alcohol advertising our goals increase awareness and become more informed about advertising...
TRANSCRIPT
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Alcohol Alcohol AdvertisingAdvertising
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Our GoalsOur Goals Increase awareness and become
more informed about advertising influences
Understand how advertisers present a distorted reality to viewers
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What is Advertising?What is Advertising?
The activity of attracting public attention to a product or business, by paid announcements in the print, broadcast, or electronic media
(www.dictionary.com)
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Magazine AdsMagazine Ads Ads are placed to
target the readers’ interests
Sports Illustrated, Cosmo, Seventeen, Maxim, People
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CommercialsCommercials Short ads
shown throughout TV programs
Timing is targeted to specific viewers during specific programs
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Commercial Commercial ComponentsComponents
Familiarity
Humour (Positive Association)
Sexuality
Animals
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Product PlacementProduct Placement
Products or logos used in movies and TV programs
Example – actors/ actresses drinking Pepsi or wearing Nike clothing
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Sports EventsSports Events Corporations use
major sporting events to advertise their products
Example – Molson Indy, Coors Light car racing and advertising in arenas
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Money FactsMoney Facts $1.9 Billion/yr
• TV $1.1 billion
• Magazine $452.7 million
• Radio $231.2 million
• Outdoor $139.9 million
$473,500 for 30 sec ad during “Friends”
$2.25 million for 30 sec ad during 2004 Super Bowl
www.AdAge.com
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Critical ExaminationCritical Examination
1. Describe what ISIS being shown in the advertisement, whether it is positive or negative.
2. Describe what IS NOTIS NOT being shown by the advertisement, whether it is positive or negative
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Examination ResultsExamination Results
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Advertising MythsAdvertising MythsDo advertisers distort reality?
How do advertisements distort reality?
Who benefits from presenting these inaccurate pictures?
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ConclusionConclusionDon’t be passive! Question what
you see
Be aware of the goals of advertisers
Make informed and responsible decisions about what you see and hear