alcatel lucent end-to-end triple play

All Rights Reserved © Alcatel-Lucent-Lucent 2006, #####

End-to-End Triple Play Solution

June 2007

Nora MAENE,Convergence Business Group

All Rights Reserved © Alcatel-Lucent 20072 | End-to-End Triple Play Solution | June 2007

Agenda

Challenge and Opportunity

Alcatel-Lucent Value Proposition

End-to-End Triple play Solution- Service Transformation- Network Transformation- Business Transformation

Why Partner with Alcatel-Lucent?

References


1 Challenge and opportunity


The Catalysts

Multimedia Trend Setters are Changing the Rules Alcatel-Lucent is Working With Them

Original trends setters (access and

applications)

New trends setters (convergence)

Five majors TV shiftsstarted to happen

Time shiftingQuantity shiftingQuality shifting

Terminal shiftingEngagement

shifting


Innovation Drives Differentiation

Increasing Innovation

Incr

easi

ng

Diff

ere

nti

ati

on

& In

tegra

tion

Mobile Office Voice CMM and

WPABX

Reachability-basedCommunication

Voice/Video Conferencing

IPTVInternet

Hybrid Phone

VoIP

CommercialBundles

EnhancedServices

Blended

Services

My Own TV, Amigo TV

Classic Triple Play

POTS

The Challenge Is To Navigate This Trend While Optimizing Total Cost Of Ownership

Personalizedand Blended

Services

Conversational Services over TV


Four Key Trends leading to Challenges for Service Providers

Control over services and access to them on demand

Support for three screens, doesn't care about access network

Differentiated, compelling and intuitive user interface

A competitive price

1. User centric1. User centric

2. Content is king2. Content is king

3. Supporting network3. Supporting network

4. New business models4. New business models

Acquire premium content

Access to and search in the long tail of content (including UGC)

Offer broadcast and on-demand content

Content and device matching

Design end-to-end network

Guarantee quality of experience

Operation: install, maintain

Cost effective: e.g., xDSL/FTTx, 3G or DVB-H

Interactivity and micro-payments

User-generated content and revenue sharing

User profiling and targeted advertising

Managed services


End User Demand For Blended Services Drives Competitive Transformation

Only Through Transformation Can Today’s Networks Deliver A User-centric Communication & Entertainment Experience To End Users

Today’s Networks

Service AndNetwork Silos

Limited New Application Capability

Limited Knowledge Of end user Preferences

And Context

No Network-wide Visibility Or Control

Of Resources

Static ManagementOf Network Traffic

And Resources

Internet-grade IP

User-Centric Experience

ServiceAgility

ServicePersonalization

Service

Blending

Quality ofExperience


2Value Proposition:

Provide A Better Voice, Data And Video Communications And Entertainment Experience


Alcatel-Lucent’s Value Proposition For End-to-End Triple Play Solution


Why Choose Alcatel-Lucent For Competitive Triple Play Transformation?

Service TransformationAlcatel-Lucent’s carrier grade service delivery environment binds applications to shared network and management resources for agile delivery of personalized and blended services

Service TransformationAlcatel-Lucent’s carrier grade service delivery environment binds applications to shared network and management resources for agile delivery of personalized and blended services

Business TransformationAlcatel-Lucent partners with customers to manage the complexities of large-scale business transformation projects

Business TransformationAlcatel-Lucent partners with customers to manage the complexities of large-scale business transformation projects

Network TransformationTo realize profitable, mass market delivery of blended triple play services for a superior user experience anytime, anywhere

•Unprecedented service flexibility and control •Non-stop service delivery for assured QoE•Cost-optimized to improve profit potential

Network TransformationTo realize profitable, mass market delivery of blended triple play services for a superior user experience anytime, anywhere

•Unprecedented service flexibility and control •Non-stop service delivery for assured QoE•Cost-optimized to improve profit potential

From connectivity providers to end user service providers

Converged personalized services Blended applications

From connectivity providers to end user service providers

Converged personalized services Blended applications

From silos to a converged, operational environment

Optimized for fast time-to-profit

From silos to a converged, operational environment

Optimized for fast time-to-profit

Distributed service intelligence for optimal scalability and performance

Non-stop service deliveryDifferentiated quality of service

Distributed service intelligence for optimal scalability and performance

Non-stop service deliveryDifferentiated quality of service


Alcatel-Lucent End-to-End Triple Play Solution:Aligns With Competitive Transformation Top Marketing Program

