catalogue2013

Dressed Marcel Wanders 4Grow Watch Andrea Morgante 6Neko SANAA 7Daytimer Will Alsop e Federico Grazzini 8Ray Stefano Giovannoni 9Tanto x cambiare Franco Sargiani con Stefano Roversi 10Arc Hani Rashid 11Mariposa Miriam Mirri 12Out_Time Andrea Branzi 13Kaj Karim Rashid 14Jak Karim Rashid 16Luna Alessandro Mendini 17Record Achille Castiglioni 18Momento Aldo Rossi 20Calumet Stefano Pirovano 21Millennium Jr. / Space bimba Miriam Mirri 22

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AL27000case finishing shiny dial silver tone strap genuine black leathercase material stainless steel case diameter 41.1 mm water resistance 5 atmglass curved mineral glass

AL27001case finishing matt dial silver tone bracelet matt case material stainless steel case diameter 41.1 mm water resistance 5 atmglass curved mineral glass

AL27002case finishing black matt dial black matt bracelet black mesh bandcase material stainless steel case diameter 41.1 mm water resistance 5 atmglass curved mineral glass

AL27003case finishing gold shiny(gold plating)dial silver tone bracelet gold shiny(gold plating)case material stainless steel case diameter 41.1 mm water resistance 5 atmglass curved mineral glass

marcel wandersMuch like time itself can be shared or private, this watch has two sides; it’s simple, outward face is shared with the world, yet conceals asecret underside of decorative beauty, known only tothe wearer. Within all, the watch is more than just a mechanism to track time, it is the final touch in beingdressed for the occasion. M.W.

DressedNew

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AL27022case finishing shiny dial silver tone bracelet silver mesh band case material stainless steel case diameter 35.7 mm water resistance 5 atmglass curved mineral glass

AL27020case finishing shiny dial silver tone strap genuine orange leathercase material stainless steel case diameter 35.7 mm water resistance 5 atmglass curved mineral glass

AL27021case finishing shiny dial silver tone strap genuine white leather case material stainless steel case diameter 35.7 mm water resistance 5 atmglass curved mineral glass

AL27023case finishing gold shiny(gold plating)dial silver tone bracelet gold shiny(gold plating)case material stainless steel case diameter 35.7 mm water resistance 5 atmglass curved mineral glass

New

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andrea morganteshiro studioThe act of growing often produces forms and patterns that we can all instinctively relate to. The watch relates more to the muscles fibres lying underneath our wrist skin than standard watch components. Every element has been designed to grow harmonically into each other, so the watch is perceived as a single, organic entity rather than an assembly of mechanical parts. The grooves permeate the entire watch: generated from the bracelet’s ends they gradually grow in volume, defining the watch’s case and glass.Grow watch is an external manifestation of the intimate qualities of our body.

AL26000case matt blackdial blackstrap polyurethane blackcase material polyurethanecase diameter 43.4 mmwater resistance 3 atm acrylic glass

AL26001case matt bluedial bluestrap polyurethane bluecase material polyurethanecase diameter 43.4 mmwater resistance 3 atm acrylic glass

AL26002case matt yellowdial yellowstrap polyurethane yellowcase material polyurethanecase diameter 43.4 mmwater resistance 3 atm acrylic glass

AL26003case matt orangedial orangestrap polyurethane orangecase material polyurethanecase diameter 43.4 mmwater resistance 3 atm acrylic glass

AL26004case matt whitedial whitestrap polyurethane whitecase material polyurethanecase diameter 43.4 mmwater resistance 3 atm acrylic glass

Grow Watch

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sanaaSANAA is the collaborative office of Kazuyo Sejima and Ryue Nishizawa established in 1995.The firm, based in Tokyo, Japan, is operating internationally with an aim toward a broad range of architectural projects, landscaping, planning, interiors, exhibitions, furniture, and product design.

