love bit! I have to keep practising while I'm waiting for the 'love' bit too, right? [Smiles].

When the phone rings, who do you hope is calling?

Hmm, at the moment, I'm hoping it will be a call to tell me that we have been selected to play at Glastonbury 2011. It is always in my vision.

What are your plans for the EP and beyond?

Well, we hope our worldwide fan base will continue to grow. We have great things

happening at the moment. 'Let's Go' has been selected for the Coffee Jazz album

and also as the theme tune to a new holiday show that is in the running for commissioning from Channel 4.

We have an interview and live lounge coming up at Jazz FM,

BBC Three Counties and Imperial College radio stations, a TV

interview with Bucks TV, and we have many live gigs and

festivals in the pipeline. Fingers crossed that 2011 will be an even bigger success than 2010 was.

Anything to add?

We hope you enjoy! Please do keep an eye on our sites and get in touch. We love to hear from our listeners and we will always reply to messages.

Follow your dreams. We did and it really is paying off.

Let's Go, the new EP from Alexandra Legouix and The Sunflowers, is released on 28 February 2011. Find out more at www.alexandralegouix.biz.

Author: Bree Hoskin

BUBBLE EYE interviews Alexandra Legouix

Who are you and where are you?

I’m Alexandra Legouix - singer/songwriter for Alexandra Legouix and the Sunflowers!!

I’m currently sitting in the green room at one of my many random jobs. I present part

time on SKY869 so that’s where I am this evening.

How are your tea / coffee making skills?

Amazing. Literally, I think I’m really good... at making tea in particular...

Page 8: Alexandra Legouix - Presenter, singer, actress and entrepreneur

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Can you be relied on to turn up on time?

Hmmm... debatable!! I’m RUBBISH at getting anywhere on time... I work on live TV so I

have to get there half an hour early... This is a good thing else I’d always miss the start

probably... Trouble is that even where I leave extra early something will happen that will

mean Ill end up being late...

What do you often eat for breakfast?

Rice crispies at the moment. I go through 3 monthly cycles for breakfast it seems. Last

cycle was Oatabix; before that porridge... I’m drawing to a close on the ricecrispies front

though actually... not sure what will be next...

Have you seen incidents which made you laugh out loud?

Regularly... I can’t think of any right now though.. but definitely yes... ill add it later if I

can think of a recent one...

What was the last book you read?

Ben Elton - Popcorn... I’m a bit late on the Ben Elton thang... Enjoyed it though...

What is your favourite piece of clothing?

Hmmm... I guess my corset would have to be up there... I have 4 corsets that I wear for

gigs... They are definitely the most flattering item of clothing... suck it all in ;-)

Which ancient place would you like to go?

I went to Pompeii and that was amazing so I’d like to see some more... The Ellora

Caves in India look really cool... and Machu Picchu I really want to go to...and I have yet

to go to the Taj Mahal.. it’s all there on the bucket list :-)

If Hollywood made a movie about your life, whom would you like to see play

the lead role as you?

Angelina Jolie. Without question.

Would you be the office gossip or the hard working type who likes to stay late

to get the job done?

What’s an office???

Who was the worse boss you had?

I haven’t had any that have been too bad to be honest... In fact I

think I’ve been quite lucky and always had ones that I can party

with.. Or at least have a real human conversation with...

Page 9: Alexandra Legouix - Presenter, singer, actress and entrepreneur

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The Sunflowers release single

January 10, 2011

BBC Berkshire favourite –

Alexandra Legouix & the Sunflowers are building on the success they had

in 2010 by releasing single Let’s Go on iTunes.

And they are aiming to release an album by the spring.

Alexandra was doing pretty well on her own and then she got together with a band of merry men to complete The Sunflowers line-up.

The single should have been ready now, but recording had to be postponed because Hill Valley Studio was cut off by the snow.

Recording is currently being rescheduled and they are now hoping to get the new single out later this month.

Alexandra and the band have picked up many new followers, including listeners

of Radio Neo (which broadcasts to New York, Chicago and Los Angeles via the internet) after the new track Balcony of Wonder was added to their JazzCity programme playlist.