Service and Economic Modeling

Program Management

and Integration

Solution Design

Operational

Support

ServiceCreation

Reference framework for carrier grade service delivery environment open to third parties

Agile delivery of personalized and blended services

Binding of applications to network for quality of experience

Services Transformation Intelligent,

service-aware and secure converged network

Scalability and reach for high-quality access by every subscriber

Flexible transformation that maximizes reuse of assets

ServiceControl

Network Transformation

Service Integration

Business Transformation

Triple Play Services Packages

Triple Play Service Delivery

Architecture

Triple Play Reference Framework


Competitive Transformation: The Benefits

Service Integration

ServiceCreation

ServiceControl

Reduced OPEX Simplified networks

Scalability Quality of Experience

Accelerated service innovation

Personalized and blended services

Customized services

Tailored business case and modelling techniques for each project and specialized service practices

to:Minimize overall risk

Speed time-to-market for new services

Services TransformationNetwork Transformation

Business Transformation


Different Business Models in Transformation Projects

EquipmentVendor

Operations ManagementPartnership

SolutionVendor

Business Partnership

TurnkeyNetwork Integrator

Risks And Rewards

Management Of TheComplexity

Network Transformation Partnership

Turnkey

End-to-End Integrator

Alcatel-Lucent As A Strategic Partner:Our Experience In Competitive Transformation Projects


3 End-to-end triple play solution


How The End-to-End Triple Play Solution Fits In A Customer Triple Play Project

Triple Play Reference Framework ( TPRF ) for IPTV, IMS, applications, OSS/BSS, security, combined with Triple Play Service Delivery Architecture ( TPSDA ) on IP networking architecture, form the Triple Play Solution Baseline/ Blueprint

ADVANTAGES OF A BASELINE: - Proven and validated design, with a consistent set of documentation - Reduces service provider’s risk and time-to-market

Triple Play Services Suite Customizes the solution baseline/ blueprint for each triple play

customer project Answers specific needs of individual service provider

End-to-End Triple Play Solution –Service Provider Triple Play Project

Customer Triple Play

Project Deliverables

Triple Play Services

Triple Play Solution Baseline

( TPRF & TPSDA )

Part 2Part 1


Triple Play Solution

Services

Secu

rity

Pra

ctic

eS

erv

ice T

ran

sform

ati

on

Pra

ctic

e

OS

S/B

SS

Pra

ctic

e

Tri

ple

Pla

y (

Inte

gra

tion

an

d c

on

sult

ing

) S

erv

ices

Mu

ltim

ed

iaPra

ctic

eTriple Play Reference Framework

• PLC managed• Validated blueprint through integration testing• Includes baseline 3rd party HW & SW• Industrialized for repeatability

Tri

ple

Pla

y S

erv

ices

End-to-End Triple Play Solution

Customer project timeline Customised starting from blueprint

Triple Play Service Delivery Architecture

Networking infrastructure

Service Delivery Network

IP Edge & Aggregation

Access

Optics

Triple play solutions are the joined effort in

combining TPRF, TPSDA and Professional Services

to market

Secu

rity

OSS/BSS

Operations

Applications

Payment

Network

Home Network (RGW/STB/CPE)

Infrastructure Services(NTP/DHCP/DNS)

IPTV

Service Platform

Data Center NW

IMS

Service Platform

Data Center NW


Integrating Middleware Platforms: End-to-End Triple Play Solution Architecture

Manage-ment

Manage-ment

IMSApplication

ServerService

Orchestration

IPTVApplication

PlatformOther Application

Platforms (e.g., Web)

