alcatel lucent end-to-end triple play
TRANSCRIPT
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All Rights Reserved © Alcatel-Lucent-Lucent 2006, #####
End-to-End Triple Play Solution
June 2007
Nora MAENE,Convergence Business Group
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Agenda
Challenge and Opportunity
Alcatel-Lucent Value Proposition
End-to-End Triple play Solution- Service Transformation- Network Transformation- Business Transformation
Why Partner with Alcatel-Lucent?
References
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1 Challenge and opportunity
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The Catalysts
Multimedia Trend Setters are Changing the Rules Alcatel-Lucent is Working With Them
Original trends setters (access and
applications)
New trends setters (convergence)
Five majors TV shiftsstarted to happen
Time shiftingQuantity shiftingQuality shifting
Terminal shiftingEngagement
shifting
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Innovation Drives Differentiation
Increasing Innovation
Incr
easi
ng
Diff
ere
nti
ati
on
& In
tegra
tion
Mobile Office Voice CMM and
WPABX
Reachability-basedCommunication
Voice/Video Conferencing
IPTVInternet
Hybrid Phone
VoIP
CommercialBundles
EnhancedServices
Blended
Services
My Own TV, Amigo TV
Classic Triple Play
POTS
The Challenge Is To Navigate This Trend While Optimizing Total Cost Of Ownership
Personalizedand Blended
Services
Conversational Services over TV
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Four Key Trends leading to Challenges for Service Providers
Control over services and access to them on demand
Support for three screens, doesn't care about access network
Differentiated, compelling and intuitive user interface
A competitive price
1. User centric1. User centric
2. Content is king2. Content is king
3. Supporting network3. Supporting network
4. New business models4. New business models
Acquire premium content
Access to and search in the long tail of content (including UGC)
Offer broadcast and on-demand content
Content and device matching
Design end-to-end network
Guarantee quality of experience
Operation: install, maintain
Cost effective: e.g., xDSL/FTTx, 3G or DVB-H
Interactivity and micro-payments
User-generated content and revenue sharing
User profiling and targeted advertising
Managed services
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End User Demand For Blended Services Drives Competitive Transformation
Only Through Transformation Can Today’s Networks Deliver A User-centric Communication & Entertainment Experience To End Users
Today’s Networks
Service AndNetwork Silos
Limited New Application Capability
Limited Knowledge Of end user Preferences
And Context
No Network-wide Visibility Or Control
Of Resources
Static ManagementOf Network Traffic
And Resources
Internet-grade IP
User-Centric Experience
ServiceAgility
ServicePersonalization
Service
Blending
Quality ofExperience
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2Value Proposition:
Provide A Better Voice, Data And Video Communications And Entertainment Experience
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Alcatel-Lucent’s Value Proposition For End-to-End Triple Play Solution
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Why Choose Alcatel-Lucent For Competitive Triple Play Transformation?
Service TransformationAlcatel-Lucent’s carrier grade service delivery environment binds applications to shared network and management resources for agile delivery of personalized and blended services
Service TransformationAlcatel-Lucent’s carrier grade service delivery environment binds applications to shared network and management resources for agile delivery of personalized and blended services
Business TransformationAlcatel-Lucent partners with customers to manage the complexities of large-scale business transformation projects
Business TransformationAlcatel-Lucent partners with customers to manage the complexities of large-scale business transformation projects
Network TransformationTo realize profitable, mass market delivery of blended triple play services for a superior user experience anytime, anywhere
•Unprecedented service flexibility and control •Non-stop service delivery for assured QoE•Cost-optimized to improve profit potential
Network TransformationTo realize profitable, mass market delivery of blended triple play services for a superior user experience anytime, anywhere
•Unprecedented service flexibility and control •Non-stop service delivery for assured QoE•Cost-optimized to improve profit potential
From connectivity providers to end user service providers
Converged personalized services Blended applications
From connectivity providers to end user service providers
Converged personalized services Blended applications
From silos to a converged, operational environment
Optimized for fast time-to-profit
From silos to a converged, operational environment
Optimized for fast time-to-profit
Distributed service intelligence for optimal scalability and performance
Non-stop service deliveryDifferentiated quality of service
Distributed service intelligence for optimal scalability and performance
