alexandra king level 2 portfolio

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Alexandra King Fashion Product and Promotion

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Fashion Product and Promotion - second year portfolio

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Page 1: Alexandra King Level 2 Portfolio

Alexandra King

Fashion Product and

Promotion

Page 2: Alexandra King Level 2 Portfolio

Textiles and Surface Pattern Project....

Initial Inspiration and Research

Pattern DevelopmentSketches and Colour Testing

Page 3: Alexandra King Level 2 Portfolio

Final Swatches U

sing Screen Printing

Final Illustrations

Page 4: Alexandra King Level 2 Portfolio

Branding Project - Home Wear Range for...

Initial Inspiration Boards...

Pattern, Fabric and Texture...

Page 5: Alexandra King Level 2 Portfolio

Final Illustration

Bag and Tags

Page 6: Alexandra King Level 2 Portfolio

Illustration Project -Miu Miu Spring/Summer 2011

Page 7: Alexandra King Level 2 Portfolio

Final Collection

Page 8: Alexandra King Level 2 Portfolio

Photography Project...

Distort the Size of Accessories

Page 9: Alexandra King Level 2 Portfolio

Advertising campaign

Page 10: Alexandra King Level 2 Portfolio

Jewellery with Glass...

Inspiration sourced from the island of Barbados

Design Development Sketch - Metal WorkInspired by Palm Leaves

Finished Protoype- Metal

Page 11: Alexandra King Level 2 Portfolio

Final Design Sketch - Glass WorkInspired by Turtles

Finished Prototype- Glass

Page 12: Alexandra King Level 2 Portfolio

Black and White

Line. Pleats. Shades.

Shire. T

ransp

arent. N

egative

Fashion Product Manufacturing

Design Boards...

Dress

Page 13: Alexandra King Level 2 Portfolio

ACCESSORIES

games

FILM N

OIR

FEMM

E FATA

LE

“Everything I learned I learned from the movies.”

Audrey Hepburn

THE NEw LOOk

Bag Development

Page 14: Alexandra King Level 2 Portfolio

Fashion Show in the Bridges Sunderland...

Page 15: Alexandra King Level 2 Portfolio

Model-Rebekah Turrell

Page 16: Alexandra King Level 2 Portfolio

Events Management Theme - Heritage...

Pages from Sketchbook

Initial Inspiration and Style

Page 17: Alexandra King Level 2 Portfolio

On our stall we sold framed pictures, cushions , bags made from screen printing. We also sold bracelets, badges and T shirts. All profits made contributed to graduate fashion week.

Page 18: Alexandra King Level 2 Portfolio

PRADA was originally founded by Mario Prada in 1913, in Milan Itialy. The company was named the Prada brothers and specialised in leather based goods such as bags, shoes and suitcases. His granddaughter Miuccia Prada inherited the family busi-ness in 1978. She was an unlikely successor as she has no formal design training and had studied a PHD in political science. Despite this Miuccia transformed the Prada organi-sation into

In 1983 Prada opened a second store in Milan reminiscent to the origi-nal store but with a sleek and modern contrast to it. �e new shop was located in the trendy and stylish shopping district of Gal-leria Vittoria Emanuele. �e double arcade con-nects two of Milan’s most famous land-marks, the Duomo and the Teatro Alla Scala so this was a great location for the store.Today Prada current-ly have 31 flagship stores located across

Europe and 284 stores worldwide under the Prada name and by 2013 the plan to expand to 550 global retail stores.

One of the most in Influential Fashion Houses in the World

In recent years Prada

have expanded to the Middle East open-ing two new flagship stores in Dubai and Ri-yadh as this is an up and coming area will a rapid growing amount of tourism amongst the rich and famous who are often Prada customers. This was a move which proved to be successful as in May 2010 Prada reported a 26% increase in sales and 366 million in-crease in the Far East.

Pages From PRADA A3 Dossier...

Page 19: Alexandra King Level 2 Portfolio

The way Prada

visually merchandise their products is an important factor in the overall experi-ence customer’s gain from the brand. Pra-da inspire the cus-tomer using adverts and in store displays as well as images on the website. Visual merchandising gives the products a con-cept and interacts with the customers lifestyle which leads to aspiration of the products. The Prada website is continu-ously updated with a wide range of media which is essential to Prada as it is a Global brand which needs to be easily accessed by customers all over the world. By posting videos images and news online Prada in-teract with custom-ers and add more to the overall customer

As the Prada brand continued to grow and become more and more successful they wanted to have a range of Luxu-ry brands under their label like rivals the Gucci group and LVMH. In the nineties The Prada group bought shares in: Hemlut Lang, Jill Sander and Church and Company. A joint eyewear venture was also formed called The De Ringo group to produce Prada eye wear. Then Prada joined with The Gu-cci group and LVMH to buy shares in Fendi, however Prada took debts from Fendi and the group struggled to cope fi-nancially.

Prada also include a

live feed from their catwalk shows played on a screen in their flag ship stores alongside their look books which are always present in store.Both Prada and Miu Miu hold catwalk shows eve-ry spring/summer and fall/winter. Prada al-ways show in Milan but the Miu Miu brand was relocated to Paris fash-ion week in an attempt to become as successful in its own right. Both brands are incredibly successful amongst A-listers and have earned many devotees in the process. Prada promote further by advertising on billboards and in high fashion magazines which reach millions of people worldwide. Other promotional tech-niques include posting updates to fans on so-cial networking sites such as Facebook and

Despite a few minor difficulties Prada faced in the nineties the group slowed down their purchasing sprees and gained finan-cial security. In the first half of 2011 the group announced a total net revenue of €1134.3 million which is an increase of 21% compared to the same period in 2010. This success was down to the direct retail and the 53 new store which were opened throughout 2010.

Currently the four areas in the Prada group are:

Page 20: Alexandra King Level 2 Portfolio

Magazine Editorial for Elle Magazine...

Page 21: Alexandra King Level 2 Portfolio

Street Styling Project

Trend Feature

Page 22: Alexandra King Level 2 Portfolio

Alexandra King [email protected]

07713427757