Billing/Rating

ServiceAssuranceFulfillmentCall Center

Service & Business Management

Service & Business Management

IMS SessionControl

Federated Data ManagementBroadcast HE

ContentAcquisition Media

Storage

MediaDelivery

Control & A/VControl & A/V

ApplicationsApplications

ApplicationManagement

NetworkManagement

ControlLayer

Management

IMSfunctions

IPTV & MM

functionsShared

functionsOther

functions

Serv

ice D

eliv

ery

Envir

onem

en

tServ

ice D

eliv

ery

Envir

onem

en

t

BroadbandService

Aggregrator

BroadbandServiceRouter

Broadband Service

Access NodeRGW

NetworkNetwork

Tri

ple

Pla

y S

erv

ice

Deliv

ery

Arc

hit

ect

ure

Tri

ple

Pla

y S

erv

ice

Deliv

ery

Arc

hit

ect

ure


Network

Control and A/V

Broadband Services Routing

Optical Transport

Service and Business Management

Applications

Servers and StorageVideo Head-End

A Strong Ecosystem of Partners

IPTV Platform IMS ServiceEnablers

Broadband Services Aggregation

Access Network

Test & Measurement

Digital Home


Service Transformation:IPTV, IMS, Blended ServicesTriple Play Reference Framework


It Starts With BETTER TV

1

2

3 Instant Channel Change Time-shifted Television Personalized Content Delivery Integration Of Information & Communication

Applications


Microsoft and Alcatel-Lucent: What We Saw in Each Other

ALCATEL-LUCENT

Undisputed broadband leaderEnd-to-end video-specific portfolioMost experienced IPTV integratorInnovative applications, best end user

experience

MICROSOFTThe best end user experienceDrivers of system-on-a-chip architectureConnected home strategyCore competency in software platforms


Benefits For The End User And The Service Provider: The Win-Win Deal

Rich

MultimediaSeamless

Experience

Common Service Delivery Platform Supports Rich Media Services:

Video on demand, Personal TV,

Online gaming, Sharing of music, photos

and home videos

Offers Highly Differentiated User Experience:

Provides a personalized and interactive service mix

that integrates seamlessly with end user’s communications,

information and entertainment needs

Enriches lives of end users

Delivers Next Generation User-centric Services:

IPTV, residential VoIP and other converged multimedia

applications

Provides a better triple play experience

Subscriber

Control

Personalization

Interactivity Accessibility


Service Transformation

Innovative applications that link IMS with IPTV5900 My Own TV: sharing personal and community content

on TV5900 Communications TV: TV as a hub to manage

communicationsTargeted advertisements, music genre channels and

playlistsConverged communication applications:Seamless switch-over from mobile to fixed: BT FusionVideo Telephony 3G-to-PC, IC Anywhere: Vodafone Spainaround the world

Service-oriented architecture (SOA) with IMS–TISPAN for use of common capabilities (1 profile, 1 presence, 1 location for all blended applications over TV, PC and telephone)

IPTV end-to-end solution reduces risk: our video integration expertise brought to you; all-IP services with the required quality and reliability


Alcatel-Lucent Notifications and Communication Suite

Caller Line ID (PSTN & VoIP)

Call Logs

Buddy List & Address Book

Click-to-Call

E-mail Notifications & Reading

Control Supplementary Services


Alcatel-Lucent My Own TV

End-to-end solution for easy unicast channel creation for: Family, friends, sports club channels with personal content on

television City channels Advertising channels

Personal channels


My Own TV End User Experience: Lommel TV trial

•User-generated content

•288 public films, 57 open channels

•120 set-top boxes, distributedmainly to communities

LOMMELLOMMEL

The Lommel citizensFederal governmentFederal ICT agencyLommel municipalityAlcatel-Lucent


Alcatel-Lucent Remote TV: Remote DVR Management & EPG View On PC/Mobile

Allows end users to:

• Set recording of a TV show from a mobile

• Choose TV show from guide

• View "My Recordings" on PC and portable devices

• Search and sort recordings


Service Control

Data-Aware Transport

Alcatel-Lucent Carrier Grade Service Delivery Environment: An SOA-compliant Framework To Deliver Personalized And Blended Services

Binding Service Creation Control To Deliver Personalized And Blended Services

Carrier Grade Service Delivery Environment

Service Oriented Architecture (SOA)

Service Creation

Service Blending Resource

Management Policy Decision

and Enforcement

Video

IMS

Traditional

Internet

Session ControlFederated Control

ServiceEnhancements

User Profile Presence Location

Applications Application Servers Partner/Third Party Ecosystem SDK/Developer Tools

ServiceFactory

ServiceOperations

Customer/Partner Care OSS/BSS Content Management

Application And Client Development And Execution

Application And Client Development And Execution

Enablers Of Personalization By Leveraging Network And User Information

Enablers Of Personalization By Leveraging Network And User Information

Service Blending And Binding Of Multiple Applications To Network Resources Using Policy Decision And Enforcement

Service Blending And Binding Of Multiple Applications To Network Resources Using Policy Decision And Enforcement

Customer Care And Billing Functions

UniversalBroadband

Access

ServiceAggregati

on

ServiceEdge

Businessand

ConsumerNetwork

Environments


Alcatel-Lucent Facilitates New Business Models

An enabler of many revenue sources for service providers:

Subscriptions: Facilitating in content negotiations for smaller operators

Interactivity: Allowing consumers to participate in TV formats

Advertising: Providing targeted consumer advertising

A trusted party to bring all stakeholders together

Content providers, advertisers, etc.


