alberto cairo's malofiej2016 presentation slides

8/19/2019 Alberto Cairo's MALOFIEJ2016 presentation slides

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A TRUTHFUL ART What I didn’t know about infographics ten years ago – and I should have

Alberto Cairo, School of Communication, University of Miami


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Our work is going mainstream:

It’s becoming popular because it’s persuasive, informative, and fun

We have the responsibility of getting things as correctly as possible

http://www.nytimes.com/interactive/2013/12/20/sunday-review/dialect-quiz-map.html

http://www.nytimes.com/interactive/2013/12/20/sunday-review/dialect-quiz-map.html


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SHIT I DID A

DECADE AGO BUT

SHOULDN’T HAVE

here we go…


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What I did

Choosing forms to represent databased just on how cool they looked

What I should have known

Visualization has certain (flexible)

rules based on how the eyes andthe brain work


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!"# %&'() *+,-,+,.),' !/0, 12/.3,4 (. 5#" 6,)/4,'%&'() '789,' :+,-,++,4 ;8


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!"# %&'() *+,-,+,.),'!/0, 12/.3,4 (. 5#" 6,)/4,'%&'() '789,' :+,-,++,4 ;8


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What I did

Receiving data from a source andrushing to design an infographic


Always read the documentation

carefully, analyze the data, andconsult with other sources


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http://www.vox.com/cards/health-prices/america-is-getting-gouged-on-health-care-prices

http://www.vox.com/cards/health-prices/america-is-getting-gouged-on-health-care-prices


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READ MORE http://www.thefunctionalart.com/2014/04/my-new-infographics-motto-its-more.html

http://www.thefunctionalart.com/2014/04/my-new-infographics-motto-its-more.html


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What I did

Thinking that readers dislikecomplexity and only want tosee the simplest graphics


Infographics aren’t about

simplification, but aboutclarification


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What I did

Choosing the data that betterfitted a preconceived headline


Your data should lead to

your headline, not the

other way around


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http://www.thefunctionalart.com/2014/03/the-danger-of-not-adjusting-for.html



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What I did

Assuming that data is precise


Data is always noisy

and uncertain


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What I did

Assuming that two thingswere related just because

they varied together


Correlation doesn’t implycausation


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The “SportsIllustrated” jinx


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Time

Made the cover of Sports Illustrated

Performance Athlete 1

Athlete 2

Athlete 3



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Time

Made the cover of Sports Illustrated

Performance Athlete 1

Athlete 2

Athlete 3

Regression

to the mean



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New England Journal of Medicine


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The Journal of Nutrition:

“Does Chocolate Consumption Really Boost Nobel Award Chances?

The Peril of Over-Interpreting Correlations in Health Studies”


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How I stopped

doing shit I shouldnever have done in the first place


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[email protected]

School of Communication University of Miami

@albertocairo
mailto:[email protected]

alberto cairo's malofiej2016 presentation slides

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