albania - shkodra region

TEULEDAwww.teuleda.org.al

UNDP ART GOLD 2 Albaniawww.artgold.undp.org.al

www.shkodraregionstrategicplanning.eu

Final document - June 2011

IN SHKODRA REGION

“Towards Sustainability of Tourism”

STRATEGIC PLANFOR SUSTAINABLE

TOURISM

The present document was drafted in the framework of UNDP ART GOLD 2 Albania Programmewww.artgold.undp.org.al

with the financial support of:UNDP AlbaniaCooperazione Italiana allo Sviluppo - Ministero Affari EsteriUNOPS - United Nations Office for Project Services

with the contribution of:www.inextstudio.org

Mr. Andrea Nobili - Senior expert in Strategic Planning Ms. Federica Di Pietrantonio - Junior expert in Strategic Planning Ms. Jonila Prifti and Ms. Maria Grazia Zagaria - iNExTstudio staff (Italy)

in close cooperation with:Shkodra Regional Council Staff – coordinated by Ms. Merita Kazazi, Director of the Programming and Development Department at Shkodra Regional CouncilTEULEDA - Local Economic Development Agency of ShkodraUNDP ART GOLD 2 - Mr. Luigi Cafiero, CTA; Mr. Estevan Ikonomi, National Programme Officer; Ms. Matilda Duri, Communication Officer; Mr. Spartak Sokoli, Local Coordinator for Shkodra Region and ART GOLD 2 staff.

in coordination with:ILS LEDA - International Links and Services for Local Economic Development AgenciesIDEASS - Innovation for Development and South-South cooperationUniversitas Programme - KIP (Knowledge, Innovation and Policies for Human Development) Initiative

AcknowledgementsIt would be impossible to mention all the people who gave their precious contribution to the preparation of this document. Special thanks go to the following institutions and stakeholders: their invaluable help made this work possible.Albanian Government: Ministry of Interiors, Ministry of Agriculture, Food and Consumer Protection, Ministry of Economy, Trade and Energy, Ministry of Education and Science, Ministry of Tourism, Culture Affairs, Youth and SportsItalian Ministry of Foreign Affairs - Inter Agency Scientific Committee for Human Development Cooperation and Italian Embassy in AlbaniaItalian Cooperation - DGCS UNDP AlbaniaART GOLD 2 project teamUNOPS, UNEP, ILOILS LEDA Universitas ProgrammeIDEASSAlbanian Development FundShkodra Regional CouncilPrefecture of ShkodraChamber of CommerceMunicipalities and Communes of Shkodra RegionUniversity of Shkodra - Department of Geography and Faculty of Economy TEULEDAThanks also to the numerous territorial actors at national, regional and local level who actively participated in the strategic planning process, for their cooperation and commitment.

Shkodra, June 2011

STRATEGIC PLAN FOR SUSTAINABLE TOURISM

IN SHKODRA REGION“Towards Sustainability of Tourism”

Final document(June 2011)

EXECUTIVE SUMMARY 1

INTRODUCTION TO THE STRATEGIC PLAN FOR SUSTAINABLE TOURISM IN SHKODRA REGION 5

Why a Strategic Plan for Sustainable Tourismt in Shkodra Region? 5 Background and objectives of the Strategic Plan for Sustainable Tourism 7 How to read this document 9 Methodology of the Strategic Planning process 10 Steps and timeline of the Strategic Planning process 12 Participation - The basis of the strategic planning process 14

CHAPTER 1. ANALYSIS FRAMEWORK 21

1.1. Introduction to the Analysis Framework 21 1.2. Sharing the analysis - The Kick-Off event 23 1.3. Territorial framework 24 1.4. Historical highlights 25 1.5. Statistical data for the territory 26 1.6 . Infrastructure for the mobility 30 1.7. Environmental aspects 33 1.8. Landscape and cultural heritage 36 1.9. Value chains 45 1.10. Territorial programming 50 1.11. S.W.O.T. analysis of Shkodra Region 67 1.12. General development goal and Keywords of the Strategic Plan 69 1.13. Scenarios for Regional Development 71

CHAPTER 2. STRATEGIC FRAMEWORK 80

2.1. Methodological introduction 80 2.2. Participation in the strategy definition - The Public Debates 81 2.3. Vision for tourism development 84 2.4. Strategic Guidelines and Actions 86 2.5. Synergies among Strategic Guidelines - Internal coherence of the Strategic Plan 95 2.6. Consistency of the Tourism Strategy with the National development policies 99

CHAPTER 3. ACTION PLAN 101

3.1. Methodological introduction 101 3.2. Participative projects devising - The Focus Groups 102 3.3. The 8 Project Boxes for regional tourism development 105 3.4. Synergies among Project Boxes 130 3.5. Conclusions - Notes on the Strategic Plan implementation 132

ANNEXES

A. Bibliography and References B. Diagram of the Strategic Planning process C. Project Boxes and Project proposals D. Survey of programmes in progress in Shkodra Region E. Map of cultural and landscape heritage in Shkodra Region

Table of contents

ADF Albanian Development FundAGA2 ART GOLD Albania 2ART Articulation of Territorial and Thematic Cooperation Networks for Human DevelopmentACLI Associazioni Cristiane Lavoratori ItalianiCDP Coordinated Development ProjectsCERAI Centro de Estudios Rurales y de Agricultura Internacional CPC County Partnership CouncilCTA Chief Technical AdvisorDGCS Direzione Generale per la Cooperazione allo Sviluppo (General Directorate for

Italian Development Cooperation)EU European UnionFG Focus GroupGPP Gross Primary ProductivityGTZ/GIZ Gesellschaft fur Internationale Zusammenarbeit (German International Cooperation)IDEASS Innovations for Development and South-South cooperationILO International Labour OrganisationILS LEDA International Links and Services for Local Economic Development AgenciesINSTAT National Institute of StatisticsISD Integrated Support for DecentralisationKIP Knowledge, Innovations and Policies for human developmentLEDA Local Economic Development AgencyMADA Mountain Areas Development AgencyMASH Ministria e Arsimit dhe e Shkencës (Ministry of Education and Science)MBUMK Ministria e Bujqësise, Ushqimit dhe Mbrojtjes së Konsumatorit (Ministry of Agriculture)MDG Millennium Development Goal METE Ministria e Ekonomise,Tregëtisë dhe Energjitikës (Ministry of Economy, Trade and

Energy)MITIK Ministri për Inovacionin dhe Teknologjinë e Informacionit e të Komunikimit (Ministry

for Innovation and Communication and Information Technology)MOE Ministria e Mjedisit, Pyjeve dhe Administrimit të Ujrave (Ministry of Environment)MPCS Ministria e Punës, Çështjeve Sociale dhe Shanseve të Barabarta (Ministry of

Labour, Social Affairs and Equal Opportunities) MPPT Ministria e Punëve Publike dhe Transportit (Ministry of Public Works and Transportation)MTKRS Ministria e Turizmit,Kultures,Rinise dhe Sporteve (Ministry of Tourism, Culture, Youth

and Sports)NGO Non Governmental OrganisationPB Project BoxRDC Regional Development ConceptSDC Swiss agency for Development and CooperationSG Strategic GuidelineSNV Stichting Nederlandse Vrijwilligers (Netherlands Development Organisation)SP Strategic Plan or Strategic PlanningSWOT Strengths, Weaknesses, Opportunities and ThreatsTSG Technical Support GroupUNDP United Nations Development ProgrammeUNEP United Nations Environment ProgrammeUNESCO United Nations Educational, Scientific and Cultural OrganizationUNOPS United Nations Office for Project ServicesUTL Unità Tecnica Locale (Local Technical Unit)VIS Volontariato Internazionale per lo Sviluppo (International Volunteers for Development)VKM Vendim i Keshillit te Ministrave (Decision of the Council of Ministers)WB World Bank

Abbreviations

Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 1

The United Nations Development Programme (UNDP) is the UN's global development network, advocating for change and connecting countries to knowledge, expertise, and resources to help people build a better life. At present, UNDP is operating in 166 countries, assisting them in formulating their own solutions to global and national development challenges. UNDP's main goal is to help developing countries build their own national capacity to achieve sustainable human development; that is, to improve people's lives on an enduring basis. In particular, UNDP Albania supports the country's aspirations towards European Union integration and contributes to national efforts to achieve the Millennium Development Goals (MDGs) regarding poverty reduction, gender equality, environmental sustainabi l i ty and good governance.

The UNDP ART GOLD 2 Albania Programme is part of the UNDP Art Initiative (Articulation of territorial and thematic networks of human development cooperation), which promotes national co-operation for governance and local development projects. The Programme is financed by the Italian Government (Italian Cooperation) and supports the Albanian Government to achieve the MDGs and meet the requirements of EU accession through the promotion of partnership with regional councils, in line with the Albanian National Strategy for Decentralisation and Local Governance. The programme works to create l inks and implement partnership among Albanian and European regional and local communities, local institutions, Local Economic Development Agencies (LEDAs) and other subjects operating in the country (ILS LEDA, Universitas Programme and IDEASS, among others).

Shkodra Region is one of the areas targeted by ART GOLD 2. The Regional Government unit needed support designing a regional tourism development policy, addressing crit ical territorial issues in a coordinated manner, while maintaining continuity with the existing

Regional Development Concept and with the other plans, programmes, projects and sector pol ic ies already ongoing in the area. Furthermore, UNDP ART GOLD 2 Albania aimed at promoting and supporting democratic participation of local, national and international actors in the decision-making process r e g a r d i n g S h k o d r a R e g i o n t o u r i s m development policies, and sought to supply the Regional Government with the required capacities to autonomously draw and manage international funds for development.

To fulfil these needs, ART GOLD 2 launched a Strategic Plan for Tourism (SPT) as a long term programme on territorial governance and sustainable tourism development adopting a participatory approach.

The SPT aim is to engage the local community to create its own vision for the future, and discover the best way to implement it by connecting the cultural, environmental, social and economic aspects of the territory. The SPT mission is to propel a balanced and endogenous tourism development of the area and increase the value of the Region as a tourist destination by strengthening its unique cultural, social, environmental, economic identity and its human resources. By doing so, the Regional Government and community can become more aware of the roles they can play in the development process and become more confident in their abilities to cooperate in development processes.

Within the framework of ART GOLD 2 the strategic planning represents an innovative democratic process necessary to lead Albania towards EU integration and a useful instrument to complete the administrative decentralisation ongoing in the country. In a country characterised by a scarce tradit ion in participatory practices, Shkodra Region Strategic Planning for tourism development serves as a democratic and bottom-up process, necessary to strengthen the collaboration and mutual trust amidst institutions, local and foreign actors.

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Executive Summary


Furthermore, Shkodra Region SPT represents a coordination platform among donors, international organisations, national, regional and local policies. Hence, donors can allocate funds on projects that best reflect community needs, and be part of a concrete sustainable development.

In order to coordinate, prevent overlapping, develop synergies and optimise results, the tourism strategic planning process in Shkodra Region started with the inventory of territorial policies at national, regional and local level. Simultaneously, a territorial analysis was conducted, providing an overview of the current regional territorial situation in terms of infrastructure, environment, cultural heritage, economy, social aspects, etc. To this purpose, the analysis started from the information provided by recently published planning and programming documents, and integrated these information with the outcomes of territorial surveys and participatory meetings. There was no need for new research to be conducted, because the strategic planning process did not start from zero rather it maintained continuity with the policies already operating on the territory. The territorial analysis allowed the identification of the Region’s real strengths and weaknesses, summarised in an S.W.O.T. analysis. Subsequently, the Keywords and possible Scenarios for regional tourism development were identified. Keywords summarised the issues and needs emerged during meetings, which the territorial actors deemed crucial for regional development. The Scenarios represented possible future configurations of the Region as a tourist destination, and were based on present conditions, on the trends outlined by the currently operating policies at all levels and on the possible variables that the Strategic Plan can introduce to trigger sustainable and endogenous development.

The territorial analysis gave way to the definition of a shared short, medium and long-term regional tourism development Strategy, consisting of:

• A Vision - Suggesting the possible role that Shkodra Region can play in the global tourism market, in coherence with the analysis results and with the outcomes of the participative process.

• Three Strategic Guidelines - The integrated and synergic directions to follow in order to

accomplish the Vision, addressing the main critical aspects of the regional tourist offer.

• Twenty-four Actions - The “tools” to fill the gap between present situation and future tourism d e v e l o p m e n t . T h e y a r e s t r o n g l y interconnected and help to achieve several goals at the same time. They are realised through projects implementation.

This Tourism Strategy, discussed and approved by territorial actors, attempts to convey the regional community’s desires and needs, as directly or indirectly expressed during participatory meetings and events, and finally adapt them within the current situation of the territory, with ongoing programmes and national policies and goals especially regarding the tourism and agro-food sectors.

The next step of the Strategic Planning process was the Action Plan, which is an integrated system of projects, which need to be implemented in order to attain the SPT goals. The projects were mainly proposed by local actors and established in a rational and vision oriented framework. The territorial actors involved in the participatory process proposed around 100 project ideas for the implementation of the shared regional sustainable tourism development Strategy, hence representing the satisfaction of territorial requirements. Other ideas were also suggested by SPT experts based on the outcomes of the debates and of the meetings held with national level institutions. Another group of project ideas came from the analyses conducted by one of ILS LEDA experts on the regional value chains.

In order to give a wider perspective to these proposals and ideas, the SPT experts introduced “Project Boxes” or “containers” where projects addressing the same topics and/or the same parts of the regional territories were clustered around a single theme and integrated, hence developing synergies and interactions. In this way, projects can contribute more effectively to the achievement of the Vision and to the redefinition of the role of the Region in the national and international tourism markets.

The strategic planning methodology adopted in Shkodra Region uses a bottom-up approach. This means that each step of the Strategic Planning process was characterised by the part ic ipat ion of al l local stakeholders (institutions, entrepreneurs, associations, etc.) involved in the definition of the SPT.

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The participation steps had a growing interaction level, where the involvement and collaboration of stakeholders and civil society was constantly sought after, both by arranging face-to-face meetings with significant actors (more than 100 meetings were held in the framework of the Strategic Planning process) and by organising public consultation events: • A Kick-Off event to publicly launch the

Strategic Planning initiative• Three public debates to share a draft Vision

a n d S t r a t e g y f o r r e g i o n a l t o u r i s m development with all territorial actors

• A Focus Groups meeting for the joint identification of integrated projects to achieve the Strategic Plan objectives.

The participation to the events was ample and all actors showed interest and willingness to actively engage in the SPT preparation. During this process the collaboration between regional and local actors, and between ART GOLD 2 and partners, was strengthened. After the required processing and organising activities, the results of the participatory process were all taken into consideration and included in the SPT. Hence, all SPT contents can be considered as mutual and agreed upon by the entire regional community.

The participatory process in Shkodra Region was supported by various information and communication materials aimed to inform territorial actors on Strategic Planning issues, involve them in the process and stimulate discussions during public consultation events.

These materials were designed taking into consideration the scarce tradition of the regional population to be a part of participatory practices. One of the most important tools created for the Shkodra Reg ion SPT i s the webs i te (www.shkodraregionstrategicplanning.eu) where it is possible to find all the necessary information regarding the Strategic Planning in Shkodra Region.

The process described so far led to the following findings, conclusions and recommendations:

• The desk analyses conducted and the participation activities performed showed that Shkodra Region has a variety of potential tourist attractors (cultural heritage, natural resources and landscapes, traditions and food), not yet adequately valorised and integrated. This variety can allow the development of a diversified tourist product,

attracting tourist flows throughout the year hence spreading socio-economic growth on the whole regional territory.

• Given the present situation and trends outlined by current national and regional policies, Shkodra Region has four possible tourism development Scenarios ahead:

‣ Scenario 1) Cultural tourism - Based on the surveys conducted by SPT and ILS LEDA experts, Shkodra Region is rich in cultural attractors, both tangible and non tangible. Furthermore, the Region is considered the richest Albanian region in handicraft activities.

‣ Scenario 2) Rural tourism - Various elements make the development of rural t o u r i s m i n t h e R e g i o n e x t r e m e l y reasonable. Among them are the great landscape value of regional rural areas, the important role of agriculture in regional economy and the existence of a variety of traditional agro-food products, handicraft and artistic production. Tourists can also become a tool for international promotion of typical local products, thus boosting production, marketing and qualification processes.

‣ Scenario 3) Natural tourism - Shkodra Region has a great potential as a natural tourism destination. The territory is very rich in environmental attractors, and contains a variety of ecosystems in a relatively small area. In addition, sustainable artificial attractors can be established.

‣ Scenario 4) Sun, sea and sand tourism - In proportion to its extension, Shkodra Region has a very small coastal area. Beach-related tourism in Velipoje has already created environmental problems, due to inadequate water supply systems and waste and wastewater management and to out-of-control urbanisation in the coastal settlements: the development of this Scenario should be carefully controlled.

To achieve a more diversified tourism development, make tourist flows less seasonal and extend them on the entire regional territory, hence avoiding territorial unbalances, these Scenarios should be carried out simultaneously, in an integrated and complementary manner, making sustainability the central thread for regional tourism development.

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• The Vision chosen for regional sustainable tourism development is “Shkodra Region 2020: a Sustainable Tourism District”. In order to become a major tourist destination in the Balkan area and be competitive on national and international tourism markets, Shkodra Region should become an “integrated tourism territorial system”, where different territories and sectors are interconnected in an integrated tourist offer. The development of culture, adventure, sports and eco-tourism can differentiate Shkodra Region tourism product from the neighbouring countries’, and sustainable tourism can represent an opportunity to foster socio-economic development and increase the quality of life. However, effective tourism development in the Region can not be achieved without the coordinated implementation of urgent infrastructure intervent ions such as: development of waste collection and treatment systems; improvement of water cycle management; protection of the territory from hydro-geological risk; upgrade of transport networks; diffusion of ICT networks, etc.

• In order to accomplish this Vision, three Strategic Guidelines were identified: 1. Qualification and diversification of tourist

offer 2. Quality improvement in tourist areas3. Development of typical rural productions

and handicrafts

• These Strategic Guidelines will be achieved through the implementation of 85 shared projects and project ideas, contained in 8 thematic “Project Boxes”:1. Tourist reception and marketing in

Shkodra Region2. Shkodra Region - Heritage tourist itineraries3. Exploring the Albanian Alps4. Shkodra Region - Lakes and wetlands

tourist itinerary5. Brands for typical Shkodra Region quality

food products6. Typical Shkodra Region arts and crafts7. First aid centres network in Shkodra Region8. Clean and hospitable towns and villages

of Shkodra Region

• The next step to be undertaken for the implementation of the SPT will be to strengthen the Project Boxes relationships with specific territorial locations and to develop their mutual synergies. The outcome of this process will be a set of integrated

c o m p l e x p r o j e c t s , o r C o o r d i n a t e d Development Projects (CDP), focused on spec i f i c sub- reg iona l homogeneous geographical areas. CDPs will start from the project proposals contained in the Project Boxes, but at the same time will go further, integrating a number of small projects (also taken from different Project Boxes) into a single one. Examples of possible priority Coordinated Development Projects are:‣ The Albanian Alps hiking circuit – Creation of

safe hiking paths for natural excursions in the areas of Theth and Vermosh, integrated with first aid centres, accommodation structures and places to taste and buy branded typical food products (safe, high-quality and certified) and handicraft objects.

‣ The Lakes circuit – Creation of a nature and sports tourist itinerary involving the lakes of Shkodra, Vau i Dejes and Koman, including transportation services, typical cuisine (prepared with safe, high-quality, branded and certified typical food products), accommodation and first aid centres.

‣ The Castles circuit – Creation of a cultural itinerary involving the castles of Shkodra, Drisht, Sarda, Ballezes and Babices, integrated with accommodation structures, places to taste and buy branded typical food products (safe, high-quality and certified), and “handicraft streets” to display and sell artisan objects.

‣ Marketing of regional tourist offer – Establishment of a Regional Tourist Agency that will deal with the mapping of regional tourist resources, the design of a territorial “umbre l la b rand” , the des ign and management of a regional tourism website, the creation of a network of trained guides and local agents for tourist assistance, etc.

‣ Regional waste management system – organisation of a solid waste management system at regional level, mostly based on separate co l lec t ion and recyc l ing, accompanied by awareness campaigns on waste management.

The Coordinated Development Projects shall derive directly from the outcomes of the Strategic Planning process, and will work as the “tangible expression” of the shared Tourism Strategy on the regional territory. Through them, the Actions of the regional SPT will be gradually implemented, always considering the “big picture” represented by the overall Vision and Tourism Strategy.

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Why a Strategic Plan for Tourism Development in Shkodra Region?Through the support of the German Technical Cooperation (GTZ) over the last years, Shkodra Reg ion has been e labora t ing a Reg iona l Development Concept, which serves as the main strategic document for the Region for the period 2010-2016.

The document approved by the Regional Council of Shkodra on September 2010 lists tourism and agribusiness among the five main priorities for regional development, together with education, training and capacity building, infrastructure and services, inter-regional cooperation and cooperation with other partners and flood protection.

Furthermore, the Region of Shkodra has been selected by the Albanian government as priority area for tourism development. The reason of this selection comes from the extraordinary natural value of the regional territory and from the urgency of measures to support disadvantaged local communities overlooked by the development process characterising the country in recent years.

In addition to hosting the National Park of Theth, the regional mountain areas (the so-called Albanian Alps) are part of a major project to create a transboundary Peace Park with Montenegro and Kosovo: the Balkans Peace Park.

Shkodra lake

INTRODUCTION TO THE STRATEGIC PLAN FOR SHKODRA REGION TOURISM DEVELOPMENT

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In this context, the regional partners of UNDP ART GOLD 2 Albania Programme suggested the development of a thematic SPT to implement measures that will guide tourism and agribusiness development in the future, as well as ensure sustainable development in these fields.

The SPT should also work as a coordination tool for international donors on the regional territory, hence making their action more effective. Indeed, at a local level there are different strategic documents addressing these issues: in line with them the SP promotes and enhances the synergic use of the resources made available by the various donors active in the territory.

A Strategic Plan for tourism (SPT) is a coordination platform for territorial development that involves the whole cultural, environmental, social and economic aspects of a particular area to attain an endogenous and sustainable development model. An SPT is an innovative and flexible territorial governance instrument, already applied in several European cities and terri tories, intended to direct al l local

development policies. In Shkodra Region, due to the importance of tourism in local economic development, the SPT focuses mainly on this sector, but its implementation will positively affect other aspects of regional economy, such as agriculture, transport and trade. This is the result of the cross-cutting nature of tourism sector, encompassing also infrastructural, cultural and social aspects, but also to the integrated and participatory nature of the SPT.

The start up of a strategic planning process for tourism development, where territorial actors can express their needs and submit their proposals, is necessary to the community and institutions in order to promote democratic participation as an important part of territorial planning.

Through this process, on one hand, tourism will bring economic prosperity in the Region due to positive impacts on the development of other economical sectors; on the other hand, democratic participation will increase the local community awareness of the active role that people can play in policy-making for local development.

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Shkodra Region for Sustainable Tourism in Shkodra Region is an initiative of the ART GOLD 2 Albania programme, which is part of the UNDP ART Initiative (Articulation of territorial and thematic networks of human development cooperation).

UNDP (the United Nations Development Programme) is the UN's global development network, advocating for change and connecting countries to knowledge, expertise, and resources to help people build a better life. At present, UNDP is operating in 166 countries, assisting them in formulating their own solutions to global and national development challenges. UNDP's main goal is to help developing countries build their own national capacity to achieve sustainable human development, that is, to improve people's lives on an enduring basis.

In particular, UNDP Albania supports the country's aspirations towards European Union integration and contributes to national efforts to achieve the Millennium Development Goals (MDGs) regarding poverty reduction, gender equality, environmental sustainability and good governance. ART Initiative promotes national co-operation for governance and local development projects. The programme is funded by the Italian Ministry of Foreign Affairs through Italian Cooperation and supports the Albanian Government to achieve the Millennium Development Goals (MDGs) and to meet the

requirements for EU accession through the promotion of partnerships with regional councils, in line with the Albanian National Strategy for Decentralisation and Local Governance. The programme aims to create linkages and establish partnerships among Albanian and European regional and local communities, local institutions, the Local Economic Development Agencies (LEDAs) and other subjects operating in the country (ILS LEDA, Universitas Programme and IDEASS among others).

ART GOLD 2 promotes a national cooperation f ramework fo r governance and loca l development through the active role of public and private actors as well as of local and central institutions representatives.

Shkodra Region is one of the areas targeted by ART GOLD 2. The Regional Government unit needed support designing a regional tourism development policy, addressing critical territorial issues in a coordinated manner, while maintaining continuity with the existing programmes and policies already ongoing in the area.

Furthermore, UNDP ART GOLD 2 Albania aimed at promoting and supporting democratic participation of local, national and international actors in the decision-making process regarding Shkodra Region tourism development policies, and sought to provide the Regional Government with the required capacities to autonomously draw and manage international funds for development.

Background and objectives of the Strategic Plan for Tourism Development

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To fulfil these needs, ART GOLD 2 launched a Strategic Planfor Tourism as a useful instrument to support the administrative decentralisation in Albania.

As indicated in the methodology applied by strategic planning experts, an SPT is a short, medium and long-term programme for sustainable territorial development and governance, designed through a participatory, “bottom-up” process.

There fo re , the Shkodra Reg ion SPT Development was guided by principles of participation and negotiation: the main public and private actors operating in the territory were engaged in open meetings and events, during which they jointly identified regional potentials and weaknesses and envisaged possible regional development Scenarios. Subsequently, the same actors collaborated in defining a common development Vision and the strategic goals to achieve it.

The ample participation in the numerous meetings and events organised during the process, demonstrates the ability of the SPT to trigger and strengthen mechanisms of co-operation within local communities. Hence, SPT is not a product rather an ever-changing process, built through negotiations and

mediations and the use of participatory techniques.

The main goal of the strategic planning process was to identify a list of far-reaching projects, consistent and shared, resulting from a bottom-up approach.

The projects identification was guided by the idea that Albania will become a member of the European Union in the near future.

Additionally, SPT incorporated priority projects, submitted by territorial actors for UNDP funding. SPT experts provided technical assistance in the development of these projects, primarily focusing on their consistency with the sustainable regional development direction traced through Strategic Planning.

Within the framework of ART GOLD 2, Strategic Planning represents an innovative and democratic process necessary to lead Albania towards EU integration.

The Shkodra Region SPT is one of the instruments providing a coordination platform among national, regional and local policies and the institutions which promote them (Ministries, local governments, Albanian Development Fund, etc.) and is a useful coordination tool for international donors.

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The present document gives an account of the strategic planning process carried out in Shkodra Region from March 2010 to June 2011.

It also explains how the strategic planning methodology was applied in the target area, the way territorial actors were involved in the process, and the results achieved.

It describes the regional territory’s current situation and illustrates the shared sustainable tourism development strategy that was chosen by the regional community.

All its contents were shared with territorial actors and/or were drafted on the basis of their suggestions and observations. Hence the SPT does not claim to be exhaustive and can be subject to integrations and additions at any time.

By and large, this document represents a summary of what emerged from the democratic negotiation process that was the basis of the strategic planning exercise. The document is

therefore open, shared and modifiable. If necessary, it can be updated, always through the involvement of the whole regional community.

The Regional government should use this document as a memorandum and a guide for the gradual implementation of coordinated tourism development projects in the Region.

The participative nature of the SPT guarantees the continuity and legitimacy of the tourism development strategy. The fact that this tourism strategy was approved by most territorial actors should be taken into account by present and future administrators to fulfil local community expectations.

This SPT was drafted in alignment with the goals of the main regional development plans and programmes.

It also refers to the national strategic goals, stated in the Sector Strategy for Tourism Development and in the National Strategy for Development and Integration.

The Strategic Planning process for the achievement of the Millennium Development Goals

How to read this documentS

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Strategic planning is a cyclical process of review and assessment, constantly accompanied by monitoring, communication and participation procedures. It consists of four main steps:

1. LaunchThe Strategic Planning process in Shkodra Region started off with a series of preparatory activities, aimed at introducing the strategic planning initiative to Albanian authorities at all levels, mapping stakeholders, highlighting general goals and programming further activities. Strategic planning process methodology and its possible outputs were discussed with various territorial actors, emphasising future benefits in terms of development policies coordination, resources optimisation, and local community involvement and awareness. The SPT was then introduced to the public through a Kick-Off event organised in Shkodra and supported by a communication campaign.

2. Analysis FrameworkShkodra Region’s current situation was analysed, starting from information contained in recent plans and programmes involving the regional territory. This analysis includes:• an analysis of territorial aspects (historical

background, infrastructures, environment, cultural heritage, social and economic context), based on information from existing planning and programming instruments, assessed through territorial surveys and integrated with the participation outcomes

• a compared ana lys is o f p lans and programmes regarding the Region

• a S.W.O.T. analysis, identifying the area’s main potentials and problems

• a set of Keywords, synthesising the analysis results, and the Strategic Plan general goal

• the development Scenarios, expressing possible future configurations of the regional tourism sector based on present conditions and on the trends outlined by current policies at all levels.

In this phase, meetings with stakeholders were important to highlight problems and to share objectives for sustainable development.

3. Strategic FrameworkThe territorial analysis was the first step towards the definition of a shared short, medium and long-term strategy for regional tourism development, consisting of: • Vision - Is the future image of an area, directing

all tourism development policies. It suggests the possible role that Shkodra Region can play in the global tourism market in compliance with the analysis conducted and the outcomes of the participative process.

• Strategic Guidelines - Are the directions to follow to accomplish the Vision, creating an integrated and synergic system, focused on issues considered crucial for regional development.

• Actions - Are the “tools” to fill the gap between current situation and future tourism d e v e l o p m e n t . T h e y a r e s t r o n g l y interconnected, help achieve several goals concurrently and are carried out through projects implementation.

The contents of this step were discussed and shared with territorial actors during public debates in Shkodra, Koplik and Puka.

4. Action PlanThe Action Plan contains an integrated system of coordinated projects (proposed by territorial actors and organised in a coherent, vision-oriented framework), which must be implemented to achieve the Strategic Plan goals. The Action Plan traces possible procedures to implement the projects and suggests the role of institutions and private actors in the implementation process. The Action Plan was discussed and agreed upon by territorial actors during Focus Groups.

1. Launch 2. Analysis Framework 3. Strategic Framework 4. Action Plan

Methodology of the Strategic Planning process

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Steps and timeline of the Strategic Planning process

Strategic Planning

(SPT) stepsPerformed activities

Type of activityType of activity

TimeStrategic Planning

(SPT) stepsPerformed activities Participation

and other field activity

Desk activity

Time

Launch andAnalysis Framework

Preparatory meetings with UNDP representatives, TEULEDA and AGA2 staff to share SPT methodology

February- April 2010


Meetings with Albanian authorities and other significant stakeholders, to present AGA2 SPT methodology, collect information about programmes and projects implemented and under implementation in the target areas, establish cooperation and synergies

February-October 2010


Ongoing plans and programmes collection and analysisExtrapolation, processing and systematisation of data and information useful to outline the Analysis FrameworkDraft of the analysis framework

March-September 2010


Surveys of the regional territory Preparation of a draft SWOT analysis April 2010


In-depth definition of roles and responsibilities of all people involved in the programme, to optimise the SPT process

April-August 2010


Preparation of a “Strategic Planning Starter Kit” CD-Rom to support training activities for the benefit of TEULEDA

May 2010


Training and technical assistance to TEULEDA staff in order to prepare the Kick-Off event of the Strategic Plan

May 2010


Coordination activities with other UN programmes, especially by assessing their ongoing activities in the AGA2 areas of intervention

July-October 2010


County Partnership Council meetingsSupport to the shared identification of priority projects to be funded by AGA2, and to the definition of shared selection criteria

August 2010


Technical assistance and training addressed to TEULEDA and AGA2 Local Coordinator for the organisation of the Kick-Off event Technical assistance and training addressed to AGA2 Communication Officer for the communication activities concerning the SPT process, with a focus on the preparation of materials for the Kick-Off event

August-September 2010


Kick-Off event: presentation to the territorial actors of the SPT methodology and of the first achieved results; sharing of the draft analysis

October 2010


Processing and systematisation of the Kick-Off event outcomes and identification of possible Scenarios for regional tourism development

October 2010

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Strategic Planning

(SPT) stepsPerformed activities

Type of activityType of activity

TimeStrategic Planning

(SPT) stepsPerformed activities Participation

and other field activity

Desk activity

Time

Strategic Framework

Preparation of a draft Vision and Strategy for regional tourism development according to the analyses and surveys conducted and to the meetings outcomes

November-December 2010

Strategic Framework

Improve coordination between strategic planning process, other ongoing ART programmes and activities carried on by significant Albanian and international cooperation actors

December 2010

Strategic Framework Support and technical assistance to TEULEDA

and AGA2 staff to carry out 3 public debates to discuss the draft Vision and Strategy

January-February 2011

Strategic Framework

Three public debates with territorial actors: approval of the draft regional tourism development Vision and Strategy

February 2011

Strategic Framework

Definition of the final version of the regional development Vision and Strategy, according to the public debates results

February-March 2011

Action Plan

Monitoring and support to the process of priority projects design in collaboration with TEULEDA and the Regional Council of Shkodra

February-April 2011

Action Plan

Definition of draft Project Boxes to implement the Strategy for regional tourism development March-April

2011Action Plan Focus Groups in Shkodra: sharing and

discussing the Project Boxes and devising of project proposals to include in the SPT

April 2011

Action Plan

Definition of the final version of the Project Boxes, according to the Focus Groups outcomes, and preparation of the Action Plan

April 2011

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The Kick-Off event in Shkodra

The SPT is a participatory process, a democratic instrument for territorial governance aimed to engage the local community in envisioning its future and finding out how to achieve it. Each step of the strategic planning methodology is character ised by par t ic ipat ion, hence encouraging the growing involvement and commitment of territorial actors.