Network Transformation:Triple Play Service Delivery Architecture


Transformation To Unified Triple Play Service Delivery

Voice

TriplePlay

IPTV & Video

LegacyHSI

Fiber in Access(VDSL2, PON)

Fiber in Access(VDSL2, PON)

Optimal Cost Structure

Plug and Play, Flexibility

Service Reach, Bandwidth

Session-Based to Connectionless

Session-Based to Connectionless

ATM to Ethernet Aggregation ATM to Ethernet Aggregation 11

22

33

BE to “Always-on” Guaranteed QoS BE to “Always-on” Guaranteed QoSService Quality,

Reliability

44


Technology Shifts Driven By Triple Play

Source: Network Transformation Process

for Triple Play, Yankee Group, 2005

11

22

33

44

Early and Present Day ATM-Based Broadband Aggregation

ATM DSLAMs, mostly CO-based: unintelligent Layer 1 aggregators; low-speed ATM uplinks

Complex, fixed connections: PPP-based; bound to DSL CPE in the home; provisioning cost high

Centralized BRAS, optimized for best- effort Internet access; lack of scalable routing and QoS; typical OC-12 handoffto IP core

Lack of network resiliency: outages tolerated; minimal financial repercussions

Next-Generation Ethernet and IP-Based Broadband Aggregation

IP DSLAMs: Intelligent aggregation with support for multicast; Gigabit Ethernet uplinks; increasingly RT-based

Simple, flexible connections: DHCP-based; independent of device; user- based; provisioning cost low

Distributed to broadband aggregation routers: optimized for video and other QoS-sensitive services; highly scalable;

10 GigE handoff to IP/MPLS core

Highly available network: little to no tolerance of service interruptions; risk of churn if reliability metrics aren’t met


Building A Triple Play Service Delivery Architecture ( TPSDA )

Requirements Video service drives architectural changes:

Capacity, subscriber density, critical nature of QoS, multicast, unicast for Video-on-demand (VoD)

Getting both subscriber scale and bandwidth capacity is critical: Subscriber density and port capacity do not usually scale well together Service and per-subscriber policies are also required to scale

Solution Distribute the relevant functions to optimize the design for

scalability Controlling per-user QoS scales by moving queuing, scheduling and

accounting closer to the subscriber Bandwidth is optimized by performing multicast packet replication

throughout the network

VoD scales by ensuring nodes support up to hundreds of GigE ports


IP/MPLSIP/MPLS

BSABSABroadband

Service Aggregator

Optical Transport

Integrated Network, Service And Subscriber ManagementIntegrated Network, Service And Subscriber Management

BSANBSANBroadband

Service Access Node

BSRBSRBroadband

Service RouterOptical CoreOptical Core

ISAM Family 7450 ESS 7750 SR

1850 TSS1626LM

1850 TSSOMSNDMX

1696 MS

DSL, PON

WiMAX

Optimized, Distributed Subscriber Policy EnforcementOptimized, Distributed Subscriber Policy Enforcement

Triple Play Service Delivery Architecture Components

High-capacity, High-availability MPLS-based Ethernet Service Switches With Bandwidth And Per-subscriber Control

High-capacity, High-availability Service Routers With Bandwidth And Per-service Control

A Family Of Access Nodes Supporting Any Location, Any Media, Any Reach

Managed Home Network

Pt-to-Pt Fiber, WDM Or Optical Ethernet

7750 SR


Unprecedented Service Flexibility And Control

Distributed service intelligence and QoS policy enforcement end-to-end for maximum scalability, service richness and uncompromised performance

IMS-ready architecture enables the migration and delivery of blended video, web, and telephony services

Multi-technology, multi-service access support (CO IP DSLAM, MSAN, FTTN, FTTU, WiMAX) provides complete flexibility in extending service reach