Non-stop service deliveryDifferentiated quality of service
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Alcatel-Lucent End-to-End Triple Play Solution:Aligns With Competitive Transformation Top Marketing Program
Service and Economic Modeling
Program Management
and Integration
Solution Design
Operational
Support
ServiceCreation
Reference framework for carrier grade service delivery environment open to third parties
Agile delivery of personalized and blended services
Binding of applications to network for quality of experience
Services Transformation Intelligent,
service-aware and secure converged network
Scalability and reach for high-quality access by every subscriber
Flexible transformation that maximizes reuse of assets
ServiceControl
Network Transformation
Service Integration
Business Transformation
Triple Play Services Packages
Triple Play Service Delivery
Architecture
Triple Play Reference Framework
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Competitive Transformation: The Benefits
Service Integration
ServiceCreation
ServiceControl
Reduced OPEX Simplified networks
Scalability Quality of Experience
Accelerated service innovation
Personalized and blended services
Customized services
Tailored business case and modelling techniques for each project and specialized service practices
to:Minimize overall risk
Speed time-to-market for new services
Services TransformationNetwork Transformation
Business Transformation
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Different Business Models in Transformation Projects
EquipmentVendor
Operations ManagementPartnership
SolutionVendor
Business Partnership
TurnkeyNetwork Integrator
Risks And Rewards
Management Of TheComplexity
Network Transformation Partnership
Turnkey
End-to-End Integrator
Alcatel-Lucent As A Strategic Partner:Our Experience In Competitive Transformation Projects
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3 End-to-end triple play solution
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How The End-to-End Triple Play Solution Fits In A Customer Triple Play Project
Triple Play Reference Framework ( TPRF ) for IPTV, IMS, applications, OSS/BSS, security, combined with Triple Play Service Delivery Architecture ( TPSDA ) on IP networking architecture, form the Triple Play Solution Baseline/ Blueprint
ADVANTAGES OF A BASELINE: - Proven and validated design, with a consistent set of documentation - Reduces service provider’s risk and time-to-market
Triple Play Services Suite Customizes the solution baseline/ blueprint for each triple play
customer project Answers specific needs of individual service provider
End-to-End Triple Play Solution –Service Provider Triple Play Project
Customer Triple Play
Project Deliverables
Triple Play Services
Triple Play Solution Baseline
( TPRF & TPSDA )
Part 2Part 1
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Triple Play Solution
Services
Secu
rity
Pra
ctic
eS
erv
ice T
ran
sform
ati
on
Pra
ctic
e
OS
S/B
SS
Pra
ctic
e
Tri
ple
Pla
y (
Inte
gra
tion
an
d c
on
sult
ing
) S
erv
ices
Mu
ltim
ed
iaPra
ctic
eTriple Play Reference Framework
• PLC managed• Validated blueprint through integration testing• Includes baseline 3rd party HW & SW• Industrialized for repeatability
Tri
ple
Pla
y S
erv
ices
End-to-End Triple Play Solution
Customer project timeline Customised starting from blueprint
Triple Play Service Delivery Architecture
Networking infrastructure
Service Delivery Network
IP Edge & Aggregation
Access
Optics
Triple play solutions are the joined effort in
combining TPRF, TPSDA and Professional Services
to market
Secu
rity
OSS/BSS
Operations
Applications
Payment
Network
Home Network (RGW/STB/CPE)
Infrastructure Services(NTP/DHCP/DNS)
IPTV
Service Platform
Data Center NW
IMS
Service Platform
Data Center NW
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Integrating Middleware Platforms: End-to-End Triple Play Solution Architecture
Manage-ment
Manage-ment
IMSApplication
ServerService
Orchestration
IPTVApplication
PlatformOther Application
Platforms (e.g., Web)
Billing/Rating
ServiceAssuranceFulfillmentCall Center
Service & Business Management
Service & Business Management
IMS SessionControl
Federated Data ManagementBroadcast HE
ContentAcquisition Media
Storage
MediaDelivery
Control & A/VControl & A/V
ApplicationsApplications
ApplicationManagement
NetworkManagement
ControlLayer
Management
IMSfunctions
IPTV & MM
functionsShared
functionsOther
functions
Serv
ice D
eliv
ery
Envir
onem
en
tServ
ice D
eliv
ery
Envir
onem
en
t
BroadbandService
Aggregrator
BroadbandServiceRouter
Broadband Service
Access NodeRGW
NetworkNetwork
Tri
ple
Pla
y S
erv
ice
Deliv
ery
Arc
hit
ect
ure
Tri
ple
Pla
y S
erv
ice
Deliv
ery
Arc
hit
ect
ure
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Network
Control and A/V
Broadband Services Routing
Optical Transport
Service and Business Management
Applications
Servers and StorageVideo Head-End
A Strong Ecosystem of Partners
IPTV Platform IMS ServiceEnablers
Broadband Services Aggregation
Access Network
Test & Measurement
Digital Home