Cat hugging

AL24000case blackdial blackstrap polyurethane blackcase material polyurethanecase diameter 34.5 mmwater resistance 3 atmacrylic glass

AL24003case yellowdial yellowstrap polyurethane yellowcase material polyurethanecase diameter 34.5 mmwater resistance 3 atmacrylic glass

AL24001case browndial brownstrap polyurethane browncase material polyurethanecase diameter 34.5 mmwater resistance 3 atmacrylic glass

AL24004case pinkdial pinkstrap polyurethane pinkcase material polyurethanecase diameter 34.5 mmwater resistance 3 atmacrylic glass

AL24002case greendial greenstrap polyurethane greencase material polyurethanecase diameter 34.5 mmwater resistance 3 atmacrylic glass

Neko

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Daytimer

AL22002case finishing matt greendial blackdigital display bluestrap polyurethane greencase material polyurethanecase size width 46.7 mmwater resistance 3 atmacrylic glass

AL22000case finishing matt blackdial blackdigital display bluestrap polyurethane blackcase material polyurethanecase size width 46.7 mmwater resistance 3 atmacrylic glass

AL22001case finishing matt reddial blackdigital display bluestrap polyurethane redcase material polyurethanecase size width 46.7 mmwater resistance 3 atmacrylic glass

AL22004case finishing matt whitedial blackdigital display bluestrap polyurethane whitecase material polyurethanecase size width 46.7 mmwater resistance 3 atmacrylic glass

AL22003case finishing matt violetdial blackdigital display bluestrap polyurethane violetcase material polyurethanecase size width 46.7 mmwater resistance 3 atmacrylic glass

will alsop efederico grazziniDaytimer is formed of Alsop’s vision of objects in the world. We see it present in the landscape; it has landed in the universe of objects, naturally, effortlessly. It has a smart, adaptable, docile form, which encases its technological core while at the same time it is ironic and natural. Although apparently clumsy, Daytimer wraps complacently round the wearer’s wrist, presenting the owner with its 3D display; the OLED screen conveniently turning towards its owner and wanting to play. Daytimer wants to be owned by its wearer, although inevitably it will attract the attention of others. Daytimer polygonises a human wrist. It loves humans and it wants to be close to them. Or part of them.

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AL22004case finishing matt whitedial blackdigital display bluestrap polyurethane whitecase material polyurethanecase size width 46.7 mmwater resistance 3 atmacrylic glass

AL21010case finishing satindial black/gray matstrap polyurethane blackcase material stainless steel case diameter 40 mm x 46.4 mmwater resistance 10 atmmineral glass

AL21011case finishing mattdial black/gray/yellow matstrap polyurethane blackcase material stainless steel case diameter 40 mm x 46.4 mmwater resistance 10 atmmineral glass

stefano giovannoniRAY is a simple and uncomplicated watch that exudes its own distinctive appeal. The basic automaticversion, with its natural or black polished steel case, is the height of elegance, whilst the “crono” version is sportier, its colour details giving it a rather more aggressive feel. S.G.

AL21000AUTOMATICcase finishing satindial white matstrap polyurethane blackcase material stainless steel case diameter 40 mm x 46.4 mmwater resistance 10 atmmineral glass

AL21001AUTOMATICcase finishing mattdial black matstrap polyurethane blackcase material stainless steel case diameter 40 mm x 46.4 mmwater resistance 10 atmmineral glass

Ray

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franco sargianicon stefano roversiNotes for a time clockTime as movement, representation as play: a dynamic set.Roman numbers - Meridians - Regulateur -Dots - Lines - Surfaces - Colors - Classic quotations and graphic codes.All marks of time… JUST FOR A CHANGE (TANTO PER CAMBIARE). F.S.