THE SUNFLOWERS ARE VERY SOCIAL…

Page 10: Alexandra Legouix - Presenter, singer, actress and entrepreneur

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Page 11: Alexandra Legouix - Presenter, singer, actress and entrepreneur

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THE SUNFLOWERS ARE CURRENTLY BEING REGULARLY PLAYED

ON THE FOLLOWING RADIO STATIONS:

BBC Berkshire

Q Radio

Leicester HFM

Jazz FM

Awesome Radio

Sine FM

TD1

Preston FM

The Overflow

Pure 107

Leith FM

Women’s Radio

Heart FM Spain

Butterfly Music

Last FM

107 FM

Marlow FM

…to name a few!

Page 12: Alexandra Legouix - Presenter, singer, actress and entrepreneur

WWW.WITHPANACHE.CO.UK

WHO ARE THE SUNFLOWERS?

‘NERO’ (MARTYN ELLIS)

CO-SONGWRITER, EXPERT GUITARIST AND CHIEF SUNFLOWER

‘TING’ (LIZZIE SAMBROOK)

INCREDIBLE SAXOPHONIST AND VIP SUNFLOWER

Page 13: Alexandra Legouix - Presenter, singer, actress and entrepreneur

WWW.WITHPANACHE.CO.UK

AND WE ARE LUCKY ENOUGH TO HAVE SOME INCREDILE SPECIAL GUESTS INCLUDING…

‘DODDSY’ (TONY DODD)

AWESOME BASS MAN

AND ORIGINAL SUNFLOWER

EUAN SMILLIE

THE INCREDIBLE YOUNG VIOLINIST YOU CAN HEAR ON THE

SUNFLOWERS TRACKS

TOMMY TOES (TOMMY BATES)

FANTASTIC DRUMMER AND ORGINAL SUNFLOWER

LEE ALLOWAY

FANTASTIC DRUMMER AND HONORARY SUNFLOWER

Page 14: Alexandra Legouix - Presenter, singer, actress and entrepreneur

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RELEASED TRACKS – available at iTunes, amazing, spotify and all other major online distributors

FACEBOOK EP

LOLA

FACEBOOK

LET’S GO EP

BALCONY OF WONDER

LET’S GO

LOLA

WHAT’S THE FUN

FACEBOOK

ALEXANDRA LEGOUIX EP

WHITE DOVE

JOHNNY SAILOR BOY

Page 15: Alexandra Legouix - Presenter, singer, actress and entrepreneur

WWW.WITHPANACHE.CO.UK

COMING SOON – will be available at iTunes, amazing, spotify and all other major online distributors

BERLIN BABYLON (TIME TO GO)

LOLA – SUMMER CLUB REMIX

LOLA – RADIO REMIX

NOT REAL

PERFECTLY ENTWINED

DON’T GO

IN PRODUCTION

We have 6 further tracks in development

For more details on bookings, upcoming gigs, news, album releases or any

further details please keep an eye on our website or contact With Panache Agency, Events & PR

www.alexandralegouixandthesunflowers.com

www.withpanache.biz

07500 808 907

We look forward to hearing from you!

Page 16: Alexandra Legouix - Presenter, singer, actress and entrepreneur

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…the presenter Alexandra is a professional presenter with over 1000 hours of live TV experience.

Her most notable job to date was earlier this year when she landed a 6 month

position presenting and interviewing for championship winning Formula One

Grand Prix racing team: McLaren. This was an incredible position to be but was

a result of years of hard work in the motor industry that finally paid off.

Naturally, as McLaren is such a prestigious company, and based at the incredible

McLaren Technology Centre, Woking it was imperative that their presenters be

as immaculate and as specialist as Ron Dennis’ creation so Alexandra went

through 6 weeks of highly specialist and

intense training to get up to McLaren

standards. She is now extremely proficient

and knowledgeable in areas that very, very

few know about including: F1 hydraulics,

gearboxes, the carbon fibre process, wind

tunnels, and so on as well as a knowledge of

F1 history spanning back to the early 50’s and

information on the McLaren F1 build process

that only the elite know about!

