“They don’t trust us although we’ve almost finished !” said the client. Alex west is a really huge project. However, they had some proceeding problems that effected thier credibility. Now they want to announce loudly that they’re back on track!

THE BRIEF

“We need to do something stunning, some-thing real. that will indeed fix the whole matter”.We classified our campaign into 2 levels, the first one was a wide P.R campaign. which made an amazing effect actually. Then, we went with the advertising part.We invited real owners to join -as themselves- talking about thier life in their new houses. The whole artwork was centered about them.

IDEA & ARTWORK

ALEX WESTSUMMERCAMPAIGN