During the first phase, actors are informed on strategic planning methodology and objectives. Then, they are asked to focus on the identification of potentials and critical aspects of their Region, as well as possible development Scenarios. The third phase is the joint identification of a shared Vision and Strategy for regional development. The last phase encompasses a deeper involvement of actors, who are asked to commit in identifying and starting up concrete development projects.

The active participation of all territorial actors was fostered throughout the strategic planning process in Shkodra Region in conformity with the adopted methodology, and realised by arranging face-to-face meetings with significant actors as well as organising public consultation events. The participation steps were characterised by a growing interaction level starting from a mere presentation of the strategic planning initiative (the Kick-Off event), to public debates around the strategy, and to Focus Groups in which territorial actors worked together on projects definition. Meetings with significant stakeholders were held throughout the process, together with the necessary coordination meetings with all the actors involved in the programme.

Participation activities, within the framework of ART GOLD 2, supported the consolidation of the County Partnership Council (CPC) and the establishment of a regional Technical Support Group (TSG). The former is the main advisory and coordination body for the preparation and implementation of regional development policies, and it is formed by institutional subjects and representatives of civil society, education and business organisations), whereas the latter provides the CPC with the necessary technical assistance in defining and implementing development projects.

Participatory activities were effectively supported by the Regional Council staff (which was actively involved in the whole SP process) and by the Local Economic Development Agency of Shkodra, TEULEDA (established by UNOPS/PASARP in 2001 and object of empowerment policies carried on by ART GOLD 2 and ILS LEDA). Both actors, supported by ART GOLD experts, developed their capacity to gather territorial actors together and devise complex, wide-range projects.

The results of the participatory process – in terms of territorial potentials and critical aspects highlighted, solutions proposed, development objectives identified - were all taken into consideration and included (after the necessary processing and systematising activities) in the SPT.

Therefore, all the SPT contents can be considered as shared and agreed upon by the whole regional community.

ParticipationThe basis of the Strategic Planning process

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From February 2010 to April 2011 more than 100 meetings were held in the framework of the regional strategic planning initiative.

Some of the latter were aimed to present the strategic planning methodology to Albanian government bodies, regional and local authorities and other stakeholders operating in the areas, to achieve their consensus and willingness to actively participate in the strategic planning process, and improve the sense of ownership of the process. As a result, t h e s t r a t e g i c p l a n n i n g p a r t i c i p a t o r y methodology was widely shared and agreed upon and cooperation relationships were established, especially between TEULEDA and important institutional subjects (Albanian Ministries, Italian Cooperation, World Bank, Regional governments, Italian Ministry of Foreign Affairs, etc.).

These meetings were also important to conduct a survey of the activities and projects implemented by national and international actors in Shkodra Region and col lect information on the status of implementation of development interventions, including urban planning and local development experiences.

Another group of meetings was focused on the coordination within ART GOLD 2 programme, and involved ART GOLD 2 staff (including the

Local Coordinator and the Communication Officer), TEULEDA and other subjects operating in the country (ILS LEDA, Universitas programme, etc.). These meetings often had a capacity building function, especially towards TEULEDA, which was constantly involved and trained on strategic planning methodology and activities.

Meetings held are listed in the following pages and are divided into the two above-mentioned categories: coordination meetings and meetings with signif icant stakeholders (Albanian institutions, international cooperation bodies, associations, etc.).

Although the Regional Government is one of the main actors in the SPT, meetings with the Region President are included in the first category, while meetings with the Regional staff are considered coordination meetings.

Participatory meetingsFacts and figures

The figures of participation

• Over 30 meetings with stakeholders

• Over 70 coordination meetings

• 5 public consultation events

• Nearly 15 hours of public debates

• Nearly 200 participants to the events

76 Coordination meetings

• 31 Coordination meetings with UNDP ART GOLD 2 Albania staff

• 21 Coordination meetings with TEULEDA staff

• 11 Coordination meetings with the Regional Council staff

• 3 Coordination meetings with Universitas program coordinators

• 6 Coordination meetings with ILS LEDA

• 1 Meeting with UNDP Cluster Manager

• 1 Meeting with UNDP Country Director

• 1 Meeting with UNDP-ISD Project Team Leader, and National Project Manager

• 1 Meeting with TEULEDA board representatives

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33 meetings with stakeholders

• Directory of Strategic Programming, Ministry of Economy, Trade and Energy• Ministry of Education and Science• Ministry of Tourism, Culture Affairs, Youth and Sports • Credins Bank • AlbInvest Foreign Direct Investment Department • Italian Cooperation DGCS • Inter Agency Scientific Committee for Human Development Cooperation• Chamber of Commerce • Region of Shkodra• Mayor of Shkodra • Deputy Mayor of Shkodra • Deputy Mayor of Shkodra and Head of the Municipal development office• Shkodra Municipality staff (Statistical Specialist)• County Chair of Shkodra County Council• Prefect of Shkodra Region • Representative of the Prefecture of Shkodra• Faculty of Economy of the University of Shkodra• ACLI • Centro de Estudios Rurales y de Agricultura Internacional - CERAI • Department of Geography of the University of Shkodra • Volontariato Internazionale per lo Sviluppo - VIS • Regional Agency of Environment• MALTESER International• Mountain Areas Development Agency - MADA • Decentralized Cooperation Office, Regione Emilia Romagna • World Bank • Regional Department of the Albanian Ministry of Agriculture • DGCS, Cooperazione Italiana allo Sviluppo• Central Directorate, Ministry of Tourism • Environmental Hot Spot Project, UNEP• General Director of the Ministry of Tourism • Albanian Development Fund - ADF• Netherlands Development Organisation - SNV

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In order to create involvement and ownership of the Strategic Plan for Sustainable Tourism, five public discussion events were organised.

1 Kick-Off event12 October 2010

Public launch of the strategic planning initiative and introductory meeting.

3 Public debates22, 23 and 24 February 2011

Public consultation meetings organised in Puka, Koplik and Shkodra to share, discuss and review with territorial actors the draft regional tourism development Vision and Strategy.

1 Focus Groups meeting20 April 2011

Public consultation meeting to discuss and define shared integrated project proposals for the Strategic Plan implementation.

All the events have been widely successful: participation was satisfactory (nearly 200 registered participants in total) and all actors proved to be interested and willing to actively engage in the SPT preparation.

Collaboration between regional and local actors, and between ART GOLD 2 and partners, was also strengthened.

Public consultation eventsFacts and figures

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Press releases of the ART GOLD 2 programme: CPC meeting(top); presentations of the ART GOLD 2 programme (above).

5e diel 25.07.2010

Ekonomi

Zef Pashuku, një fermer dhe prodhuesvere në Zadrimë, zonë e njohur e shtrirëmes Shkodrës dhe Lezhës, tregon sevreshtat premtojmë më shumë prodhimvere. Grupimi i fermerëve në kooperativën"Vreshtarët e Zadrimës", ka rriturndjeshëm investimet si në vreshta të reja,ashtu edhe në objekte dhe pajisje për pro-dhimin e verës, falë kredive me kushtelehtësuese që kanë marrë nga programi iPNUD, ART GOLD, i nxitur nëpërmjetagjencisë "Teuleda". Zefi të pret ngrohtënë kantinën e tij, rrëfen me urtësi, ashtusiç edhe verën e shijojnë zadrimorët. Për-pjekjet për të krijuar një fermë të për-bashkët ku janë grupuar disa banorë tëzonës, duke bashkuar tokën e mbjellë nëvreshta, ka herët që kanë nisur. Kanë rri-tur investimet, kanë rritur prodhimin.Kanë një treg të mirë në vend, por synimetjanë për të kapur tregjet ndërkombëtare.Pse jo, vera e Zadrimës është njohur kaherët në Evropën e vjetër. Një banorrrëfen se 300 vjet më parë, vera dhe rrushii Zadrimës i çoheshin Papës, e zgjedhur singa më cilësoret. I gjithë mundi i tyreështë investuar tashmë në rrënjët evreshtave. Kanë marrë kredi dhe presintë marrin në të ardhmen, për të prodhuarsa më shumë verë "Zadrima" e për të bërëatë pjesë të tregut ndërkombëtar. Ndajdo t'i rikthehen agjencisë "Teuleda" të

Si ka nisur aktiviteti juaj dhe saSi ka nisur aktiviteti juaj dhe saSi ka nisur aktiviteti juaj dhe saSi ka nisur aktiviteti juaj dhe saSi ka nisur aktiviteti juaj dhe satë mbështetur jeni ndier nga krediatë mbështetur jeni ndier nga krediatë mbështetur jeni ndier nga krediatë mbështetur jeni ndier nga krediatë mbështetur jeni ndier nga kredialehtësuese që keni marrë nëpërmjetlehtësuese që keni marrë nëpërmjetlehtësuese që keni marrë nëpërmjetlehtësuese që keni marrë nëpërmjetlehtësuese që keni marrë nëpërmjetagjencisë "Teuleda"?agjencisë "Teuleda"?agjencisë "Teuleda"?agjencisë "Teuleda"?agjencisë "Teuleda"?

-Ne këtu kemi ngritur një biznes nëfushën e vreshtarisë dhe të prodhimit tëpijeve tradicionale, verë dhe rakisë. Kemimbi 10 vjet që kemi mbjellë sipërfaqe tëreja me vreshta, falë një klime të mirë qëka zona jonë, e shfaqur në vreshtari nëshekuj. Sipërfaqet e reja u janë bashkuarvreshtave që kanë mbetur që në kohën emonizmit. Kemi investuar në shtimin etyre me kredi të mbështetura nga agjen-cia "Teuleda". Ne kemi bashkëpunuar mekëtë agjenci prej 9 vjetësh. Gjatë këtyreviteve lindi nevoja që biznesin ta përmirë-sojmë dhe ta bëjmë sa më funksional.Nuk ishte lehtë të merrnim kredi nëbankat tregtare dhe pa mbështetjen eagjencisë "Teuleda". Arsyeja është ethjeshtë, ne jemi fermerë përbërës të njëkooperative, "Vreshtarët e Zadrimës", meqendër në Hajmel. Si vreshtarë ne s'kemishumë prona, ne kemi fituar tokën meligjin 7501 dhe detyrimisht tokat tona nukjanë aq të vlerësuara nga bankat si kole-taral. Vështirësia në marrjen e kredisë ish-te e madhe, nuk kishte besueshmëri nënivelin e duhur dhe shtëpitë tona nukkishin vlerë të lartë koletarali. Mbështet-ja e agjencisë "Teuleda" na ndërgjegjësoipër këtë bashkëpunim. Ne jemi një grup imadh fermerësh që kemi marrë disa herëkredi. Unë e kam nisur si fillim me njëkredi prej 15 milionë lekësh të vjetra.

Sa herë keni marrë kredi meSa herë keni marrë kredi meSa herë keni marrë kredi meSa herë keni marrë kredi meSa herë keni marrë kredi me

Zadrima, vera që tenton tregun e huajShkodër, ART GOLD, kredilehtësuese për fermerët

Agjencia "Teuleda", nëndihmë të zhvillim të biznesit

Teuta ShamkuTeuta ShamkuTeuta ShamkuTeuta ShamkuTeuta Shamku

rimarrin kredi. Projekti ART GOLD, i inici-uar nga PNUD, ka menaxhuar fondin egarancisë dhe me fillimin e ART GOLD 2po negociohet serish me bankën "Cre-dins" për kushte të reja. Agjencia "Teule-da" ka kontribuar në krijimin e 15 ndër-marrjeve të reja dhe forcimin e 10 ndër-marrjeve të tjera ekzistuese, gjatë peri-udhës prill 2004 - dhjetor 2007 me anë tëmekanizmit të Fondit të Garancisë prej500.000 USD, të vënë në dispozicion ngaprogrami PASSARP. Shuma e dhënë sikredi deri tani është afërsisht 1 milionUSD dhe janë dhënë kredi duke filluar

nga 10.000 USD deri në 150.000 USD(ekuivalentet në euro dhe lek). Janë kri-juar 300 vende të reja pune direkte ngakrijimi i bizneseve të reja apo nga rritja ebizneseve ekzistuese në Shkodër dheVlorë. "Teuleda" nuk është thjesht njëinstitucion financiar për kreditimin,përqasja me biznesin është ndryshe ngaajo e bankave apo e institucioneve finan-ciare në Shqipëri. Pas aprovimit të kredisëfillon puna e vërtetë në asistimin e ndër-marrjes për sa i përket gjetjes së lëndës sëparë, tregjeve dhe furnitorëve të mund-shëm, makinerive, marketingut etj.

Fisnikëria e Kelmend Lulgjurajt, imazhii verës "Zadrima"

Mocarela prodhohetedhe në Shkodër

Ai quhet Arben Kolaj, banor i Dajçit tëBregut të Bunës në Shkodër. Ai merretme përpunimin e qumështit, ka një fab-rikë që përpunon mocarelën, një lloj djathitë njohur kryesisht në Itali, në zonën eNapolit. Ai e ka nisur aktivitetin e tij nëvitin 1996. Në fillim ai rrëfen se nisi si njënevojë për të mbajtur familjen, dukenxjerrë të ardhura të pakta, më pas dukeinvestuar në këtë drejtim aktiviteti moriformën e një biznesi të plotë. Çdo vit lindtenevoja për të përmirësuar teknologjinë ekjo kërkonte rritje investimi. Ai tregon sekredia e marrë nga "Teuleda" e ka ndih-muar shumë.

A keni gjetur mbështetje finan-A keni gjetur mbështetje finan-A keni gjetur mbështetje finan-A keni gjetur mbështetje finan-A keni gjetur mbështetje finan-ciare me kredi për të rritur inves-ciare me kredi për të rritur inves-ciare me kredi për të rritur inves-ciare me kredi për të rritur inves-ciare me kredi për të rritur inves-timet?timet?timet?timet?timet?

-Po, kredia ka qenë një ndër mënyrate investimit. U jam drejtuar bankave tëndryshme. Deri në momentin që jam njo-hur me projektin e "Teuledës". Nisa bash-këpunimin dhe mora një kredi në bankëqë mbështetet me garanci nga agjencia"Teuleda". Duke parë se fshatin bankatnuk e vlerësojnë, atëherë bashkëpunimime shoqatën "Teuleda" ishte njërrugëzgjidhje e duhur, pasi fondi i garan-cisë që ata bllokojnë në bankë për ne,garanton tek bankat tregtare kredinë tonëdhe lehtësinë për marrjen e saj.

Sa kredi keni marrë dhe si kanëSa kredi keni marrë dhe si kanëSa kredi keni marrë dhe si kanëSa kredi keni marrë dhe si kanëSa kredi keni marrë dhe si kanëqenë termat e kredisë?qenë termat e kredisë?qenë termat e kredisë?qenë termat e kredisë?qenë termat e kredisë?

-Kur unë kam punuar me "Teuledën",kredia ka qenë 98 mijë euro, me një afatkohor 3-vjeçar. Tashmë kjo kredi ështëshlyer. Por marrja e kësaj kredie pa dy-shim ka dhënë një efekt pozitiv në punëntime dhe nga ana tjetër ka rritur edhefitimin.

Çdokush që do të marrte ndërduar një shishe vere "Zadrima",imazhi i një burri flokëbardhë nëetiketën e saj do ta tërhiqte. Imazhi itij fisnik duket sikur të siguron përurtësinë e verës. Është KelmendLulgjuraj, agronomi që mban mbisupe mbi 70 vite, imazhi i verës"Zadrima" që fermerët e zonës kanëzgjedhur si logo. Zef Pashuku narrëfen se imazhi i agronomit të vjetërishte një ide e mbështetur nga tëgjithë. Sipas Zefit, përveç emritZadrima, një emër që i përket njëzone të përmendur shekuj më parë,për llojin e rrushit të veçantëautokton Kallmet, ata vendosëm t'ishtonim verës një logo të veçantë, kume miratimin e të gjithë kolegëve tëgrupuar në këtë kooperativës"Vreshtarët e Zadrimës", u vendospikërisht për portretin e agronomitmë të nderuar e të respektuar nëzonën e Shkodrës, cili gëzon njërespekt për përkushtimin e tij nëbujqësisë. "Koincidenca ka qenë se aika qenë agronomi që ka qenëprezent në mbjelljen e vreshtavepara 40 vjetësh në këtë zonë. Me

këtë logo ne kemi bërë një gjetje,ndofta simbolika u nis tek vlerat ekëtij njeriu, por edhe vlerat e profe-sionit agronomit, i cili mund të jetëzanati më i papaguar në Shqipëri", -thotë Zefi. Sipas tij, imazhi i KelmendLulgjurajt në shishen e verës ështëpritur shumë mirë, pasi, siç thotë Zefi,ai ka ende bashkëkohës së tij që enjohin e që e kanë mik, që e takojnëdhe që është pjesë integrale ebashkimit të fermerëve të Zadrimës.

"Teuleda" është duke kërkuar edheburime të tjera financiare me qëllim kr-ijimin e një linje mikrokredie për biznesete vogla që hasin vështirësi në sistemin ekredimarrjes në Shqipëri. Nga ky fondgaranci ka përfituar edhe një biznes tjetër

në Shkodër, është Arben Kolaj, i cili kanjë fabrikë në Dajç të Shkodrës për për-punimin e qumështit dhe prodhimin edjathit mocarela, i cili me një kredi prej 98mijë eurosh ka rritur kapacitetetprodhuese dhe cilësinë e tij.

Zef Pashuku: Synojmë tregun e huajmbështetjen e agjencisë "Teuleda"mbështetjen e agjencisë "Teuleda"mbështetjen e agjencisë "Teuleda"mbështetjen e agjencisë "Teuleda"mbështetjen e agjencisë "Teuleda"dhe çfarë vlerash kanë pasur ato?dhe çfarë vlerash kanë pasur ato?dhe çfarë vlerash kanë pasur ato?dhe çfarë vlerash kanë pasur ato?dhe çfarë vlerash kanë pasur ato?

-Kredia e parë ka qenë 1.5 milionë lekë,e dyta 3 milionë lekë dhe e treta 5 milionëlekë (të reja). Ka qenë "Teuleda" që nambështeti me fondin e garancisë, e cilana lehtësoi kolateralin dhe ne u bëmë tëbesueshëm. Nga lehtësia e shlyerjes nekemi gjetur mundësi t'i përsërisim kred-itë dhe si rezultat i këtij bashkëpunimi nëkohën dhe momentin që ne kemi dashur,kemi arritur të rrisim sipërfaqen e vresh-tave. Sot unë zotëroj mbi 3 hektarë vresh-

ta me toka të familjes sime dhe në tokatë marra me qera, ku janë investuar vetëmnë vreshta rreth 50 milionë lekë të vjetra.Me kreditë e marra të lehtësuara kemiarritur të investojmë në objektet e maga-zinimit të prodhimit të rrushit, të ruajtjessë prodhimit të verës dhe në makineridhe pajisje të domosdoshme për pro-dhimin dhe ruajtjen e këtyre prodhimevekaq të rëndësohem dhe delikate, siç ësh-të vera në kushtet e një kantine të vogël.

Pas gjithë këtyre investimeve tëPas gjithë këtyre investimeve tëPas gjithë këtyre investimeve tëPas gjithë këtyre investimeve tëPas gjithë këtyre investimeve të

bëra, sa verë arrini të prodhoni dhebëra, sa verë arrini të prodhoni dhebëra, sa verë arrini të prodhoni dhebëra, sa verë arrini të prodhoni dhebëra, sa verë arrini të prodhoni dheçfarë marke keni nxjerrë në treg?çfarë marke keni nxjerrë në treg?çfarë marke keni nxjerrë në treg?çfarë marke keni nxjerrë në treg?çfarë marke keni nxjerrë në treg?

-Ne punojmë prej 5 vjetësh memarkën verës "Zadrima", e miratuar ngatë gjitha organet shtetërore. Kemi hyrëkryesisht në tregun lokal, në zonën e breg-detit të veriut të Shqipërisë dhe në Ti-ranë. Kapaciteti prodhues është rreth 300hektolitra (si individ) dhe në rang kooper-ative ne prodhojmë rreth 1000 hektolitraverë e shpërndarë kjo në dy-tri kantinanë këtë zonë. Edhe këta fermerë janëmbështetur nga agjencia "Teuleda" mekredi.

Zoti Zef, është i njohur tashmëZoti Zef, është i njohur tashmëZoti Zef, është i njohur tashmëZoti Zef, është i njohur tashmëZoti Zef, është i njohur tashmëfakti se bankat tregtare nuk janë tëfakti se bankat tregtare nuk janë tëfakti se bankat tregtare nuk janë tëfakti se bankat tregtare nuk janë tëfakti se bankat tregtare nuk janë tëprira të japin kredi për të mbështe-prira të japin kredi për të mbështe-prira të japin kredi për të mbështe-prira të japin kredi për të mbështe-prira të japin kredi për të mbështe-tur sektorin bujqësor, pasi e sho-tur sektorin bujqësor, pasi e sho-tur sektorin bujqësor, pasi e sho-tur sektorin bujqësor, pasi e sho-tur sektorin bujqësor, pasi e sho-hin si një sektor me risk në kthiminhin si një sektor me risk në kthiminhin si një sektor me risk në kthiminhin si një sektor me risk në kthiminhin si një sektor me risk në kthimine kredisë. Në këto kushte frenimi tëe kredisë. Në këto kushte frenimi tëe kredisë. Në këto kushte frenimi tëe kredisë. Në këto kushte frenimi tëe kredisë. Në këto kushte frenimi tëkredisë nga bankat e nivelit të dytë,kredisë nga bankat e nivelit të dytë,kredisë nga bankat e nivelit të dytë,kredisë nga bankat e nivelit të dytë,kredisë nga bankat e nivelit të dytë,sa jeni ndier të mbështetu ngasa jeni ndier të mbështetu ngasa jeni ndier të mbështetu ngasa jeni ndier të mbështetu ngasa jeni ndier të mbështetu ngaagjencia "Teuleda" nëpërmjet fon-agjencia "Teuleda" nëpërmjet fon-agjencia "Teuleda" nëpërmjet fon-agjencia "Teuleda" nëpërmjet fon-agjencia "Teuleda" nëpërmjet fon-dit të garancisë dhe sigurimit të kre-dit të garancisë dhe sigurimit të kre-dit të garancisë dhe sigurimit të kre-dit të garancisë dhe sigurimit të kre-dit të garancisë dhe sigurimit të kre-disë?disë?disë?disë?disë?

-Ne nisëm investimet disa vite më parënë fushën e vreshtarisë dhe nuk e dinimsa do ishin shpenzimet në fushën e tyre,pasi vreshtaria kërkon shumë investimtë menjëhershëm dhe fitimi fillon pas 4ose 5 vjetësh. Vështirësitë ishinprezente. Bankat e nivelit të dytë s'kanëqenë të hapura për ta na kredituar,përveç ndonjë mikrokredie. Ka qenëtepër e vështirë për t'u bërë partnerëfemrat me bankat tregtare. Ky është njëproblem që shqetëson gjithë komuni-

tetin e fermerëve në këtë zonë. Grupiynë i fermerëve bashkëpunon meagjencinë "Teuleda" dhe disa prej neshjemi mbështetur nga fondi i garancisëpër të marrë kredi. Kjo ka qenë njëmbështetje dhe një siguri që na ka bërëme marrë përsipër çdo vit hap pas hapi,investime. Po punojmë me teknologjitë reja, duke rritur standardet në mb-jelljen e rrushit, përpunimin e tij, pro-dhimin e verës dhe ruajtjen e saj. Nejemi një model i zmadhimit të fermësnë Shqipëri dhe kjo kërkon investime.Ne tashmë jemi fermerë dhe kemilidhur jetën tonë me të, gjithçka ështëe organizuar dhe jo sporadike. Pa dy-shim e gjithë kjo kërkon financime tëvazhdueshme për t'u zhvilluar më tej.Të investosh në vreshtari do të thotë tëinvestosh në mbi 15 vite dhe investoshnë verë do të thotë investim afatgjatë.Ne do të vazhdojmë të kemi nevojë përkredi dhe shpresojmë në mbështetjene mëtejshme të agjencie "Teuleda" dheprojekteve qeverisë me kredi të butadhe afatgjatë, duke dhënë kredi mekushte lehtësuese.

Sa ka qenë afati i maturimit tëSa ka qenë afati i maturimit tëSa ka qenë afati i maturimit tëSa ka qenë afati i maturimit tëSa ka qenë afati i maturimit tëkredive dhe si kanë qenë interesatkredive dhe si kanë qenë interesatkredive dhe si kanë qenë interesatkredive dhe si kanë qenë interesatkredive dhe si kanë qenë interesate tyre?e tyre?e tyre?e tyre?e tyre?

-Deri tani kemi operuar me kredi 3-vjeçare. Interesat në krahasim mebankat tregtare janë më të ulëta, kjofalë fondit të garancisë së "Teuledës".Kreditë e ardhshme që synojmë të mar-rim, shpresojmë të jenë më afatgjata dheme interesa sa më të ulëta.

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The participatory process in Shkodra Region was supported by various information and communication materials aimed to inform the territorial actors on strategic planning issues, engage them in the process and stimulate discussions during public consultation events.

These materials were designed taking into consideration the scarce tradition of the regional community to take part into participatory practices.

Since the beginning of the process, in order to ease participation procedures, it was decided to provide territorial actors with a continuous information support.

Presentations were held in each event, summarising the strategic planning methodology and the current status of the SPT (activities performed, achieved results, next steps, etc.).

Each presentation was complemented by a diagram of the strategic planning process, updated for each event.

Other graphics and communication materials were prepared for the events, such as the following:

• Logo of the strategic planning process

• Draft event agenda and invitations

• Layout of the attendance sheets, to collect participants names and contacts

• Graphic layout of posters to advertise the events

• Graphic layout of events cards, containing contacts of ART GOLD 2 and TEULEDA, handed out to the participants

• Graphic layout and contents of brochures, providing basic information on the strategic planning process and its current status

• Graphic layout of the folders handed out to the part ic ipants, containing selected information and communication materials

• Graphic layout of pins with the logo of the strategic planning process, handed out during all participation events.

The materialsto support participation

Right: The logo designed by iNExTstudio for the strategic planning process, representing the transition from inputs (analyses) to outputs (projects), passing through the “filter” of participation.

Above: The poster designed to advertise the Public Debate in Shkodra, Puka e Koplik (February 2011)

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In order to disseminate the strategic planning process activities and results, the creation of a website was considered the most efficient tool for information and communication.

SPT experts provided support for an internet page creation and development asserting its importance in communication field.

During the missions, SPT experts drafted and shared with TEULEDA and the Regional staff the guidelines for the creation of a website and defined tasks and responsibilities related to the website management. SPT experts also provided technical assistance to the web design company contracted to carry on the site design and implementation.

In the framework of the regional strategic planning process the creation of a website is meant to:

• encourage part ic ipat ion and support democratic decision making, by giving updated information to the local community about the strategic planning process, methodology, agenda, activities, objectives and achieved results

• improve the transparency of policy-making and help to create reliable relations between local communities and authorities, including UN

• give support to potential donors in selecting the projects to fund in a particular area, by synthetically describing the development strategy the territory has chosen and the action plan to realise it. The aim is to ensure that funded projects really satisfy territorial needs.

At the moment, the Strategic Plan website www.shkodraregionstrategicplanning.eu is online and is constantly updated by the Regional staff, in collaboration with TEULEDA.

The Strategic Plan for Sustainable Tourism websitewww.shkodraregionstrategicplanning.eu

A screenshot from the website of Shkodra Region Strategic Plan, currently in progress

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http://www.vloraregionstrategicplanning.eu

http://www.vloraregionstrategicplanning.eu

http://www.shkodragionstrategicplanning.eu

http://www.shkodragionstrategicplanning.eu


1.1. Introduction to the Analysis FrameworkAn important goal of the Strategic Plan for Shkodra Region Sustainable Tourism is to meet and accomplish local actors needs by taking into consideration the outcomes of the participatory events. The aim is to achieve optimal coordination, integration and synergy with the Regional and National Strategies, as well as enhance their effects on the local and regional territory.

Consequently, the main objective of the Analysis Framework is to study the current situation of the territory starting from the analysis of planning and programming documents (mostly implemented after the year 2005, hence considered as an updated sources of information) identified during the initial desk survey, and integrating this analysis with the outcomes of the experts survey on field.

In terms of methodology, there was no need for new research to be conducted because the strategic planning process did not start from zero rather it maintained continuity with the policies already operating on the territory, coordinating, enhancing and providing them with a wider perspective. Therefore, the analysis was conducted using information collected from different sources.

The Analysis Framework describes the present situation of the Region from different points of view, aiming at building a reference system for the identification of strengths and weakness, opportunities and threats. The expected result was, therefore, the identification of a shared vision and strategy for tourism development.

The Rozafa Castle in Shkodra

CHAPTER 1 ANALYSIS FRAMEWORK

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As previously mentioned, the Analysis Framework of the SPT gathers territorial information mainly from secondary sources, integrating them with the results of direct observation and of the participatory process. The main sources of information for the territorial analysis of Shkodra Region were the following.

At national level:• National Strategy for Development and

Integration• Regional Development Cross-Cutting Strategy• National Tourism Strategy• Albania Culture Marketing Strategy• Agriculture and Food Sector Strategy• Inter-sectoral Rural Development Strategy• National Environmental Strategy• Sectorial Strategy of Transports

At regional and sub-regional level:• Regional Plan Shkodra-Lezha (EPTISA plan)• Strategic Concept for Regional Development • Regional Environment Action Plan: Drini river

delta - Shkodra-Lezha• Strategic Action Plan for Shkodra Lake• Promoting Regional Development through the

Millennium Development Goals

• S.W.O.T analysis for Shkodra Region • ILS LEDA Survey of the resources of Shkodra

Region• Guide: “Shkodra - Region of Privacy” (2009)• Guide: “Shkodra in your pocket” (2006-2007)

At local level:• Structural Plan of Shkodra City• Strategic Plan for Economic Development

2005-2015 - Shkodra

Most demographic data were taken from INSTAT (Albanian National Institute of Statistics), while additional information on the regional history and cultural heritage were extracted from the following websites: Office of Administration and Coordination of the Archeological Park of Shkodra (www.archaeologicalshkodra.com), www.shkodra.net, Albanian Travel Agency (www.tourism-in-albania.com), Albanian National Agency of Tourism (www.albaniantourism.com).

Please note that surveys included in this document are not intended to be comprehensive and can be subject to integrations and additions at any time, in coherence with the process nature of the regional SPT.