AL18000case finishing satindial whitestrap genuine leather blackcase material stainless steelcase diameter 40 mmwater resistance 3 atmmineral glass

AL18011case finishing satindial blackstrap genuine leather blackcase material stainless steelcase diameter 40 mmwater resistance 3 atmmineral glass

AL18001case finishing satindial blackstrap genuine leather browncase material stainless steelcase diameter 40 mmwater resistance 3 atmmineral glass

AL18010case finishing satindial black/bluestrap genuine leather blackcase material stainless steelcase diameter 40 mmwater resistance 3 atmmineral glass

Tanto x cambiare

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hani rashidTime moves in an infinite and continuous arc in space, our bodies are delineated by sublime arcs in time, as are our glances. Our wrists are the curvature on which this micro architecture is placed for stolen glances at time. H.R.

AL17000AUTOMATICcase finishing mattedial whitebracelet matte case material stainless steel and aluminumcase diameter 41,2 mm bracelet material stainless steelwater resistance 10 atm mineral glass

AL17001AUTOMATICcase finishing mattedial whitebracelet black case material stainless steel and aluminumcase diameter 41,2 mm bracelet material polyurethane water resistance 10 atm mineral glass

AL17010case finishing mattedial whitebracelet mattecase material stainless steel and aluminiumcase diameter 41,2 mm bracelet material stainless steelwater resistance 10 atmmineral glass

AL17011case finishing mattedial whitebracelet blackcase material stainless steel and aluminiumcase diameter 41,2 mm bracelet material polyurethanewater resistance 10 atmmineral glass

Arc

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miriam mirriI’m in love with the material feeling of objects, their physical essence. I design a watch as if it were a jewel, thinking of its structure, dynamic and continuous. I think that this watch reflects real shapes, far fromthe ideal symmetry and preciseness of time, somewhere between the romantic ideal of never-ending time and the mechanics of a robot. M.M.

AL15001case finishing shinydial blue radiationbracelet shinycase material stainless steel case diameter 20 mm (3-9h)bracelet material stainless steelwater resistance 3 atm mineral glass

Mariposa

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andrea branziTime distorts the dial, as if reaching beyond the physical constraints of the watch.

AL13003case finishing blackcase periphery white dots dial black strap genuine leather blackcase material stainless steel case diameter 41 mm water resistance 3 atm mineral glass

AL13001case finishing mattecase periphery black numbers dial whitestrap genuine leather browncase material stainless steel case diameter 41 mm water resistance 3 atm mineral glass

AL13002case finishing matte case periphery red dotsdial whitestrap genuine leather redcase material stainless steel case diameter 41 mm water resistance 3 atm mineral glass

Out_Time

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karim rashidI believe that it is important to not necessarily over-embellish objects to keep a certain truth to aproduct, but I also believe that objects need to touch our sensual side, to elevate certain experience.I also believe that objects should be casual, simple, soft, but precise. I placed an analog mechanismin a perfect ovaloid that is symbolic of technology, the cosmos, passage and cyclic nature of Time.I think of my proposal as an extension of essensualism (reductive sensualism). K.R.

AL10010case blackdial blackstrap polyurethane blackcase material polyurethanecase diameter 38 mmwater resistance 3 atmcrystal acrylic

AL10014case pinkdial pinkstrap polyurethane pinkcase material polyurethanecase diameter 38 mmwater resistance 3 atmcrystal acrylic

AL10015case violetdial violetstrap polyurethane violetcase material polyurethanecase diameter 38 mmwater resistance 3 atmcrystal acrylic

AL10011case greendial greenstrap polyurethane greencase material polyurethanecase diameter 38 mmwater resistance 3 atmcrystal acrylic

AL10012case light bluedial light bluestrap polyurethane light bluecase material polyurethanecase diameter 38 mmwater resistance 3 atmcrystal acrylic

AL10013case browndial brown strap polyurethane browncase material polyurethanecase diameter 38 mmwater resistance 3 atmcrystal acrylic

Kaj

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AL10021case whitedial white withdecoration orangestrap polyurethane whitecase material polyurethanecase diameter 38 mmwater resistance 3 atmcrystal acrylic