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Service Transformation:IPTV, IMS, Blended ServicesTriple Play Reference Framework
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It Starts With BETTER TV
1
2
3 Instant Channel Change Time-shifted Television Personalized Content Delivery Integration Of Information & Communication
Applications
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Microsoft and Alcatel-Lucent: What We Saw in Each Other
ALCATEL-LUCENT
Undisputed broadband leaderEnd-to-end video-specific portfolioMost experienced IPTV integratorInnovative applications, best end user
experience
MICROSOFTThe best end user experienceDrivers of system-on-a-chip architectureConnected home strategyCore competency in software platforms
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Benefits For The End User And The Service Provider: The Win-Win Deal
Rich
MultimediaSeamless
Experience
Common Service Delivery Platform Supports Rich Media Services:
Video on demand, Personal TV,
Online gaming, Sharing of music, photos
and home videos
Offers Highly Differentiated User Experience:
Provides a personalized and interactive service mix
that integrates seamlessly with end user’s communications,
information and entertainment needs
Enriches lives of end users
Delivers Next Generation User-centric Services:
IPTV, residential VoIP and other converged multimedia
applications
Provides a better triple play experience
Subscriber
Control
Personalization
Interactivity Accessibility
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Service Transformation
Innovative applications that link IMS with IPTV5900 My Own TV: sharing personal and community content
on TV5900 Communications TV: TV as a hub to manage
communicationsTargeted advertisements, music genre channels and
playlistsConverged communication applications:Seamless switch-over from mobile to fixed: BT FusionVideo Telephony 3G-to-PC, IC Anywhere: Vodafone Spainaround the world
Service-oriented architecture (SOA) with IMS–TISPAN for use of common capabilities (1 profile, 1 presence, 1 location for all blended applications over TV, PC and telephone)
IPTV end-to-end solution reduces risk: our video integration expertise brought to you; all-IP services with the required quality and reliability
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Alcatel-Lucent Notifications and Communication Suite
Caller Line ID (PSTN & VoIP)
Call Logs
Buddy List & Address Book
Click-to-Call
E-mail Notifications & Reading
Control Supplementary Services
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Alcatel-Lucent My Own TV
End-to-end solution for easy unicast channel creation for: Family, friends, sports club channels with personal content on
television City channels Advertising channels
Personal channels
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My Own TV End User Experience: Lommel TV trial
•User-generated content
•288 public films, 57 open channels
•120 set-top boxes, distributedmainly to communities
LOMMELLOMMEL
The Lommel citizensFederal governmentFederal ICT agencyLommel municipalityAlcatel-Lucent
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Alcatel-Lucent Remote TV: Remote DVR Management & EPG View On PC/Mobile
Allows end users to:
• Set recording of a TV show from a mobile
• Choose TV show from guide
• View "My Recordings" on PC and portable devices
• Search and sort recordings
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Service Control
Data-Aware Transport
Alcatel-Lucent Carrier Grade Service Delivery Environment: An SOA-compliant Framework To Deliver Personalized And Blended Services
Binding Service Creation Control To Deliver Personalized And Blended Services
Carrier Grade Service Delivery Environment
Service Oriented Architecture (SOA)
Service Creation
Service Blending Resource
Management Policy Decision
and Enforcement
Video
IMS
Traditional
Internet
Session ControlFederated Control
ServiceEnhancements
User Profile Presence Location
Applications Application Servers Partner/Third Party Ecosystem SDK/Developer Tools
ServiceFactory
ServiceOperations
Customer/Partner Care OSS/BSS Content Management
Application And Client Development And Execution
Application And Client Development And Execution
Enablers Of Personalization By Leveraging Network And User Information
Enablers Of Personalization By Leveraging Network And User Information
Service Blending And Binding Of Multiple Applications To Network Resources Using Policy Decision And Enforcement
Service Blending And Binding Of Multiple Applications To Network Resources Using Policy Decision And Enforcement
Customer Care And Billing Functions
UniversalBroadband
Access
ServiceAggregati
on
ServiceEdge
Businessand
ConsumerNetwork
Environments
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Alcatel-Lucent Facilitates New Business Models
An enabler of many revenue sources for service providers:
Subscriptions: Facilitating in content negotiations for smaller operators
Interactivity: Allowing consumers to participate in TV formats
Advertising: Providing targeted consumer advertising
A trusted party to bring all stakeholders together
Content providers, advertisers, etc.