Sources for the territorial analysis

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Kryeministri Berisha viziton Kalane ”Rozafa“

Kryeministri Berisha viziton Kalane ”Rozafa“

Me date 10 Maj Kalane “Rozafa” e vizitoi Kryeministri i vendit Z. Sali Berisha I shoqeruar dhe nga

Kryetaria e Parlamentit Znj. Jozefina Topalli dhe Ministri i Puneve Publike Z. Sokol Olldashi. Ne kete

vizite nuk munguan autoritetet vendase si Prefekti i Qarkut Shkoder Z. Maxhid Cungu, Kryetari i Keshillit

Qarkut Z. Gjovalin Kolombi, si dhe Kryetari i Bashkise Shkoder Z.Lorenc Luka.

Ne hyrje te Kalase delegacioni u prit nga stafi i Parkut Arkeologjik.Nje informacion dhe pershkrim i

hollesishem mbi historikun dhe monumentet me tipologjike dhe arkitekturore ne Kala impresionoj te

pranishmit. Disa here Kryeministri vuri theksin ne vazhdimin e punes se mire te bere deri tani per

mirembajtjen e ketij monumenti me vlera te rralla. Kryeministri Berisha u interesua dhe vuri theksin dhe

ne permiresimin e rrjetit te ndriçimit te ketij objekti dhe kerkoi nga Bashkia Shkoder nderhyrjen dhe

bashkepunimin me Parkun Arkeologjik Shkoder ne lidhje me kete projekt.

Nje vizite ne Muzeun e Keshtjelles dhe nje dhurate simbolike nga Parku Arkeologjik Shkoder si dhe nje

pushim i shkurter ne nje nga ambientet e lokalit ne Kala shenoi dhe fundin e kesaj vizite. Sigurisht qe

ne fund te vizites nje impresion i shkurter per viziten ne Kalane Rozafa dhene nga Kryeministri me

shume kenaqesi ne librin e impresioneve. “ Rozafa simboli i perjetesise se Shkodres qe te mrekullon

sa here qe e viziton” Z. Sali Barisha Kryeminister i Shqiperise.

Nje vizite e veçante ne Kalane

“Rozafa”

Nje vizite e veçante ne Kalane “Rozafa”

Me date 22

Prill Kalaja

“Rozafa”

perjetoi nje

dite

ndryshe

nga te

tjerat.E

mesuar nga

zhurma dhe

hareja e vizitoreve vendas e te huaj e aq me teper

e femijeve dhe larg ne memorien e saj mburoj e

ketij qyteti te lashte po aq sa dhe vete

Kalaja.Ketehere pati vizitortre presidentet e tre

vendeve fqinje mes tyre. Presidentin Shqiptar

Z.Bamir Topi, ate malazez Vujanoviç dhe

presidentin e Kroacise Mesiç.Pas nje vizite pune ne

qytet ishte ne nderin e ketij qyteti qe te mirepriste

keta miq te veçante ne zemren e ketij qyteti,Kalaja

“Rozafa”. Natyrisht qe madheshtia arkitektonike

dhe monumentale e saj nuk u la pa u vleresuar nga

miqte. Historiku i saj dhe legjenda e lashte po aq

saKalaja i impresionoj te pranishmit. Po aq e

papritur ishte per miqte edhe panorama

madheshtore qe Kalaja ofron nga lart. Ne nje nga

pikat me panoramike te saj ku para vizitorit shfaqet

e gjithe fusha e mbiShkodres dhe Alpet ne sfond e

sigurishte Liqeni iShkodres per te cilin Kalaja ka

qene rojtarja me e forte ne shekuj i la mbresa te

veçanta miqve.Nje vrojtues statik ivendosur aty

prej disa ditesh nga Parku Arkeologjik i jep

mundesin te gjitheve ta shijojne kete panorame.

Ne Kalane Rozafa festohet dita

e Shen Valentinit.

Ne Kalane Rozafa festohet dita e Shen

Valentinit.

Per te dytin vit

radhazi u

festua ne

ambientet e

Kalase se

lashte festa e

te

dashuruarve.Zyra e Administrim Koordinim Parkut

Arkeologjik Shkoder organizoi nje atmosfere festive

ne Kala.Nen ritmet e muzikes te percjelle nga nje

dj, te rinjte dhe te dashuruarit qe zgjodhen

ambientet e mrekullueshme te Kalase per te kaluar

çaste te kendshme dhe argetuese krijuan vertete

nje atmosfere festive.Ne hyrje te Kalase çifteve te

reja u dhurohej dhe nga nje trendafil i kuq,simbol i

kesaj feste.Nisur nga kjo Parku Arkeologjik Shkoder

ne vazhdimesi do te organizoj per dite e festa te

veçanta surpriza te kendshme.

Language Selection

Rozafa

Location

Site by Terenc Pepa albpublicity.info

All Content Copyright © 2008 www.archeologicalshkodra.com

Screenshot from the Office of Administration and Coordination Archeological Park of Shkodra website

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http://www.archaeologicalshkodra.com

http://www.archaeologicalshkodra.com

http://www.shkodra.net

http://www.shkodra.net

http://www.tourism-in-albania.com

http://www.tourism-in-albania.com


The public launch event of the Strategic Planning of Shkodra Region, titled “Towards Sustainability of Tourism” took place on October 12th, 2010. The event involved over 70 participants, who approved the strategic planning initiative and agreed upon the proposed methodology.

During the meeting, the SPT objectives and methodology were explained, and the following results were achieved:

• The necessity of a regional SPT was agreed upon.

• The Local Economic Development Agency TEULEDA was assigned the main role to provide technical assistance for the SPT implementation.

• The close collaboration among local stakeholders was pointed out as an essential assump t i on t o ach ieve t he ove ra l l development objectives. The collaboration between regional and local actors, and between ART GOLD 2 and partners ( T E U L E D A , U n i v e r s i t y, e t c . ) w a s strengthened.

• The Regional government showed good ownership of the strategic planning process.

• Regional stakeholders started to highlight territorial problems (waste management, protected areas’ management, etc.) and to suggest possible development actions.

1.2. Sharing the analysis The Kick-Off event

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Shkodra Region is one of the 12 regions of Albania, established as a local governmental unit on November 2000 according to the Law no.8653 of 31/07/2000 “On the administrative and territorial division of the local government units in the Republic of Albania”.

The Region has three districts: Shkodra, Malesi e Madhe and Puke. Every district includes one or more Municipalities and different Communes (see Table 1).

Shkodra Region is situated in the northwestern part of Albania and is 3.561,25 km² in size, which is 12% of the surface area of the country. The Region has a land and a lake national border, 172 and 38 km in length respectively, with Montenegro.

The regional topography is very varied, ranging from the lowlands of the Adriatic coastline up to the Albanian Alps with the second and the third highest peak in the country, respectively, Jezerca (2.694 m) and Radohima (2.570 m). The National Park of Theth, located in the Albanian Alps, is the most important tourist destination of the Region, covering an area of 2.630 hectares.

Mountains can be found in the northern part, while the lowlands, particularly around the lake of Shkodra and near Buna river, provide vast tracts of fertile land for agriculture.

The Region is abundant with rivers that flow from the mountain areas to the plains near Shkodra city. During a large flood in 1846 the Drin river was split in two branches creating a new branch in the direction of Shkodra where it joints with the Buna river. Buna is the only river in Albania which is entirely navigable by small and medium size boats.

1.3. Territorial framework

Municipalities Communes

Koplik

ShkodraVau i Dejës

PukëFushë Arrëz

Kelmend

ShkrelQendër Koplik

KastratGruemirë

BushatPostribë

Gur i ZiDajç

VelipojëAna e Malit

QendërBërdicë

Vig MnellëHajmel

RrethinaPult

ShalëShllak

ShoshTemal

FierzëGjegjan

IballëQerret

BlerimQelëz

Qafë MaliRrapë

Table 1. Municipalities and Communes in Shkodra Region

Shkodra Region general data

Name of the Region: Shkodra

Capital city: Shkodra

Nr. of Municipaliies: 5

Nr. of Communes: 29

Total surface: 3.561,25 km²

Total population: 246.016 inhabitants

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The city of Shkodra is one of the oldest cities in Albania. The name itself has a meaning in the Albanian language, related to the Drin river: “Shkodra” is derived from "Shko-drin" which means “Go Drin” or “Drin goes".

It is known that the Illyrian population from the tribe of Labeati inhabited the area from the early Bronze Age and in the 3rd century B.C. the predominant tribe in the area was Ardea. In this period the city became the capital of the region under the government of Agron, son of Pleuratus, who ruled from 250 to 230 B.C.

The last Illyrian King Gentius was defeated in Shkodra by the Roman army and the kingdom was consequently incorporated into the vast Roman Empire. Byzantium ruled the area for many centuries but by the end of the 6th century to the 15th century other populations like Slavs, Bulgarians and Ottomans attacked it.

After the death of Scanderbeg in 1468 Shkodra Region and all the country became part of the Ottoman Empire.

During the centuries under the Turks domination Shkodra was dominated by local families and governed by unwritten rules.

At the beginning of the 20th century revolts against the Turkish domination in northern Albania, with the active participation of the inhabitants of the mountains, marked the end of the Ottoman rule. After the proclamation of independence (November 28, 1912) the army of King Nicholas of Montenegro attacked the

city of Shkodra. After six months of hard battles and struggles the city surrendered, however due to international pressure and the inhabitants determination it was set free.

The Italian administration that emerged from the 1939 invasion turned soon into occupation; the same did Germans from September 1943 to the Liberty Day (November 29, 1944).

After the end of the occupation the Albanian Communist regime banned the religious institutions throughout the country. Shkodra was an important institutional and historical centre of the religious life, so the new regime was not easily accepted by the population. Koplik and Postribe were characterised by several riots against the communist rule.

In 1990 the anti-communism mobilisation caused the fall of the dictatorial regime and the beginning of a democratic era.

1.4. Historical highlights

Above:Image of Shkodra in the XIX century

On the left: Shkodra in the XV

century

On the right: Shkodra in the

XIX century

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Demographic profile

Shkodra Region has a population of 246.016 inhabitants (INSTAT, January 2009) and a density of about 7 inhabitants per hectare. It represents 7,7% of the total population of Albania.

There is a noticeable difference in the population numbers between the data released

from the local administrative sources and those from 2001 INSTAT Population Census.

According to the administrative data, the population of the Region is 337.000 inhabitants, while according to the Census results it is approximately 256.000 inhabitants. This might be the result of several difficulties in updating data due to frequent migration toward the bigger cities or abroad.

1.5. Statistical data for the territory

Figure 2. Population of Shkodra Region compared to the Albanian population(INSTAT 2009)

75% of the population of the Region lives in the district of Shkodra. The major part, about 61% of the total, represents the rural population and

the other 39% represents the urban population of the County.

Figure 3. Urban and rural population in the region(IIndicators by perfectures - INSTAT 2007)

From January 2003 to January 2009 the population of the Region decreased about 5,4% (- 13.878 inhabitants). The most probable reason of this change is the large number of people who have migrated to Tirana or to other regions and countries. The District with the major number of emigrants during this period is

Puka, which counted about 34.802 inhabitants in 2003 and 24.319 inhabitants in 2009, in other words 30% less of the population. Table 2 shows how the population of Shkodra and Malesi e Madhe districts have not undergone through significant demographic changes.

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Table 2. Population size per districts in Shkodra Region(INSTAT)

District 2003 2009 Difference in %

Shkodra 187.878 185.612 - 1%Puka 34.802 24.319 - 30%Malësi e Madhe 37.214 36.085 - 3%Total 246.016 259.894 - 5.5%

Employment

The statistical data of the employment is strongly connected to the population size divided by age. It depends on the number of people under 16 years old and over 65 years old that are considered economically not active.

Table 3 reports the population size of three different age groups in the three districts of Shkodra Region. 65% of the total population is of working age, 8% of retirement age, and 27 % younger than 15 years old.

Data are not available for the municipal and commune level.

Based on the table above we can assume that at least 35% of the population is not economically active. Note that this data does not include the percentage of non-active population between 14 and 16 years old and women over 60 years old. The large number of unemployed people is also the result of the rural character of the Region that does not offer many job opportunities for young people.

Almost the 67% of the regional population is employed in the private agricultural sector whereas the 17% work in the public sector and the other 16% in the private non-agricultural sector.

District 0-14 15-64 65+

Malësi e Madhe 27% 65% 8%

Puka 32% 61% 7%

Shkodra 27% 65% 8%

Total 27% 65% 8%

Table 3. Population size by district and age (January 2004)(INSTAT Yearbook 1995–2004)

Figure 4. Active population(Indicators by prefectures - INSTAT 2007)

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Figure 5. Employment sectors(Indicators by prefectures - INSTAT 2007)

This employment structure is different from the overall national situation in two aspects:

• the share of the active workforce employed in the agricultural sector is considerably higher than the country’s average

• the share of the active workforce employed in the private non-agricultural sector is much lower than the country’s average.

In Shkodra district the part of the population employed in agriculture is smaller due to higher rates of urbanization compared to the other districts of the Region.

More than 12% of the surface area of Albania lies within the administrative jurisdiction of Shkodra Region. About 50% of the regional territory is woodland, 14% agricultural, 8% grassland and pasture while 28% is classified as other. Shkodra Region has a higher proportion of woodland than the national average, but a lower proportion of agricultural land, grassland and pasture, which is not surprising given the mountainous topography. But despite this landscape, there are large tracts of fertile land for both agriculture and animal husbandry. A large part of the agricultural land is abandoned. At a regional level this represents approximately 30% of the overall agricultural land.

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Tourist trends

Shkodra Region has enormous potential for tour ism deve lopment . The Reg ion is characterised by a variety of tourist attractors, from natural beauties to historical buildings and cultural identities. Its favourable geographic position is undoubtedly a crucial asset for its tourist development. Human, cultural and historical traditions add more value to such potential.

Over the last few years, the number of tourists visiting Albania has steadly increased and many of them arrive from Montenegro through Shkodra Region. According to statistical data (source: Albania in figures 2010), during 2009 the number of foreign visitors arrivals for holidays in Albania was about 1.544.218 people, twice the 2006 figure. The average overnight stay in Albanian hotels was 2.6 nights.

There are several types of accommodation available in the Region, from four-star hotels to rooms in farmhouses in rural villages. The County offers accommodation to national and foreign tourists in its hotels and resorts almost during the entire year. Shkodra and Velipoja (where the accommodation capacity of hotels is more than two thousand rooms) are, at the moment, the destinations that are better equipped for tourist reception. Hotels and restaurants in downtown Shkodra are currently able to absorb the demand. On the other hand, the massive presence of hotels and restaurants in Velipoja is probably excessive, if compared to the real tourist influx, presently related only to sea and not to the other environmental resources. Rural areas are characterised by a scarce presence of agro-tourism activities, Bed & Breakfast structures and organised camping areas.

There are no statistical data available for overnight stays in Shkodra Region. The only data available refer to the number of tourists of Rozafa Castle during 2008: the total number was 10.096,1.343 of which were Albanian and

8.753 of which were foreigners. Unofficial data reveal about 20.000 tourists per season in the National Park of Theth, staying for one or more nights in Bed & Breakfast structures or individual backpacking tents, especially during the summer months.

Nonetheless, regional tourist products are consumed mainly within the country or by tourists from Kosovo and Macedonia and not by foreign tourists, who visit the Region mostly for business reasons.

Regarding the natural offer of the Region, tourists can engage in four main types of tourism:• Mountain tourism, based on the attractions

offered by the Albanian Alps and the surrounding areas in Malesi e Madhe. The main tourist destinations for mountain lovers are Razma, Boga and the National Park of Theth.

• Coastal and river tourism, based on the attractions offered by the Commune of Velipoja with a 14 km seashore, river Buna delta and the Viluni lagoon.

• Lake tourism in Shkodra lake (the greatest freshwater resource of the Balkan region), with the touristic villages of Shiroka and Zogaj.

• City tourism, based on the religious monuments, traditional houses and historical monuments in the city of Shkodra.

Local and traditional products are appreciated by both national and foreign tourists and, if properly integrated in the tourist offer, can represent an important potential for its further development.

1996 1998 2000 2002 2004 2006 2008Total 214 86 165 171 93 161 212Foreigners 64 22 32 36 32 60 56

Albanians 150 64 133 135 61 101 156

Table 4. Arrivals of foreigners and Albanians in hotels during 1995 – 2008 (in thousands) (INSTAT 2008)

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Figure 9. Percentage of specific road vehicles in Shkodra Region and Albania(Indicators by prefectures - INSTAT 2009)

Road infrastructure

Geographically, Shkodra Region is located at the crossroad between Albania, Montenegro and Kosovo. Therefore, it is the northern gateway to Albania. It is well connected to the rest of the country through national roads, railway and has access to the Adriatic Sea.

Nevertheless, the regional road system is largely inadequate. Unpaved roads are common, lacking any security system at high altitudes and, therefore, not easily practicable. Besides long travel times, the road condition requires the use of appropriate vehicles and hinders (or at least discourages) the access to potential tourism areas.

Rural roads ensure connection between villages and with the cities of the Region. Most of them are poor or very poor. The poor status

of rural roads limits the communication among villages as well as between villages and urban areas. It also limits the access to local services.

The inadequacy of the road system leads to the complete isolation of the villages in winter, especially during snowfalls.

Public transportation is limited in terms of frequency of services and extension of the served areas. Private vehicles are the main means of transportation.

Table 5 and Figure 9 show that the Region has 14.5% of the country’s motorcycles and 6.2% of the country’s automobiles. The major parts of the vehicles are concentrated in the city of Shkodra. The preferred vehicle for the displacement is, of course, the private car but, in comparison with national data, the percentage of motorcycles owned in Shkodra Region is double the national figure.

1.6. Infrastructure for the mobility

Table 5. Number of road vehicles for passengers in Shkodra Region and Albania (Indicators by prefectures - INSTAT 2009)

Cars Buses & Minibuses Motorcycle Total

Shkodra 15.348 2.197 2.661 20.206

Albania 248.938 30.578 18.329 297.842

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Figure 10. Road maintenance budget for the national roads by prefecture 2005 - 2009(First five year review of Albanian National Transport Plan 2010)

➡ In the pipeline

➡ Local roads

➡ National road

Figure 11. Existing road infrastructure and road infrastructure in the pipeline (Albanian Development Fund)

Bicycles are mainly used in Shkodra city in areas that are flat and dense, in spite of the poor road condition and accident hazards. There are no separate bicycle lanes, either on or off the carriageways. Even in downtown Shkodra, particularly around public squares or university buildings, where it is safer to ride a bike, there are only a few cycle parking spaces. There are no facilities for cyclists at the railway station and there is no special access to public parks, schools and markets. Currently almost 14% of the people in Shkodra city use this transportation for internal movements. Although it is widely accepted that cycling is the best and less expensive mean to reduce the number of short-distance vehicular trips (thus helping to reduce air pollution), the authorities have not given any official support to cycling activities in the city.

Shkodra, Marubi photo

The diagram below shows that the Region of Shkodra had the largest budget in the country for road maintenance for the period 2005–2009: the 5 year average is about 156.613 US dollars per year. This means that the central government has given to the Region a top priority with regard to regional development, starting with the release of funds for infrastructural projects.

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Railway infrastructure

The Albanian railway network is 424 km in length, with gauge of 1,435 mm.

Between 2003 and 2005, the amount of freight transported by rail fell from 517 thousand tons to 404 thousand tons. In 2006 these figures increased again, to 450 thousand tons.

In 1995, 3,7 million passengers used the country’s railway network, while in 2003, 2006 and 2009, the number has fallen: 2,1 million, 1,7 million, 0,6 million respectively (INSTAT, 2010).

The country only international railway connects Durres station, which is part of the Corridor VIII, with the city of Shkodra and it then proceeds to Podgorica in Montenegro.

Bajza international railway station has been revived in recent years and is expected to assume an impor tant ro le wi th in the implementation of the project for the construction of the industrial area of Koplik.

Investments in this railway are necessary for the development of Shkodra and to foster economic relations with Montenegro, with regard to both people and goods exchange.

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Figure 12. Road interventions in the pipeline in Northern Albania (Albanian Development Fund, 2009)


Physical context

Shkodra Region is predominantly mountainous, especially in the northern part characterised by the Albanian Alps. They are an extension of the Dinaric Alps, specific of the calcareous plateau of Montenegro and constituted by layers of limestone and Dolomia stone.

The southern area of Malesi e Madhe and Shkodra District is characterized by the presence of alluvial plains, extended to the shore of the lake of Shkodra and to the seashore. Alluvial plains, due to seasonal precipitations, are often subject of floods that cause devastating consequences. Therefore, the quality of their agricultural land is rather scarce. Agricultural land of good quality can be found in fluvial valleys, on the hills and on the areas of average altitude.

The presence of carsic phenomena is the cause of the existence of caves of geological and speleological interest, mainly situated in Shkodra and Puka Districts.

The seashore is included in the administrative border of Velipoja Commune It has a length of 14 km and a fair width of 200 m, and is characterised by mainly sandy shores.

The rivers flow in deep valleys and some of them are navigable in several parts. The main existing rivers are: Drin, Buna and Kir.

1.7. Environmental aspects

CoordinatesCoordinatesCoordinatesLat from 41°50’01” NLat

to 42°39’43” NLong from 19°16’56” ELong

to 20°15’15” E

Altitude A.S.L.Altitude A.S.L.

from 0m(sea shore of Shkodra, Adriatic Sea)

to 2.694 m(Mount Jezerca, Albanian Alps)

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Floods

Heavy rainfalls, river flows and heavy multiple releases of water from the floodgates of Vau i Dejës hydropower plant often cause floods in Shkodra Region mainly in the area of NënShkodra, in the southern part of Shkodra city. The maximum water capacity that Drin river can flow at is 800m³/sec but, after opening the dike gates, the water flow parameters can grow up to 2.450 m³/sec. Rivers Kir and Buna have higher flooding potentials due to the larger quantity of sediments deposited in the riverbeds. Kir river water is rising due to the snowmelt coming from the mountain and the east of Shkodra city is at risk.

In Shkodra District the most affected areas are the Communes of Ana e Malit and Velipoja with 1.200 ha of land at risk each, Dajçi and Bushati Commune with 800 ha of land at risk each and Guri i Zi Commune with 600 ha of land at risk. These areas are subject to floods almost every year, mostly after heavy rains.

At the beginning of November 2009, heavy rains in northern Albania caused severe floods in the Shkodra and Lezha Regions and in the flood plain between Lezha and the Adriatic Sea. On December 2010, the large dams of Drini river were releasing water at an average rates of nearly 1,500 cubic meters per second, resulting in additional flooding downstream. According to the United Nations data, floodwaters covered approximately 10.270 hectares of land and isolated or damaged more than 2.000 houses, leading to the evacuation of approximately 4.000 residents and other 20.000 remained in danger.

Agricultural and transportation infrastructures were damaged making the area around Shkodra accessible only by small boats.

Figure 7. Flood risk areas

Figure 8. Floods of January 2010 of south Shkodra(Center for Satellite Based Crisis Information, January 2010)

The Drin flew until 1848 completely into the Adriatic Sea near Lezha, about 25 km east of the present Bojana-Buna delta. Floods in 1848, 1858 and 1896 let the river breakthrough into the Buna River (drainage of Shkodra Lake) by natural channel shift supported by canals to use hydropower for mills south of Shkodra and partial closure of its former river bed. The 1896 flood had a rate of flow of 7.000 m³/s, which is outstanding for such a catchment (the Albanian Alps have very high precipitation values). Usually the water level of Shkodra Lake rises up to 3 meters during flood season. The last Drin tributary is the river Kir which shifted its path in 1750, moving from west of Shkodra town into Shkodra Lake to the Buna (southeast of the castle, currently part of the Drin) and destroying the northern suburbs of the city.

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Ecosystems

One of the most important characteristics of an ecosystem is its productivity. This reveals a great deal about the condition of a particular ecosystem and different systems can be compared directly on the basis of productivity. The process of building an organic matter in an ecosystem depends closely on the availability and movement of energy through the system and the movement is ultimately driven by solar energy.

According to ILS LEDA methodology, The ecosystems have been here considered as

biological communities and classified on the basis of their Gross Primary Productivity (GPP - the total energy fixed by plants in a community through photosynthesis, per unit area and time, since they are the primary producers). Table 6 divides the ecosystems per category of GPP: negative, low, medium, high and very high.

The table shows that the ecosystems with a negative GPP represent urban areas and those with a positive GPP are naturalistic areas. The ecosystems of low, medium, high and very high GPP have to be protected, preserved and expanded with the intent to maintain and/or increase their productivity capacities.

GPP (x 103)(Kcal/m2)

Typology Sites

Negative GPP(GPP < 0)

Urban areas o Downtown Shkodra

Low GPP(0 < GPP < 0.5)

High mountain areas o Albanian Alps (“Cursed Mountains”)

Medium GPP(0.5 < GPP < 3.0)

Mountain forests o Albanian Alps (Theth, Vermosh)Medium GPP(0.5 < GPP < 3.0)

Mediterranean maquis o Velipojë coast (bank)


Lake banks o Banks of Shkodra Lakeo Banks of artificial basins


Sea coastal waters o Velipoja coast (sea)


Deep lakes o Shkodra Lake

High GPP(3.0 < GPP < 10.0)

Forests o Malësi and Madhe district (average altitude areas)o Puka district (average altitude areas)

High GPP(3.0 < GPP < 10.0)

Agricultural lands(small production)

o Fluvial valleyso Hill areas

High GPP(3.0 < GPP < 10.0)

Marshes o West - South West plains of Shkodra

High GPP(3.0 < GPP < 10.0)

Not very deep lakes o Artificial basins of Shkodra district

High GPP(3.0 < GPP < 10.0)

Rivers o Buna – Drin Rivers system

High GPP(3.0 < GPP < 10.0)

Lagoons o Velipoja Lagoon

Very high GPP(10.0 < GPP < 25.0)

River outfalls o Buna River outfall

Table 6. Identified ecosystems of AGA 2 Area of Shkodra(Valorisation of endogenous territorial potentials for the ART GOLD Albania 2 Program, 30/11/2010)

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Natural Parks

Theth National Park

The area of Theth has a surface of 2.630 ha, from which, 1.680 hectares are forest and the other part is pasture and rocky surfaces. It is now declared a “National Park” and is overseen by the Forest Service Department of Shkodra. Theth is the only National Park in Shkodra Region and also the second largest National Park in Albania after Dajt.

Theth is located about 70 km from the city of Shkodra in the northern part of Shale Commune. It is 740-950 metres above sea level and is surrounded by the Albanian Alps, with a height up to the 2.694 metres of Mount Jezerca. Theth has about 70 water sources with a high quality of water and cleanliness. Flora and fauna of the area are quite rich, with 1100 species of plants that constitute almost 1/3 of plant species in the country. Theth is also interesting for its cultural attractions like the special constructions called “Kulla” (“towers”), characteristic of northern Albania mountainous areas.

Theth is part of the Balkan Peace Park project, which aims to facilitate the creation of a trans-national, cross border park in the mountains of Kosovo, Montenegro and Northern Albania as a symbol of peace and cooperation. Its objectives are to promote environmental conservation, stimulate local employment and promote sustainable activities in the region.

1.8. Landscape and cultural heritage

Landscape and Protected areas

National Park Theth VKM nr. 96, 21.11.1966Natural reserve Buna - Velipoja VKM nr. 682, 02.11.2005Shkodra Lake VKM nr. 684, 02.11.2005

Table 6. List of protected areas in Shkodra Region(Ministry of Environment Forests and Water Management, Protected areas in Albania 2010)

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Natural Reserves

Shkodra Lake

Shkodra Lake is situated in the northwestern part of Albania and at the border with Montenegro. It has an average height of 5 m above sea level and it is the biggest lake in the Balkan Peninsula with an area of 368 km2 (of which 149 km2 are included within the territory of Albania and the rest in Montenegro). Shkodra Lake represents the largest network of freshwater in the Mediterranean.

Shkodra Lake biodiversity developed in unique geomorphological, geographical, climatic, hydrological and ecological conditions.

During the last glacial period, the lake represented an extraordinary refuge for the species of that time. As consequences, today, we can find a large number of relic and endemic animal and plant species inhabiting the area.

The lake has rich flora and fauna: there are about 65 fish species, 240 species of birds, over 850 species of plants and 600 species of animals. Salmonids are also present and sturgeons inhabit the lower reaches of Buna river. The lake is rich in avifauna, with 281 bird species recorded. There are 123 species of animals and 20 species of plants that are endangered. The Region is considered to be a significant biogenetic reserve even on European scale. The Albanian part of the lake area was declared as a Ramsar site (Ramsar Convention “On internationally important wetlands, especially as waterfowl habitats”) by the Ramsar Secretariat and by the decision Nr. 683, 02. 11. 2005 of the Albanian Government. For these reasons and for its healthy climate, Shkodra Lake and the surrounding area have a fairly high potential for tourism development.

Velipoja Lagoon

In January 2005, the Albanian Government under the Albanian law on protected areas, declared Buna river and its surroundings “protected water/landscape”, such as the island of Franc Jozef, the reservoir of Velipoja, the lagoon of Viluni, the beach of Baks-Rrjoll and the marsh of Domni. Velipoja lagoon has a very rich fauna, including species of national and global conservation concern.

International inventories in the area recorded 216 fauna species with national unfavourable conservation status and 36 fauna species with global unfavourable conservation status. Illegal lumbering and fires are very rare.

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Figure 7. Existing Network Protected Areas (Ministry of Environment, Forest & Water Management)

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Figure 8. Proposed Protected Areas in Albania(Biodiversity Strategy and Action Plan)

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Cultural heritage

Shkodra Region is composed by different sub-regions that have specific differences regarding cultural heritage. Different areas of the Region have developed distinctive elements of tradition in dialect, rituals, costumes etc. The city of Shkodra seems to have a major detachment from tradition in comparison to the rural areas.

Beside the geography of the area, religion had also an impact on regional culture. Churches and mosques can be found throughout the Region. This co-existence and tolerance was not easy to accomplish. Nowadays, this tradition attracts a large number of tourists from outside the country.

The so-called “Sofra Shkodrane” is a festival that shows the cultural values of the Region, with humour, songs and dance and it is one of the most interesting in Albania. Songs are generally accompanied with a traditional instrument called “cifteli”, made of a twin wire (cift means duo) or/and violin, lute and flute.

The Region is also well known for the traditional costumes, handmade carpets and tapestries, woollen covers, embroidery etc. Some of these costumes are commonly used nowadays, especially in the villages of Malesi e Madhe and Puka districts. One of the most particular and oldest is the “xhubleta”, a female dress that was part of the dowry in wedding and is still in use in mountain areas. There are different types of xhubleta: for women, for girls and for elders. The traditional male dress is the "tirak" that is also handmade. Costumes differ depending on the social class, religion, season, age, but also to use or destination (clothing for festive occasions, for daily use, etc). In the Marubi photo library collection various 19th century photos of traditional costumes can be found. Marubi Archives represent a genuine memory of the city, and a true reference for the history of Shkodra city, of Albania and of the Balkans. Today, this collection is part of the UNESCO World Heritage.

In the Region there is only one museum, the Historic Museum of Shkodra, founded in 1947 and located downtown, in the house of Oso

Kuka, a characteristic house of the middle of the 19th century, with high ethnographic value.

Karajfilat që i ka ShkodraKarajfilat që i ka ShkodraMedet sa t’bukur janëGonxhe t’mdhaja, gonxhe t’voglaMe erë mbushin’ dynjanë...

LuleboreTuj shetitun n'mal e n'koder, tuj prek lulet t'gjith me dore, vec n'nji kopsht ma t'bukurin n'Shkoder, ty te gjeta lulebore....

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Archaeological heritage

Rozafa castle

The castle stands on a rocky hill, 130 meters high, south of Shkodra city, overlooking Drin and Buna rivers and Shkodra lake. With a perimeter of 881 meters, surrounded by the so-called “cyclopean walls”, ithe fortress has a 4-hectare area. The construction of the fortress dates back to the middle of 4th century B.C. when the surrounding areas where inhabited by the Illyrian tribe of Labeat. By that time the town underwent considerable economic development, evidently testified by the coin mints in the town in 230 B.C. In 181 B.C. Shkodra became the Capital of the Kingdom of Illyria, whose ruler was Genti. It used to be the centre of the Illyrian state of Ardians but in 168 B.C. it was invaded by the Romans. In the 13th century, within its walls, the Roman-style Saint Stephen’s Church was built. The church was converted into a mosque after the Ottoman invasion. The castle still preserves traces from the classical medieval time. It was shaped in the middle of the 16th century during the Balshaj domination and got further accomplished during 1407-1468 by Venetian constructions. During the Ottoman invasion in 1479 (after the death of the national hero, Skanderbeg) the castle was restored in an Ottoman-style.

