COMPANY PROFILE

ByMANOJ KUMAR SHUKLA

BD/12/966

Alessigraphy, or the geography of Alessi productionSince the company’s foundation in 1921 the majority of Alessi products have been manufactured through the cold working of metals, a tradition that is kept alive today by the skilled workers at the Crusinallo plant in Omegna.

Over time, Alessi also began to work with many other materials, such as porcelain, glass, wood, and plastic... A specific production method was developed for each one. Even when production takes place outside the Crusinallo plant, Alessi’s guidelines guarantee the company’s original production quality standards, continuing to reconcile industrial technological complexity with an artisanal eye for detail.The objects produced from the different materials are manufactured in various production plants across the world. They remain original Alessi objects in that they are conceived with the same design excellence and produced with the same attention to quality that sets the company’s products apart.

MISSIONFounded in 1921 as a “Workshop for the processing of brass and nickel silver sheet metal, with foundry”, Alessi has always stood out for the high quality of its products. In almost a century of history, the company has gradually evolved to become one of the leading “Factories of Italian design”, capable of applying its expertise and excellence in design management to many different product types. Open to change and international development, Alessi at the same time has a strong bond with the traditions and cultural background of its area and continues to be synonymous with handcrafted objects produced with the help of machines.Alessi’s mission is now one of translating its quest for the most advanced cultural, aesthetic, design and functional quality into mass production. Designer products are the result of the constant reconciliation of art and industry, of the “Immensity of Creative Potential” and the needs of the market. The company is committed to a design approach in which the most advanced expression of international creativity is always balanced against the desires of the general public. Alessi has been described as a “Dream Factory”, which uses its products to make people’s dreams come true, providing them with the Art and Poetry that they seek.

COMPANY PROFILING

PRODUCT LINES

PRODUCT RANGES

PRODUCT SHOWCASE

NEW ARRIVALS

CLIENT PROFILING

CLIENT BOARD

CLIENT BRIEF

PRICE RANGE

PRICE RANGE

DESIGN BRIEF

• Design a range of home accessories for ALESSI brand.

• Collection should include office accessories like:a. A pen standb. Cardholderc. Pin/clip collectord. Book stande. A table top accessoryf. A vase

THEME BOARD RE- ARCHITECHING

INSPIRATION BOARD MONOLITHIC FORMS(MODERN ARCHITECTURE)

3D FORM DEVELOPMENT

CONCEPT GENERATION

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