alcance media group - media kit - 2011
TRANSCRIPT
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THE HISPANIC MARKET WITHIN REACH
Digital marketing company focused on the Hispanic market in the U.S.,Internationally and cross border advertising solutions for Latin Americanmarketers.
Founded in 2007 in San Francisco, California. Privately Held
O�ces: San Francisco - CA Austin - TX Santiago - Chile
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THE HISPANIC MARKET WITHIN REACH
Advertising SolutionsAdvanced Targeting via DoubleClick
Language: Spanish, English, Bilingual Demographic: Age, Culture, GenderGeographic: Zip code to CountryChannel: (News/Media, Travel, Sports, Entertainment, International)
Ad Speci�cations
IAB Standard 300x250, 728x90, 160x600Rich Media UnitsCustom social media campaigns
Full Range of Solutions
Display Network (CPM)Rich MediaSocial Media Email MarketingSEO and SEM
Media BuyingAgency SolutionsMobile (Q3 2011)
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THE HISPANIC MARKET WITHIN REACH
Advertiser Experience
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THE HISPANIC MARKET WITHIN REACH
Recognized Brands:
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THE HISPANIC MARKET WITHIN REACH
Network Publishers
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THE HISPANIC MARKET WITHIN REACH
Publishers: Key to SuccessProviding results for advertisers as well as compensating websitepublishers is one of the keys to everyone’s success
Our goal is a long term relationship with our publisher partners as wellas our advertiser/agency partners.
Why does a website work with Alcance Media Group?
Technology (Double-Click) Quality advertising partners Revenue
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THE HISPANIC MARKET WITHIN REACH
Quality Publishers:Over 400
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THE HISPANIC MARKET WITHIN REACH
U.S. Hispanic andCross Border Solutions
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THE HISPANIC MARKET WITHIN REACH
International News/MediaTargeting* by country of origin has proven successful for clients such as:
*Major news websites from Central America receive 20-40% of their visits from U.S. IP addresses
Western UnionFlorida LotteryDigicelBancomerVolarisIDT
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Featured Channel:Lifestyle/Health Channel
THE HISPANIC MARKET WITHIN REACH
Utilizing channel targeting based on website content continues to behighly successful for clients such as:
Estee LauderKohl’sTexas MilkAvocadosof MexicoFAMSA
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THE HISPANIC MARKET WITHIN REACH
Featured Channel:Social Media
54% of US Hispanics report having uploaded photos to a social networkin the past month.
47% of US Hispanics report downloading music.
40% of US Hispanics who went online in the past month maintain their ownsocial networking pro�le on a site such as Myspace, Facebook, and MiGente.
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Case Study:Expansion into Digital
THE HISPANIC MARKET WITHIN REACH
Since 2008: Opportunities to compare to most major Hispanicwebsites & Networks
Assisted a major agency in getting started with Digital for their clients.
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THE HISPANIC MARKET WITHIN REACH
2010: Display campaign - AlcanceMG outperformed all other networks
2011: Added Social Media/Blogger Component to Display campaign, basedon previous year’s performance
Case Study:Expansion into Social Media/Bloggers
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THE HISPANIC MARKET WITHIN REACH
Since 2008: Working with this growing Mexican airline
AlcanceMG has worked with Volaris, a Mexican airline, since 2008, helpingthem expand to the U.S. market.
As Volaris continues to open new routes, we use our geo-targetingcapabilities to increase brand awareness in those new markets.
Case Study:Expands to U.S. Market
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THE HISPANIC MARKET WITHIN REACH
Research: Quick HitsKeeping up with new data and making the case for the Hispanic Market
Our goal is a long term relationship with our publisher partners as well asour advertiser/agency partners.
Why does a website work with Alcance Media Group? Publisher Relations Team Technology (Double-Click) Quality advertising partners Revenue 50 Million U.S. Hispanics From 12.5% (2000) to 15.7% (2009) 10% Native born versus 5.5% Foreign born Median Age: Native born 17 - Foreign born 38 Internet usage: Hispanics reached a record 20.3 million visitors (February 2009)
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THE HISPANIC MARKET WITHIN REACH
Hispanic Audience:Quick Stats
50 million U.S. HispanicsFastest-growing market segment in the U.S.Grown from 12.5% of U.S. population (2000)to 15.7% (2010)Internet Usage: Hispanics represented 20.3 millionweb users (February 2010)Estimated $1.3 trillion spending power in 2012
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THE HISPANIC MARKET WITHIN REACH
Hispanic Audience:Quick Stats
Regardless of language dominance: International publications reach the U.S. Hispanic market
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THE HISPANIC MARKET WITHIN REACH
Automotive Category:Hispanics represent 8.7 % of vehicle market and have a current preference for Asia brands
Men and Women both impact the purchasing decisions
In�uence of Hispanic Moms onpurchase decisions
• More than 56% said thatexpecting a child was a majorfactor in�uencing the purchaseof a new vehicle.• 78% said that passenger spaceis a major factor, followed bysafety/security and price/value.• Toyota, Ford and Honda werethe leaders in brand preference.•The majority of respondentssaid that they receiveinformationregarding family vehicles andauto safety via TV (79%) and theInternet (68%).
Study: In�uence of Hispanic moms on automotive purchases: http://www.reachhispanic.com/2010/05/06/influence-of-hispanic-moms-on-automotive-purchases/Polk Study: http://www.hispanicmarketinfo.com/2011/01/03/brand-preference-among-u-s-hispanic-automotive-buyers/
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www.alcancemg.com
THE HISPANIC MARKET WITHIN REACH
Contact Us Today!
- Premium and Long Tail Publishers: U.S. and International
- Ad Serving Technology: Double Click for Publishers
- Client Retention: Long-term Clients
- Customizable Programs
- Top Brands
- Consistently Outperform the Competition
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San Francisco, California
+1 (415) 625.5130