Integrated control over subscribers, network and services to prevent congestion and ensure operational excellence


Non-stop Service Delivery For Assured Quality Of Experience

Comprehensive approach across entire infrastructure assures control, forwarding and management plane resiliency

High availability platforms with no single point of failure

Enforces control over network resources and subscribers by integrating service management for a consistent user experience

Network security and authentication prevents theft of service, denial of service and protects digital rights


Enabling “Always On” Services With TPSDA

Non-stop Routing Mechanisms Ensure Millisecond Recovery

Times For Switchover From Primary To Secondary Route Processor For

Non-stop Service Delivery

Non-stop Routing Mechanisms Ensure Millisecond Recovery

Times For Switchover From Primary To Secondary Route Processor For

Non-stop Service Delivery

Purpose-built Alcatel-LucentPortfolio Exceeds Stringent High-availability

Requirements For Triple Play Services And Offers Optimal System Characteristics With

No Single Point Of Failure

Purpose-built Alcatel-LucentPortfolio Exceeds Stringent High-availability

Requirements For Triple Play Services And Offers Optimal System Characteristics With

No Single Point Of Failure

5750 SSCHighly Available,

Integrated Subscriber And Services Control

Highly Available, Integrated

Subscriber And Services Control

IP/MPLS

OpticalTransport

BSAN Broadband

Service Access Node

DSL,GPON

BSABroadband

Service Aggregator

WiMAX

BSRBroadband

Service Router Optical Core

Non-stop VPLS Service Provides

Millisecond Service Recovery For Link, Path,

And Node Failures

Non-stop VPLS Service Provides

Millisecond Service Recovery For Link, Path,

And Node Failures

Sub-50ms Protection Mechanisms At Photonic,

SONET/SDH Or Packet Layer

Sub-50ms Protection Mechanisms At Photonic,

SONET/SDH Or Packet Layer

Non-Stop Access

Non-Stop Access


Cost-optimized To Improve Profit Potential

Extends reach to deliver all services to more customers over copper, fiber, wireless

Streamlined, integrated management reduces intervention and customer care costs while ensuring service innovation and faster revenue realization

“Right-sized” service delivery architecture (flexibility to scale up or down and pay-as-you-grow)

Supported by a world-class comprehensive suite of design, deployment, integration and management professional services to minimize the complexity of network transformation and migration

TPSDA Provides A 2X Advantage For Returns On Network Assets


Business Transformation:Professional Services For Triple Play


So How Do I Get There?

Acquiring Content- Use Aggregator?- Build My Own?

Problems To Solve….

More Problems- Training- Maintenance- Evolution

TechnologyComplexity- IPTV Ecosystem- TDM To IP- Back Office

AccelerateRevenue- Manage Vendors - Meet Budget- Meet Schedule

Make It Work- In My Network- With QoS & QoE

Skills &Resources- The Video Resume- TDM To IP Skills

Solution!Alcatel-Lucent Professional Services


Business Transformation Value Proposition

High quality expert project services Expert design and customization Stringent testing and acceptance Supporting consultancy, maintenance and training services Unmatched knowledge and experience

Reduced business risk and cost Field-proven services methodologies Triple play project experience - know the pitfalls Use of generic, pre-integrated designs via TPRF/TPSDA as

baseline

Faster new services to market Required business imperative Methodologies and TPRF/TPSDA enable this Solutions enable fast future services introduction


We Understand End User Needs And Business Imperatives Driving Triple Play

Assure Superior Customer Experience

Optimize Return On Investment

Retain And Grow Customer Base

InnovateFor The Future

Their Content Whenever

And Wherever

Services At A

Competitive Price

Bundled To Blended

Personalized Services

Easy-To-Use And State-Of

The-Art

Business Imperatives End-User Needs

Add Right Mix Of High-quality Video And Voice Services To • Defend against competition and reduce churn • Boost average revenue per user

Deliver Highest-quality Services To Customers By• Enabling flawless and fast provisioning of services• Providing differentiated services versus cable and other

competitors

Maximize Profitability By• Optimally leveraging existing infrastructure • Leveraging pre-integrated solutions • Launching quickly, reducing complexity and deployment risk

Create A Long-term, Converged Network By• Making common sense solution choices• Ensuring scalability, flexibility, and ongoing interoperability