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Network Transformation:Triple Play Service Delivery Architecture
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Transformation To Unified Triple Play Service Delivery
Voice
TriplePlay
IPTV & Video
LegacyHSI
Fiber in Access(VDSL2, PON)
Fiber in Access(VDSL2, PON)
Optimal Cost Structure
Plug and Play, Flexibility
Service Reach, Bandwidth
Session-Based to Connectionless
Session-Based to Connectionless
ATM to Ethernet Aggregation ATM to Ethernet Aggregation 11
22
33
BE to “Always-on” Guaranteed QoS BE to “Always-on” Guaranteed QoSService Quality,
Reliability
44
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Technology Shifts Driven By Triple Play
Source: Network Transformation Process
for Triple Play, Yankee Group, 2005
11
22
33
44
Early and Present Day ATM-Based Broadband Aggregation
ATM DSLAMs, mostly CO-based: unintelligent Layer 1 aggregators; low-speed ATM uplinks
Complex, fixed connections: PPP-based; bound to DSL CPE in the home; provisioning cost high
Centralized BRAS, optimized for best- effort Internet access; lack of scalable routing and QoS; typical OC-12 handoffto IP core
Lack of network resiliency: outages tolerated; minimal financial repercussions
Next-Generation Ethernet and IP-Based Broadband Aggregation
IP DSLAMs: Intelligent aggregation with support for multicast; Gigabit Ethernet uplinks; increasingly RT-based
Simple, flexible connections: DHCP-based; independent of device; user- based; provisioning cost low
Distributed to broadband aggregation routers: optimized for video and other QoS-sensitive services; highly scalable;
10 GigE handoff to IP/MPLS core
Highly available network: little to no tolerance of service interruptions; risk of churn if reliability metrics aren’t met
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Building A Triple Play Service Delivery Architecture ( TPSDA )
Requirements Video service drives architectural changes:
Capacity, subscriber density, critical nature of QoS, multicast, unicast for Video-on-demand (VoD)
Getting both subscriber scale and bandwidth capacity is critical: Subscriber density and port capacity do not usually scale well together Service and per-subscriber policies are also required to scale
Solution Distribute the relevant functions to optimize the design for
scalability Controlling per-user QoS scales by moving queuing, scheduling and
accounting closer to the subscriber Bandwidth is optimized by performing multicast packet replication
throughout the network
VoD scales by ensuring nodes support up to hundreds of GigE ports
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IP/MPLSIP/MPLS
BSABSABroadband
Service Aggregator
Optical Transport
Integrated Network, Service And Subscriber ManagementIntegrated Network, Service And Subscriber Management
BSANBSANBroadband
Service Access Node
BSRBSRBroadband
Service RouterOptical CoreOptical Core
ISAM Family 7450 ESS 7750 SR
1850 TSS1626LM
1850 TSSOMSNDMX
1696 MS
DSL, PON
WiMAX
Optimized, Distributed Subscriber Policy EnforcementOptimized, Distributed Subscriber Policy Enforcement
Triple Play Service Delivery Architecture Components
High-capacity, High-availability MPLS-based Ethernet Service Switches With Bandwidth And Per-subscriber Control
High-capacity, High-availability Service Routers With Bandwidth And Per-service Control
A Family Of Access Nodes Supporting Any Location, Any Media, Any Reach
Managed Home Network
Pt-to-Pt Fiber, WDM Or Optical Ethernet
7750 SR
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Unprecedented Service Flexibility And Control
Distributed service intelligence and QoS policy enforcement end-to-end for maximum scalability, service richness and uncompromised performance
IMS-ready architecture enables the migration and delivery of blended video, web, and telephony services
Multi-technology, multi-service access support (CO IP DSLAM, MSAN, FTTN, FTTU, WiMAX) provides complete flexibility in extending service reach
Integrated control over subscribers, network and services to prevent congestion and ensure operational excellence
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Non-stop Service Delivery For Assured Quality Of Experience
Comprehensive approach across entire infrastructure assures control, forwarding and management plane resiliency
High availability platforms with no single point of failure
Enforces control over network resources and subscribers by integrating service management for a consistent user experience
Network security and authentication prevents theft of service, denial of service and protects digital rights
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Enabling “Always On” Services With TPSDA
Non-stop Routing Mechanisms Ensure Millisecond Recovery
Times For Switchover From Primary To Secondary Route Processor For
Non-stop Service Delivery
Non-stop Routing Mechanisms Ensure Millisecond Recovery