Tumuli Burials of Shtoj

The Plain of Shtoj is situated about 5 km north-east of the city of Shkodra, near the villages of Boks and Dragoç, on the western side of the Kir River. The excavated tumuli, or burial mounds, appear to have been used for centuries, from the early Bronze Age until the late Iron Age. Most of the unearthed features of these tumuli are artefacts of the Iron Age, specifically from the 7th-5th centuries B.C.

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Castles and historical buildings

Castles

• Drisht Castle is situated 6 km far from the Mesi Bridge on the Kiri river, on a hill 800 meters above the sea level. In ancient times it was one of the complex of fortresses defending Shkodra. The current castle was constructed in the 13th century as a Byzantine fortress. The town flourished in the 14th century. In 1442 Drisht was occupied by Venetian forces but soon liberated by Skanderbeg. The Turks occupied it again, in 1478, after the death of Skanderbeg. Within the castle walls there are eleven houses forming a neighbourhood.

• Shurdhahu Castle and the ruins of the medieval town of Sarda can be found on Shurdhahu Island in the artificial lake of Vau i Dejes, 35 km away from Shkodra city. The ruins of a castle, dating back to the 6th - 8th centuries A.D., are also on the island. The main attraction of the island is the residence of the Dukagjini family, one of the most important Albanian feudal families in the 11th century. Among the remains there are the defensive walls, church ruins and the gate to the Dukagjini palace.

Historical buildings

• The English Watch Tower is most peculiar sight of the city of Shkodra. The small stone clock tower was built in the 1868 by an English protestant evangelical missionary, Lord Paget, who wanted to use it as a church. After his death, the house became a fire watchtower because it was taller than most of other buildings in the town.

• Mesi Bridge is the most well-known bridge in the Region. Situated in the northeast of Shkodra, where the Drin river divides the fields from the hillside of Drishti and the Cukali’s highland, it is a stone bridge with many arches, named after the nearby village. The monument is one of the largest of its kind in Albania, constructed around the 18th century B.C. by Mehmet Pasha Bushatlliu: it is about 120 meters long and 3.4 meters wide; it is sustained by thirteen cantilevers, and it turns 5 m away from the central cantilever at a 15-degree angle. The track has the form of a staircase. The bridge made it possible to transport carriages and agricultural products from the farmers living in the highland areas to the Adriatic coast.

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Places of worship and culture

Places of worship

• The Lead Mosque is a historical mosque in the city of Shkodra named after the material that covered its cupolas. It was built in 1773 by pasha Mehmet Bushati of the well-known Bushati family, who was personally involved in the construction. It is an example of the classical Ottoman architecture of Istanbul. From the beginning of the 20th century the lead was gradually stolen.

• The Catholic Cathedral was built between 1856 and 1898. At the time, it was the largest of its kind in the Balkans. After 1967 it was converted into a sports hall. In the 1991, it was restored by Italian specialists and inaugurated by Mother Teresa.

• The Church of Our Lady of Good Counsel is situated at the entrance of Shkodra right below the Rozafa Castle and it was restored in the 17th century. It is famous for the fresco of Our Lady of Good Counsel that disappeared during the Turkish conquest in 1467. The tradition says that the Virgin Mary appeared to two soldiers in a dream and ordered them to leave the country with the fresco in order to prevent the Turkish from profaning the holy image. The two soldiers settled it in Genazzano.

Places of culture

• Marubi Atelier of Photography was founded by Pietro Marubbi (1834–1905), who was born in Piacenza, Italy. For political reasons he fled his country and moved to Shkodra in 1856. He became a photographer and architect with the name Pjeter Marubi. After two years he set up the first photo studio of the country. In 1971 the whole collection was donated to the Albanian State. By that time, the family photo collection had grown to 150.000 glass negatives. Today, the Marubi col lection consists of about 250.000 negat ives and represents a un ique documentation of the regional and Albanian history over a period of nearly 100 years.

• The Historic Museum of Shkodra was founded in 1947 and is located downtown, in the house of Oso Kuka, a typical house of the middle of the 19th century, with specific ethnographic value. The house features a monumental outer gate and a spacious green yard with a well, where many archaeological objects are on display.

On the left: the Lead Mosque (top) and the Church of Our Lady of Good Counsel (bottom)

On the right: the entrance of the Marubi Atelier of Photography (top) and the Historic Museum of

Shkodra (bottom)

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From the socio-economic viewpoint, Shkodra Reg ion i s charac te r i sed by d i f fe ren t development conditions. The difference in the quality of life between the urban area of Shkodra city and rural areas is apparent and can be considered as the cause of several problems of social and economic nature.

Analyses of the local economic context, conducted by ILS LEDA with a special focus on rural and remote areas, highlighted significant potentials for development, such as several agricultural and agro-food value chains r e p r e s e n t i n g “ r e s o u r c e s o f excellence” (endogenous competitive resources that can be considered rare, unique or owning primary qualities, and, therefore, they are comparable or even preferable to similar resources expressed by other territories), such as:• all the products of bee value chain• some varieties of fruit and vegetables • all kind of herbs• all forest products• some alcoholic liquors• Vermosh cheese• some kinds of freshwater fish• Kallmet and Shesh wines• cultural resources• handicraft products

Food products

Food products include the following main value chains:

‣ Bee value chain

Many varieties of mono-flower honey were identified in the Region (chestnut, clover, heather, mountain savory, sage and thyme), together with different varieties of multi-flower honey, whose origin flowers are also added to wild flowers, as pomegranate, Jerusalem thorn, strawberry tree. Beekeepers also produce propolis (processed in a very simple and traditional way to produce tincture), and small quantities of higher added

value products such as royal jelly, pollen, bee poison and bee wax that are mostly not sold on domestic market, because of the lack of local processing laboratories. Production is small, if compared to regional potentialities of sustainable

production, mainly because of the obsolete instruments used. The Bee value chain products, if really natural and unpolluted are generally very appreciated by all the markets in the world; a good competitive advantage of Shkodra Region products derives from the characteristics of regional environment: there are many extended areas, belonging to different ecosystems and not yet degraded; moreover, the quantity of medicines used in bee breeding activities is very low, and agricultural production in many areas is characterised by low intensity. Therefore, all kinds of honeys here have excellent organoleptic characteristics and can aspire to achieve organic and quality certifications.

All products are sold prevalently without packaging or brands. Honey, honey-dew, royal jelly and propolis are, mostly, directly sold to store owners and consumers. As for foreign markets, thanks to the participation of Shkodra Associations in the Mediterranean Beekeeping Forum, the Albanian Bee value chain products started to be appreciated abroad, but, until now, international exporters have not been identified. Both honey and no honey products are expensive both for domestic and foreign markets, hence a productive optimisation is needed.

1.9. Value chainsS

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‣ Fish value chain

The Fish value chain ideally starts with the biodiversity of territorial ecosystems and arrives to the final commercialisation of fresh, raw and processed products of fishing and fish breeding activities. In the Region, neither sea nor freshwater fish is processed. Freshwater fish breeding activities have been identified in the mountains, close to streams and artificial basins. Both sea and freshwater fish production is small, if compared to regional potentials of sustainable production and to the potential market. Nevertheless, organoleptic features of all kinds of fish in this area can be considered excellent and its use in regional gastronomic specialities can represent an added value for tourist activities (hotels and restaurants). Moreover, some endogenous varieties of freshwater fish exist in the Region, such as Shkodra Lake carps and brown trouts in mountain streams.

‣ Forest production system

The forests of Shkodra Region are a good environment for the production of valuable organic products in an environmentally sustainable way. The Forest production system ideally goes from the biodiversity of different ecosystems to the final commercialisation of its products (fresh, raw and processed). In Shkodra Region, many productions can be identified, related to soft fruits, mushrooms and chestnuts. The production is small, if compared to local potentialities of sustainable production and to potential (mainly foreign) markets. Presently, the most part of the forest products of Shkodra Region is sold at sustainable prices for local markets.

In particular, soft fruits are very valuable rural products, and are both gathered and cultivated, especially in Puka district. Soft fruits are also processed in a traditional artisanal way, to produce jams, compotes, preserves in syrup

and alcohol, juices (in small quantity) and distillates and alcoholic infusions.

The Mushrooms value chain (including gathering and processing activities) was identified mostly in Puka district. Despite good environmental possibilities of cultivating mushrooms, this practice seems to be not in use in the Region. With regard to processing, only dried edible boletus (produced through

artificial processes and sold mostly packaged and labelled) were identified.

Chestnuts, on the other hand, are simply collected and not processed.

All the regional forest products can aspire to receive organic and quality certifications, due to their good organoleptic characteristics and good environmental condi t ions of the production areas.

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‣ Fruits and Vegetables value chain

Shkodra Region is not renowned for fruits and vegetables production, mainly constituted by so called “common” fruit varieties. Nevertheless, many varieties of fruits and vegetables are traditional (not “global”) and, consequently, their flavours and tastes are typical and recognisable. Furthermore, typical varieties can be found here: with regard to fruits, quinces of Puka, figs, pears (19 varieties, some endogenous), local cherries; with regard to vegetables, bamia (Hibiscus esculentus), scallion of Drisht, pepper and eggplant of Oblik, potato of Vermosh, bean and garlic (local varieties). The production of the potato of Vermosh (considered a high quality product) is seriously limited and endangered, mainly due to the closure, since the end of past regime, of the storage areas to protect harvested potatoes from the coldest winter temperatures. Identified processed products are jam, juice and dried common varieties of fruit, quince jam, vegetables preserved pickled or in brine. The jam of the endogenous quince and the pickled scallion of Drisht are considered very valuable. Farming and processing techniques are mainly ordinary (not organic) and the organoleptic characteristics of all value chain products can be considered as good. A significant part of fruit preserves is sold packaged and branded by the same local small processing enterprises. The most part of the Fruit and Vegetables value chain products of Shkodra Region is sold at sustainable prices for local markets.

‣ Milk value chain

Raw fresh milk is produced by cows, sheep and goats. Nothing remarkable has been pointed out about sheep and goat diary products in the Region. Bred cows are fed with no organic forages or processed “concentrate” fodders. Milk production is not steady: it can also happen that dairy factories have to stop their activities for one or more days because milk suppliers have sold their milk to other factories. When milk is produced by feeding animals with natural grazing or natural forages, its quality is good and in some cases excellent, but presently the quality of most of the milk produced for “industrial” purposes is very scarce. Endogenous cheeses like Albanian feta and kaçkavall and Vermosh cheese, if produced according to traditional recipes and from good ingredients (good milk and natural rennet), could be very valuable and appreciated by consumers.

“Foreign–like” cheeses are also produced, but are characterised by a low quality level.

‣ Olive value chain

The Olive value chain starts with activities of ol ive farming and arr ives to the f inal commercialisation of the products. Neither mono-cultivar nor extra virgin olive oil is produced, in the Region. Olive oil production is mainly carried out for family use: only one, very obsolete and untreated oil mill is still working in the Region and the oil produced there is not bottled. The very valuable variety of Kalinjot olive was identified. The extra virgin version of this oil (not produced in the Region) is excellent.

‣ Wine and Liquors value chains

Kallmet and Shesh can be considered good Albanian endogenous grape varieties, having significant distinctive features. Many of these grapes produce a good wine.

Liquors value chain in Shkodra Region starts from the biodiversity of different territorial ecosys tems and a r r i ves to the f ina l commercialisation of produced alcoholic distillates (rakì of grape, of plum, of mulberry, of cornel) and alcoholic infusions of nut, basil and mint. The distillation is carried out using copper distillers, and it is generally familiar-artisanal. Production is small, if compared to regional potentialities. Most of the value chain products are sold, bottled and mainly not branded, at sustainable prices for local markets. All liquors are excellent, thanks to a processing techniques used around the Region, and they are very easy to identify because of the Mediterranean typicality of the essences used. Also in consideration of the good quality of raw materials, all the liquors value chain products can aim at receiving certifications of quality, safety and organic origin.

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Herbs and industrial plants

The Industrial plants value chain starts from the plants farming and arrives to the final commercialisation of fresh, raw and processed products. Information collected during ILS LEDA action-research activities has the underlying assumption of the existence of cotton production, forages and soy, to be probably found in the plain of Shkodra. This is the only area characterised by a positive high GPP.

Herbs (clover, lavender, mint, mountain savory, “mountain tea”, oregano, sage, thyme) are collected mainly in wild mountain areas. In many cases, regardless of the need of safeguarding natural cycles and chances of reproduction of the wild germplasms, herbs collectors prefer to uproot all the body of the plants, instead of taking only the leaves. The collectors often do that before plants reproduction. In this way, they both save time and obtain more products to sell. This devastating collecting technique is forbidden by law, but Forestry Police is not able to prevent it from happening. As a result, both wild herbs colonies and the production of some kinds of honey (mainly sage and mountain savory honeys) are nowadays seriously endangered. No processed products of the Herbs value chain, beyond the traditional dried products, have been identified. Farmed herbs productions are small, if compared to regional potentialities of sustainable production. Fresh and dried products are, mostly, directly sold, neither branded nor packaged, to store owners and consumers. Most of the Herbs value chain products of Shkodra Region are sold at sustainable prices for local markets. Herbs products are probably sold undervalued to the brokers.

Culture and handicraft

These products include the following value chains:

‣ Culture production system

The Culture system related to a territory is generated by the interactions among all those territorial actors whose activities are related to existing heritages and to new productions of scientific, technical, humanistic knowledge and of material and nonmaterial works of human

creativity. Although these productions can be considered good in Shkodra Region (especially in the fields of figurative arts and of traditional and contemporary folk music), the lack of “crossed” interactions (among different fields) and of primary interactions (in the frame of the same field) have to be highlighted.

‣ Handicraft production system

Shkodra Region is considered the richest in Albania with regard to handicraft activities. Many productions are here carried out in a traditional way, and each of them can be considered as a “micro” value chain in itself.

Silver filigree jewels and artworks are a good expression of the eastern–western context in which they are designed, and have therefore no similar foreign competing products. In spite of their potential interest on foreign markets, at the moment silver filigree jewels are probably undervalued on the domestic market: they are prevalently sold, unbranded, directly or to the brokers. In this case, they can be found in small shops in Tirana.

Textile products (carpets, embroidery, etc.), when handmade, produced with natural raw materials and embodying territorial identity values, are considered as very valuable products on the market. In Shkodra Region, the weaving happens through the use of traditional wooden and iron hand looms. The tradition and the know-how of handicraft textile products has an Ottoman origin: this gives an added value to all the products, as well as a very important market chances, especially on foreign markets. Despite this traditional features, textile raw materials are all imported, mainly from abroad, because local wool is not considered good for the handicraft textiles production. With regard to local production, cotton is lacking.

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During this phase of research and analysis a number of problems emerged. They can be summarised as follows:

‣ Productivity effectiveness: though most Shkodra Region products have a potential for a sustainable increase of production, there is now a lack of effectiveness of production because of the scarce use of technologies, especially in the agricultural and livestock production. Furthermore, the lack of awareness about the value of the relational cap i t a l i n c reases f r agmen ta t i on o f productions and makes it difficult to enter new markets. The lack of processing activities and of local production of high added value products in most sectors (mainly in the fish, bee and herbs value chains) hampers the potentials of local products.

‣ Safety and quality: today, more than ever, food quality and safety are a constant concern for consumers and public authorities. Though most regional food products usually have good qual i ty and organolept ic properties, they do not have the appropriate certification to attract foreign markets. Certifications of food security and organic quality represent a potential reason for competitiveness development.

‣ Vitality of the cultural and tourism systems: cultural and tourists destinations are not supported by promotion of activities

and events to increase the quality of life and the vitality of the areas for tourist interest.

‣ External marketing: most local products have the potentiality to acquire larger and a more steady space in domestic markets (also in connection with tourist activities such as hotels and restaurants), and achieve new spaces in foreign markets. Nevertheless, the lack of structured marketing activities (including branding and packaging) in most value chains, the small and uneven quantities produced, and, most of all, the lack of safety and quality certifications cause a lack of export activities towards the foreign market.

Moreover, the ecosystems biodiversity and the good environmental conditions that ensure the good quality of agro-food products are heavily endangered by the lack of organised systems of waste and water management, causing land, water and air pollution and threatening the animals’ health.

The lack of training also represents a negative element for the identified value chains. Specialistic capacity building for farmers, breeders and gatherers is needed, but also training activities aimed at raising and maintaining awareness about the importance (also for tourism development) of typical and recognisable quality products. This is crucial to avoid the irreversible deterioration of typical products or their disappearance in favour of “foreign-like” products.

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Main potentials and problems


Analysis of plans and programmesAdopted methodologyThe analysis of planning and programming instruments at municipal, inter-municipal, regional and interregional levels contributes to building the reference frame for tourism development strategies of Shkodra Region, focusing on the ongoing projects in the area.

The analysis was conducted taking into consideration different kinds of planning and programming instruments: general and sectorial plans and programmes, development plans/programmes, environmental plans/programmes, city planning and feasibility studies. Several data sheets were developed, in which every document was analysed separately, pointing out its main goals.

This chapter, therefore, intends to provide an overview of the ongoing programming, highlighting the necessary elements for the construction of possible scenarios for regional tourism development and the strategy required for their realisation. The synthesis process has followed a path divided into 3 phases:

• Summary of the main goals emerged from the instruments analysis: starting from the data sheet analysis, a list of the main objectives for each document was prepared, taking in consideration also the type of instrument and its field of interest (see table 1).

• Identification of common goals in different instruments, to identify which objectives are the most common and which are less considered in the analysed instruments (see table 2). Common goals were grouped in four categories: “Environment protection and infrastructure network”, “Cultural heritage”, “Agro-food production and rural tourism” and “Social issues”.

• Analysis of the compatibility among the various instruments goals, aimed to assess the overall consistence of the plans and programmes involving Shkodra Region (see table 3), and verify the possibility to create synergy among them, in order to use the Strategic Plan as a coordination tool for regional tourism development.

A view of Shkodra Lake

1.10. Territorial programmingS

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32 planning and programming instruments were collected and analysed, and then placed on maps, which are shown in the following pages.

Survey, analysis and comparison of existing plans and programmes

Regional Area

Programming InstrumentsDevelopment programmes1) Promoting Regional Development

through the MDGs (2006)2) Decentralisation and Local Development

Programme in Shkodra Region (2006)3) Supporting Regional Development in

Albania - Feasibility Study for a Joint Swiss and Austrian Programme (2008)

4) Decentralisation and Local Development Programme in Shkodra Region (2010)

5) Strategic Concept for Regional Development (2010)

Sectorial programmes6) Water Supply and Environmental Lake

Protection - Shkodra (2008)7) Albanian Vocational Education and

Training Support Program (2009)8) Dam Safety Feasibility Study on Drin

and Mat River Cascades (2009)9) Benefits from Cross Border Management

of Natural Resources (2009)10)Sustainable Agriculture Support (2009)

Inter-regional Area

Programming InstrumentsDevelopment plans1) Shkodra–Lezha Regional Plan (2006)2) Regional Development Programme (2010)

Environmental plans3) Regional Environmental Action Plan:

Drini River Delta Shkodra-Lezha (2006)4) Strategic Action Plan for Shkodra Lake

(2007)

Inter-municipal Area

Programming InstrumentsSectorial Programmes1) Integrated Rural Development Project -

Kelmend-Shkrel (2008)2) Strategic Document for Ecotourism

Development in the Albanian Alps (2008)3) Promotion of Agriculture in the District of

Puka (2008)

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Municipal Area

Planning InstrumentsCity planning1) Structural plan of Shkodra (2009)2) Regulatory Plan of Koplik (2008)

Programming InstrumentsDevelopment Plans3) Local Development Plan - Velipoje (2005)4) Strategic Plan for Economic Development

2005-2015 - Shkodra (2006)5) Strategic Development Plan - Dajc (2008)6) Strategic Development Plan - Vau i

Dejes (2008)7) Strategic Development Plan - Puke (2008)8) Strategic Development Plan - Fushe

Arrez (2008)9) Strategic Development Plan - Koplik (2008)10) Strategic Development Plan - Guri i Zi (2008)

Environmental Plans11) Local Environmental Action Plan -

Velipoje (2006)12) Local Environmental Action Plan -

Bushat (2008)13) Local Environmental Action Plan - Koplik

(2008)

Feasibility studies14) Feasibility Study for the Development of

the Industrial Area of Shkodra (2007)

Sectorial Programmes15) Enhancing the Territorial Capital in the

Commune of Reç (2009)


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REGIONAL LEVEL


Reference documentReference document Instrument Main goals

STRUCTURAL PLAN - SHKODRA

Implemented by: HYDEAFunded by: WB-LAMP Project

City planning • Re-vegetation of the Buna, Drin and Kir rivers system to reduce erosion

• Improve collection, selection, transport and recycling of urban waste

• Preserve the historic centre • Create tourist facilities (a port, a resort area,

etc.), a University Campus and a sport and recreation area connected to the Kiri River

• Create the Shkodra City Ring and of the Shkodra City West–North and South-East Bypass

• Social integration of Egyptian & Roma ethnic minorities

REGULATORY PLAN - KOPLIK

Implemented by: Co-Plan

Funded by:Swiss Agency for Development and Cooperation (SDC)

City planning • Promote mixed functions especially in the areas near the centre of Koplik city

• Identify sub-urban areas based on existing construction layout

• Define potential future expansion areas of the city of Koplik, beyond the time limit provided by the Regulatory Plan

LOCAL DEVELOPMENT PLAN - VELIPOJE

Implemented by: Albanian Development Fund, Urban Research Institute, Urban Institute(Washington DC)

Funded by: Albanian Development Fund

Development plan

• Define a clear vision and actions for the future of the municipal community

• Develop tourism, agriculture, fishing and hunting for sustainable economic development

• Draft an urban study of the coastal zone • Establish tourist villages in Maja e Zeze and

Baks-Rrjolle• Put into operation the livestock complex in Cas

and Rec i Ri• Define policies to award credit relief for farmers• Increase vineyards planted area• Define policies for the protection and

maintenance of existing forests• Establish a centre for the storage and processing

of medicinal plants• Promote and support business development in

the sector of the inert materials extraction and processing

STRATEGIC PLAN FOR ECONOMIC DEVELOPMENT 2005-2015 – SHKODRA

Implemented by: Shkodra Municipality

Funded by: SOROS, World Bank

Development programme

• Develop a regulatory urban plan for the city• Establish a One-Stop-Shop in Shkodra City Hall• Rehabilitate existing public services and create

new ones: market, youth centre, health centre, sport areas, green areas, etc.

• Reconstruct existing roads• Preserve, restore and develop the town museum

and its collection, as well as other historical, cultural heritage sites in the city

STRATEGIC DEVELOPMENT PLAN - DAJC




• Promote the creation of large agricultural and livestock farms

• Prepare a detailed plan for the development of agro-tourism activities in the municipal territory

• Protect agricultural land and urban areas from erosion and degradation

• Evaluate and determine a waste storage point• Prepare technical projects for the rehabilitation

of roads in the municipal area• Create the necessary technical basis for the

generation of new financing• Improve physical conditions of the Buna river

green corridor

Table 1. Summary of the main goals emerged from the instruments analysis (*)

(*) Colours in the table refer to the colours assigned to each category of plan/programme in the maps in the previous pages

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STRATEGIC DEVELOPMENT PLAN - VAU I DEJES




• Define an annual financial aid package for farmers in the municipality and evaluate opportunities for funding by various financial actors or second-level banks

• Develop a programme of physical interventions on land systems, irrigation and drainage and prepare technical infrastructure projects

• Improve public service standards and infrastructure networks

STRATEGIC DEVELOPMENT PLAN – PUKA




• Identify potential production of existing handicrafts in the municipal area

• Identify potential agricultural production • Improve land use• Develop tourist activities• Establish cooperation with neighbouring

Municipalities/Communes and with the Region to promote and develop economic activities

• Increase technical/financial support

STRATEGIC DEVELOPMENT PLAN - FUSHE ARREZ




• Define an annual financial aid package for farmers in the municipality to facilitate and support their capacity building, in order to improve their efficiency and productivity

• Prepare promotional materials for the tourist natural areas

• Prepare joint infrastructure projects between Shkodra Region and neighbouring areas

• Prepare a technical evaluation of a tax package for constructions in agricultural and urban areas in accordance with the defined responsibilities of the Law on Organization and Functioning of the local Government

STRATEGIC DEVELOPMENT PLAN – KOPLIK



Sectorial programme

• Define an annual financial aid package for local farmers in Koplik municipality, and evaluate funding opportunities from various financial actors or second level banks

• Prepare detailed studies regarding the economic corridor along the main road Shkodra - Koplik

• Prepare a waste management plan• Develop a technical study to identify and

assess a place for establishing a landfill for urban waste storage and treatment

• Design of a study to identify necessary physical interventions in the lake shore of Shkodra Lake

STRATEGIC DEVELOPMENT PLAN - GURI I ZI




• Promote the establishment of large agricultural and stockbreeding farms

• Improve agricultural land data system in the municipality

• Raise awareness among local population on environmental preservation and protection

• Rehabilitate the road system• Rehabilitate the water supply and sanitation

networks • Establish a complete technical frame of the

sewage systems in the Commune• Prepare a Waste Transportation and Collection

Plan

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LOCAL ENVIRONMENTAL ACTION PLAN - VELIPOJE

Implemented by: Urban Research Institute

Funded by: European Union

Environmental plan

• Design a master plan for tourism development • Prepare a feasibility study for the sewage

processing system• Build five public conveniences with eight

restrooms each along the coast and other public conveniences in the territory

• Create experimental models for sustainable cultivation of medical plants with economic interest

• Reduce the use of fertilizers and pesticides in agriculture

• Build protective dikes (dams) in the river delta to reduce erosion

• Regulate the extraction of gravel from the river bed

LOCAL ENVIRONMENTAL ACTION PLAN - BUSHAT

Implemented by: Bushat Commune

Funded by: Spanish Agency for International Cooperation and Development (AECID)

Environmental plan

• Establish an efficient system to carry out the cleaning of the commune territory and establish a landfill for the collection and processing of urban waste

• Place the drainage system into full efficiency• Rehabilitate the dam over the Drin River• Raise community awareness on the

importance of green belts and forests• Demolish extra-legal buildings in the forest

areas; enforce the urban plan and issue construction permits accordingly

• Forestation of gravel parts of the Drin River banks, control of gravel extraction from the river bed

• Reforestation of free space and design of plans for the forestation of additional areas

• Maintenance of green spaces in the surroundings of schools, health centres, village centres, sports grounds & other public areas

LOCAL ENVIRONMENTAL ACTION PLAN - KOPLIK


Funded by:Spanish Agency for International Cooperation and Development (AECID)

Environmental plan

• Rehabilitate the road network according to the urban plan

• Connect every house with the sewage system• Improve local authorities management capacity• Rehabilitate the water supply network• Designate a field to deposit waste and

purchase waste management equipment• Prohibit practice of cattle butchering and fish

vending in unapproved locations• Prohibit extraction of primary materials from the

lake bed

FEASIBILITY STUDY FOR THE DEVELOPMENT OF THE INDUSTRIAL AREA OF SHKODRA

Implemented by: TEULEDA

Funded by: European Union through INTERREG IIIA/CARDS PHARE

Feasibility study • Reuse productive areas in the industrial zone of Shkodra

• Launch cooperative dialogue among the productive realities that could be aggregated in such areas

• Launch matching activities among Italian and Albanian entreprises and predisposition of indicators and parameters for economic and convenience evaluations

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ENHANCING THE TERRITORIAL CAPITAL IN THE COMMUNE OF REC: MOUNTAIN AND AGRICULTURAL PRODUCTS

Implemented by: CERAI

Funded by:Spanish Agency for International Cooperation and Development (AECID)

Sectorial programme

• Establish and register the Rec Mountain Cooperative

• Create a technical assistance program by local and international consultants in social enterprise management, marketing economy and finance

• Improve infrastructure for marketing and processing of the cooperative production;

• Identify agro-tourist routes and sites• Design a promotion strategy aimed at creating

an identification brand and informative materials regarding the cooperative’s activities

INTEGRATED RURAL DEVELOPMENT PROJECT KELMEND – SHKREL

Implemented by: VIS

Funded by:VIS, Cooperazione Italiana

Sectorial programme

• Improve credit access through the introduction of micro credit to support small productive activities

• Increase technical and professional skills of farmers through training and technical assistance, dissemination of sustainable agriculture best practices, support of producers associations

• Increase environmental awareness through teachers training and school education

• Improve Malesi e Madhe forests service through the creation of a 4,000 square metres garden centre

STRATEGIC DOCUMENT FOR ECOTURISM DEVELOPMENT IN THE ALBANIAN ALPS - NATIONAL PARK OF THETH AND KELMENDI DISTRICT

Implemented by: M. Bonitatibus, S. Petrosillo - IDEASS

Funded by:UNDP – ART GOLD Albania

Sectorial programme

• Establish a control room/table for territorial coordination

• Develop a multi-year area plan which, starting from a careful analysis of the lack of infrastructure, identifies resources and natural and environmental priorities

• Improve the accessibility and living conditions through the development of sectorial plans

• Promote micro-credit• Establish a permanent coordination table

between Albanian government and international donors for interventions planning

• Develop an operational marketing plan

PROMOTION OF AGRICULTURE IN THE DISTRICT OF PUKA

Implemented by: Swiss Cooperation Office Albania


Sectorial programme

• Provide quality professional training based on periodical needs assessments conducted by farmers and producers

• Diversify other potential financial resources for infrastructure and mechanization

• Create AGROPUKA association.• Establish an effective and legalized independent

women NGO, aiming at increasing social and economical opportunities for women of Puka district

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PROMOTING LOCAL DEVELOPMENT THROUGH THE MDGs

Implemented by: Shkodra Municipality, Shkodra Regional Council

Funded by:UNDP


• Promote gender equality: increase women enrolment rate to the primary and secondary education; increase women participation in the regional economic development and in the decision making structures of regional and local administration

• Increase educational opportunities: children must complete the full course of primary education; higher involvement of children in the secondary education must be ensured; the ratio between general secondary education and vocational education must be improved

• Improve maternal and child health care: reduce under 5 mortality rate, increase access to basic health care services, reduce maternal mortality

DECENTRALISATION AND LOCAL DEVELOPMENT PROGRAMME IN THE SHKODRA REGION (DLDP)




• Provide local strategic development planning, territorial management and planning

• Provision and management of Municipal/Communal public services and of administration reforms, including support to improve the functioning of the local Councils

• Municipal/Communal financial management, including local tax collection and participatory budgeting mechanisms

• Participation of the civil society: information and communication to the citizens, involvement of all segments of the society in public decision making processes, participative elaboration of local development plans

• Inter-municipal/communal exchange and cooperation

SUPPORTING REGIONAL DEVELOPMENT IN NORTHERN ALBANIA

Implemented by: Swiss Cooperation Office AlbaniaFunded by:Swiss Agency for Development and Cooperation (SDC)


• Provide an overview on relevant strategies and challenges for regional development and assess its links with decentralisation

• Identify challenges and achievements with regard to EU integration

• Identify potential and suggest elements for a future joint programme

DECENTRALISATION AND LOCAL DEVELOPMENT PROGRAMME IN SHKODRA REGION (DLDP II)



• Improve capacities of Municipalities/Communes in strategic planning, budgeting, financial and fiscal management

• Improve local public services such as waste management, information sharing, one-stop-shops

• Enhance transparency and ensure easier access to quality information and services by using innovative communication and information tools

• More effective cooperation between Communes and Municipalities and between them and the Qark

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STRATEGIC CONCEPT FOR REGIONAL DEVELOPMENT FOR SHKODRA COUNTY

Implemented by: GTZ, Shkodra Regional Council

Funded by:GTZ


• Analyse market demand for vocational training and assess possibilities for training centres

• Design projects for roads, construction areas, green areas, environmental infrastructure and telecommunication

• Urban plan for residential areas • Introduce community-based services • Set up and upgrade health service centres in

remote areas• Improve tourism infrastructure at a small scale• Promote and support traditional activities for

tourism purposes• Prepare a master plan that will contribute to a

wide variety of tourist offers• Promote integrated tourist packages and

itineraries• Promote scientific innovation and contemporary

technology to preserve and manage cultural and natural heritage

• Draw technical plans to minimize floods and flood damage

WATER SUPPLY AND ENVIRONMENTAL LAKE PROTECTION - SHKODRA



Sectorial programme

• Increase income including enhanced revenue collection and full cost recovering tariffs of Shkodra water and sewerage utility

• More effective management of the costs including reduction of energy consumption. This will unburden the state budget and release funds for targeted poverty alleviation services

ALBANIAN VOCATIONAL EDUCATION AND TRAINING SUPPORT PROGRAM (AlbVET)



Sectorial programme

• Develop suitable training approaches for the 2+1+1 system and support their implementation in two selected qualifications to provide organisation models for multifunctional schools to serve as good practices

• Set up and promote a minimum of two relevant and functioning learning models for public-private partnerships by enhancing a favorable environment

• Support piloting of decentralised management of diversified and flexible vocational, education and training with multi-source funding

• Enhance capacities of public and private providers to develop and implement appropriate programmes for special need groups and to facilitate access for participation

• Contribute to further development systems in key policy areas capitalising lessons learnt from operational components, regional exchange and international good practices

DAM SAFETY FEASIBILITY STUDY ON DRIN AND MAT RIVER CASCADES



Sectorial programme

• Prepare a Dam Safety Programme including all measures necessary to raise the safety of the Albanian dams to European standards with the financing of several donors

• Identify and structure a possible future project in the field of dam monitoring to be supported by Switzerland.