Alcatel-Lucent Approach To Triple Play Services:True End-To-End Suite Of Triple Play Services, Customizable To Your Specific Needs

Consult And Design:

Define A Quality, Reliable Triple Play Solution

Integrate And Deploy:

Create And Execute

Design Integrate Deploy Maintain and

OperateConsult

Maintain And Operate:

Achieve Operational Excellence Of Your Triple Play Solution

IPTV Architecture and Design

Program and Third Party Management

Strategic Consulting

Readiness Assessments

Distribution Network Design

OSS/BSS Architecture and Design

Application Customization and Integration

IPTV Deployment Services

Managed NOC Operations

Maintenance

Solution Integration and Validation

Security Architecture and design

Solution Customer Acceptance Testing

Training

Converged services design


Alcatel-Lucent As End-to-End System Integrator

Plan of Record

Program ManagementThird Party Management

Requirements

Architecture & Design Reference Architecture Engineering

Testing and Validation NSIT/OSIT/Mock House

Deployment Technical Support/Training

Overall structure & reference of system integration project

Critical path, timelines Daily/weekly meetings to manage milestones, defects

and development issues Technical requirements document (TRD)

and technical solution document (TSD) Leading/designing service assurance strategy Implementation architecture/engineering guidelines Video solution document Leading/designing architecture and requirements for

all video solution, including third parties

• Security, video-on-demand, operation Sub-system and end-to-end testing and solution

validation (features, fault insertion, stress, soak)

• Mature and stabilize 3rd party products Managing and coordinating field deployment activities Staging and commissioning of the SHO, VHO, IO, CO,

SAI


4 Why partner with Alcatel-Lucent


NSIT & OSIT

Dallas

Shanghai

Alcatel-Lucent Has Multiple IPTV Centers Of Excellence

Singapore CoE

IPTV OSS/BSS

Campiñas lab,

Brazil

OTIS

Antwerp

London

Spain CoE

Stuttgart

Italy

Russia


Alcatel-Lucent Delivers VALUE To You

Deliver revenue generating services that are differentiated and “sticky”

Maximize return on legacy infrastructure while migrating towards new network architectures & services

Take advantage of operational Excellence in multi-technology network environments

Alcatel-Lucent is the only credible partner that knows how to bring together an integrated solution for networking, IMS, IPTV and triple play applicationsand saves you money through the largest and most experienced service organization in the world

Minimize time to deploy IP video by employing field- proven pre-integrated solutions from Alcatel-Lucent and third parties in our world-class labs

Enable future scalability and evolution

Mitigate risks by employing field proven methodologies and components


Leadership, Experience, Expertise And Innovation

Market Leadership Leadership in broadband technology, IP networking, optics, new multimedia and

video applications and end-to-end services integration Proven DSL and GPON technology and platforms: #1 Broadband Access Superior WDM and multiservice optical transport platforms: #1 in Optical Networking Innovative IP/MPLS platforms: #2 IP Service Routing, #2 Carrier Ethernet Aggregation and

growing IPTV leadership position and large subscriber footprint with major global service

providers Market leader in IMS deployments that take advantage of unified control for dynamic

management and provisioning in support of triple play blended services

Unparalleled Experience, Expertise and Innovation > 80 triple play and IP network transformation projects worldwide, offering

significant experience integrating complete end-to-end triple play solutions for service providers

Unique Bell Labs patented multimedia innovations and extensive IP video expertise and know-how

Alcatel-Lucent’s triple play applications received IEC InfoVision Award at Broadband World Forum Asia 2006

Capable Of Leading, Continuously Innovating And Transforming OurCustomers’ Business, Services And Networks


5 References


Alcatel-Lucent and Microsoft IPTV Wins Public Flagship Customers: IPTV and Video Applications

Source: Alcatel-Lucent cumulative statistics, YTD 4Q06


TelecomTelecomMalagasyMalagasy

BrazoriaBrazoria WindWindTelefonicaTelefonica

Alcatel-Lucent TPSDA Public Customers

SasktelSasktel

TelstraTelstra

China NetcomChina Netcom

CT JiangsuCT Jiangsu

ChunghwaChunghwa

DTDTTelenetTelenet

AT&TAT&T

ComheComhemm

GDSGDS

HawaiiHawaiiTelcomTelcom

TT&TTT&T

FTFT

CanTVCanTV

TelemarTelemar

ONOONOPTPT

NTELOSNTELOS

SakhatelecomSakhatelecomKPNKPN

NTLNTL

Ya.comYa.com

BelgacomBelgacom

BeBeMosTelecomMosTelecom


State-of-the-Art, Fiber-Optic Network, IP-Based TV Programming, Video-on-Demand (VOD) and High-Speed Internet to 18 Million Households