Times For Switchover From Primary To Secondary Route Processor For
Non-stop Service Delivery
Purpose-built Alcatel-LucentPortfolio Exceeds Stringent High-availability
Requirements For Triple Play Services And Offers Optimal System Characteristics With
No Single Point Of Failure
Purpose-built Alcatel-LucentPortfolio Exceeds Stringent High-availability
Requirements For Triple Play Services And Offers Optimal System Characteristics With
No Single Point Of Failure
5750 SSCHighly Available,
Integrated Subscriber And Services Control
Highly Available, Integrated
Subscriber And Services Control
IP/MPLS
OpticalTransport
BSAN Broadband
Service Access Node
DSL,GPON
BSABroadband
Service Aggregator
WiMAX
BSRBroadband
Service Router Optical Core
Non-stop VPLS Service Provides
Millisecond Service Recovery For Link, Path,
And Node Failures
Non-stop VPLS Service Provides
Millisecond Service Recovery For Link, Path,
And Node Failures
Sub-50ms Protection Mechanisms At Photonic,
SONET/SDH Or Packet Layer
Sub-50ms Protection Mechanisms At Photonic,
SONET/SDH Or Packet Layer
Non-Stop Access
Non-Stop Access
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Cost-optimized To Improve Profit Potential
Extends reach to deliver all services to more customers over copper, fiber, wireless
Streamlined, integrated management reduces intervention and customer care costs while ensuring service innovation and faster revenue realization
“Right-sized” service delivery architecture (flexibility to scale up or down and pay-as-you-grow)
Supported by a world-class comprehensive suite of design, deployment, integration and management professional services to minimize the complexity of network transformation and migration
TPSDA Provides A 2X Advantage For Returns On Network Assets
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Business Transformation:Professional Services For Triple Play
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So How Do I Get There?
Acquiring Content- Use Aggregator?- Build My Own?
Problems To Solve….
More Problems- Training- Maintenance- Evolution
TechnologyComplexity- IPTV Ecosystem- TDM To IP- Back Office
AccelerateRevenue- Manage Vendors - Meet Budget- Meet Schedule
Make It Work- In My Network- With QoS & QoE
Skills &Resources- The Video Resume- TDM To IP Skills
Solution!Alcatel-Lucent Professional Services
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Business Transformation Value Proposition
High quality expert project services Expert design and customization Stringent testing and acceptance Supporting consultancy, maintenance and training services Unmatched knowledge and experience
Reduced business risk and cost Field-proven services methodologies Triple play project experience - know the pitfalls Use of generic, pre-integrated designs via TPRF/TPSDA as
baseline
Faster new services to market Required business imperative Methodologies and TPRF/TPSDA enable this Solutions enable fast future services introduction
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We Understand End User Needs And Business Imperatives Driving Triple Play
Assure Superior Customer Experience
Optimize Return On Investment
Retain And Grow Customer Base
InnovateFor The Future
Their Content Whenever
And Wherever
Services At A
Competitive Price
Bundled To Blended
Personalized Services
Easy-To-Use And State-Of
The-Art
Business Imperatives End-User Needs
Add Right Mix Of High-quality Video And Voice Services To • Defend against competition and reduce churn • Boost average revenue per user
Deliver Highest-quality Services To Customers By• Enabling flawless and fast provisioning of services• Providing differentiated services versus cable and other
competitors
Maximize Profitability By• Optimally leveraging existing infrastructure • Leveraging pre-integrated solutions • Launching quickly, reducing complexity and deployment risk
Create A Long-term, Converged Network By• Making common sense solution choices• Ensuring scalability, flexibility, and ongoing interoperability
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Alcatel-Lucent Approach To Triple Play Services:True End-To-End Suite Of Triple Play Services, Customizable To Your Specific Needs
Consult And Design:
Define A Quality, Reliable Triple Play Solution
Integrate And Deploy:
Create And Execute
Design Integrate Deploy Maintain and
OperateConsult
Maintain And Operate:
Achieve Operational Excellence Of Your Triple Play Solution
IPTV Architecture and Design
Program and Third Party Management
Strategic Consulting
Readiness Assessments
Distribution Network Design
OSS/BSS Architecture and Design
Application Customization and Integration
IPTV Deployment Services
Managed NOC Operations
Maintenance
Solution Integration and Validation
Security Architecture and design
Solution Customer Acceptance Testing
Training
Converged services design
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Alcatel-Lucent As End-to-End System Integrator