AL10022case greydial white and pinkstrap polyurethane graycase material polyurethanecase diameter 38 mmwater resistance 3 atmcrystal acrylic

AL10023case pinkdial white and bluestrap polyurethane pinkcase material polyurethanecase diameter 38 mmwater resistance 3 atmcrystal acrylic

AL10024case green mintdial green mintstrap polyurethane green mintcase material polyurethanecase diameter 38 mmwater resistance 3 atmcrystal acrylic

AL10020case blackdial black withdecoration greenstrap polyurethane blackcase material polyurethanecase diameter 38 mmwater resistance 3 atmcrystal acrylic

AL10016case reddial redstrap polyurethane redcase material polyurethanecase diameter 38 mmwater resistance 3 atmcrystal acrylic

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Time is the motivator for change in our world. We create in order to defy time.The Digital Age represents the limitless possibilities of progress, evolution, and the spirit of borderless creation. Since we cannot define the world in our lifetime we define timeby pursuing new possibilities, new opportunities, and hopefully, original thought.Jak is not afraid of lost Time. K.R.

AL25000DIGITALcase matt blackdial blackstrap polyurethane blackcase material polyurethanecase diameter 47.5 mm water resistance 3 atmacrylic glass

AL25001DIGITALcase matt greendial greenstrap polyurethane greencase material polyurethanecase diameter 47.5 mm water resistance 3 atmacrylic glass

AL25002DIGITALcase matt pinkdial blackstrap polyurethane pinkcase material polyurethanecase diameter 47.5 mm water resistance 3 atmacrylic glass

AL25003DIGITALcase matt whitedial whitestrap polyurethane whitecase material polyurethanecase diameter 47.5 mm water resistance 3 atmacrylic glass

AL25004DIGITALcase matt purpledial purplestrap polyurethane purplecase material polyurethanecase diameter 47.5 mm water resistance 3 atmacrylic glass

AL25005DIGITALcase matt graydial graystrap polyurethane graycase material polyurethanecase diameter 47.5 mm water resistance 3 atmacrylic glass

Jak

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alessandro mendiniI like the fact that this watch is named after the moon and expresses its calm roundness andsilent mystery. Watches are generally entirely rational instruments, devised almost exclusively for giving precision to our days. But this moon-watch, with its image of calm roundness, inspires a peaceful and astral reading and a tranquil progression of time, days, nights and seasons.As is sometimes the case with the moon, this watch also seems somewhat timeless. A.M.

AL8000case finishing satindial white silver bracelet stainless steelcase material stainless steelcase diameter 36 mmwater resistance 5 atmmineral glass

AL8016case finishing shinydial whitestrap genuine white leathercase material stainless steelcase diameter 36 mmwater resistance 5 atmcurved mineral glass

AL8017case finishing shinydial orangestrap genuine orange leathercase material stainless steelcase diameter 36 mmwater resistance 5 atmcurved mineral glass

AL8018case finishing shinydial greenstrap genuine green leathercase material stainless steelcase diameter 36 mmwater resistance 5 atmcurved mineral glass

AL8001case finishing shinydial dark redstrap genuine leather redcase material stainless steelcase diameter 36 mmwater resistance 5 atmmineral glass

AL8004case finishing shinydial blackstrap genuine leather blackcase material stainless steelcase diameter 36 mmwater resistance 5 atmmineral glass

AL8013case finishing shinydial red & whitestrap genuine red & white leathercase material stainless steelcase diameter 36 mmwater resistance 5 atmcurved mineral glass

AL8014case finishing matte blackdial sienastrap genuine siena leathercase material stainless steelcase diameter 36 mmwater resistance 5 atmcurved mineral glass

Luna

New New New

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achille castiglioniAchille Castiglioni wanted to create an easy to read, yet humorous watch.The case, made of stainless steel, can be removed entirely from the band.The dial art work was designed by his friend, Swiss graphic designer Max Huber.