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BENEFITS FROM CROSS BORDER MANAGEMENT OF NATURAL RESOURCES


Sectorial programme

• Cross-border dialogue as basis for trust building and as a starting point for regional development

• Create 5 independent non-governmental trans-boundary organizations

• Natural resource management as a catalyst for development

• Collaboration involving the bottom-up and top-down approach

• Plan the long term regional development

SUSTAINABLE AGRICULTURE SUPPORT IN ALBANIA

Implemented by: Swiss Cooperation Office AlbaniaFunded by:SDC

Sectorial programme

• Market opportunities for organic and quality label production

• Agricultural expertise for quality production• Access to organic inputs• Enhance competitiveness for organic farming

REGIONAL PLAN SHKODER – LEZHE

Implemented by: Eptisa Internacional

Funded by:EU, Albanian Development Fund


• Legitimate land ownership, to concentrate building into defined areas, at a density which permits viable infrastructure and access provision for all buildings

• Ensure interconnection of economic and other activities by managing the pattern of origins and destinations in the area and enhancing movement channels

• Ensure that all buildings are provided with suitable and functioning infrastructure

• Ensure that all residential communities are provided with educational, health and social facilities, that the location is convenient and that target standards are consistent

• Create a competitive region by establishing the necessary conditions to attract investors and by facilitating investments to reduce unemployment and improve the quality of jobs

REGIONAL DEVELOPMENT PROGRAMME

Implemented by: Co-plan

Funded by: ADA, SDC


• Strengthen Qark capacities for regional development planning

• Accelerate regional development through project initiatives and effective implementation

• Support an effective institutional framework for decentralisation

REGIONAL ENVIRONMENTAL ACTION PLAN DRINI RIVER DELTA - SHKODER–LEZHE

Implemented by: Regional Environmental Centre

Funded by: European Union


• Prepare detailed geologic-engineering, environmental, tourist and urban plans

• License companies for collecting gravel near hot spots along rivers to deepen the bottom of Gjader and Buna rivers and re-organize the flush flow

• Prepare projects and raise funds for the full rehabilitation of the drainage system

• Build sewage systems and landfills in all villages of the region in the framework of regulatory plans

• Rehabilitate existing illegal dumpsites in Shkodra, Lezha, Shëngjin

• Capacity building on public participation in environmental assessment and decision making

STRATEGIC ACTION PLAN FOR SHKODRA LAKE

Implemented by: Association for Protection of Aquatic Wildlife of Albania (APAWA) et al.

Funded by: Global Environment Facility (GEF)World Bank

Sectoral programme

• Strengthen legal framework and improve law enforcement capacities to regulate and control development activities in the area

• Strengthen institutional framework for environmental protection and sustainable development

• Strengthen and develop structures and facilities for monitoring the lake, establish habitat and biodiversity monitoring in and around the lake, prevent lake water pollution from wastewater and solid waste

• Monitor socio-economic conditions in the lake area• Protect, restore and adapt cultural heritage• Promote sustainable tourism

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Table 2. Identification of common goals in different programmes

SECTOR 1: ENVIRONMENT PROTECTION AND INFRASTRUCTURE NETWORKS SECTOR 1: ENVIRONMENT PROTECTION AND INFRASTRUCTURE NETWORKS

Main goals Reference documentsWaste Management: evaluation and determination of landfills for urban waste storage and treatment, elaboration of waste transport and collection plan, purchase waste management equipment, education on urban waste, rehabilitation of existing illegal dumpsites.

‣ Strategic Development Plan - Koplik‣ Strategic Development Plan - Guri i Zi‣ Strategic Development Plan - Fushe Arrez‣ Local Environmental Action Plan - Bushat‣ Local Environmental Action Plan - Koplik‣ Local Environmental Action Plan - Velipoje‣ Regional Environmental Action Plan: Drini River

Delta - Shkodra-Lezha ‣ Structural Plan of Shkodra

Water supply and sewage system: water supply technical rehabilitation, technical rehabilitation and extension of the sewage system, elaboration of business plans for water supply, improvement of collection rate and public awareness campaign, new systems for sewage and water supply, develop a study on the water quality of springs, rehabilitation of the physical condition of water supply and sanitation system, connection of every household to the sewage system, feasibility studies for type of system to apply for the sewage processing, construction of sewage system in all villages of the region.

‣ Water Supply and Environment Lake Protection‣ Structural Plan of Shkodra‣ Strategic Action Plan for Shkodra Lake‣ Strategic Development Plan - Guri i Zi‣ Local Environmental Action Plan - Koplik‣ Local Environmental Action Plan - Velipoje‣ Regional Environmental Action Plan: Drini River

Delta - Shkodra-Lezha ‣ Shkodra–Lezha Regional Plan

Environment and natural resources protection: increase population environment responsibilities, management of natural resources according to the existing legislation, support a study to analyse existing legal framework for the management of natural resources, identify gaps and provide recommendations improvement, capacity building on environment assessment, preparation of promotional materials.

‣ Benefits from Cross Border Management of Natural Resources

‣ Strategic Concept for Regional Development ‣ Strategic Action Plan for Shkodra Lake‣ Regional Environmental Action Plan: Drini River

Delta - Shkodra-Lezha‣ Integrated Rural Development Project -

Kelmend-Shkrel

Flooded areas: rehabilitation of the damn over Drini river, building of protective dikes where the erosion is high and in flooded area, prepare detailed geological studies in flooded areas, new monitoring systems for the dams and elaboration of an Emergency Action Plan.

‣ Local Environmental Action Plan - Bushat‣ Local Environmental Action Plan - Velipoje‣ Regional Environmental Action Plan: Drini River

Delta - Shkodra-Lezha‣ Damn Feasibility Study on Drin and Mat River

Cascades

Infrastructure: improve infrastructure for marketing processing in the mountain areas, improve the accessibility in different villages, infrastructure connection of Shkodra Region with Montenegro, arrangement of all road networks.

‣ Structural Plan of Shkodra ‣ Regulatory Plan - Koplik‣ Shkodra-Lezha Regional Plan ‣ Strategic Document for Ecotourism Development

in the Albanian Alps - National Park of Theth and Kelmend District

‣ Enhancing the Territorial Capital in the Commune of Rec: Mountain and Agricultural Products

‣ Strategic Development Plan - Fushe Arrez

SECTOR 2: CULTURAL HERITAGE SECTOR 2: CULTURAL HERITAGE

Main goals Reference documentsPreservation of cultural heritage: Restoration and conservation of historical and cultural buildings,restoration and conservation of typical houses.

‣ Strategic plan for economic development 2005-2015 - Shkodra

‣ Structural Plan of Shkodra

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SECTOR 3: AGRO-FOOD PRODUCTION AND RURAL TOURISM SECTOR 3: AGRO-FOOD PRODUCTION AND RURAL TOURISM

Main goals Reference documentsAgriculture development: identify a promotion strategy for the creation of a brand, improve credit access, define an annual financial aid package for farmers, increase the agricultural area and vineyard planted area, support and promotion of organic agriculture, creation of large agricultural and livestock farms, interventions on irrigation and drainage system, prepare detailed plans for the development of farm holiday activities, increase technical and professional skills of farmers through trainings and technical assistance.


‣ Integrated Rural Development Project - Kelmend-Shrel

‣ Strategic Development Plan - Koplik‣ Strategic Development Plan - Vau i Dejes‣ Strategic Development Plan - Fushe Arrez‣ Strategic Development Plan - Velipoje‣ Sustainable Agriculture Support in Albania‣ Strategic Development Plan - Dajc‣ Strategic Document for Ecotourism Development


‣ Promotion of Agriculture in the District of Puka

Agro-food production: preparation of a technical study to identify the agricultural capacity, increase the vineyard planted area, promote quality products at international food fairs, preservation and processing of medicinal plants.



‣ Strategic Development Plan - Koplik‣ Strategic Development Plan - Vau i Dejes‣ Strategic Development Plan - Fushe Arrez‣ Strategic Development Plan - Velipoje‣ Sustainable Agriculture Support in Albania‣ Strategic Development Plan - Dajc‣ Strategic Document for Ecotourism Development



Rural tourism: construction of new touristic villages, identify natural resources and environment priorities for the development of ecotourism in mountain areas, identify agricultural and naturalistic sites and routes.

‣ Strategic Development Plan - Velipoje‣ Strategic Document for Ecotourism Development



SECTOR 4: SOCIAL ISSUES SECTOR 4: SOCIAL ISSUES

Main goals Reference documentsSocial inclusion, health care and education: develop and implement appropriate programmes for special need groups, increase access to basic health care services, reduce maternal mortality, promote gender equality, increase educational opportunities.

‣ Albanian Vocational Education and Training Support Program

‣ Promoting Regional Development Through the Millennium Development Goals

‣ Strategic Concept for Regional Development for Shkodra County

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Table 3. Coherence among instruments

SECTOR 1: ENVIRONMENT PROTECTION AND INFRASTRUCTURE NETWORKSECTOR 1: ENVIRONMENT PROTECTION AND INFRASTRUCTURE NETWORKSECTOR 1: ENVIRONMENT PROTECTION AND INFRASTRUCTURE NETWORK

Main goals of ongoing plans and programmes Reference documents Coherence among instruments

Natural environment:Management of natural resources through compatible and sustainable use, environment protection, management of flooded areas through interventions in the hydro geological system.

‣ Regional Environment Action Plan

‣ Local Environment Action Plan - Velipoje

‣ Local Environment Action Plan -Koplik

‣ Strategic Development Plan - Guri i Zi

‣ Local Environment Action Plan Bushat

‣ Damn Feasibility Study on Drin and Mat River Cascades

‣ Strategic Concept for Regional Development

There is a good coherence on environment issues. Different instruments share the same goals even though they provide various types of actions/interventions.

There is a risk connected to the management of the watercourses that must not be ignored. As the Regional Environmental Action Plan foresees the possibility to licence companies for collecting gravel along rivers to deepen their bottom and organise the flush flows, other plans at communal level prohibit or aim to reduce and control these kinds of activities.

Another risk is the intervention of building protective river dikes where the erosion is high. It will need to meet with the objectives of other environmental plans and to use compatible technologies.

Infrastructure:Improve the road and railway network through: interventions on existing urban and rural roads, new connections between villages, rehabilitate and upgrade the existing railway axis.

‣ Shkodra-Lezha Regional Plan

‣ Strategic Plan for Economic Development - Shkodra


‣ Regulatory Plan of Koplik

‣ Strategic Development Plan - Fushe Arrez

‣ Strategic Development Plan - Puka


The infrastructure network is an important part of all the existing instruments. It is closely connected to the economic development so as to the tourist development. All the plans and programmes are coherent with each other about this subject.

SECTOR 2: CULTURAL HERITAGESECTOR 2: CULTURAL HERITAGESECTOR 2: CULTURAL HERITAGE


Preservation of cultural heritage:Restoration and conservation of historical and cultural heritage through a good management of resources, a compatible use and employment of appropriate technologies.

‣ Strategic Plan for Economic Development - Shkodra


There is a good coherence between the objectives for cultural heritage restoration and conservation in all the plans and programmes analysed.

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SECTOR 3: AGRO-FOOD PRODUCTION AND RURAL TOURISMSECTOR 3: AGRO-FOOD PRODUCTION AND RURAL TOURISMSECTOR 3: AGRO-FOOD PRODUCTION AND RURAL TOURISM


Agriculture and agro-food production:Development of farm holidays activities, improve credit access for farmers, promote quality products, promotion of organic agriculture.



‣ Strategic Document for Ecotourism Development in the Albanian Alps - National Park of Theth and Kelmend District



Agriculture and tourism is of main interest for programmes operating in the mountains. They share the same objectives regarding to the promotion of agriculture product, support and training for farmers, use of biologic agriculture and improvement of credit access and infrastructure network.

The main goal they share is to promote rural tourism through the development of agriculture.

Rural tourism:Development of ecotourism in mountain areas, identify agricultural and naturalistic sites and routes, promote local products.

‣ Strategic Development Plan - Velipoje

‣ Strategic Document for Ecotourism Development in the Albanian Alps - National park of Theth and Kelmend District



Agriculture and tourism is of main interest for programmes operating in the mountains. They share the same objectives regarding to the promotion of agriculture product, support and training for farmers, use of biologic agriculture and improvement of credit access and infrastructure network.

The main goal they share is to promote rural tourism through the development of agriculture.

SECTOR 4: SOCIAL ISSUESSECTOR 4: SOCIAL ISSUESSECTOR 4: SOCIAL ISSUES


Social inclusion, health care and education:Increase access to basic health services, educational opportunities, implement appropriate programmes for special need groups.

‣ Albanian Vocational Education and Training Support Program

‣ Promoting Local Development Through the MDGs

There is a good coherence between the goals of the only two documents about social issues analysed.

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As mentioned in the previous pages, there are a large number of planning and programming instruments regarding the local and regional territory. The majority are local development programmes and local environmental plans.

At a regional level the only existing development programme, approved by the County Council in September 2010, is the Strategic Concept for Regional Development for Shkodra County. It is a comprehensive instrument that outlines an overall regional development strategy and identifies the main issues that need to be addressed to achieve regional development, creating the conditions for formalising and formatting managerial relationships with regard to the development processes. It is also worth mentioning the Regional Plan Shkodra-Lezha, approved in April 2006. Although it is extended in two regions, it is a comprehensive plan that represents and foresees spatial development in an inter-sectoral perspective, focusing on strategic infrastructure, economic development, environment protection and urban concentration.

Almost all of the development programmes at the municipal level consider tourism as an outstanding potential for local development.

There are different NGOs operating in the tourism field that are following various programmes in different parts of the region. Nevertheless, the lack of a comprehensive and integrated strategy for regional tourism development caused fragmentat ion of interventions and concentration of investments

in the main tourist destinations, neglecting other areas with tourist potentials.

Only the cities of Shkodra and Koplik have adopted urban planning instruments while the other Municipalities and Communes through the agr icu l tura l and tour ism development programming instruments had provided the design of regulatory plans in urban areas. Agriculture an tourism are the main economic activities at a local and regional level. This can represent a potential threat, if the effects of development policies on territorial resources are overlooked or underestimated. The lack of programming instrument in some Communes of the region shows the lack of the authorities capacities to manage territorial growth and development projects to achieve common goals.

Analysing all the programming instruments listed in the previous pages, it is worth noticing the general consistency among them. This means that they do not cut across each other and do not foresee incompatible projects. This is a pos i t i ve aspect , because cont ras t ing prescriptions always lead to conflicts among institutions and end up hampering development. Moreover, this overall consistency will make it easier to devise joint programming instruments at inter-municipal or regional level.

In this framework, the SP for Shkodra Region Tourism Development can represent the tool to coordinate ongoing and scheduled projects (in coherence with existing instruments) and optimise investments in the tourism sector.

Conclusions on the programmes analysis Fragmentation and coherence

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A n S W O T ( S t r e n g t h s , We a k n e s s e s , Opportunity and Threats) analysis was carried out to assess development potentials and critical aspects of the regional territory. The main findings are summarised in these pages.

1.11. S.W.O.T. analysis of Shkodra Region

Strengths

‣ Existence of several recent and coherent plans and programmes focusing on tourism development.

‣ Cultural heritage and natural assets: the small but rather well preserved old town centre of Shkodra with traditional houses and districts, castles, mosques, lakes, and the Marubi archives represent a unique cultural heritage, not only for the Region, but for Albania and the Balkans as well.

‣ Valuable coastal landscapes, including the beach-tourism destination of Velipoja and the natural reserve of Viluni lagoon.

‣ Rather unspoilt mountainous landscapes of great envi ronmental va lue. Di ff icu l t accessibility helped, in a way, to preserve mountain areas from uncontrolled building activity.

‣ Presence of ancient paths (for horseback commerce, transhumance, etc.).

‣ Bicycle mobility as a quite widespread tradition in the town of Shkodra.

‣ Presence of still inhabited traditional buildings in mountain villages and rural areas.

‣ Rich legacy of traditional and genuine agro-food products (cheese, potatoes, herbs, etc.) and forest products (chestnuts, mushrooms, wild berries, etc.).

‣ Good and interesting artistic production (especially in the fields of figurative arts and of traditional and contemporary folk music).

‣ Existence of centres for cultural preservation and production (University, theatre, museums, galleries, libraries) and significant presence of cultural and culturally oriented Associations.

‣ Infrastructure and entrepreneurial projects already implemented by international cooperation bodies, NGOs and TEULEDA.

‣ Existence of an association of biological agriculture farmers in Vermosh.

‣ Richness of water resources, also used to produce electricity.

‣ Slowly growing sensitiveness about the waste management issue.

‣ Strong presence of young people in the Region.

Weaknesses

‣ Uncontrolled urban development in Shkodra and its outskirts, also due to internal migrations and beach-tourism development.

‣ Neglect and decay of traditional buildings, common use of inadequate and low-quality materials for maintenance and renewal.

‣ Insufficient valorisation and inadequate location of the Marubi archives.

‣ Inadequate valorisation of bicycle mobility.‣ Difficult accessibility to mountain areas: the road

network is very poor and in bad conditions, and blocked by snow during winter.

‣ Depopulation of mountain villages, mainly due to isolation and lack of job opportunities. Youth emigration and “brain drain”.

‣ Scarcity of land for agriculture and pasture in mountain areas, also due to erosion.

‣ Prevalence of small and micro enterprises in rural areas, with little willingness to associate. Small dimension is an obstacle to enterprises competitiveness and access to credit.

‣ Absence of quality, safety and organic certifications for regional agro-food products.

‣ Inadequate access of local products to national and international markets.

‣ Lack of innovative technologies in agriculture and breeding, incomplete value chains.

‣ Lack of basic and advanced training in productive sectors, lack of awareness of the importance of cultural heritage and typical productions for sustainable development.

‣ Lack of infrastructure to support economic activities, especially in rural areas.

‣ Inadequate promotion of local economic development potentials, lack of coordinated tourism marketing activities.

‣ Scarce interactions among cultural subjects, cultural fields, and between culture and economical production.

‣ Overall low quality of hospitality, lack of integrated tourist services (guides, transports, etc.)

‣ Mismanagement of water resources, causing floods and severe damages.

‣ The absence of wastewater and waste management systems threatens the health of people and animals, damages environment, landscape and agro-food productions, and is an obstacle to tourism development.

‣ Lack of sustainable policies and initiatives for environment preservation and protection.

‣ Lack of health services and professional training in the sanitary sector.‣ Lack of equal opportunities for women.

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Opportunities

‣ Several international cooperation organisations (VIS, CERAI, ACLI, SNV, etc.), are working on local development projects (micro credit, development of social enterprises, etc.), especially in rural and mountain areas with a focus on rural tourism and eco-tourism.

‣ Several UN agencies (UNOPS, UNICEF, etc.) are working on various projects in the area.

‣ P r e s e n c e o f T E U L E D A a n d o t h e r development agencies (MADAs, National Agency for the Agriculture and Rural Development).

‣ Future TEULEDA projects and activities: enhancement of value chains, technical assistance to enterprises, etc.

‣ Strengthening of TEULEDA through ART GOLD 2 and ILS LEDA.

‣ Infrastructure projects funded by Albanian government (new road from Shkodra to the Montenegro border; new hydroelectric power station; new landfill, etc.).

‣ Existence of the Albanian Development Fund.‣ Albania as a potential candidate country to

enter European Union - IPA Programmes.‣ Opportunities offered by decentralised

cooperation and by EU funds addressed to local development, enhancement of cultural heritage, environmental protection, etc.

‣ EU funds for cross-border programmes and projects among Shkodra Region and Montenegro.

‣ Growing interest in Albania as a touristic destination

‣ Growing worldwide interest in quality agro-f o o d p r o d u c t s , d e v e l o p m e n t a n d enhancement of organic farming, quality and food security certifications.

‣ Creation of synergies with Shkodra University.‣ Women empowerment.

Threats

‣ L a c k o f c o o r d i n a t i o n a m o n g t h e organisations operating in the area (international cooperation, NGOs, national and regional agencies, etc.) can cause overlapping and even ineffectiveness of interventions.

‣ Poor capacities on project design in compliance with EU standards could prevent access to international funds.

‣ Scarce capacity to manage international funds.‣ Tendency to uncontrolled building can lead

to the destruction of natural landscapes and traditional buildings.

‣ Persistent lack of job opportunities can cause abandon of mountain villages, environment and landscape deterioration and loss of cultural heritage and identity.

‣ Persistent absence of waste and wastewater management systems can irreversibly damage natural resources, agro-food productions and human health and block tourism development.

‣ Increased car use among the population can lead to unsustainable mobility situation.

‣ Albanian willingness to develop tourism must face competition of tourist destinations that can better balance economic development and environmental protection.

‣ Scarce territorial awareness about the competitive advantages offered by regional identity and cultural heritage is likely to cause the loss of biodiversity and cultural diversity of the Region.

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1.12. General goal for tourism development and keywords of the Strategic Plan

The general goal for tourism development

The shared general goal of the SPT was identified according to:• the surveys concerning the regional territory • the analysis of programmes implemented and

under implementation in the Region• the meetings held with the Regional

government units and other representative stakeholders

• the inventory of cultural and landscape heritage and of value chains

The general goal of the SPT is:“enhance sustainability to support the development of various kinds of tourism”.

This goal derives from widespread awareness of the valuable and diversified tourist resources of

the Region (especially in terms of natural environment and landscape) and of the threats represented by the current lack of basic services. It also expresses the need to protect the environmental uniqueness of the Region in order to keep and increase tourist attractiveness, ensuring a better quality of life to the regional population. Environmental sustainability could be the key to trigger economic growth in the tourism sector without compromising natural assets. The presence of an unspoilt natural environment shall be used as an opportunity to pursue a tourism development model based on the enhancement of local resources. Sustainability can become the common denominator to integrate different typologies of tourism (ecotourism, cultural tourism, rural tourism, etc.), all attracted by authentic, well-preserved and unique destinations.

10

UNDP ARTGOLD 2 ALBANIA Programme

www.undp.org.al

TEULEDA - Local Economic Development Agency

www.teuleda.org.al

STRATEGIC PLANNINGOF SHKODRA REGION

“TOWARDS SUSTAINABILILTY OF TOURISM”

Defining the shared general goal of the strategic plan

‘TOWARDS SUSTAINABILITY OF TOURISM’

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ecotourism

cultural tourism beach tourism

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The general development goal of the Strategic Plan resulting from the territorial resources survey

Therefore, the regional Strategic Planning process identifies a sustainable development model according to three fundamental and interconnected aspects: Environment, Economy and Society (Rio de Janeiro, 1992). This model is attainable through actions directed towards territorial eco-management, anthropogenic activities and promotion of climate change reduction (Kyoto Protocol).

The Strategic Plan is, in fact, an instrument to: • Define goals of environmental sustainability;• Investigate the main environmental aspects

and synthesise critical factors;• Analyse potential environmental aspects by

using sustainability criteria to evaluate the SPT objectives and actions;

• Identify possible actions connected with environmental indicators.

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The Keywords

As a next step, 12 keywords were identified: they summarise the issues and needs emerged during the meetings, which the territorial actors deem crucial for the development of Shkodra Region, as well as represent the foundation to build the tourism development Vision and Strategy for the coming years.

The 12 keywords of Shkodra Region

Surveys of the regional territory

Analysis of plans and

programmes

Meetings with representative stakeholders

Inventory of territorial resources

1. Sustainable tourism Tourism is an important opportunity for regional development, and the main theme of the SPT; the challenge is to make it sustainable, diversified and integrated, to preserve the uniqueness of the Region.

Infrastructure is one of the most critical issues in the Region: transportation networks and services are often poor and inadequate, though they represent a basic assumption for tourism development. The traditional use of bicycles in Shkodra is a good practice to be valorised and extended to other areas.

Agro-food sector is very important in the regional economy and typical products are a potential added value to tourist experiences, however product quality should be improved and value chains developed. Small producers should form a “critical mass” to compete in national and foreign markets and support tourist activities.

Environmental protection is another critical issue for the Region, and an essential assumption to make it a tourist destination that is attractive and suitable for the global market.

Cultural heritage is important for cultural tourism development, and its maintenance and transmission to next generations are crucial to maintain the cultural uniqueness of the Region as a tourist attractor.

Training is a cross-cutting issue, crucial for professional growth and to create job opportunities thus fighting emigration and “brain drain”.

Quality of life in towns and villages (good state of public spaces, efficient public services, social cohesion and security) is crucial to create the basic conditions for tourism development as well as ensure safety, security and comfort to visitors.

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2. Sustainable mobility

3. High-quality agro-food products

4. Short production & distribution chains

5. Producers’ associations

6. Environment & landscape protection

7. Waste and water management

8. Identity and cultural heritage

11. Health and social care services

12. Urban quality

9. Innovative vocational training

10. Better job opportunities for youth


The Scenarios represent the possible future configurations of a territory, based on present conditions, trends outlined by the currently operating programmes and policies at national, regional and local level and possible variables that the SPT can introduce to trigger sustainable and endogenous development. In the case of Shkodra Region, given the thematic nature of the SPT (strictly focused on sustainable tourism development), the Scenarios coincide with the various tourism development models the Region can choose amongst, and attempt to provide an overview of their potentials, possible impacts, and current condition.

Tourism is widely recognised as a priority sector for the socio-economic development of Shkodra Region, although, at the moment, the regional tourist market is of a small scale, mostly domestic and mainly targeted to resident and non-resident Albanians. Both the recently approved Regional Development Concept and the Regional Plan for Shkodra and Lezha districts list tourism among the main issues of the overall regional development strategy.

This trend is also confirmed by several international, national and local policies and programmes. Various ongoing programmes and projects promote international partnerships in order to foster integrated tourism development (Adriatic Ionian Tourist Region, Adriatic Ionian Touristic Routes, etc.), the Albanian Ministry of Tourism, Culture, Youth and Sports prepared a number of coherent tourism strategies over the years (i.e. the Strategy and Action Plan for the Development of the Albanian Tourism Sector Based on Cultural and Environmental Tourism and the Tourism Strategy).

Furthermore, the majority of the ongoing plans and programmes in the Region list tourism development among the top priorities for territorial growth (i.e. the Strategic document for eco-tourism development in the Albanian Alps, the Strategic Action Plan for Shkodra Lake, the

Local Environmental Action Plan for Velipoje, etc.).

In addition, these dynamics are confirmed by the current tourism market trends, testifying a growing interest for Albania as a tourism destination: • the number of foreign visitors to Albania has

been steadily increasing during the last decade1

• the World Economic Forum (WEF) report of 2007 , wh ich eva lua tes the coun t ry competitiveness, ranks Albania 90th among 124 countries, higher than countries with a long-time successful and established tourism2

• a 2007 UNDP research highlighted that visitors coming to Albania are satisfied with their trip and will ing to support financially the preservation of Albanian cultural heritage

• Albania was recently listed by the Guide “Best in Travel” 2011 of Lonely Planet as the first most attractive country in the world.

A development strategy based on tourism can also help diversify the economic profile of the Region. Considering the cross-cutting nature of the tourism sector (in order to be attractive to tourists, a territory must tackle different issues such as infrastructure and transports, environment and cultural heritage preservation, healthcare services, waste management, typical agro-food production, etc., simultaneously. Tourism development can support the improvement of other economic sectors such as processing industries, services, transports, etc., as well as contribute to increase the overall quality of life in tourist areas.

1.13. Scenarios for Regional DevelopmentS

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1. FLAG underlines that foreign visitors in Albania increased from 470,574 entries in 2002 to 747,837 in 2005.2. National Tourism Strategy, 2007.

“Tourism is one of the priority sectors for Shkoder County. [...] Combination of natural resources (for agro-tourism, tourism, mountainous or coastal tourism) with cultural, historic values and rich traditions of the region (for cultural tourism) constitute only some of the advantages that must be shared with investors and other actors.” Regional Development Concept, 2010


The outcomes of the desk analyses conducted and the participation activities performed demonstrate that Shkodra Region has a variety of potential tourist attractors (cultural heritage, natural resources and landscapes, traditions and food), not yet adequately valorised and integrated. This variety can lead to the development of a diversified tourist product, able to attract tourist flows throughout the year hence extending socio-economic growth in the entire regional territory.

On the other hand, some general problems of the Region should be highlighted, most of which are strongly connected with the tourist exploitation of the territory:

• Lack of waste management systems• Lack of water and wastewater management

systems• Recurrent floods, with consequent safety risks• Hydro-geological instability• Inadequacy of transport network, especially in

mountain areas• Out-of-control construction activity, especially

along the coast and the lake shores of Shkodra lake

• Concentration of tourist investments on the coast, priority given to sun, sea and sand tourism, mostly domestic and involving only a small part of the Region

• Marginality of rural communities• Widespread poverty, especially in remote areas• Inadequacy of tourist accommodation and

services outside the urban area of Shkodra• Lack of social , economical , cul tural

interactions among local actors (the so-called “relational capital”), need for awareness and capacity increase.

If these problems persist, there will be serious consequences on the air, water and soil pollution, involving high health risks for people and animals (thus affecting also agriculture and breeding activities), hydro-geological instability, and low quality of life levels. The concentration of investments on the coast, if persisting, will increase the marginalization of rural communities of the hinterland, already affected by the inadequate road and transportation network. More marginalization means a persisting lack of job opportunities, emigration, depopulation of rural villages, loss of cultural heritage and identity, deterioration of rural landscape. In the long run, all these problems are likely to have a negative impact not only on local communities, but also on tour ist resources, causing i rreversible deterioration of natural attractors and loss of tourist attractiveness (wastes will continue to spoil the landscape and to pollute water and soil, etc.).

Additionally, if the present situation continues, the territory will never gain competitiveness hence tourists (both Albanian and foreign) will most probably choose other destinations in countries with intact landscapes and higher quality tourist services and accommodation.

Alternatively, the Region has the opportunity to choose a better development model, moving towards sustainable tourism that is both ecologically and culturally sensitive having a low impact on the environment and local culture, while helping to generate income, employment, and preserve local ecosystems and cultural integrity. Sustainable tourism development is considered a top priority at national level, as emphasised by the National Tourism Strategy and the National Environmental Strategy.

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Four possible Scenarios for regional tourism development can be identified:

1. Cultural tourism

2. Rural tourism

3. Nature tourism – Ecotourism, Sports and Adventure tourism, Lake tourism

4. Sun, sea and sand tourism

It is clear that these Scenarios are strongly interconnected, hence the challenge is to carry

them out all simultaneously, in an integrated and complementary manner, in order to achieve a more diversified tourism development.

Each Scenario identified is described in the following pages, together with the specific territorial aspects and the ongoing plans and programs that support it.

Scenarios were presented to and agreed upon by the territorial actors during the public debates in February 2011.

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Tourism development in Shkodra Region

Scenario 1.