Plan of Record
Program ManagementThird Party Management
Requirements
Architecture & Design Reference Architecture Engineering
Testing and Validation NSIT/OSIT/Mock House
Deployment Technical Support/Training
Overall structure & reference of system integration project
Critical path, timelines Daily/weekly meetings to manage milestones, defects
and development issues Technical requirements document (TRD)
and technical solution document (TSD) Leading/designing service assurance strategy Implementation architecture/engineering guidelines Video solution document Leading/designing architecture and requirements for
all video solution, including third parties
• Security, video-on-demand, operation Sub-system and end-to-end testing and solution
validation (features, fault insertion, stress, soak)
• Mature and stabilize 3rd party products Managing and coordinating field deployment activities Staging and commissioning of the SHO, VHO, IO, CO,
SAI
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4 Why partner with Alcatel-Lucent
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NSIT & OSIT
Dallas
Shanghai
Alcatel-Lucent Has Multiple IPTV Centers Of Excellence
Singapore CoE
IPTV OSS/BSS
Campiñas lab,
Brazil
OTIS
Antwerp
London
Spain CoE
Stuttgart
Italy
Russia
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Alcatel-Lucent Delivers VALUE To You
Deliver revenue generating services that are differentiated and “sticky”
Maximize return on legacy infrastructure while migrating towards new network architectures & services
Take advantage of operational Excellence in multi-technology network environments
Alcatel-Lucent is the only credible partner that knows how to bring together an integrated solution for networking, IMS, IPTV and triple play applicationsand saves you money through the largest and most experienced service organization in the world
Minimize time to deploy IP video by employing field- proven pre-integrated solutions from Alcatel-Lucent and third parties in our world-class labs
Enable future scalability and evolution
Mitigate risks by employing field proven methodologies and components
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Leadership, Experience, Expertise And Innovation
Market Leadership Leadership in broadband technology, IP networking, optics, new multimedia and
video applications and end-to-end services integration Proven DSL and GPON technology and platforms: #1 Broadband Access Superior WDM and multiservice optical transport platforms: #1 in Optical Networking Innovative IP/MPLS platforms: #2 IP Service Routing, #2 Carrier Ethernet Aggregation and
growing IPTV leadership position and large subscriber footprint with major global service
providers Market leader in IMS deployments that take advantage of unified control for dynamic
management and provisioning in support of triple play blended services
Unparalleled Experience, Expertise and Innovation > 80 triple play and IP network transformation projects worldwide, offering
significant experience integrating complete end-to-end triple play solutions for service providers
Unique Bell Labs patented multimedia innovations and extensive IP video expertise and know-how
Alcatel-Lucent’s triple play applications received IEC InfoVision Award at Broadband World Forum Asia 2006
Capable Of Leading, Continuously Innovating And Transforming OurCustomers’ Business, Services And Networks
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5 References
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Alcatel-Lucent and Microsoft IPTV Wins Public Flagship Customers: IPTV and Video Applications
Source: Alcatel-Lucent cumulative statistics, YTD 4Q06
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TelecomTelecomMalagasyMalagasy
BrazoriaBrazoria WindWindTelefonicaTelefonica
Alcatel-Lucent TPSDA Public Customers
SasktelSasktel
TelstraTelstra
China NetcomChina Netcom
CT JiangsuCT Jiangsu
ChunghwaChunghwa
DTDTTelenetTelenet
AT&TAT&T
ComheComhemm
GDSGDS
HawaiiHawaiiTelcomTelcom
TT&TTT&T
FTFT
CanTVCanTV
TelemarTelemar
ONOONOPTPT
NTELOSNTELOS
SakhatelecomSakhatelecomKPNKPN
NTLNTL
Ya.comYa.com
BelgacomBelgacom
BeBeMosTelecomMosTelecom
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State-of-the-Art, Fiber-Optic Network, IP-Based TV Programming, Video-on-Demand (VOD) and High-Speed Internet to 18 Million Households
U-Verse service Growth in market share Introduction of new HDTV/IPTV technologies Faster time-to-market Huge channel line-up (>300 channels) Compelling movie library Superior video-quality compared to cable/satellite Support for three televisions per house Remote (Web-based) access to DVR
Service available in 11 US markets“Project Lightspeed provides a number of important advantages — including superior speed to market with exciting, market-changing services, and it allows us to leapfrog today's U.S. telephone and cable TV networks.”