AL6000case finishing shiny dial silver tonestrap genuine leather blackcase material stainless steel case diameter 30,2 mmwater resistance 3 atmmineral glass

AL6003case finishing shiny dial silver tonestrap genuine leather blackcase material stainless steel case diameter 36,14 mmwater resistance 3 atmmineral glass

AL6012case finishing shiny dial silver tonestrap genuine leather red case material stainless steel case diameter 30,2 mmwater resistance 3 atmmineral glass

AL6004case finishing shiny dial silver tonestrap genuine leather red case material stainless steel case diameter 36,14 mmwater resistance 3 atmmineral glass

Record

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AL6100case finishing black shiny dial black strap yellow and purple leather case material stainless steel case diameter 30 mm water resistance 3 atmmineral glass

AL6021case finishing mattedial black strap genuine leather blackcase material stainless steel case diameter 40,8 mmwater resistance 5 atmmineral glass

AL6200case finishing black shiny dial black strap yellow and purple leather case material stainless steel case diameter 36 mm water resistance 3 atmmineral glass

AL6400case finishing black shiny dial black strap yellow and purple leather case material stainless steel case diameter 40 mm water resistance 5 atmmineral glass

New

New

New

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aldo rossi“Momento” by Aldo Rossi was the first watch in the history of Alessi, and a new version is now being introduced.The watch is composed of a simple double steel case: an innercase enclosing the movement and dial, mounted in an outer case. The inner one can be removed and reinserted easily, making it possible to use it for both the wristwatch andpocket-watch.

AL4000case finishing shinydial whitestrap genuine leather blackcase material stainless steel case diameter 32 mmwater resistance 10 atmmineral glass

AL4000SETcase finishing shiny pocket chain shinycase material stainless steel case diameter 32 mmwater resistance 10 atm

Momento

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stefano pirovanoThe series designed by Stefano Pirovano is the representation of his research, focused on creating small, ludic and sensorial objects.

AL1000case and strap lime dial polyurethane yellowcase material polyurethanecase diameter 36 mmwater resistance 3 atmmineral glass

AL1001case and strap orange dial polyurethane dark redcase material polyurethanecase diameter 36 mmwater resistance 3 atmmineral glass

AL1015case and strap blue dial polyurethane orangecase material polyurethanecase diameter 36 mmwater resistance 3 atmmineral glass

Calumet

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miriam mirriThe idea of narrating time to children seemed a good starting point for a series of stories.And so I developed a delicate design, and thus I hope suitable for children, in which I tried to reproduce little worlds where nature should describe how time is never truly lost. M.M.

AL20005case finishing shinydial greenstrap polyurethaneleather graycase materialthermoplastic resincase diameterwater resistance 3 atmcrystal acrylic

AL20004case finishing shinydial whitestrap polyurethaneleather bluecase materialthermoplastic resincase diameterwater resistance 3 atmcrystal acrylic

kids

Millennium jr.

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AL23000case finishing shiny bluedial white/orangestrap polyurethane bluecase materialthermo-plastic resincase diameter 38.5 x 57 mmwater resistance 3 atmacrylic glass

AL23002case finishing shiny blackdial whitestrap polyurethane blackcase materialthermo-plastic resincase diameter 38.5 x 57 mmwater resistance 3 atmacrylic glass

AL23001case finishing shiny whitedial white/orangestrap polyurethane graycase materialthermo-plastic resincase diameter 38.5 x 57 mmwater resistance 3 atmacrylic glass

AL23003case finishing shiny pinkdial white/bluestrap polyurethane pinkcase materialthermo-plastic resincase diameter 38.5 x 57 mmwater resistance 3 atmacrylic glass

AL23004case finishing shiny greendial white/redstrap polyurethane greencase materialthermo-plastic resincase diameter 38.5 x 57 mmwater resistance 3 atmacrylic glass

An apprentice explorer travels through possible and imaginative universes. M.M.

Space bimba

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