albright presentation brian loren
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![Page 1: Albright Presentation Brian Loren](https://reader034.vdocuments.mx/reader034/viewer/2022042521/54835a3db47959dd0c8b4a7e/html5/thumbnails/1.jpg)
Loren Morgan & Brian Niles
Using Featured Students to Tell Your Story to Prospects
![Page 2: Albright Presentation Brian Loren](https://reader034.vdocuments.mx/reader034/viewer/2022042521/54835a3db47959dd0c8b4a7e/html5/thumbnails/2.jpg)
About Albright CollegeReading, Pennsylvania
Founded in 1856 United Methodist affiliated
National liberal arts 1,625 day studentsNCAA Division III$40,370 total cost
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About the Market32 Liberal arts colleges in PA
56 other privates in PA88 total privates in PA
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“Throw a stone in PA, hit a private college”
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Newer, bigger, and better facilities
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Albright College
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So how do you compete and connect
with prospects?
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The Ubiquitous Viewbook
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Some ProblemsVery Expensive
Sent Only Once - Beginning of Senior YearMulti-Year Printing Quickly Becomes Outdated
Standard Marketing Speak/Copy
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OnlineIn Print
In PersonIn-Your-Pocket
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The most authentic thing about a place are the
people that go there and the stories they share.
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Stories Not Stats.People not Programs.
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It’s all about our people.It’s all about our Faces.
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In Print
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In Print
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(Ponding)
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Online
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Online
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In Person
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Featured Students
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Featured StudentsFeatured in “Faces” publications
Featured members on Faces networkFeatured members give tours
43 StudentsPaid
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Selecting Featured Students
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Enrollment Success Stories
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Words of Advice
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Loren Morgan & Brian Niles
Using Featured Students to Tell Your Story to Prospects