Cultural

tourism

Scenario 2.

Rural

tourism

Scenario 3.

Nature

tourism

Scenario 4.

Sun, sea &

sand tourism

• Shkodra old town

• Rozafa Castle

• Lead Mosque

• Marubi Archives

• …

• Velipoja

• Consolidated

beach tourism on

the coast

• …

• Typical products

• Rural landscape

• Agriculture

• Breeding

• Fish farming…

• Mountains

• Lagoons…

• Lake landscapes

(Shkodra, Vau i

Dejes, Koman)

• Sailing…

• Winter sports

• Extreme sports

• Horse riding

• Sport fishing…

Ecotourism Sports, adventure Lake tourism

The four SPT Scenarios for Shkodra Region tourist development


Based on the surveys conducted by SPT and ILS LEDA experts, Shkodra Region is rich in cultural attractors, both tangible and non tangible.

Among the tangible cultural heritage, worth mentioning are the Rozafa Castle, the Leaden Mosque (Xhamia e Plumbit), historical buildings in downtown Shkodra (mosques, churches, historical streets such as Kolë Idromeno and districts such as Gjuhadol, traditional houses, etc.), Mesi Bridge (Ura e Mesit), the remains of the medieval town of Sarda, and the Drisht Castle. A special mention deserves the Marubi photographic archive (Fototeka Marubi), a photo collection documenting Albanian everyday life and landscapes during the 19th and 20th Centuries, which represents an exceptional artistic, cultural, historical and scientific heritage, not only for the Region, but also for Albania and the whole Balkan area.

Moreover, Shkodra Region boasts a rich tradition in folk music and figurative arts, and it is considered the richest Albanian region with regard to handicraft activities. The existence of an important theatre and the significant presence of cultural and culturally oriented Associations can also be seen as advantages for cultural tourism development, especially when with regards to the organisation of events.

On the other hand, this analysis highlighted the presence of some specific weaknesses and detractor elements:• Serious risks of decadence of significant

urban-architectural heritage• Market “unreadiness” of most of the main

cultural heritage sites in Shkodra (Mesi Bridge, Hammam, Leaden mosque, History and Archaeological museum, Marubi archive) 3

• Inadequate location and visibility of Marubi archive

• Scarce interactions among cultural subjects, cultural fields, and between culture and economical production

• Lack of coordinated promotion of cultural objects and activities.

Culture tourism development is in line with the general tourism market trends and national, regional and local policies (i.e. one of the objectives of the Shkodra “2005-2015 Strategic plan for economic development” is to preserve, restore and develop the city museum and its collection, as well as other historical and cultural items in the city). The National Tourism Strategy considers cultural tourism one of the fastest growing tourism markets globally. Cultural tourism has demonstrated to yield more development benefits than large-scale sun and sand tourism.

Scenario 1Cultural tourism

3. The Albania Culture Marketing Strategy, drafted by UNDP Albania in 2010 only ranks Rozafa Castle (and the annexed museum) among the market ready attractions in Albania. The concept of “market readiness” relates to the degree to which an attraction meets the potential tourist’s needs and consequently is worthy of being included in marketing activity. An attraction can be deemed “market ready” when it meets most of the following criteria: 1) Intrinsic interest to a wide range of visitors; 2) Ease of access; 3) Reception facilities; 4) Clear interpretation of the attraction; 5) Promotional materials in relevant languages including location map; 5) Website.

“In order to differentiate itself as a cultural tourism destination, Albania will need to develop cultural holiday experiences that combine the country’s leading historic and archaeological sites (particularly the UNESCO World Heritage Sites) with other cultural experiences (ie mountains/ scenery, rural lifestyles, etc.).”

Albania Culture Marketing Strategy, 2010

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Territorial surveys highlighted the great landscape value of rural areas in Shkodra Region and the important role of agriculture in regional economy, together with the existence of a variety of traditional agro-food products (such as forest fruits, herbs, mushrooms, cheese, honey, etc.), handicraft, and artistic production, which can be significant tourist attractors.

These aspects make the development of rural tourism in the Region extremely reasonable, and also a way for rural households to diversify agricultural and breeding activities and obtain additional incomes, thus increasing their quality of life, reducing poverty and marginalisation and fighting emigration and depopulation of villages. Moreover, tourists can buy typical local products, hence becoming a tool for their international promotion, boosting production, marketing and qualification processes.

The Scenario finds support in several national, regional and local programmes, such as the National Agriculture and Food Sector Strategy 2007-2013, the National Tourism Strategy, the Regional Development Concept (where tourism and agribusiness are included in the same section underlying their strong interdependence) and the Strategic Development Plan of Dajc. Moreover, experiences of small-scale agro-tourism development in the Region were recently carried out by international NGOs CERAI (in the Reç area) and VIS (in Theth and Kelmend districts). The presence of several micro-credit experiences can also be considered as an opportunity for business creation in this sector.

As the success of rural tourism depends on the quality both of environment and products, it is clear that the Scenario is strictly interconnected with environmental protection and agribusiness development. Regarding the first issue, the same considerations expressed for Scenario 3 can be applied. As for the second, the Scenario depends on the capacity of the territorial actors, supported by regional and local governments and by international cooperation bodies, to

undertake quality certification processes in compliance with food security and quality standards, to improve typical products marketing and disseminate organic farming procedures. In this respect, the Scenario is also supported by the Sustainable Agriculture Support in Albania programme, implemented by the Swiss Cooperation.

Scenario 2Rural tourism

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The analyses, meetings and surveys revealed the great potential of Shkodra Region as a natural tourism destination. The regional territory is very rich in environmental attractors, and contains a variety of ecosystems, such as mountains (Theth, Vermosh, Puka), natural and artificial lakes (Shkodra, Vau i Dejes, Koman), sea and wetlands (Viluni lagoon) in a relatively small area.

In addition, sustainable artificial attractors can be established as, for instance, well regulated sport fishing activities in mountain streams, horse riding and trekking itineraries, etc.

According to the Regional Plan Shkodra-Lezha, mountain areas have greater tourism potential than coasta l zones (a l though carefu l management is needed) and identifies the most important natural tourism market potential in the international markets (with a small volume but a high value) in the mountains and on the surroundings of Shkodra Lake.

Tourism in these areas can be characterised as “eco-tourism” or “adventure tourism” (nature excursions, horseback riding, boating, river rafting, sky diving, mountain bike trips, scuba-diving, canoeing, sailing, etc.), with the possibility to create long-distance tracks for walking, horseback riding and cycling, i n t e g r a t e d w i t h a s y s t e m o f s m a l l accommodation structures and tourist services (boats and bicycle rental businesses, horseback riding facilities, etc.), in order to

allow tourists to practice different kinds of sports and activities, and be in touch with the unspoilt nature of the Region.

Other policies and programmes at national, regional and local level support this Scenario. In addition to the already mentioned National Tourism Strategy, there are also the Strategic Document for Eco-tourism Development in the Albanian Alps (prepared by Federparchi and Compagnia dei Parchi for UNDP ART GOLD and IDEASS), the Strategic Action Plan for Shkodra Lake (funded by GEF - Global Environment Facility and World Bank), and the Strategic Development Plan of Puke, among others.

On t he o the r hand , na tu ra l t ou r i sm development can be negatively affected by the present absence of effective waste, water and wastewater management systems, hydro-geological instability phenomena, uncontrolled construction activity and the poor conditions of rural roads network and transportation services.

Scenario 3Natural tourism

“Culture, adventure and ‘ecotourism’ are considered to be the fastest growing tourism markets worldwide (…). Tourism focused on independent tourists visiting local communities and participating actively in nature and culture activities has been shown to yield 5 to 10 times more development benefit than large-scale sun and sand tourism per dollar of tourist spending”.

National Tourism Strategy

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Shkodra Region has a 14 km coastline, that includes the natural reserve of Viluni lagoon and the seaside area of Velipoje. Beach-related tourism in Velipoje is quite consolidated, although it mainly attracts the domestic market from Albania and Kosovo.

Nevertheless, tourism development has already started to create environmental problems, due to inadequate water supply systems and waste and wastewater management and the uncontrolled urbanisation in the coastal settlements.

In general, national and regional level programmes do not recommend further development of this type of tourism: the Regional Plan Shkodra-Lezhe states that “A holiday or a visit to Velipoje is not cheaper than a visit to Ulqin or Montenegro in general. In Montenegro, however, the product is well up to international standards. This is interesting, and it suggests that more cross-border competition and an increasingly integrated tourism market will erode the viability of tourism business in North Albania, unless it succeeds in upgrading both the quality of its product and its efficiency. The main obstacle here may be the failure of urban growth management and the failure to protect the coastal environment [...]. Although this plan proposes a Buna Bridge to link Ulqin (in Montenegro) to Velipoje, thus extending the internationally successful Adriatic Riviera southwards, the truth is that the coast of the Shkoder-Lezhe region has been made very unattractive to this market. [...] Shengjin and Velipoje could aim to be commercially successful beach holiday resorts targeting a largely domestic market”, while the National Tourism

Strategy states that “Traditional sun and sand tourism (large-scale, undifferentiated packages) is losing ground to ecotourism, cultural tourism and adventure tourism. While sun and sand tourism remains the largest tourism segment in international tourism, it is experiencing growth rates of no more than 2 to 4 percent per year. Neighbouring countries, such as Greece, Turkey and Croatia are focusing their efforts on sun and sand tourism, further crowding an already very crowded tourism market (which also includes North Africa, Coastal Spain, the Caribbean, Indian Ocean islands, and many others). Albania has a unique opportunity to differentiate itself from neighbours and avoid a crowded market with decreasing revenues and profits”. In addition, due to the small extension of the coast in comparison with other Albanian areas, Shkodra Region can hardly be competitive in this sector even in the national market.

Hence, the Scenario is supported neither by regional development policies, nor by the current market trends, and not even by territorial features.

Anyway, this Scenario can be developed to support and integrate the other Scenarios. The existing accommodation structures and tourist services on the coast represent a economic heritage that shall not be neglected: their quality shall be increased up to international standards, whilst the Sun, sea and sand product they offer shall be integrated with other types of tourist destinations in the hinterland (also to foster a more balanced development) and the sustainable tourist fruition of natural resources such as the Viluni lagoon.

Scenario 4Sun, sea and sand tourism

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The Scenarios described so far can be all developed simultaneously in an integrated and complementary manner in order to achieve a more diversified regional tourism development, make tourist flows less seasonal and expand them on the entire regional territory, hence avoiding territorial unbalances that a single type of tourism development of can cause. The four Scenarios identified offer high opportunities for integrat ion and synergy, especial ly i f developed through a sustainability perspective.

The stronger synergies can be developed between:

‣ Scenarios 1 “Cultural tourism” and 2 “Rural tourism”

Rural traditions, products and the “know-how” represent an important part of the cultural heritage of the regional territory. Therefore, on one hand, cultural tourism routes should include rural areas, where tourists can experience traditional ways of life and food and, on the other hand, cultural sites can be a marketplace for typical agro-food and handicraft products, thus enticing tourists to discover rural areas. In this perspective, the two Scenarios can support each other, and help the integration between Shkodra city (where most of the regional cultural heritage lies) and its surroundings.

‣ Scenarios 2 “Rural tourism” and 3 “Nature tourism”

The two Scenarios are strongly interconnected, because their development partly involves the same areas and same population. Moreover, the preservation of environment and landscape,

together with the maintenance of their distinctive and “typical” features, is crucial for the successful development of both Scenarios. Environmental sustainability and respect for the l a n d s c a p e a r e , t h e r e f o r e , e s s e n t i a l requirements for all activities performed in the involved areas: both existing and new buildings (including accommodation structures) should meet eco-friendly building criteria and use traditional typologies and materials, while agro-food products processing plants should be oriented to process quality certifications in a sustainability perspective. Finally, both Scenarios require the development of a network of small, family-owned accommodation structures, where tourists can experience fully the “Albanian way of life”.

‣ Scenarios 1 “Cultural tourism” and 3 “Nature tourism”

The main element connecting the two Scenarios is the central role of nature and landscape in the regional identity and culture, that requires integrated policies for the joint preservation and enhancement of cultural and natural heritage. The two Scenarios can easily support each other; in particular, nature tourism development can help the integration between Shkodra (where most of the regional cultural heritage is found) and its surroundings, and enrich the city cultural offer with alternative activities (especially involving Shkodra lake), thus enticing tourists to spend more time in the Region.

‣ Scenarios 3 “Nature tourism” and 4 “Sun, sea and sand tourism”

Nature tourism development can be a way to offer alternative activities to people spending their holidays in Velipoje, thus enticing them to spend more time in the Region. In particular, one point of contact between the two Scenarios can be the sustainable tourist fruition of the Viluni lagoon, that is close to Velipoje. Visits to wetlands can also be a way to increase the tourists’ environmental awareness and encourage them to visit other natural sites in the Region.

Integration among the Scenarios S

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Diversification of beach-related tourism

- sustainable tourist fruition of wetlands

Building regulation on the coast

Qualification of coastal areas in an

eco-friendly perspective

SCENARIO 3.

NATURE TOURISM

SCENARIO 1.

CULTURAL

TOURISM

SCENARIO 4.

SUN, SEA & SAND

TOURISM

SCENARIO 2.

RURAL TOURISM

Landscape preservation

Development of sustainable

processing industry to

preserve the environment

Eco-friendly buildings in

natural and rural areas

Community-based hospitality

Nature and landscape as parts

of territorial identity and culture

Diversified tourist routes

connecting urban areas and

remote areas

Integrated preservation and

enhancement of cultural and

natural heritage

Lake tourism to integrate

Shkodra cultural offer

Expanding markets for typical

quality products

Differentiation of rural activities

Rural activities, products and

traditions as parts of territorial

identity and culture

Diversified tourist routes connecting

urban areas and rural areas

Expanding markets for

typical quality products


connecting coastal resorts

and rural areas

Integrating beach tourism

offer with cultural activities


connecting coast andcultural sites

The following diagram synthesises these relationships among the Scenarios. S

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The following Vision for the future tourism development of Shkodra Region, and the Strategy proposed to achieve it, was drafted starting from (and according to):

• the survey of plans and programmes currently operating in the regional territory, in particular the Regional Plan for Shkodra-Lezha 2005-2020 and the Regional Development Concept

• the survey of researches and sector analyses so far conducted

• the information collected during the territorial surveys

• the results of the meetings (with national, regional and local authorities, County Partnership Council,

international organisations, etc.) and participatory events (Kick-Off event and Public Debates) organised in the framework of the strategic planning process

• the results of the participatory events organised in the framework of other Programmes.

Therefore, the Vision conveys the local actors desires and needs directly or indirectly expressed during the meetings and the participatory events, and conciliates them with the current situation of the territory, ongoing programmes and national policies and goals.

The result of this process is an image of a possible, desirable future for Shkodra Region as a tourist destination – an image that can direct all future development initiatives.

The Vision and the Strategy for regional tourism development

2.1. Methodological introduction

CHAPTER 2STRATEGIC FRAMEWORK

VISIONFuture image of the Region as a

tourist destination, directing tourist development policies

STRATEGIC GUIDELINESDirections to follow

to achieve the Vision

ACTIONSTo fill the gap

between present & future

A view of Shkodra LakeS

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In the framework of the activities needed to carry out the strategic planning process in Shkodra Region, ART GOLD 2 SPT experts gave support and technical assistance to Regional Staff, TEULEDA and AGA2 staff to organize and carry on three Public Debates with territorial actors in Puka, in Koplik and in Shkodra, on 22, 23 and 24 February 2011.

In view of these meetings, SPT experts prepared a draft Vision and Strategy for regional tourism development, based on the results of previous analyses, surveys and discussions. They also shared the drafts with the Regional staff and TSG for preliminary approval.

The meetings aimed to share, review and discuss these draft Vision and Strategy with all territorial actors, and collect opinions and proposals in order to integrate them. Other specific objectives of the debates were:• Bring together territorial actors and foster

collaboration among them• Gather opinions and proposals from territorial

actors, to integrate the draft Vision and Strategy for regional tourism development.

The choice to organise the debates in three different locations was made to increase the involvement of local communities and to “territorialize” the strategy, adapting it to concrete situations shared by all participants.

2.2. Participation in the Strategy definitionThe Public Debates

The Public debates organised in Shkodra (above) and Koplik (below)

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The

two

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deve

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prof

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3.1

. Im

ple

menting a

share

d s

trate

gy o

f pro

duction e

nhancem

ent and

v

alu

e c

hain

s fin

aliz

atio

n a

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ncoura

gem

ent of pro

ducers

’ gro

upin

g

3.2

. In

centiviz

e a

nd s

upport

ente

rprises c

reation a

nd m

anagem

ent

3.3

. A

cquis

itio

n o

f safe

ty a

nd q

ualit

y c

ert

ific

ations o

f “r

esourc

es o

f

e

xcelle

nce”

and e

mpow

erm

ent of com

petitiveness for

export

ation

3.4

. S

usta

inable

pro

ductions d

evelo

pm

ent of sm

all

cra

ft industr

y,

a

gricultura

l pro

ducts

and textile

manufa

ctu

res to h

elp

enhance

c

om

petition in the m

ark

et

3.

De

ve

lop

me

nt

of

typ

ica

l ru

ral

pro

du

cti

on

s

an

d h

an

dic

raft

s

2.1

. Im

pro

vem

ent of urb

an p

lannin

g in tourist are

as

2.2

. E

nhancem

ent of tr

ansport

netw

ork

s to im

pro

ve terr

itorial

a

ccessib

ility

to tourist are

as

2.3

. C

reation a

nd m

ain

tenance o

f public

spaces in tourist are

as

2.4

. P

rom

otion o

f re

new

able

energ

y a

nd e

nerg

y s

avin

g in

tourist are

as

2.5

. E

co-s

usta

inable

solid

waste

managem

ent in

tourist are

as

2.6

. E

merg

ency m

edic

al attention for

tourists

2.

Qu

ali

ty i

mp

rov

em

en

t in

to

uri

st

are

as

1.1

. Im

pro

ve tourism

infr

astr

uctu

re a

nd s

erv

ices

1.2

. E

ncoura

ge c

om

petition a

t hig

hest le

vels

of qualit

y a

nd c

alib

ration

o

f to

ur

pro

vid

ers

and a

ccom

modation s

tructu

res to inte

rnational

tourism

sta

ndard

s

1.3

. E

mpow

er

education a

nd tra

inin

g in tourism

-rela

ted s

ecto

rs

(

cultura

l herita

ge, IC

T, com

munic

ation a

nd m

ark

eting, etc

.)

1.4

. V

alo

risation a

nd p

rote

ction o

f th

e c

oast fo

r susta

inable

tourism

1.5

. S

usta

inable

tourism

develo

pm

ent in

mounta

in a

reas

1.6

. S

usta

inable

tourism

activitie

s o

n the lakes

1.7

. In

tegra

te typic

al pro

ducts

in the r

egio

nal to

urist offer

1.8

. S

upport

, enhance a

nd p

ublic

ize c

ultura

l events

(m

usic

, cin

em

a,

theatr

e, photo

festivals

) and p

laces a

nd institu

tions d

evote

d to

the p

reserv

ation a

nd tra

nsm

issio

n o

f cultura

l herita

ge (

public

lib

raries, m

useum

s, arc

hiv

es, th

eatr

es, etc

.)

1.9

. E

mpow

erm

ent of th

e v

alu

e c

hain

s c

onnecte

d w

ith c

ultura

l

p

roduction a

nd h

erita

ge, in

clu

din

g a

rtis

tic c

raftsm

anship

and

c

onte

mpora

ry a

rt

1.1

0. In

tegra

ted h

ospitalit

y p

ackages

1.1

1. In

cre

asin

g p

art

icip

ation o

f lo

cal com

munitie

s in r

egio

nal to

urism

d

evelo

pm

ent polic

ies

1.1

2. K

now

ledge, pre

serv

atio

n, re

stora

tion &

qualif

icatio

n o

f his

torica

l ass

ets

1.1

3. P

rote

ction, valo

risation, m

ain

tenance a

nd s

usta

inable

tourism

d

evelo

pm

ent of natu

ral are

as a

nd landscapes a

nd p

reserv

ation

o

f bio

div

ers

ity

1.1

4. C

om

munic

ation a

nd m

ark

eting im

pro

vem

ent

1.

Qu

ali

fic

ati

on

an

d d

ive

rsif

ica

tio

n o

f to

uri

st

off

er

ST

RA

TE

GIC

GU

IDE

LIN

ES

& A

CT

ION

SU

DH

ËZ

IME

ST

RA

TE

GJIK

E D

HE

VE

PR

IME

S

TR

AT

EG

Y:

ST

RA

TE

GJI:

1.1

. P

ërm

irësim

i infr

astr

uktu

rës p

ër

turizm

in d

he s

hërb

imeve

1.2

. In

kura

jimi i konku

rrencës n

ë n

ivele

t m

ë të lart

a të c

ilësis

ë d

he

kalib

rim

i i agje

nsiv

e turistike d

he s

truktu

rave të a

kom

odim

it n

ë

sta

ndart

et ndërk

om

bëta

re të turizm

it

1.3

. F

orc

imi i ars

imit d

he tra

jnim

it n

ë s

ekto

rët e lid

hur

me turizm

in

(t

rashëgim

i kulturo

re, IC

T, kom

unik

im d

he m

ark

eting, etj)

1.4

. V

lerë

sim

dhe m

bro

jtje

e b

regdetit për

turizm

in e

qëndru

eshëm

1.5

. Z

hvill

im i q

ëndru

eshëm

i turizm

it n

ë z

onat m

alo

re

1.6

. A

ktivitete

turistike të q

ëndru

eshm

e n

ë liq

ene

1.7

. In

tegrim

i p

rodukte

ve tip

ike n

ë o

fert

ën turistike r

ajo

nale

1.8

. M

bështe

tje, rr

itje

dhe p

ublik

im i n

gja

rjeve k

ulturo

re (

muzik

ë,

kin

em

a, te

atë

r, festival fo

togra

fish)

dhe v

ende e

institu

cio

ne të

përk

ushtu

ara

ndaj ru

ajtje

s d

he tra

nsm

etim

it e

tra

shëgim

isë k

ulturo

re

(bib

liote

kë p

ublik

e, m

uzeum

e, ark

iva,teatë

r, e

tj.)

1.9

. F

orc

imi i zin

xhirëve të v

lerë

s i lid

hur

me p

rodhim

in k

ulturo

r

dhe tra

shëg

imin

ë, duke p

ërf

shirë z

ejtarinë a

rtis

tike d

he

art

in b

ashkëkohor

1.1

0. P

aketa

të inte

gru

ara

mik

pritjeje

1.1

1. R

ritja e

pje

sëm

arr

jes s

ë k

om

unitete

ve lokale

në p

olit

ikat

rajo

nale

të z

hvill

imit të turizm

it

1.1

2. N

johuri, ru

ajtje

, re

sta

urim

dhe k

ualif

ikim

i p

asurive h

isto

rike

1.1

3. M

bro

jtje

, vle

rësim

,mirëm

batje d

he z

hvill

im i q

ëndru

eshëm

i

turizm

it të z

onave n

aty

rore

dhe p

eis

azheve d

he r

uajtje

e b

iodiv

ers

itetit

1.1

4. P

ërm

irësim

i k

om

unik

imit d

he m

ark

etingut

1.

Ku

ali

fik

im d

he

sh

um

ëll

ojs

hm

ëri

e o

fert

ës

tu

ris

tik

e

Në

mën

yrë

që të

bëh

et d

estin

acio

ni m

ë i m

adh

turis

tik n

ë zo

nën

e B

allk

anit,

tërh

eqës

për

turiz

min

kom

bëta

r dh

e nd

ërko

mbë

tar,

rajo

ni i

Shk

odrë

s du

het

të b

ëhet

një

sis

tem

i in

teg

ruar

i tu

rizm

it t

erri

tori

al m

e nj

ë of

ertë

turis

tike

të in

tegr

uar,

ku id

eja

e tu

rizm

it pë

rfsh

in d

he li

dh te

rrito

re d

he s

ekto

rë të

ndry

shëm

dhe

turiz

mi i

qën

drue

shëm

ësh

të m

undë

si p

ër të

nxi

tur

zhvi

llim

in

soc

io-e

kono

mik

, pë

rmirë

sim

in e

cilë

sisë

së

jetë

s, r

ritje

s pr

ofes

iona

le.

3.1

. Z

batim

in e

një

str

ate

gjie

të p

ërb

ashkët të

rritjes të p

rodhim

it d

he

finaliz

im i

zin

xhirëve të v

lerë

s d

he in

kura

jim i

gru

pim

eve të p

rodhuesve

3.2

. S

timulim

dhe m

bështe

tje p

ër

krijim

it dhe m

enaxhim

e n

dërm

arr

jeve

3.3

. P

ërv

etë

sim

i c

ert

ifik

ata

ve te s

igurisë d

he c

ilësis

ë për

"burim

et e p

ërs

osm

ërisë"

dhe fuqiz

im i k

onkurr

encës p

ër

eksport

3.4

. Z

hvill

im i q

ëndru

eshëm

i p

rodhim

eve të industr

isë z

ejtare

të

vogël, p

rodukte

ve b

ujq

ësore

dhe tekstile

për

të n

dih

muar

rritje

n e

konkurr

encës n

ë tre

g

3.

Zh

vil

lim

i i

pro

dh

ime

ve

tip

ike

ru

rale

d

he

art

iza

na

tit

2.1

. P

ërm

irësim

i i pla

nifik

imit u

rban n

ë z

onat tu

ristike

2.2

. R

ritja e

rrjete

ve të tra

nsport

it p

ër

të p

ërm

irësuar

aksesin

terr

itorial të

zonave turistike

2.3

. K

rijim

i dhe m

irëm

bajtja

e h

apësirave p

ublik

e n

ë z

onat tu

ristike

2.4

. P

rom

ovim

i e

nerg

jisë s

ë r

ipërt

ërits

hm

e d

he të k

urs

imit të

energ

jisë n

ë z

onat tu

ristike

2.5

. M

enaxhim

i eko-q

ëndru

eshëm

i m

betje

ve të n

gurt

a n

ë z

onat tu

ristik

e

2.6

. K

ujd

es e

merg

jent m

jekësor

për

turistë

t

2.

Pë

rmir

ës

im i

ku

ali

teti

t n

ë z

on

at

turi

sti

ke

SH

KO

DR

A R

EG

IO

N S

US

TA

IN

AB

LE

T

OU

RIS

M D

IS

TR

IC

TV

IS

IO

N:

Q

AR

KU

I S

HK

OD

RË

S K

RA

HIN

Ë E

T

UR

IZ

MIT

T

Ë Q

ËN

DR

UE

SH

ËM

VIZ

IO

NI:

Turiz

ëm i

qënd

rues

hëm

Lëvi

zshm

ëri e

qën

drue

shm

e

Pro

dhim

e ag

ro-u

shqi

mor

etë

cilë

sisë

së

lart

ë

Zin

xhir

i shk

urtë

ri p

rodh

imev

e

Sho

qata

t e p

rodh

uesv

e

Mbr

ojtja

e m

jedi

sit d

he n

atyr

ës

Men

axhi

mi i

mbe

tjeve

dhe

ujra

ve

Iden

titeti d

he tr

ashë

gim

ia k

ultu

rore

Kur

se të

aftë

sim

it pr

ofes

iona

l

Mun

dësi

pun

ësim

i për

rin

inë

Shë

ndet

i dhe

për

fshi

rja s

ocia

le

Cilë

sia

urba

ne

Ana

lizat

e k

ryer

a në

kua

dër

tëpr

oces

it të

pla

nifik

imit

stra

tegj

ikm

undë

sojn

ë nx

jerr

jen

në p

ah të

disa

cës

htje

ve të

rën

dësi

shm

epë

r zh

villi

min

raj

onal

të tu

rizm

it:

cfa

rë ë

shtë b

ërë d

eri tani:

FJA

LË

T K

YÇ

E

Sus

tain

able

tour

ism

Sus

tain

able

mob

ility

Hig

h-qu

ality

agr

o-fo

od

prod

ucts

Sho

rt p

rodu

ctio

n an

ddi

strib

utio

n ch

ains

Pro

duce

rs’ a

ssoc

iatio

ns

Env

ironm

ent p

rote

ctio

n

Was

te &

wat

er m

anag

emen

t

Iden

tity

and

cultu

ral h

erita

ge

Inno

vativ

e vo

catio

nal t

rain

ing

Bet

ter j

ob o

ppor

tuni

ties

for y

outh

Hea

lth a

nd s

ocia

l inc

lusi

on

Urb

an q

ualit

y

Ana

lyse

s co

nduc

ted

in th

e fra

mew

ork

of th

e st

rate

gic

plan

ning

pr

oces

s al

low

ed to

hig

hlig

ht s

ome

impo

rtant

issu

es fo

r reg

iona

l to

ruris

m d

evel

opm

ent:

what h

appened s

o far:

KE

YW

OR

DS

TE

UL

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Aw

ww

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da

.org

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hkur

t 201

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to d

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ss t

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eg

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tou

ris

m d

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t str

ate

gy

për d

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tim

in e

str

ate

gji

së

së z

hvillim

it r

ajo

nal të

tu

riz

mit

PU

BL

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EB

AT

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PU

BL

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ST

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PLA

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SH

KO

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“Tow

ards

Sus

tain

abilit

y of

Tou

rism

”

PLA

NIF

IKIM

I ST

RA

TE

GJI

KQ

AR

KU

SH

KO

DE

R“P

ër Z

hvill

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e Q

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Tur

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, 66

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al

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fax

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web

site

: ww

w.a

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org.

al

UN

DP

AR

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CO

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SK

ON

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KT

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Ana

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s co

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and

mee

tings

hel

d in

the

fram

ewor

k of

the

stra

tegi

c pl

anni

ng p

roce

ss

allo

wed

to id

entif

y po

ssib

le

scen

ario

s fo

r re

gion

alto

uris

m d

evel

opm

ent:

wh

at h

ap

pe

ne

d s

o f

ar:

SC

EN

AR

IO

S

Ana

lizat

e k

ryer

a dh

e ta

kim

et e

mba

jtura

në

kuad

ër të

pro

cesi

ttë

pla

nifik

imit

stra

tegj

ik k

anë

mun

dësu

ar id

entif

ikim

in e

sken

arëv

e të

mun

dshë

m p

ërzh

villi

min

raj

onal

të tu

rizm

it:

cfa

rë ë

shtë b

ërë d

eri tani:

SK

EN

AR

E

Cu

ltu

ral To

uris

m

Cul

tura

l her

itage

Eve

nts

Ru

ral To

uris

m

Typi

cal p

rodu

cts

Agr

icul

ture

and

han

dicr

aft

Natu

re T

ou

ris

m

Eco

tour

ism

Spo

rts

tour

ism

Adv

entu

re to

uris

mLa

ke to

uris

m

“S

un

, sea &

san

d” T

ou

rism

Bea

ches

Coa

st p

rote

ctio

n

Tu

riz

mi K

ult

uro

r

Tra

shëg

imia

kul

turo

reN

gjar

jet

Tu

riz

mi R

ural

Pro

dukt

et ti

pike

Buj

qësi

dhe

art

izan

at

Tu

riz

mi N

aty

ro

r

Eko

-tur

izm

iT

uriz

mi s

port

ivT

uriz

mi a

vent

urë

Tur

izm

i liq

enor

Tu

rizm

i i “D

iellit d

he r

ërë

s”

Pla

zhet

Mbr

ojtja

e b

regd

etit

SH

KO

DR

A R

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ION

202

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INAB

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ISTR

ICT


The three Public Debates in Puka, Koplik and Shkodra were successful, and the draft of development Vision and Strategy for Shkodra Region were widely shared and approved by over 90 territorial actors and by the President of the Regional Council.

The strategic planning process received a very positive feedback by all participants, who appreciated the fact that the draft of development strategy for sustainable tourism respects and incorporates all suggestions and proposals coming from the local community and discussed during the previous meetings. It was agreed once more that all development activities in the regional territory, especially regarding the tourism sector, shall be harmonised with the SP contents.

