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Alert Golf Management Services

INFORMATION PROFILE


The Company One of the industry's leading golf management companies since a decade, Alert Golf Management Services (AGMS) has been at the forefront of developing and maintaining top golf facilities and landscaping works nationwide. Amongst the first to offer golf management services, AGMS has pioneered the construction and maintenance of some of the country's most elite Clubs, organizations etc. As we have grown, we have learnt that our success is based almost entirely on our ability to serve our clients and to satisfy the customers on the projects developed and maintained by us. This is, and will always be the core philosophy of our business. AGMS is an energetic and experienced firm that provides all of the necessary guidance that is required to direct a project, large or small, through all of the different phases of development until completion. We use a common sense approach to decision-making and invite our clients to be involved as much or as little as they desire. With our team you will always be impressed at our innovative approach, competence and attention to detail. AGMS has true nationwide operational capacity with offices in New Delhi (Head Office) and branches in Coimbatore and Nasik. Each office is equipped with highly experienced and qualified workforce, combined with world class infrastructure which enable us to respond quickly and efficiently to our client’s needs.


AREAS OF EXPERTISE Alert Golf Management Services works in concert with owners and developers of vast projects to provide a broad spectrum of services, which include but are not limited to;

1. Market Analysis & Feasibility Studies 2. Golf Course Construction 3. Golf Course Remodeling / Renovation 4. Execution & Maintenance of Landscaping Projects 5. Practice & Alternative Facility Construction 6. Golf Course Maintenance Services 7. Golf Course Management Services 8. Construction of Sports fields and Playgrounds 9. Environmental Services 10. Turf and Plants Farms


1. Market Analysis & Financial Feasibility

Well-researched market analysis & financial feasibility studies give golf course owners and managers the information they need to make educated decisions. Alert Golf Management Services offers a fair and exhaustive report on the project to help client to determine the need for a particular golf course in the market and its probability of economic self-sufficiency. A feasibility study includes the following:

Overview of Market Competitive Course Survey Demographic Structure of Area Market Share Positioning of Golf Course Architectural Analysis Financial Overview Operating revenue & expenses

2. Golf Course Construction

• Turnkey Solutions

AGMS has distinguished itself by performing turnkey projects while adapting to any kind of local conditions. With our know-how, adaptability, professionalism and feasibility, our teams endeavor to build great golf courses while complying with very tight time schedule. We provide clients with a complete line of specialized services, including:

Land Clearing and Grubbing Earth Moving Shaping of Golf Course Features Constructing Greens and Tees to USGA Specifications Installing Irrigation and Drainage Systems Seeding and Sodding Procurement of Specified Materials

• Project Management

AGMS can provide full project management of the entire construction process; from initial budget development to the bid process, and from earthmoving through to grow-in. AGMS will manage all of the daily operations and monitoring of the project for the client. This process allows our clients to have complete control over all decision making thus allowing them to build at considerable savings of money and often time. The project management services include:


• Monitoring bulk earthworks • Inspecting irrigation and drainage installation • Monitoring the finishing and grassing of the golf course • Co-ordination with golf course architect and all consultants involved in the

project. • Monitor progress, maintain records and prepare monthly reports. • Acting as the owner's representative to supervise and review logistics,

contracts, invoices, pay applications and change orders.

3. Golf Course Remodeling / Renovation

Renovation is necessary, as very few golf courses have ever stood still. So, preserving the personality of an established golf course is an integral aspect of our renovation process. AGMS is dedicated to that task by improving the overall playability, turf conditions and shot value course we restore. The following represents many of the steps involved in this specialized undertaking.

Historical Research Course Evaluation Safety Analysis Agronomic Analysis As built survey Coordination Construction Schedule Construction of Golf Features Grow – In Consulting


4. Landscaping Works

• Execution of Landscaping Works AGMS is a full service landscaping company with a proven track record in landscaping, hardscape, environmental construction and maintenance. We work with government, private sector corporations, builders, developers and civil contractors. AGMS has an experienced and qualified team of horticulturists, landscapers and environmental professionals. Our services include:

Pre Construction Services Site Development Landscape Development Irrigation and Drainage Installation Hardscape Works Water Features Tree Relocation


• Maintenance of Landscaping Works AGMS provides the most comprehensive and effective ground maintenance services for all residential and commercial properties. Our team of experienced maintenance technicians ensures that the value of your landscape investment appreciates through proper care and sustainable enhancements. Our maintenance services include:

Mowing Fertilization Disease and Insect Control Weed Control Tree Care & Pruning Soil Testing & Analysis Aeration & Top Dressing Ornamental Maintenance Irrigation & Water Management Seasonal color Design & Installation


5. Practice & Alternative Facility Construction

Alternative facilities take many shapes and forms. Our work has included innovative par-3 courses, practice venues and teaching areas. Our approach is rather simple. We hold dear the traditions of the game, but we also understand the compelling need to reach out and make golf fun and less intimidating for beginners and players with less ability than the scratch or near-to-scratch golfer. Examples of our work in this area include:

Golf Training Facilities Practice Ranges Par-3 Courses Executive Courses Putting Courses

6. Golf Course Maintenance Services

It is no secret that golf course maintenance costs have increased over the last decade. To counteract higher maintenance costs, AGMS has developed the most efficient and advantageous programs in the golf course maintenance industry. Most often, AGMS customers experience reduced golf course maintenance costs when compared to their prior golf course maintenance budget – without having to sacrifice course quality.