Lea Ann Champion, Senior Executive Vice President, IP Operations and Services, SBC/AT&T
Our Role: Prime Service & Network IntegratorNetwork provider: access, IP routingVideo service integrator: Head end, middleware, content management, conditional access and DRM, home networking and STB
End-to-end integration of the entire network Design, build of the world's largest IPTV validation lab in Alcatel-Lucent's Plano, Texas Full turnkey Video Office (VHO) design, deployment and activation
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Wind
Wind to implement LLU project and deliver triple play services Alcatel-Lucent was selected for networking, VoIP infrastructure and IPTV Proven execution in previous phases allowed to build progressively towards
full triple play scope Full lab validation infrastructure within IP Transformation Centre
Highly automated test environment
Alcatel-Lucent’s Role: Network provider: Access, NGN voice, Ethernet Aggregation, OSS as part of ongoing VoIP IP transformation projectPrime Integrator: complete services integration for triple play offerings
End-to-End Design & Integration: turnkey End-to-End Triple Play SolutionProgram management, including roll-out of LLU sites
“Offering innovative triple play and IPTV services to customers while driving down the operational costs of the company, strengthens the competitive position in the marketplace”
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IPTV Prime Integrator for Telefónica Group
- Alcatel-Lucent to develop Telefonica’s IPTV middleware and link to IMS
- Alcatel-Lucent Services to provide network integration, deployment and maintenance services for Telefonica’s end-to-end, multi-vendor IPTV “ecosystem”
Alcatel-Lucent’s Role: Network provider: access, IP routing.Prime Integrator: for forthcoming Tef DeploymentsTrusted Advisor/Supplier
“This comprehensive agreement will help Telefónica to remain a leading provider of innovative IPTV services”
Vicente San Miguel, General Director of Infrastructure and Information Systems, Telefonica Group
Lucent’s role: Middleware provider: evolution of Middleware platformEnd-to-End: solution design, integration and testingMarketing: assistance for end user services
Press Release, April 2006
“Imagenio” - service Broadcast and VoD Deployment in Europe and Latin-America: supporting
Spanish, Portuguese and Czech User Interfaces.
Service success 400,000 IPTV subscribers in Spain across 20+ POPs
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IPTV Proof point: Chunghwa Telecom, Taiwan
Multimedia-on-Demand service Bundled service that offered
VOD, Near VOD, Karaoke-on-Demand (KOD) and live TV services
Trial of HDTV
Service success >200K paying subscribers
Alcatel-Lucent’s role Middleware provider DSL infrastructure
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Customer References
“We have chosen Alcatel-Lucent as our development partner as they bring considerable experience of fixed-mobile convergence from our work together on BT Fusion and also from working with our 21CN network development, an essential component of the solution.”
Steven Evans, Chief of Wireless Broadband and Future Products, BT
“We selected Alcatel-Lucent as our strategic partner for this transformation because Alcatel-Lucent has the depth of IP knowledge and the breadth of networking and services portfolio to complete this with us in our aggressive timeframes.”Greg Winn, COO, Telstra
“The Alcatel-Lucent triple play solution provides the service assurance and control that enable us to efficiently manage subscribers and deliver personalized triple play bundles on-demand through the use of self-service customer portals.”Guillermo Mercader, CEO Ya.com
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Easily Find, Connect and Interactwith the Brands and People,
Y O Ucare about, across any Screen
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www.alcatel-lucent.com