U-Verse service Growth in market share Introduction of new HDTV/IPTV technologies Faster time-to-market Huge channel line-up (>300 channels) Compelling movie library Superior video-quality compared to cable/satellite Support for three televisions per house Remote (Web-based) access to DVR

Service available in 11 US markets“Project Lightspeed provides a number of important advantages — including superior speed to market with exciting, market-changing services, and it allows us to leapfrog today's U.S. telephone and cable TV networks.”

Lea Ann Champion, Senior Executive Vice President, IP Operations and Services, SBC/AT&T

Our Role: Prime Service & Network IntegratorNetwork provider: access, IP routingVideo service integrator: Head end, middleware, content management, conditional access and DRM, home networking and STB

End-to-end integration of the entire network Design, build of the world's largest IPTV validation lab in Alcatel-Lucent's Plano, Texas Full turnkey Video Office (VHO) design, deployment and activation


Wind

Wind to implement LLU project and deliver triple play services Alcatel-Lucent was selected for networking, VoIP infrastructure and IPTV Proven execution in previous phases allowed to build progressively towards

full triple play scope Full lab validation infrastructure within IP Transformation Centre

Highly automated test environment

Alcatel-Lucent’s Role: Network provider: Access, NGN voice, Ethernet Aggregation, OSS as part of ongoing VoIP IP transformation projectPrime Integrator: complete services integration for triple play offerings

End-to-End Design & Integration: turnkey End-to-End Triple Play SolutionProgram management, including roll-out of LLU sites

“Offering innovative triple play and IPTV services to customers while driving down the operational costs of the company, strengthens the competitive position in the marketplace”


IPTV Prime Integrator for Telefónica Group

- Alcatel-Lucent to develop Telefonica’s IPTV middleware and link to IMS

- Alcatel-Lucent Services to provide network integration, deployment and maintenance services for Telefonica’s end-to-end, multi-vendor IPTV “ecosystem”

Alcatel-Lucent’s Role: Network provider: access, IP routing.Prime Integrator: for forthcoming Tef DeploymentsTrusted Advisor/Supplier

“This comprehensive agreement will help Telefónica to remain a leading provider of innovative IPTV services”

Vicente San Miguel, General Director of Infrastructure and Information Systems, Telefonica Group

Lucent’s role: Middleware provider: evolution of Middleware platformEnd-to-End: solution design, integration and testingMarketing: assistance for end user services

Press Release, April 2006

“Imagenio” - service Broadcast and VoD Deployment in Europe and Latin-America: supporting

Spanish, Portuguese and Czech User Interfaces.

Service success 400,000 IPTV subscribers in Spain across 20+ POPs


IPTV Proof point: Chunghwa Telecom, Taiwan

Multimedia-on-Demand service Bundled service that offered

VOD, Near VOD, Karaoke-on-Demand (KOD) and live TV services

Trial of HDTV

Service success >200K paying subscribers

Alcatel-Lucent’s role Middleware provider DSL infrastructure


Customer References

“We have chosen Alcatel-Lucent as our development partner as they bring considerable experience of fixed-mobile convergence from our work together on BT Fusion and also from working with our 21CN network development, an essential component of the solution.”

Steven Evans, Chief of Wireless Broadband and Future Products, BT

“We selected Alcatel-Lucent as our strategic partner for this transformation because Alcatel-Lucent has the depth of IP knowledge and the breadth of networking and services portfolio to complete this with us in our aggressive timeframes.”Greg Winn, COO, Telstra

“The Alcatel-Lucent triple play solution provides the service assurance and control that enable us to efficiently manage subscribers and deliver personalized triple play bundles on-demand through the use of self-service customer portals.”Guillermo Mercader, CEO Ya.com


Easily Find, Connect and Interactwith the Brands and People,

Y O Ucare about, across any Screen


www.alcatel-lucent.com

alcatel lucent end-to-end triple play

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