The meetings also highlighted some issues that will be further developed in reviewing the Regional Development Strategy for Sustainable Tourism. The reviewed strategy will therefore:

• Include the preparation of a comprehensive regional tourist guide and of a more specific one focused on mountain areas

• Identify more opportunities for tourism development, especially in the mountains, and empower rural and mountain tourism

• Promote urbanisation control in rural and mountain areas and end informal construction activities

• Increase protected natural areas to get closer to EU models

• Pay special attention to the protection and enhancement of neglected cultural heritage sites in the Region, especially castles

• Pay more attention to social aspects focusing on the elderly, the increase of day care centres and cultural centres

• Include the creation of health care centres network, also for tourists

• Include the implementation of a plan for the road network development

• Envisage the creation and development of power and water supply networks

• Strengthen the capacity of devising and preparing projects, especially in rural communities

• Valorise local potentials and characteristics, with special attention to the typical Albanian hospitality

• Improve cooperation between public and private actors and increase integration between public and private investments through the SPT

• Enhance and coordinate the various existing local development plans and programmes;

• Integrate and coordinate regional tourist attractors (lakes, mountains, sea)

• Valorise local products by developing producers’ associations, quality brands and websites for promotion and marketing.

Project proposals and other contributes by territorial actors were also discussed during the meetings.

Public DebatesOutputs and achieved results

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The Vision for regional development is:

In 2020 Shkodra Region will be a major tourist destination in the Balkan area, attractive for both national and international tourists. It will be characterised by an integrated tourist offer where the idea of tourism involves and connects different territories (coast, rural areas, mountains) and sectors (sport, culture, environment, education and production).

The Region potentials as a tourist destination (cultural heritage, natural areas, hospitable people, traditional cuisine, typical agro-food products) will be taken advantage of fully. The territory and its functions should be planned and structured in order to create an integrated “Tourism District”: all the infrastructures and services will be upgraded, the whole value chain will be completed and enhanced and the various tourist resources will be integrated into a single system.

Culture, adventure, sports and eco-tourism are considered the fastest growing elements of the tourism market worldwide. Their development can differentiate Shkodra Region tourism in respect to the sun, sea and sand tourism chosen by neighbouring countries.

Moreover, tourism development is necessarily related to environmental protection. The re-qualification and preservation of natural areas and landscapes are essential assumptions for tourist attractiveness. Therefore, the Region can choose to develop sustainable tourism, as an opportunity to foster socio-economic development and professional growth, improve the quality of life and increase Shkodra popularity. The long-term goal for the Region is therefore to develop into the “Shkodra Region Sustainable Tourism District”, using successful tourism district models of other Countries as a reference.

By adequately enhancing all its potentials, the Region can become an integral part of the tourist product “Discover Albania” outlined by the National Tourism Strategy. In addition, it can improve and coordinate its offer of nature, traditional and biologic products, cultural and sports activities, in order to entice tourists to spend more days in the area and fully experience the local lifestyle.

In particular the sport tourism is a real chance for local development as it allows getting full benefit of a rich natural territory and completes the tourist offer with a new product. In this context the creation and development in the territory of sport routes and facilities (bike paths, climbing walls, trekking paths, centres of paragliding, river rafting, horseback riding, sport fishing, sailing, rowing, etc.) would strongly characterise and identify Shkodra Region as the point of reference for demanding tourists.

Shkodra Region 2020 as an Integrated Tourism Territorial System:

“A Sustainable Tourism District”

2.3. Vision for tourism developmentS

HK

OD

RA

RE

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N 2

020:

A S

US

TAIN

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TO

UR

ISM

DIS

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Private investors shall play an important role in the regional tourism development: the participatory nature of the tourism development Strategy (and of the strategic planning process itself) aims to encourage their initiatives, placing them in an overall reference framework and giving them adequate regulations and environmental sustainability criteria to protect the territorial resources.

Public-Private Partnerships (PPP) will be encouraged in the SPT implementation phase as a way to implement integrated tourism development projects. The role of private subjects will be further recognised by the Regional Government by promoting the creation of a public-private structure, that will be in charge of the implementation, update and future review of the tourism development Strategy.

SH

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The following Tourism Strategy represents the basis for a public debate through which involved actors can share their suggestions.

The Strategy consists of:

• 3 Strategic Guidelines (SG), addressing the main critical aspects of the regional tourism sector. Each Guideline is subdivided into Actions, for a total of

• 24 Actions, each of them including a number of categories of intervention, which specify and explain the Action’s scope.

The order of the Strategic Guidelines and Actions doesn’t necessarily reflect the importance or the priority assigned to them. Due to the participatory nature of the strategy, the priority of each Strategic Guideline and Act ion wi l l be establ ished dur ing the participation process, guided by the Regional Council with technical support from the TSG.

The Tourism Strategy explicitly refers to the Regional Development Concept contents: it represents an elaboration of the sector “Tourism and Agribusiness” of the RDC, and deepens the RDC measures 5.3.1, 5.3.3 and 5.3.4, as per the tourism issues, and 5.3.2 for the agribusiness development strategy. In the Strategic Guidelines data sheets in the following pages, reference RDC sub-measures are quoted beside every Action of the SPT.

Guidelines and Actions were prepared also using the programmes for the allocation of EU structural funds in the Italian regions as a reference model. This was done to ensure that the tourist development programme for Shkodra Region, as Albania aspires to enter into European Union, fulfils European standards. In this way, the SPT will work as a shared basis and a model to prepare structural funds programmes when Albania becomes a EU member.

SG1.QUALIFICATION AND DIVERSIFICATION OF TOURIST OFFER

The 3 Strategic Guidelines for Shkodra Region Tourism Development

2.4. Strategic Guidelines and Actions

SG2. QUALITY IMPROVEMENT IN TOURIST AREAS

SG3. DEVELOPMENT OF TYPICAL RURAL PRODUCTIONS AND HANDICRAFTS

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1.1.

Impr

ove

tour

ism

infr

astr

uctu

re a

nd s

ervi

ces

1.2.

Enc

oura

ge c

ompe

titio

n at

hig

hest

leve

ls o

f qua

lity

and

calib

ratio

n of

tour

pro

vide

rs a

nd a

ccom

mod

atio

n st

ruct

ures

to in

tern

atio

nal t

ouris

m s

tand

ards

1.3.

Incr

ease

ed

ucat

ion

and

trai

ning

in to

uris

m-r

elat

ed s

ecto

rs

1.4.

Val

oris

atio

n an

d pr

otec

tion

of th

e co

ast f

or s

usta

inab

le to

uris

m

1.5.

Sus

tain

able

tour

ism

dev

elop

men

t in

mou

ntai

n ar

eas

1.6.

Sus

tain

able

tour

ism

act

iviti

es o

n th

e la

kes

1.7.

Inte

grat

e ty

pica

l pro

duct

s in

the

regi

onal

tour

ist o

ffer

1.8.

Sup

port

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part

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n of

loca

l com

mun

ities

in re

gion

al to

uris

m d

evel

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ies

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. Kno

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dge,

pre

serv

atio

n, re

stor

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n an

d qu

alifi

catio

n of

his

toric

al a

sset

s

1.13

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tect

ion,

val

oris

atio

n, m

aint

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nd s

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f nat

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are

as a

nd la

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apes

and

pre

serv

atio

n of

bio

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1.14

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mun

icat

ion

and

mar

ketin

g im

prov

emen

t

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ovem

ent o

f urb

an p

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in to

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as

2.2.

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t of t

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ove

terr

itoria

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pace

s in

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ist a

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2.4.

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mot

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of re

new

able

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and

ener

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avin

g in

tour

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2.5.

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-sus

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as

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Em

erge

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att

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r tou

rists

3.1.

Impl

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a sh

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str

ateg

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and

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and

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man

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Acq

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24

AC

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3 S

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IC

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IN

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R T

OU

RIS

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EL

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IO

N:


According to the Regional Development Concept (RDC), the strategy designed for the tourist development of Shkodra Region is mainly based on two axes: the promotion of t o u r i s m a n d t h e s t r e n g t h e n i n g a n d differentiation of agribusiness and rural activities.

The growth of these key sectors involves the subsequent development of other fields of economic expansion.

The Strategy is mainly oriented towards environmental, sports and cultural tourism. It can be implemented in synergy wi th development strategies of neighbouring regions and with the other regional sector strategies described in the RDC.

It is clear, though, that an effective tourism development strategy in Shkodra Region c a n n o t e x i s t w i t h o u t c o o r d i n a t e d implementation of urgent infrastructure interventions (already included in the Regional Development Concept), such as:• Development of infrastructure and plants for

waste collection and treatment, giving priority to innovative and eco-friendly systems (RDC, measure 5.2.1: Developing and managing public services)

• Improvement of water cycle management: development of water supply systems to ensure the availability of drinking water in all cities and villages of the Region; development of sewage disposal systems and water

treatment plants, also through the promotion of innovative, eco-friendly technologies (RDC, measure 5.2.1: Developing and managing public services)

• Protection of the territory from hydro-geological risk: make areas subject to geological instability safe, rehabilitate areas damaged by floods, provide incentives to damaged structures and enterpr ises relocation in safe areas (RDC, measure 5.5.2 Upgrading the safety and drainage systems)

• Empowerment of national and international level connection nodes and networks to improve external access to the Region (RDC, measure 5.2.1: Developing and managing public services)

• Upgrade and monitor power plants and energy supply networks to avoid sporadic electricity shortages (RDC, measure 5.2.4: Developing awareness and technical capacity for the alternative energy sources and efficiency of the renewable energy)

• Empowerment and diffusion of ICT networks (RDC, measure 5.2.1: Developing and managing public services).

These actions represent the basic assumptions to develop tourism, as they guarantee a safe and healthy environment for visitors and residents. They contribute to preserve the natural and landscape tourist attractions and ensure effective communication (both material and nonmaterial) between the Region and the rest of the world.

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Background:Shkodra Region is prevalently mountainous hence it is home to wonderful unspoiled landscapes especially in the northern part, in the Albanian Alps. The morphology of the territory is various and offers an interesting variety of ecosystems (from the sea level of the Adriatic seashore to the second highest peak of the nation, mount Jezerca) that can become ecotourism attractors. The SG intervenes to enhance and diversify the regional tourist offer, through the preservation of natural areas and resources, the promotion of tangible and non tangible cultural heritage, the restoration of historical heritage, the promotion of sustainable tourism activities etc. The proposed actions are a result of what emerged from the participatory events and what was proposed from local institutions and associations for tourism development in a sustainable perspective.

Objective: Develop the necessary elements required to offer a diversified regional tourist product that satisfies international demand of “theme travels” focused on special-interest activities.

Actions:

1.1. Improve tourism infrastructure and services ‣ Improve tourist resorts accessibility through tourist transport organisation creation‣ Develop sustainable mobility infrastructure and services: routes and rental services (cycling,

green vehicles, car sharing, etc.) ‣ Develop wireless broad band networks, to mitigate isolation of remote tourist areas, and

support to the diffusion of ICT connections among tourist enterprises, to enhance their competitiveness and internationalisation

‣ Establish and implement standards for ecotourism signals in attractions and sites of interest, based on the internationally recognised symbols and colours

‣ Create tourist services agencies‣ Support the development of tourist accommodation structures, especially Bed & Breakfasts

and farm holidays, in a community-based perspective

1.2. Encourage competition at highest levels of quality and calibration of tour providers and accommodation structures to international tourism standards

‣ Assistance and training of tourism structures and organisation aimed at the achievement of quality certification (Stars system, Blue flag certification for beaches, Green Globe 21 for sustainable tourism practices)

‣ Promote green building in the tourism accommodation sector, also through the adaptation of existing accommodation structures to eco-friendly building criteria

‣ Assistance to tourism sector actors aimed to incentivize enterprises association ‣ Technical assistance and business services to associations and groups of tourist enterprises,

also aimed to increase environmental sustainability (ISO14000 certifications, Ecolabels, etc.)

Strategic Guideline 1 Qualification and diversification of tourist offer

Ref. RDC, sub-measure 5.3.1.1


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1.3. Increase education and training in tourism-related sectors (cultural heritage, ICT, communication and marketing)

‣ Education and training for tourism sector workers (tour operators, accommodation structures employees, etc.) aimed to increase the participation in tourism development

‣ Education aimed to form tourist guides expert in culture heritage‣ Education and training aimed to create experts in information and communication new

technologies, to improve online tourist information and services ‣ Enhance digital literacy, skills and inclusion in local communities, giving a special attention

to tourist enterprises, in order to improve their access to the international tourist market‣ Education aimed to create experts in territorial marketing and environmental communication ‣ Increase collaboration between university system and tourist business world‣ Enhance professional training institutes to provide training in tourism-related sectors ‣ Education and training aimed to create experts in planning and association creation‣ Enhance foreign languages skills in all tourism-related sectors

1.4. Valorisation and protection of the coast for sustainable tourism

‣ Bathing tourism re-qualification in Velipoja ‣ Re-design the regional seaside tourism product keeping an eye on ecotourism‣ Control and limit construction activities on the coast‣ Protect and valorise lagoon areas and wetlands ecosystems conservation

1.5. Sustainable tourism development in mountain areas (Zogaj, Boga, Razma, Vermosh, Theth, Puka)

‣ Develop the regional mountain tourism product, in cooperation with tour operators and private sector

‣ Promote winter sports and creation of ski resorts‣ Promote diversified mountain areas activities (trekking, paragliding, river rafting, walking,

horse riding, mountain climbing, sport fishing, etc.) to avoid the seasonality of tourist demand ‣ Create adventure parks ‣ Organise youth summer camps

1.6. Sustainable tourism activities on the lakes (Shkodra, Koman, Vau i Dejes)

‣ Control and limit construction activities on the lake shores‣ Improve lakes areas infrastructure for lake tourism development ‣ Create a “lake route” and develop the regional lake tourism product, in cooperation with

tour operators and private sector‣ Implement lake boating service and sport activities such as rowing or sailing‣ Create a port and a public shipping service to Montenegro on the Shkodra lake

1.7. Integrate typical products in the regional tourist offer

‣ Create a pannier of typical agro-food and handicraft products representative of local tradition, based on the ILS LEDA inventory (honey, forest fruits, chestnuts, herbs, textiles, etc.)

‣ Enhance and valorise typical products and recovery of traditional production techniques‣ Develop crafts markets where artisans can reproduce traditional craft production techniques‣ Develop the regional rural tourism product, in cooperation with tour operators and private sector




Ref. RDC, sub-measure 5.3.1.4 5

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1.8. Support, enhance and publicise cultural events (music, cinema, theatre, photo festivals) and places and institutions devoted to the preservation and transmission of cultural heritage (public libraries, museums, archives, theatres, etc.)

‣ Create and maintain cultural spaces ‣ Support enterprises and associations working in the cultural sector‣ Coordinate and publicise an agenda of the existing traditional festivals and events and

create new cultural events of interest to foreign visitors ‣ Promote the recovery and transmission of traditional know how and folklore, with special

attention to the involvement of young generations ‣ Develop public-private partnerships to organise events‣ Valorise Shkodra Theatre and its activity ‣ Relocate and promote the national photographic archive “Fototeka Marubi”, finding a more

appropriate new base for permanent and temporary exhibitions.

1.9. Improvement of the value chains connected with cultural production and cultural heritage, including artistic craftsmanship and contemporary art

‣ Support the creation of business networks connected to the preservation, restoration, promotion and enhancement of the cultural heritage (including craftsmanship for restoration, quality artistic handicraft, etc.)

‣ Promote and create a network of creativity centres and laboratories to boost quality artistic and handicraft production and to increase its promotion and marketing

1.10. Integrated hospitality packages

‣ Create integrated tourism packages, in cooperation with Albanian and international tour operators

‣ Create naturalistic footpaths, sporting routes and facilities‣ Create heritage itineraries, also in connection with the neighbouring Countries ‣ Create “wine and food” itineraries ‣ Integrate accommodation structures and typical products proposals in order to promote

responsible tourism and rural hospitality in a territorial sustainability perspective

1.11. Increasing participation of local communities in regional tourism development policies

‣ Mainstream participatory practices in the construction of tourism development programs and projects, through the organisation of public consultations, focus groups, etc.

‣ Implement and optimise tourism-related plans, programmes and projects prepared through participation, and disseminate achieved results


Ref. RDC, sub-measure 5.3.1. 7


Ref. RDC, sub-measure 5.3.3. 5

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1.12. Knowledge, preservation, restoration and qualification of historical assets

‣ Survey, maintenance, restoration and coordinated promotion of historical heritage sites (archaeological areas, castles, mosques and other places of worship, historical houses) in the Region, with special attention to their accessibility, fruition and innovative management

‣ Support research and innovation in the restoration of monuments and in the sector of cultural heritage preservation, management, study, dissemination and promotion

‣ Preserve and restore traditional architecture and traditional building techniques in urban, rural and mountain areas

1.13. Protection, valorisation, maintenance and sustainable tourism development of natural areas and landscapes and preservation of biodiversity

‣ Create and manage protected areas and natural parks at regional level‣ Rehabilitate areas of high natural and landscape value ‣ Promote activities to disseminate knowledge on sustainable tourism development and

encourage eco-friendly behaviours to preserve natural tourist attractors‣ Support research and innovation in the environmental protection sector‣ Forest protection ‣ Promote mountain areas best practices: development should be environmentally

conservative using existing constructions or adapting new constructions to fit landscape

1.14. Communication and marketing improvement

‣ Develop a regional tourist brand‣ Create tourist promotional material (maps, guides, brochures, typical products

presentation, tourist promotion web sites, etc.)‣ Increase media coverage in target markets inside and outside the Region and the country ‣ Participate in international fairs of tourism and trade



Ref. RDC, sub-measure 5.3.3.7 and sub-measure 5.3.1.9

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Strategic Guideline 2Quality Improvement in Tourist areas

Background:Shkodra Region has a lack of basic services (water and waste management systems, energy supply networks, transport networks, ICT, etc.) that prevents it from being competitive on international tourist markets. The SG intervenes to create the basic conditions of environmental quality that can ensure durable and balanced tourist development in Shkodra Region.

Objective:Increase the quality of life and environmental value in tourist destination areas and balance the differences between urban areas and rural ones.

Actions:2.1. Improvement of urban planning in tourist areas

‣ Review existing urban plans for tourist areas‣ Review building regulation criteria in tourist areas, keeping an eye on environmental

sustainability and landscape protection‣ Support the implementation of priority interventions in tourist areas, through special urban

planning instruments, direct financial support or the creation of public-private partnerships‣ Establish special building permits for tourist areas by destination and activity‣ Increase illegal construction activities control and sanctions systems in tourist areas

2.2. Enhancement of transport networks to improve territorial accessibility to tourist areas

‣ Complete and enhance the road network, including rural and mountains roads through innovative and eco-sustainable techniques and systems adapted to the territory.

‣ Support services aimed to avoid isolation of the mountain roads in winter‣ Improve public transportation services, also to foster tourism development

2.3. Creation and maintenance of public spaces in tourist areas

‣ Increase the supply and the quality of green areas ‣ Improve the quality of streets and squares, according to environmental sustainability criteria‣ Reclamation and environmental rehabilitation of polluted and degraded areas‣ Environmental rehabilitation and urban renewal of informal buildings and settlements

2.4. Promotion of renewable energy and energy saving in tourist areas

‣ Promote green building and incentivize the adaptation of existing buildings to eco-friendly criteria ‣ Promote energy production from renewable sources‣ Promote and support the increase of energy efficiency and the reduction of climate

emissions, especially in the industrial, transport and building sectors

2.5. Eco-sustainable solid waste management in tourist areas

‣ Promote and support separate garbage collection, recycling and environmental responsibility‣ Reclamation and environmental clean up of areas contaminated by wastes

2.6. Emergency medical attention for tourists

‣ Activate a helicopter rescue service‣ Implement a system of on-call doctors and translators in tourist areas ‣ Develop sports medicine, physiotherapy, specialised medical services for the elderly, etc.

Ref. RDC - none






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Background:Agriculture and handicraft are very important sectors within Shkodra Region productive system, however are characterised by a lack of productivity, mainly due to fragmentation (small enterprises dimension, distrust towards associations and cooperatives, a probable result of bad experiences during the Communist regime, etc.), that makes them unsuitable to compete in global markets. The SG intervenes to strengthen and integrate these economic sectors, improve products quality and develop synergies with the tourism sector to open new markets and create additional incomes for rural households.

Objective: Strengthen the agriculture and handicraft sectors fostering the creation of producers associations, developing value chains and increasing quality of rural products.

Actions:3.1. Implementing a shared strategy of production enhancement and value chains finalization and encouragement of producers’ grouping ‣ Education and training aimed to create expert personnel in agricultural technologies for

farmers’ professional qualification enhancement‣ Realise and improve the necessary infrastructure for agricultural production managed by

enterprises association ‣ Assistance to agro-food sector actors aimed to incentivize enterprises association ‣ Incentivize and support craftsmen associations ‣ Facilitate enterprises association to participate in national and international exhibitions and fairs‣ Develop bee, herbs, forest products (mushrooms, chestnuts), fruits and vegetables (Vermosh

potatoes, tomatoes, garlic), herbs, bees, milk, liquors and handicrafts value chains.‣ Support the modernisation of farms, production techniques and systems

3.2. Incentivize and support enterprises creation and management ‣ Facilitate access to credit accessibility for farmers, breeders and craftsmen‣ Improve technical assistance and business services‣ Develop business incubators (enterprises settled up to provide office space, equipment,

mentoring assistance and capital to new businesses that are just getting started)

3.3. Acquisition of safety and quality certifications of “resources of excellence” and empowerment of competitiveness for exportation ‣ Improve products safety and security ‣ Technical assistance aimed to achievement of ISO rules and HACCP system certification ‣ Promote brand policies and incentivize producers participation in food quality systems‣ Communication and promotion of agricultural typical products

3.4. Sustainable productions development of small craft industry, agricultural products and textile manufactures to help enhance competition in the market ‣ Create, valorise and promote brands with high added value in terms of environment and

energy conservation ‣ Promote organic farming ‣ Empowerment of marketing and promotion aimed to exportation

Strategic Guideline 3Development of typical rural productions and handicraft





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The identified Strategic Guidelines are strongly synergic among them. The matrix below contains a qualitative evaluation of their synergy level, while the following pages provide, for each Strategic Guideline, an extensive explanation of the reasons that led to this evaluation.

As for the synergy level (high, medium, low) that can be developed among the Strategic Guide l ines, i ts eva luat ion was made considering three types of growing interrelation:

• low synergy: the SGs only share the same general objective (for instance, the increase of tourist attractiveness of the Region)

• medium synergy: the SGs share the same general objectives and at least one Action/Category of intervention of a SG can be implemented in coordination with the other SG

• high synergy : the SGs are str ic t ly interdependent and materially connected, because they share the same area of intervention, activity or beneficiary group.

2.5. Synergies among Strategic Guidelines Internal coherence of the Strategic Plan

Synergy level: : high; : medium; : low

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Qualification and diversification of

tourist offer

Quality improvement in

tourist areas

Development of typical rural productions and

handicrafts

SG1 SG2 SG3

SG1Qualification and diversification of tourist offer

SG2Quality improvement in tourist areas

SG3Development of typical rural productions and handicrafts

Synergy matrix of the Strategic Guidelines for the development of tourism in Shkodra Region


Synergic SGs: 2. Quality improvement in tourist areas

Synergy level: HIGH

Justification and remarks:SG1 and SG2 can develop very strong synergies, because services, networks and infrastructure improvement is vital to tourism development. It is clear that an effective tourism development strategy cannot exist without coordinated implementation of urgent infrastructure interventions in Shkodra Region. Tourists will benefit from improved services and superior urban planning (Action 2.1): a functional territory, clean and well preserved which offers basic and efficient comforts (water and energy supply systems, wastewater treatment and solid waste management) is beyond all doubt more tourist-attractive. In particular, as regards to the diversification, synergies with the Strategic Guidelines 2 are evident because if the territory is well-preserved and valorised in a sustainable way (i.e. preserving the maintenance of unspoilt landscapes) this will become an attractor for ecotourism as well as adventure tourism. The territory and landscape preservation (as per Action 1.13 - Protection, valorisation, maintenance and sustainable tourism development of natural areas and landscapes and preservation of biodiversity) is essential to maintain and increase tourist flows, and to ensure safety from pollution, landslides, and floods. It is also important to rehabilitate polluted and/or degraded areas, in order to reduce the threats to health and natural landscape, t and avoiding drawbacks for tourism development. This will help to enhance the overall urban quality and make towns and villages more attractive to tourists. Moreover tourists should feel safe moving around. That is why the transport infrastructures are essential too, as for example road network (Action 2.2) or more general Action 1.1 - Improve infrastructure and services.

Synergic SGs: 3. Development of typical rural productions and handicrafts

Synergy level: HIGH

Justification and remarks:Valorisation and innovative management of regional typical products and handicrafts can boost the development of rural tourism, thus helping the tourism offer diversification. (i.e. Action 1.9). The diversification of tourism offer can be achieved also through the promotion of rural tourism, the creation of accommodation structures in rural areas and the creation of tourist routes based on agro-food products. The enhancement of typical agro-food and craftsmanship productions is an essential part of the valorisation of local identity and culture, which are powerful attractors for tourists, especially for those who are willing to discover all aspects of a territory, getting in touch with local cuisine, buying typical products, etc. (as per Action 1.7 - Integrate typical products in the regional tourist offer). The development of synergies among tourism, agriculture, and handicraft could help creating a real “hospitality system”, according to European principles and ILS LEDA methodology. Most of all, handicraft and tourism-related activities also represent an important opportunity to diversify rural activities and to ensure other sources of income to farmers, thus reducing their poverty and marginalization.

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Strategic Guideline 1 Qualification and diversification of tourist offer


Synergic SGs: 1. Qualification and diversification of tourist offer

Synergy level: HIGH

Justification and remarks:SG1 and SG2 can develop very strong synergies, because services, networks and infrastructure improvement is vital to tourism development. It is clear that an effective tourism development strategy cannot exist without coordinated implementation of urgent infrastructure interventions in Shkodra Region. Tourists will benefit from improved services and superior urban planning (Action 2.1): a functional territory, clean and well preserved which offers basic and efficient comforts (water and energy supply systems, wastewater treatment and solid waste management) is beyond all doubt more tourist-attractive. In particular as regards to the diversification, synergies with the Strategic Guidelines 2 are evident because if the territory is well-preserved and valorised in a sustainable way (i.e. preserving the maintenance of unspoilt landscapes) this will become attractor for ecotourism as well as adventure tourism. The territory and landscape preservation (as per Action 1.13 - Protection, valorisation, maintenance and sustainable tourism development of natural areas and landscapes and preservation of biodiversity) is essential to maintain and increase tourist flows, and ensure safety from pollution, landslides, and floods. It is also important to rehabilitate polluted and/or degraded areas, in order to reduce the threats to health and natural landscape, and avoiding drawbacks for tourism development. This will help to enhance the overall urban quality and make towns and villages more attractive to tourists. Moreover tourists should feel safe moving around. That is why the transport infrastructures are essential too, as for example road network (Action 2.2) or more general Action 1.1 - Improve infrastructure and services.

Synergic SGs: 3. Development of typical rural productions and handicrafts

Synergy level: HIGH

Justification and remarks:The infrastructure and services improvement in tourist area is strictly correlated with the development of typical rural productions and handicraft. The improvement of road network, for example, translates into a greater ease of products movement or as Action 3.1: the enhancement of necessary infrastructures for agricultural production managed by enterprises association could increase product quality. The development of typical products and handicrafts markets not only is a tourist attractor but translates into economic development which means a greater availability of financial resources for the enhancement of infrastructural investments useful to improve quality in tourist areas. Moreover, the improvement of environmental sustainability in tourist areas translates into a quality organic agriculture and is useful to Action 3.3 regarding the acquisition of safety and quality certifications of “resources of excellence” for competitiveness and exportation.

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Strategic Guideline 2Quality Improvement in Tourist areas


Strategic Guideline 3 Development of typical rural productions and handicraft

Synergic SGs: 1. Qualification and diversification of tourist offer

Synergy level: HIGH

Justification and remarks:Valorisation and innovative management of regional typical products and handicrafts can boost the development of rural tourism, thus helping the tourism offer diversification. (i.e. Action 1.9). The diversification of tourism offer can be achieved also through the promotion of rural tourism, the creation of accommodation structures in rural areas and the creation of tourist routes based on agro-food products. The enhancement of typical agro-food and craftsmanship productions is an essential part of the valorisation of local identity and culture, which are powerful attractors for tourists, especially for those who are willing to discover all aspects of a territory, getting in touch with local cuisine, buying typical products, etc. (as per Action 1.7 - Integrate typical products in the regional tourist offer). The development of synergies among tourism, agriculture, and handicraft could help creating a real “hospitality system”, according to European principles and ILS LEDA methodology. Most of all, handicraft and tourism-related activities also represent an important opportunity to diversify rural activities and to ensure other sources of income to farmers, thus reducing their poverty and marginalization.

Synergic SGs: 2. Quality improvement in tourist areas

Synergy level: HIGH

Justification and remarks:The infrastructure and services improvement in tourist area is strictly correlated with the development of typical rural productions and handicraft. The improvement of road network, for example, translates into a greater ease of products movement or as Action 3.1: the enhancement of necessary infrastructures for agricultural production managed by enterprises association could increase product quality. The development of typical products and handicrafts markets not only is a tourist attractor but translates into economic development which means a greater availability of financial resources for the enhancement of infrastructural investments useful to improve quality in tourist areas. Moreover, the improvement of environmental sustainability in tourist areas translates into a quality organic agriculture and is useful to Action 3.3 regarding the acquisition of safety and quality certifications of “resources of excellence” for competitiveness and exportation.

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2.6. Consistency of the Tourism Strategy with the National development policies

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One of the objectives of the SPT as a territorial growth and renewal platform is to harmonise national level policies with local level programmes and interventions.

This can be achieved by developing and transferring to local level the national goals and strategies in order to guarantee coherence and compatibility between different levels of territorial governance.

This passage, essential to maximize the strategic planning benefits and results, was carried out in three steps:

Step 1

Identify and analyse the main National Sectorial Strategies related to the tourism and rural development fields, the most important and useful for the predisposition of the SPT for Shkodra Region tourism development. Due to the thematic nature of the SPT, the National Strategies analysed for the period 2007-2013 were the following:• Sectorial Strategy of Tourism• Agriculture and Food Sector Strategy• Inter-Sectorial Rural Development Strategy.

Step 2

Identify the main strategic goals for each National Strategy, to get an overview of the current priorities of Albanian Government:

Sectorial Strategy of Tourism• Development of tourism and its products• Capacity building and improvement of

institutional facilities• Funding and establishment of long term

mechanisms for natural and cultural areas aimed to their safeguard and development

• Creation of a tourist system database for statistical collection and elaboration

• Improvement of infrastructure for tourist needs• Improvement of public-private-civil coordination.

Agriculture and Food Sector Strategy• Sustainable land management as a basic

component of agriculture, and in full compliance with sustainable agricultural development

• Increase employment, income, and living standards of farmers and their households

• Increase economic efficiency of the agricultural and agro-processing sector, which is expressed through an increase in the productivity and in the quality of products

• Ensure higher food safety standards for the entire population

• Improve agricultural marketing• Increase financial support for farmers,

agriculture and agro-processing businesses• Improve management, irrigation and

drainage of agricultural land• Improve level and quality of technologies,

information and farmer knowledge.

Inter-Sectorial Rural Development Strategy• Increase competitiveness of the agricultural

and agro-food sector through farm modernisation, and support restructuring and development of value added activities

• Protect and enhance the environment through the sustainable management of natural resources in rural areas

• Improve the quality of life in rural areas and promote diversif ication of economic activities

• Develop the capacities of local institutions to effect ively manage community rural deve lopmen t p rog rammes th rough participatory rural development.

Step 3

Confront the national strategies with the Strategic Guidelines and Actions for Shkodra Region and verify their compatibility. This comparison highlighted the following issues:• Strategic Guidelines 1 (“Qualification and

diversification of tourist offer“) and 2 (“Quality


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confronted with the vision and goals of the National Tourism Strategy.

• Generally speaking, the Strategic Guidelines aim to valorise and enhance all aspects of the regional territory that could serve as tourist attractors; in this way, they can contribute to reinforce Albania central tourist product according to the National Tourism Strategy: the “discovery” of Albania as “a safe, high-value tourism destination featuring an unparalleled variety of world-class natural and cultural attractions in a small geographic area, managed in an environmentally and socially responsible manner, easily accessible to European tourism markets” .