• Turnkey Maintenance AGMS’s turn-key maintenance program offers golf clubs a complete solution to the ongoing maintenance of its facility. Our maintenance program provides the entire maintenance management and regime for the golf course, including:

• Development of annual maintenance program • Complete HR function, including recruitment, training and management • Maintenance of all machines, equipment and irrigation system • Supply of required material like fertilizer, pesticides and sand etc. • Development, implementation and monitoring of industry leading policies

and procedures

• Consulting

We have many years of experience of consulting in golf course maintenance. Projects have ranged from establishing maintenance programs from scratch to enhancing current practices to full evaluation programs, right through to specific job training and budget planning. The range of benefits enjoyed by current clients using the AGMS Maintenance Program, include:


• Superior playing conditions through the optimization of the golf courses’ maintenance budget.

• Provision of a dedicated green keeper to manage the golf course maintenance on site, who will be totally accountable for the maintenance function of the golf course.

• Development of a tailored program designed specifically around the layout, environment and budget.

• Complete support from the Alert’s corporate office, which will greatly benefit golf courses achieving superior playing conditions year round.

• Provide Trained Course Staff

We provide trained and experienced staff for turf maintenance, machines operators & mechanics, irrigation and other maintenance services. . Besides this, AGMS has developed a unique maintenance concept for golf courses. The concept has three levels of maintenance quality, i.e. Ultimate, Normal & Minimal.


7. Golf Course Management The success of a golf course is not solely depends on the design, location and quality of the playing surface, but also on the superior service and overall operational experience on the golf course. With that commitment in mind Alert Golf Management Services (AGMS) has developed quality standards and unparallel operating procedures which ensure golfers an outstanding golfing experience on our managed golf courses.

AGMS realizes that running a successful operation includes identifying and capitalizing on revenue-generating opportunities while controlling expenses. To achieve this, AGMS constantly analyzes operating performance with a view toward achieving an owner’s financial goals. Our golf course and club management services include:

• Club operations • Setting up and Managing Pro-Shop operations • Merchandising • Managing Tee-Time bookings • Driving Range Management • Caddy Training Program • Tournaments and Corporate golf operations • Financial reporting and annual budgeting • Personnel and human resources • Strategic Planning • Establishing internal controls and accounting systems • Capital improvement planning and implementation

8. Construction of Sports field and Play Grounds

AGMS has applied its expertise and experience in building grassed surfaces for golf to the demands of sports field construction in multiple sites around the country. AGMS offers a full range of sports field construction services that can be customized to meet your expectations and budget. AGMS utilized its unique understanding of soils, drainage and grasses to evaluate your needs and the same will be strategically integrated into the design and construction of the sports field. 9. Environmental Services

Modern courses need to be environmentally sensitive. Quite rightly modern societies are becoming increasingly aware of the environmental impact of golf courses. The usage of water, pesticides, and fertilizers is coming under increasing scrutiny so constructing a course that requires a minimum of these


will become of paramount importance. The experience and expertise of our experienced staff help to determine other consultants and regulation agencies how to successfully integrate the golf course with the natural environment and protect its native habitat.

10. Turf & Plant Nursery

AGMS nursery provides unparallel variety of high quality grasses, perennials, shrubs and trees in varying sizes to clients seeking to create mature and distinctive landscape.


ALERT GOLF MANAGEMENT SERVICES - PROJECT PROFILE Projects where we have been associated with are as under:

Haryana State Industrial Development Corporation,IMT,Manesar President’s Estate Golf Course, Rashtrapati Bhawan, New Delhi Diesel Locomotive Work Golf Course, Varanasi Delhi Golf Club Ltd., New Delhi Northeast Frontier Railway Sports Association, NF

Railway,Guwahati Western Ghats Golf Course (Sahara), Lonavla Army Golf Course, Delhi Cantt. FRIMA Golf Course, Indian Military Academy – Dehra Dun Royal Palms Golf and Country Club, Mumbai Chandigarh Golf Club, Chandigarh Chandigarh Golf Range, Chandigarh Defense Services Golf Course, Allahabad Agra Club Golf Course, Uttar Pradesh Tourism Highway Golf Club- Karnal, Haryana Tourism India House Golf Course, Thimpu, Bhutan Army Golf Course, Jalandhar Cantt. Army Golf Course, Ferozepur Cantt. NDA Khadakwasla, Pune Lucknow Golf Course, Lucknow Kharga Golf Course, Ambala Cantt. Army Golf Course, Hissar CRPF Golf Course, Rampur (UP) RSI Golf Club, Pune Army Golf Course, Pithoragarh, Uttaranchal Rhino Golf Course, Narangi, Guwahati Qutab Golf Course,New Delhi Sidhra Golf Course, Jammu Maneri Golf Vil lage, Goa Landcraft Developers Pvt. Ltd., Ghaziabad

Dragons Eye Golf Club, Coimbatore: Project Execution in Our JV Company - TULIP BUILDINFRA PVT. LTD. (attached: Article)


Team

We here at AGMS realize that the measure of a company is directly related to the value of the people who make it. We pride ourselves in the fact that our management staff has decades of combined experience in the golf course construction and remodeling industry. Moreover, we have technical support from renowned golf professionals around the globe.

Contact

Head Office:

M/s Alert Golf Management Services

B – 1/5, New Moti Nagar

New Delhi – 110015

Phone: 011 - 45630436

Email:[email protected]

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