Alexandra’s job consisted of a 30 car

Boulevard Tour (2 hour tour of F1 cars dating

from Bruce McLaren’s 1954 winning car

through to the 2008 Hamilton Championship winning car); an in depth tour

through the entire of the MTC talking through the build of an F1 car; and an

interview with Jenson Button / Lewis Hamilton or any of the test drivers. This

truly was Alexandra’s dream job!

This is not the only motor related job Alexandra has had. She presented for

RMA Trackdays for years (Mark Webber was one of the instructors); has

presented and interviewed for the British Racing Drivers Club; as well as working

at the Motor Show and other smaller events’ A keen racer herself, Alexandra is

also one of the few women to have gained her National B Motor Racing License

which she gained after being taught by the one and only Ring Taxi driver –

Sabine Schmidt.

Page 17: Alexandra Legouix - Presenter, singer, actress and entrepreneur

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In 2007 she won a job working for

Redbull as their Formula una. This was a

modelling position which granted her VIP

entry to the 2007 F1 races across the

world. This was an unbelievable

competition which opened many doors.

Whilst there, Alexandra took hold of the

opportunities given to her. She

interviewed and met as many top F1

names as she could, including: Flavio

Briatore; Eddie Jordan; Scott Speed;

Heikki Kovalainen and it was here she

first met Jenson button.

To pay the bills, she is currently a regular presenter on live TV including Smart

live Casino SKY869 and has also worked for Gems TV SKY755.

She also has a number of live event presenting jobs under her belt including

presenting Vivacity Festival 2010 and 2011

(live music festival); Wokingham Food and

Drinks Festival

2010 and 2011

(live music,

arts, food,

drink); Miss

Great Britain

with Liz Fuller

(plus for LatinTV); Music interviews for Cohesive TV

'Whats up'; Melange Factor (London based music

competition)Broadway Fashion TV shows; RMA

TRackday events and live events for McLaren to name

a few.

She is a proficient interviewer and has some music interviews you can see on

youtube with the likes of FindaFiend, Palace of Justice, Asha J, DJ Fizzy.

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.

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…the actress

After her senior years at The Holt and her college years at Farnborough 6th Form

college, Alexandra went to the prestigious theatre school Redroofs. Since

graduating in 2002, Alexandra has been seen continually climbing the ladder of

success as a professional actress.

Her first professional job was performing at The Wilde Theatre in Aladdin as Jasmine.

In 2009 she toured London and the South East with her highly acclaimed one

woman show – The Courtesan – which she then took up to Edinburgh Fringe. The

show sold out every night and gained 5* reviews from The Scotsman.

Since then Alexandra has performed in a number of theatre shows including A

Midsummer Nights dream; Twelfth night; Girl Interrupted; Shakers; Cinderella to name

a very small few.

Not just a theatre actress, Alexandra has had some fantastic TV and Film roles to.

Most notably, last year, she landed a lead role in the feature Film: The Death of

Merlin (2012) starring alongside Nicholas Ball (Eastenders, Hazell, Footballer’s Wives,

Priscilla Queen of the Night)); James Simmons (Lion King, Hamlet, The Tempest,

Rosencrantz and Guildenstern); and Johanna Murdock (Holby City, Doctors, Dance

With Me). This has a cinema release set for 2012.

Additionally, Alexandra played lead roles in other

feature and short films including: Lifestyle, Dangerous

Minds, Vulcan Mistral, Starting from Scratch and so on.

Most recently Alexandra has just finished playing the

lead role in ‘Medea’. A

very gritty and

demanding lead role

she thoroughly enjoyed

playing.

Page 20: Alexandra Legouix - Presenter, singer, actress and entrepreneur

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…the radio presenter

Alexandra has just landed the very exciting position as the new Radio Presenter at

97.4M Marlow FM.

Here she will be interviewing new artists, launching new music and bands, and

discovering hidden treasures and so on.

