E B U N A W O S I YA N

ALEX SOUTHAM

BEGINNING

• Southam undertook all the tasks on his videos and he became a ‘one man band’

• So this was when it came to him using his own camera, lighting and editing and now uses a Director of Photography.

• He likes the format of music video because he feels that he ‘can try new techniques and have a real artistic freedom’, meaning he is able to express himself through his music videos.

• He is less keen on commercials as they allow for ‘much less freedom’

• He uses Vimeo to showcase his videos, this had now became a increasingly important platform as it is considered to have a more higher status than YouTube.

BREAKTHROUGH

• His breakthrough came when he made the music video for the sound Tesselate for Alt J. • His Budget was £10,000 and he shot it all in one

day. • He used a large cast in order to bring the music

video to life. • And when it came to editing he used special

effects, such as aftereffects. • https://www.youtube.com/watch?v=Qg6BwvDcAN

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CHASE AND STATUS

• He also created the music for Chase and Status – Lost and Found.• The music videos budget was £50,000 and it was

filmed in lose Angles using a steadicam.• They filmed it at 36 frames per second then

lowed down, his influence was from Massive Attack’s Unfinished Sympathy• They went for an early 1990s VHS video look, and

it only took 3 shoots throughout the whole music video.

OTHER POP VIDEOS BY ALEX SOUTHAM

• The Walkman – Heaven

• Bill Ryder Jones – He Took You in His Arms

…….

• Jamie n Commons – Rumble and Sway

• I Break Horses – Hearts