alec dent blablacar uk @blablacaruk · we create mobility 28% passengers would not have travelled...
TRANSCRIPT
Alec Dent BlaBlaCar UK @BlaBlaCarUK
Challenges of increased mobility (stats since the year 2000)
More Congestion
+423 MILLION vehicles worldwide
More Pollution
+10.9 BILLION tonnes CO2 per year
£14
£8 £14 £14
£50
We create mobility
28% passengers would not have travelled or would have driven alone if BlaBlaCar wasn’t available.
Strong positive externalities:
✓ We create additional mobility in
Europe
✓ We progressively take drivers
off the road
A Fast Growing Community
20 million members in April 2015
countries
NEW IN
2015
India
Mexico
Hungary
Romania
Serbia
Croatia
20
NEW THIS
WEEK
SOON
Brazil
Trusted Community
Travel Search
People Powered Travel
Rated
Activity Moderated Social
Engaged Declared
D.R.E.A.M.S
D R E A M S
The Trust Framework by
DECLARED
RATED
D R E A M S
The Trust Framework by
ENGAGED
D A M S R E
The Trust Framework by
D M S R
ACTIVITY BASED
Logged 1h ago Response rate: 98%
E A
The Trust Framework by
D S R E
MODERATED
A M
The Trust Framework by
D R E A
SOCIAL
M S
The Trust Framework by
Strangers
Facebook Contacts
Colleagues
Friends & Family
Levels of Trust
1.0
2.5
3.6
4.7
Neighbors 3.1
2015 Trust Survey conducted by BIPE for BlaBlaCar // 18 289 BlaBlaCar members surveyed over 11 countries
Strangers
Facebook Contacts
Colleagues
Friends & Family
Levels of Trust
1.0
2.5
3.6
4.7
4.3 D.R.E.A.M.S. Profile
Neighbors 3.1
2015 Trust Survey conducted by BIPE for BlaBlaCar // 18 289 BlaBlaCar members surveyed over 11 countries
LISTEN, GUIDE & SATISFY
Moderation: The Mission
● Check content and prevent bad behavior
● Create proximity and build trust
● Guide members and provide assistance if
needed
● Handle disagreements in a fair way
● Care and provide quality
3 million...
Profile pictures | Public messages | Trip comments
100% of content is moderated
The numbers
...is the number of items of content moderated in France in May 2015
Based on France May-2015 Data
⇒ Machine learning on text contents ⇒ Dedicated internal tool: 700 photos / hour / moderator
12% Moderated by people
13% Outsourced
75 % Automatic
moderation
How it’s handled?
Automatic
Moderation: ● Internal photo approval
tool
● Text moderation robot
learning
● Machine learning
● 88 people
● 20 countries
● 50% part-time
● 2.9 languages
● Centralised in Paris
Who handles it?
Members Help Members
95% of answers in
less than 10 seconds
Helpers rating: 4,7 / 5
Discussions : 6 minutes
BlaBlaCar Delta
Airlines
129M
~160M
2014 2015 2016 2017 2014
At the current growth rate, BlaBlaCar will transport more people in 2 years than the biggest US airline
~80M
40M
20M
100% Growth YoY
Trav
ele
rs t
ran
spo
rte
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Source: BlaBlaCar database, US Dep’t of Transportation Bureau of Transportation Statistics via http://skift.com/2015/03/26/nearly-850-million-passengers-boarded-u-s-flights-in-2014/
13 countries 19 countries
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