She is also bahing the set up of Marlow FM Youtube channel which will feature

Alexandra as she follows various different artists on their journeys; interviews with

different bands; backstage at festivals and events; and will also cover the entire of

the Marlow FM New Talent Competition which Alexandra is in the process of setting

up and launching.

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…the entrepreneur

Although primarily a singer & TV presenter (www.alexandralegouix.biz)

Alexandra Legouix has spent many years working in PR, Marketing and Events Management. Her events career took off when she landed the role of Marketing

and PR Executive for Innerplace Concierge and VIP Service. Here she: organized guest lists for all top exclusive clubs in London, Europe and New York; was the

main organiser of many VIP Events including: Boudoir PR Pre fashion Week, Hollywood TV Parties, La Dolce Vita Charity Ball (the closing F1 ball), The Cannonball Rally Ball, product launches, Pink Breast Cancer Charity functions,

the Gordon Ramsey dinner, Beyoncé – private concert - to name but a few; and also arranged sponsorship, celebrity bookings, and handled all marketing and

advertising (GQ, Vanity Fair, Tatler, OK! Xexec, Square Meal).

After this, at the young age of 24, she set up her own company – With Panache.

Although eventually seeing it as a multi-media company with big, long term

event ambitions for the future, Alexandra started With Panache Theatre

Academy at first. This was extremely successful and had a fantastic reputation,

however, as the only person in the company she was (and still is in fact!) in

charge of: advertising, accounts, VAT, Tax, design, distribution, hiring,

promotion, sponsorship, and so on and at such a young age, this was very tough

so this –combined with the nature of the arts industry - meant she did not make

enough profit to keep the school open. So she closed the academy. However,

not one who likes to be defeated, Alexandra set up With Panache Agency for kids

off the back of the school. Within one month, many of her clients were in Harry

Potter and many commercials and small TV parts. With Panache Agency–

although primarily an adults agency now – is still very much active and

continues to grow getting a better and better name within the industry.

In addition to her own company though, Alexandra did not stop there. In 2003,

Alex landed the role of Events Organizer for RMA Track days. Due to her skills

learnt at Innerplace, Alex quickly became involved in the Marketing and PR side

and helped organise track days at various locations in the UK & abroad

(Thruxton, Silverstone, Spa Belgium, Donnington, Oulton Park etc.). She was

also in charge of the coordination at the events, briefed drivers before track

opening and generally made sure days ran smoothly. She was also lucky

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enough, during the 4 years of working with RMA, to get behind the wheel herself

of some extremely fast cars (Ferrari, Porsche 911, Caterham, Elise etc.!) and in

2006 she completed the training for the National B Motor Racing License training

at Nurburgring with ring taxi driver and DMax presenter, Sabine Schmitz.

Her knowledge of the motor industry opened new doors and she worked with the

Redbull F1 events team during the 2007 GP season. During this time, she was

involved with various functions for the likes Alpine Stars, Mini Motos and of

course Eddie Jordan. Not to mention some incredible private parties, including

Dhani Harrisons F1 unveil at his fathers (George Harrisson!) little abode!

That same year she also worked as freelance PR/Marketing for Landrover;

Mapledurham 4x4 Show; Sternberg Clarke; and Nissan before landing the role of

Celebrity Marketing & Events Co-ordinator at Catalyst World Class – where she

provided celebrity speakers and entertainers for prestigious events across the

World. She stayed here working part time so she could continue with her

freelance work, until 2009. In 2010, Alexandra worked on many one off events

including: Vivacity Olympics Festival (Organiser/Sales/PR), Sandbanks Polo

(Sales/PR), Cartier Polo (Sales/PR), Prestige Polo (Organiser/Sales/PR), Universe

Parties at QSoho (Organiser/Sales/PR), and managed club nights at the top

London clubs: Boujis, Chloe, Merah, Punk, Luxx, Jalouse, Kitts to name a few.

She was then head hunted by LA Entertainments who she will be helping set up

a new concierge service to be launched late 2011.