• As for SG1 “Qualification and diversification of tourist offer”, the Actions related to this SG are in line with the objectives of the National Tourism Strategy concerning the development of tourism and its products (Actions 1.1, 1.2 and 1.4 to 1.10 aim to develop a diversified regional tourism product, addressed to different targets of tourists and able to compete on the international market), the capacity building (Action 1.3 is focused on education and training in the tourism sector) and the protection and development of natural and cultural areas (Actions 1.4 to 1.6 and 1.12 aim to the sustainable tourism development of the main natural areas of the Region – including mountains, lakes, sea and wetlands -, while Actions 1.8 and 1.12 focus on the enhancement of cultural and historical assets, both material and nonmaterial). Moreover, Action 1.11, aimed to mainstream participation and cooperation practices among institutions, enterprises and civil society organisations for policy-making, is in line with the national objective to improve public-private-civil coordination.

• SG2 “Quality improvement in tourist areas” is directly connected with the national objective to improve infrastructure for tourist needs: envisaged Actions within this SG aim to improve basic services such as road networks, transports and waste management, in order to create the essential conditions to allow the safe and comfortable tourist fruition of the regional territory.

• SG3 “Deve lopment o f t yp i ca l ru ra l productions and handicrafts” is in line with both national strategies concerning rural development: Actions 3.1 and 3.3 are especially consistent with the Agriculture and

Food Sector Strategy objectives to increase the productivity and competitiveness of the agricultural and agro-processing sector and the quality of agro-food products (also envisaged by the Inter-sectorial Rural Development Strategy), ensure higher food safety standards, improve technologies, information and know how in farming activities. Action 3.2 is in line with this Sector Strategy goal to increase financial support for farming and agro-processing activities. Actions 3.3 and 3.4, focused on branding and marketing strategies, are also consistent with the Agriculture and Food Sector Strategy goal to improve agricultural marketing.

Moreover, the national rural development objective to increase employment, income, and living standards in rural areas and diversify rural activities can be achieved through the implementation of Actions 1.7 “Integrate typical products in the regional tourist offer” and 1.10 “Integrated hospitality packages”, both aimed to involve rural communities in the promotion of rural tourism, farm holidays and “wine and food” itineraries.

The result of the comparison is that all of the Strategic Guidelines of the SPT for Shkodra Region tourism development are compatible with the corresponding sectoral strategies at national level for the approximate period 2007-2013. This study is useful to demonstrate how the strategic planning can be an appropriate and a valid instrument for the achievement of the National Government targets.

This Strategic Plan for Tourism, once approved, can also be a best practice for the development of other Albanian regions and of local development in general.


The Action Plan consists of an integrated system of projects, proposed mainly by local actors and set in a rational, vision-oriented framework, which must be realized in order to attain the SPT goals.

The Action Plan aims to:• Achieve coordination and coherence among

development initiatives at the municipal, regional and national levels

• Enhance the regional community leadership in the management of development policies

• Identify resources and procedures to implement and manage development initiatives

• Support the matching of specific needs and demands expressed by the territory with the available financial resources, aiming at their optimization and efficient employment.

The Action Plan for Shkodra Region sustainable tourism development was defined through the following activities:

1. Collection of project proposals from territorial actors at all levels, either directly (through project forms filled in by the proposers) or indirectly (by

processing the participative process outcomes and i n te rp re t i ng reg iona l commun i t y w i shes ) . Subsequently, the collected projects and ideas were properly connected to the strategy and were grouped in 8 “Project Boxes”. Methodologically speaking, a Project Box is a container for projects that are strongly interconnected due to the specific issues they address and/or of the areas of intervention.

2. Set up the pre-feasibility of Project Boxes, by tracing possible procedures to implement the projects, and proposing possible partnerships, with a focus on the role of institutional and private actors in the implementation process. An effort was made to realise whether projects were suitable to be implemented by public institutions alone, by public-private partnerships, or by private investors that can be somehow supported, for instance through TEULEDA.

The Action Plan was built through the active participation of territorial actors in Focus Groups meetings. Therefore, the following information should be considered as fully shared and agreed upon by the entire regional community.

3.1. Methodological introduction

A view of Shkodra Lake

CHAPTER 3ACTION PLAN

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After the Kick-Off event and Public Debates, Focus Groups represented a further step to foster democratic discussions on integrated development projects in order to implement and attain the SPT actions.

Focus Groups were organised as small round tables aimed to:• Analyse the Actions and the related

categories of projects included in the regional tourism development strategy shared and agreed upon

• Collect and coordinate projects (in addition to the priority projects already proposed and drafted by the TSG) to implement the Actions, paying a special attention to projects involving the creation of networks (among resources, places, municipalities/communes, etc.)

• Encourage territorial actors to collaborate in implementing development initiatives, also by promoting the creation of public-public and public-private partnerships.

Three Focus Groups were organised in Shkodra on 21 April 2011, focused on the Strategic Guidelines and bearing the same titles, to underline the operative approach required from the discussions:• FG1: Qualification and diversification of

tourist offer, aimed to discuss and deepen the Actions related to homonym Strategic Guideline 1

• FG2: Quality improvement in tourist areas, regarding the Actions of homonym Strategic Guideline 2

• FG3: Development of typical rural productions and handicrafts, for the implementation of the Actions related to homonym Strategic Guideline 3.

A brochure, thoroughly explaining the SPT Actions and categories of projects (both in English and in Albanian) was prepared for the occasion, and handed out to the participants together with a form (in Albanian), to be filled in with project proposals and ideas to be included in the SPT. A draft version of Project Boxes was prepared bade on the previous meetings and analyses outcomes.

Due to the approaching administrative elections, participation did not come up to expectations (33 registered participants in total). Therefore the three envisaged groups were gathered into one. However, discussion was extremely constructive. The Regional staff proved to be able to autonomously manage the participation process and the concrete projects proposed by territorial actors.

3.2. Participative projects devisingThe Focus Groups

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Each Focus Groups meeting included a brief explanation of the objectives to achieve and talking points, aimed at supporting and stimulating discussions. All participants provided their contr ibution during the discussions by proposing specific initiatives in order to implement the Actions of the Regional Tourism Development Strategy.

The proposals presented were written on cards and displayed on a board to be shared and discussed with all participants. In addition, in view of the meeting, SP experts designed the format of a project form (in Albanian), in order to collect proposals and ideas from the territorial actors. Forms were handed out to the participants during Focus Groups, and collected after completion.

The main output of the meeting consisted of a draft list of shared projects to be included in the SPT. The main proposals were the following:• Creation of territorial brand(s) for Albanian

Alps and/or for the entire Region. This matter

demonstrated to be of extreme importance to the territorial actors, therefore it was decided to summon further meetings (chaired by the regional staff and TEULEDA) to discuss it thoroughly, devising the type of brand to adopt and the categories of products and services to involve, paying a special attention to internationally recognised certifications (DOC, DOP and IGT products)

• Greater involvement of the University of Shkodra

• Establishment of a secondary school for tourism providing vocational training on tourism services

• Preparation of maps of the archaeological, cultural and natural heritage of the Region

• Development of a regional museums ne twork ; improvement o f museums management and revitalisation of the existing museums; creation of a Museum of the flora and fauna of Shkodra Lake and a Bicycle museum in Shkodra (including not only ancient bicycles and antique photos, but also collecting stories of the elderly people related to this particular museum theme)

• Development of a festivals circuit• Creation of cycling tourism itineraries, also in

mountain areas• Creation of a lake beach on Shkodra lake

and of a cycling path along the lakeshore, in order to support sports activities in the area

• Development of Tourist Info-Points, by envisaging more tourist information points, also at the border points and at the airport

• Tourist web page over 3G mobile network• Establishment of a Regional Tourism Agency,

to coordinate tourism activities in the region, promote and carry out market analyses and implement tourist marketing strategies

• Development of Agro-Tourism• Recovery of traditional houses, to be

transformed into accommodation structures or into a network of small ethnographic museums

Focus GroupsOutputs and achieved results

The board with the project proposals of the territorial actors, at the end of the Focus Groups meeting

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The Form to collect project proposals distributed to territorial actors during the Focus Groups meeting

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UNDP ARTGOLD 2 Albania

www.artgold.undp.org.al

TEULEDA

www.teuleda.org.al

STRATEGIC PLANNING

OF SHKODRA REGION

“TOWARDS SUSTAINABILITY OF TOURISM”

AGA2

Në kuadër të proçesit të planifikimit strategjik, Fokus Grupet kanë si qëllim

të identifikojnë propozime projektesh për të arritur objektivat e strategjisë

për zhvillimit rajonal. Jeni i ftuar për të dhënë kontributin tuaj duke

propozuar ndërhyrje konkrete që ju konsideroni të dobishme për zbatimin e

Veprimeve të planit strategjik.

Ju lutemi, plotësoni formularin me shkronja të mëdha duke shkruar

emrin dhe kontaktin tuaj, titullin dhe karakteristikat kryesore të

propozimit tuaj duke specifikuar Veprimit të cilit i referohet.

PROPOZIM PROJEKTESHTitulli i projektit: …………..…………………………………………………

Veprimi referues: …………………………………………………………….

Përshkrim i shkurtër i Projektit:

Emri: ……………………………………………………………………………

Mbiemri: ………………..………………………………………………………

Kontakti:

Tel.: ………………..…………………………………………………….

Fax: ……..……………………………………………………………….

E-mail: ……………..……………………………………………………

TE DHENAT TUAJA PERSONALE

Titulli i projektit: …………..…………………………………………………

Veprimi referues: …………………………………………………………….

Përshkrim i shkurtër i Projektit:

PROPOZIMI JUAJ

www.shkodraregionstrategicplanning.eu

• Cooperation between accommodation structures and craftsmen, to restore and implement typical architectural elements

• Establishment of an Arts and Crafts School as a way to preserve and disseminate artisanal “know how”

• Creation of a marketplace for handicraft through: the restoration of Rruga Gjuhadol as a “handicraft street” where craftsmen can

establish their workshops; the creation of booths on the road to Rozafa Castle as “showrooms” to display and sell handicraft products

• Design of new handicraft articles based on tradition

• Rehabilitation of the railway line Shkodra-Podgorica, to foster cross-border tourism.S

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Territorial actors involved in the participation process produced a large number of project p r o p o s a l s a n d i d e a s r e g a r d i n g t h e implementation of the shared Sustainable Tourism Development Strategy.

Other ideas were suggested by the SPT experts based on the debates outcomes, and the meetings held with national level institutions.

Another group of project ideas came from the analyses conducted by one of ILS LEDA experts on the regional value chains.

In order to give a wider perspective to these proposals and ideas, 8 Project Boxes were defined. The latter address the main aspects and areas that territorial actors deemed crucial for sustainable regional development.

The 8 Project Boxes contain a total of 84 projects, project proposals and ideas.

As previously explained, Project Boxes are “containers” where projects addressing the same topics and/or the same parts of the Region are clustered around a single theme and integrated with each other, thus developing synergies and interactions.

In this way, projects can contribute more effectively to the achievement of the Vision “Sustainable Tourism District” and to the re-definition of the role of the Region in the national and international setting.

Proposed Project Boxes are:

1. TOURIST RECEPTION AND MARKETING IN SHKODRA REGION

Cultural heritage and natural areas in the Region lack coordinated enhancement policies hence are often neglected, underrated and hardly accessible. The Project Box proposes the design and production of multi-language promotion materials, the establishment of integrated tourist services (guides, transports, integrated tickets systems), the training of human resources. The Project Box contains 9 projects.

2. SHKODRA REGION - HERITAGE TOURIST ITINERARIES

Creation of an integrated system of tourist circuits involving a network of cultural heritage sites (castles, churches, mosques, etc.), accommodation structures, tourist facilities and services. Interventions could include the restoration of monuments, the creation of infrastructure for tourist fruition (parking lots, public conveniences, ticket booths, souvenir shops, etc.), the design and production of multi-language promotion materials, the establishment of tourist services (guides, transports, etc.). The Project Box contains 9 projects.

3. EXPLORING THE ALBANIAN ALPS

Creation of the necessary basic infrastructure, services and accommodation to allow tourists to safely and comfortably access and visit the Albanian Alps area, also enjoying traditional landscapes and architecture. The Project Box contains 20 projects.

3.3. The 8 Project Boxes for regional tourism development

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4. SHKODRA REGION - LAKES AND WETLANDS TOURIST ITINERARY

The lakes in Shkodra Region, together with the coastal reserve of Viluni Lagoon, represent an important landscape and environmental resource, that can be enhanced for sustainable tourist fruition. They represent also a possible starting point to discover the Region, from the coast to the hinterland. The Project Box includes the creation of bird-watching routes in the lagoon, the creation of tourist routes around the lakes (equipped with trekking, bike and horseback riding paths, viewpoints, boat and bike rental services, etc.), the preparation of a map of the itinerary including accommodation structures, available tourist services and sites of tourist interest within easy reach of the paths. The Project Box contains 10 projects.

5. BRANDS FOR TYPICAL SHKODRA REGION QUALITY FOOD PRODUCTS

Though regional food products are strongly representative of the Albanian identity, have a great potential for development and good quality characteristics, they are recognised and consumed only within domestic markets.

The Project Box aims to complete the single value chains (including processing and marketing), to promote their integration and encourage and support producers associations.

The overal l objective is to foster the improvement of quality standards and launch Shkodra Region products on national and international markets.

The Project Box contains 8 projects.

6. TYPICAL SHKODRA REGION ARTS AND CRAFTS

Though regional handicraft products are strongly representative of the local identity and have a great potential for development, especially in relation to tourism market, they are recognised and consumed only within domestic markets. In addition they are threatened by emigration, depopulation of rural areas and lack of promotion and communication.

The Project Box aims to ensure a future to typical handicraft, by disseminating “know-how” to younger generations, increasing awareness about the importance of craftsmanship in the creation of a regional identity, defining a brand, coordinated marketing and promotion policies to launch Shkodra Region handicraft on international markets. The Project Box contains 4 projects.

7. FIRST AID CENTRES NETWORK IN SHKODRA REGION

Creation of a network of small first-aid centres in tourist areas, to increase tourist safety and, at the same time, to improve the residents’ quality of life. Regarding their location, the EPTISA plan can be used as a reference. The Project Box contains 17 projects.

8. CLEAN AND HOSPITABLE TOWNS AND VILLAGES OF SHKODRA REGION

Creation of the necessary preconditions to ensure quality of life standards to local communities and visitors. The Project Box contains 7 projects.

The following diagram shows the relationships between the Project Boxes and the regional tourism development strategy; Table 1 lists the SPT Actions the Project Boxes refer to.

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Project Box Reference Strategic Plan ActionsTourist reception and marketing in Shkodra Region(9 projects)

1.1. Improve tourism infrastructure and services1.3. Increase education and training in tourism-related sectors1.8. Support, enhance and publicise cultural events and places and institutions devoted to the preservation and transmission of cultural heritage1.14. Communication and marketing improvement

Shkodra Region - Heritage tourist itineraries(9 projects)

1.8. Support, enhance and publicise cultural events and places and institutions devoted to the preservation and transmission of cultural heritage1.12. Knowledge, preservation, restoration and qualification of historical assets2.2. Enhancement of transport networks to improve territorial accessibility to tourist areas2.3. Creation and maintenance of public spaces in tourist areas

Exploring the Albanian Alps(20 projects)

1.1. Improve tourism infrastructure and services1.2. Encourage competition at highest levels of quality and calibration of tour providers and accommodation structures to international tourism standards1.3. Increase education and training in tourism-related sectors1.5. Sustainable tourism development in mountain areas1.6. Sustainable tourism activities on the lakes 1.7. Integrate typical products in the regional tourist offer1.10. Integrated hospitality packages1.12. Knowledge, preservation, restoration and qualification of historical assets1.13. Protection, valorisation, maintenance and sustainable tourism development of natural areas and landscapes and preservation of biodiversity2.2. Enhancement of transport networks to improve territorial accessibility to tourist areas2.4. Promotion of renewable energy and energy saving in tourist areas2.6. Emergency medical attention for tourists

Shkodra Region - Lakes and wetlands tourist itinerary(10 projects)

1.6. Sustainable tourism activities on the lakes1.10. Integrated hospitality packages1.13. Protection, valorisation, maintenance and sustainable tourism development of natural areas and landscapes and preservation of biodiversity2.6. Emergency medical attention for tourists

Brands for typical Shkodra Region quality food products(8 projects)

1.7. Integrate typical products in the regional tourist offer3.1. Implementing a shared strategy of production enhancement and value chains finalisation and encouragement of producers’ grouping3.2. Incentivise and support enterprises creation and management3.3. Acquisition of safety and quality certifications of “resources of excellence” and empowerment of competitiveness for exportation3.4. Sustainable productions development of small craft industry, agricultural products and textile manufactures to help enhance competition in the market

Typical Shkodra Region arts and crafts(4 projects)

1.7. Integrate typical products in the regional tourist offer1.8. Support, enhance and publicise cultural events and places and institutions devoted to the preservation and transmission of cultural heritage1.9. Improvement of the value chains connected with cultural production and cultural heritage3.1. Implementing a shared strategy of production enhancement and value chains finalisation and encouragement of producers’ grouping3.2. Incentivise and support enterprises creation and management3.3. Acquisition of safety and quality certifications of “resources of excellence” and empowerment of competitiveness for exportation3.4. Sustainable productions development of small craft industry, agricultural products and textile manufactures to help enhance competition in the market

First aid centres network in Shkodra Region(17 projects)

2.6. Emergency medical attention for tourists

Clean and hospitable towns and villages of Shkodra Region(7 projects)

2.3. Creation and maintenance of public spaces in tourist areas2.5. Eco-sustainable solid waste management in tourist areas

Total number of projects: 84Total number of projects: 84

Table 1. The Project Boxes and their connections with the Strategic Plan Actions

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The following data sheets provide more details on each Project Box. They provide a brief description of the projects it contains and specify the source of the projects (whether they were proposed by local actors, by experts, by international cooperation actors, etc.). They also include preliminary notes on possible partners to involve and procedures to activate for the projects implementation. This schematisation also shows how the SPT was able to include and coordinate the outputs of other UNOPS programmes such as ILS LEDA and IDEASS.

In particular (see the diagram below):• The survey of the productive resources

through action-research methodology, implemented by ILS LEDA in the Region, led to the definition of 4 “modular”, participatory

projects, deeply rooted in the regional socio-economic reality, which were included in the specific Project Boxes related to handicraft and agro-food production. Other project ideas were suggested according to the actions and steps for local economic development in Shkodra Region, proposed by one of ILS LEDA experts.

• The IDEASS catalogue and website contain several innovative methodologies that can be easily applied to the regional territory. The Project Boxes data sheets explicitly quote the IDEASS experience that can be taken as reference models (especially from the viewpoint of management and organisation) for the implementation of specific projects suggested by territorial actors.

Project Boxes data sheets

The relation among the Project Boxes and UNOPS programmes IDEASS and ILS LEDA

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“Brands for typical Shkodra region quality food products”(8– Projects)

“Shkodra region - Heritage tourist itineraries”(9 Projects)

“Tourist reception and marketing in Shkodra region”(9 Projects)

“Exploring the Albanian Alps”(20 Projects)

“Shkodra region - Lakes and wetlands tourist itinerary”(10 Projects)

“First aid centres network in Shkodra region”(17 Projects)

“Clean and hospitable towns and villages of Shkodra region”(7 Projects)

“Typical Shkodra region arts and crafts”(4 Projects)

“Shkodra Bees”

“Herbs of Shkodra”

“Shkodra forests”

“Bazaar of Shkodra”

ILS LEDAProject Proposals

for socioeconomic development

Compagnia dei Parchi, for sustainable tourism (Italy) Guanaventuras – Community ecotourism (Dominican Republic)

Sustainable community management of submarine national park “La Caleta” (Dominican Rep.) Community stakeholding, for managing local services (Italy)

Soil Bioengeneering (Italy) University of Crafts and Trades (Ecuador)

IDEASS Innovations for human development and south-south cooperation

PROJECT PROPOSALS

8 “PROJECT BOXES”

ACTION PLAN


Pro

ject

s/pr

ojec

t pro

posa

ls/p

roje

ct id

eas

(and

app

lican

ts/p

ropo

sers

)S

PT

actio

nsBr

ief d

escr

iptio

nN

otes

on

the

impl

emen

tatio

n

Impr

ovem

ent o

f hum

an c

apita

l on

tour

ism

1.

3•

Trai

ning

of t

ouris

t gui

des

spec

ialis

ed in

regi

onal

cul

tura

l her

itage

, nat

ural

her

itage

, eco

tour

ism

an

d cu

ltura

l tou

rism

.•

Trai

ning

cou

rses

in to

uris

m, t

arge

ting

empl

oyee

s in

rest

aura

nts,

hot

els

and

trave

l age

ncie

s.

Poss

ible

par

tner

s: U

nive

rsiti

es, A

lban

ian

Tour

ism

As

soci

atio

n (A

TA),

VIS

(cur

rent

ly im

plem

entin

g a

voca

tiona

l cou

rse

for t

ouris

t gui

des

that

will

last

un

til J

une

2011

).

“Tou

rism

@Ed

ucat

ion”

1.3

1.14

The

proj

ect i

s di

vide

d in

to 3

par

ts:

•C

reat

ion

of a

dig

ital i

nter

activ

e m

ap o

f cul

tura

l her

itage

and

tour

ism

in A

lban

ia to

sup

port

onlin

e to

uris

t itin

erar

ies,

incl

udin

g de

taile

d bi

lingu

al in

form

atio

n ab

out A

lban

ian

cultu

ral

herit

age

site

s (g

eogr

aphi

cal p

ositi

on, h

isto

ry, d

escr

iptio

n, c

urre

nt s

tatu

s an

d re

stor

atio

n in

terv

entio

ns p

erfo

rmed

, bib

liogr

aphy

, pic

ture

s, e

tc.),

sub

divi

ded

in c

ateg

orie

s an

d cl

assi

fied

acco

rdin

g to

thei

r per

iod.

•

Sup

port

to tr

aini

ng a

ctiv

ities

for t

ouris

m d

evel

opm

ent.

•C

omm

unic

atio

n pl

an to

incr

ease

cul

tura

l tou

rism

vis

ibili

ty, i

nvol

ving

the

crea

tion

of 4

pilo

t m

ultim

edia

itin

erar

ies

to b

e la

unch

ed o

n th

e M

inis

try o

f Tou

rism

web

site

, and

the

orga

nisa

tion

of p

rom

otio

n ev

ents

.

Par

tner

s: U

ND

P, M

inis

try o

f Tou

rism

, Min

istry

of

Edu

catio

n an

d S

cien

ce, m

inis

try o

f Inn

ovat

ion

and

ICT,

Uni

vers

ità d

el M

olis

e, IC

T C

NR

, A

lban

ian

Inst

itute

of m

onum

ents

, Uni

vers

ity o

f To

uris

m (T

irana

), Lo

cal i

nstit

utio

ns, B

abel

ia &

C

. (tra

inin

g ac

tiviti

es im

plem

enta

tion)

.

Reg

iona

l cul

tura

l her

itage

map

1.12

The

map

will

incl

ude

arch

aeol

ogic

al s

ites

and

hist

oric

al m

onum

ents

. To

draf

t the

map

, coo

rdin

atio

n am

ong

Min

istry

of T

ouris

m, A

lban

ian

Inst

itute

of m

onum

ents

, Uni

vers

ities

and

oth

er c

ultu

ral

inst

itutio

ns w

ill be

requ

ired.

The

pro

ject

cou

ld s

tart

as a

“spi

n-of

f” an

d a

deve

lopm

ent o

f the

pro

ject

“T

ouris

m@

Educ

atio

n” a

nd it

s re

sults

will

be in

tegr

ated

in th

e w

ebsi

te fo

r reg

iona

l tou

rism

(see

be

low

).

Pos

sibl

e pa

rtner

s: M

inis

try o

f Tou

rism

, Alb

ania

n In

stitu

te o

f mon

umen

ts, U

nive

rsiti

es, L

ocal

in

stitu

tions

, cul

tura

l ass

ocia

tions

.

Reg

iona

l nat

ural

her

itage

map

1.13

Cre

atio

n of

a m

ap o

f the

nat

ural

are

as o

f the

regi

on, t

o be

inte

grat

ed in

the

web

site

for r

egio

nal

tour

ism

(see

bel

ow).

Pos

sibl

e P

artn

ers:

Uni

vers

ities

, Min

istry

of

Env

ironm

ent,

envi

ronm

enta

l ass

ocia

tions

.

Web

site

for r

egio

nal t

ouris

m a

nd

tour

ist m

aps

1.14

Des

ign

and

impl

emen

tatio

n of

a w

ebsi

te w

ith in

form

atio

n ab

out w

hat t

o do

in th

e re

gion

, inc

ludi

ng

virtu

al it

iner

arie

s an

d di

gita

l inf

orm

atio

n. T

he w

ebsi

te, a

lso

acce

ssib

le th

roug

h 3G

mob

ile n

etw

ork,

sh

all a

llow

tour

ists

to d

ownl

oad

info

rmat

ion

mat

eria

ls (b

roch

ures

, com

preh

ensi

ve m

aps

of th

e iti

nera

ries,

map

s an

d gu

ides

of s

igni

fican

t are

as a

nd c

ultu

ral h

erita

ge s

ites,

etc

.) w

ith a

mod

ular

and

cu

stom

ized

app

roac

h, a

ccor

ding

to c

urre

nt to

uris

m m

arke

t tre

nds.

The

web

site

con

tent

will

form

an

easi

ly u

pdat

able

and

mod

ular

“virt

ual t

ouris

t gui

de”,

incl

udin

g a

map

of t

he re

gion

and

itin

erar

ies

for

natu

ral e

xcur

sion

s, c

ultu

ral c

ircui

ts, e

tc. A

n on

line

hot

el b

ooki

ng s

ervi

ce c

an a

lso

be e

nvis

aged

.

Poss

ible

par

tner

s: R

egio

nal g

over

nmen

t (w

ebsi

te m

anag

emen

t), C

ham

ber o

f Com

mer

ce

and

Uni

vers

ities

(con

tent

s cr

eatio

n).

A w

eb d

esig

ner s

hall

be c

ontra

cted

to c

reat

e th

e w

ebsi

te.

Proj

ect B

ox 1

Tour

ist r

ecep

tion

and

mar

ketin

g in

Shk

odra

Reg

ion

9 P

roje

cts

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Pro

ject

s/pr

ojec

t pro

posa

ls/p

roje

ct id

eas

(and

app

lican

ts/p

ropo

sers

)S

PT

actio

nsBr

ief d

escr

iptio

nN

otes

on

the

impl

emen

tatio

n

Tour

ist i

nfor

mat

ion

poin

ts in

Shk

odra

an

d Ve

lipoj

a 1.

1C

reat

ion

of tw

o sm

all o

ffice

s to

offe

r tou

rist i

nfor

mat

ion

in th

e m

ain

and

mor

e ac

cess

ible

tour

ist

dest

inat

ions

in th

e R

egio

n. T

he p

roje

ct a

ims

mai

nly

to e

ntic

e to

uris

ts to

dis

cove

r the

mos

t rem

ote

area

s of

the

regi

on, e

asily

pla

n cu

stom

ized

itin

erar

ies

and

exte

nd th

eir s

tay

as m

uch

as p

ossi

ble.

Th

e pr

ojec

t sha

ll de

velo

p sy

nerg

ies

with

the

info

rmat

ion

cent

re re

cent

ly o

pene

d in

Tam

ara

by

VIS

and

will

be

the

first

ste

p to

cre

ate

an “i

nfo-

poin

ts” n

etw

ork,

als

o in

volv

ing

the

bord

er p

oint

s an

d th

e ai

rpor

t.

Tour

ist i

nfo

poin

ts w

ill b

enef

it fro

m th

e re

sults

of

the

proj

ects

“Web

site

for r

egio

nal t

ouris

m”,

“Tou

rism

@E

duca

tion”

and

“Cre

atio

n an

d pr

omot

ion

of a

n ev

ents

age

nda

in S

hkod

ra

Reg

ion”

. The

y sh

all a

lso

deve

lop

syne

rgie

s w

ith th

e “N

etw

ork

of lo

cal a

gent

s in

rura

l and

m

ount

ain

area

s”.

Cre

atio

n an

d pr

omot

ion

of a

n ev

ents

ag

enda

in S

hkod

ra re

gion

1.8

Cre

atio

n of

a c

oord

inat

ed a

nd c

onst

antly

upd

ated

age

nda

of e

vent

s an

d fe

stiv

als

exis

ting

in th

e R

egio

n an

d id

eatio

n of

new

per

iodi

c ev

ents

to e

nhan

ce th

e re

gion

al c

ultu

ral i

dent

ity a

nd a

ttrac

t to

uris

ts fr

om a

ll ov

er A

lban

ia a

nd fr

om a

broa

d. T

he a

gend

a sh

all b

e pu

blis

hed

on th

e w

ebsi

tes

of

natio

nal,

regi

onal

and

loca

l ins

titut

ions

and

on

othe

r web

site

s de

dica

ted

to to

uris

m-r

elat

ed

issu

es. A

“Fes

tival

s ci

rcui

t” w

ill b

e de

fined

, org

anis

ed a

nd p

rom

oted

acc

ordi

ngly.

Pos

sibl

e pa

rtner

s: M

inis

try o

f Tou

rism

, R

egio

nal g

over

nmen

t, cu

ltura

l ass

ocia

tions

, tra

vel a

genc

ies

and

tour

ope

rato

rs.

The

proj

ect i

s st

rong

ly li

nked

to th

e pr

ojec

ts

“Web

site

for r

egio

nal t

ouris

m” a

nd

“Tou

rism

@E

duca

tion”

.

Terr

itoria

l bra

nd/la

bel

for S

hkod

ra re

gion

1.14

3.3

The

parti

cipa

tive

proc

ess

reve

aled

a s

trong

dem

and

for b

rand

s, n

ot o

nly

for r

egio

nal p

rodu

cts,

bu

t als

o fo

r the

regi

onal

terr

itory

itse

lf. A

terr

itoria

l bra

nd fo

r Shk

odra

Reg

ion

can

be a

pow

erfu

l to

ol to

enh

ance

the

regi

onal

iden

tity

and

gath

er a

ll te

rrito

rial p

ecul

iarit

ies

unde

r a s

ingl

e qu

ality

la

bel t

o pr

omot

e on

nat

iona

l and

inte

rnat

iona

l mar

kets

. The

regi

onal

bra

nd s

hall

be a

n “u

mbr

ella

–

or fa

mily

– b

rand

”, us

ed a

cros

s m

ultip

le re

late

d pr

oduc

ts (f

ood,

hos

pita

lity,

han

dicr

aft,

etc.

), ea

ch o

f the

m s

ubje

ct to

pro

perly

def

ined

qua

lity

crite

ria a

nd c

ertif

icat

ions

, acc

ordi

ng to

its

spec

ific

feat

ures

. Ins

titut

iona

l coo

rdin

atio

n w

ill b

e cr

ucia

l for

the

join

t def

initi

on o

f all

aspe

cts

rela

ted

to th

e cr

eatio

n of

the

bran

d.

Pos

sibl

e pa

rtner

s: T

EU

LED

A, M

inis

try o

f To

uris

m, M

inis

try o

f Agr

icul

ture

, Ass

ocia

tions

of

prod

ucer

s in

the

agro

-food

sec

tor,

Ass

ocia

tions

of

bus

ines

ses

in th

e ho

spita

lity

sect

or (h

otel

an

d re

stau

rant

ow

ners

, tou

rist s

ervi

ces

prov

ider

s, e

tc.),

Ass

ocia

tions

of c

rafts

men

, ex

perts

in b

rand

s de

sign

, exp

erts

in q

ualit

y ce

rtific

atio

ns.

Reg

iona

l Tou

rism

Age

ncy

1.1

Est

ablis

hmen

t of a

Reg

iona

l Tou

rism

Age

ncy,

to c

oord

inat

e to

uris

m a

ctiv

ities

in th

e re

gion

, pr

omot

e an

d ca

rry

on m

arke

t ana

lyse

s an

d im

plem

ent i

nteg

rate

d to

uris

t-mar

ketin

g st

rate

gies

.P

ossi

ble

partn

ers:

Min

istry

of T

ouris

m,

Uni

vers

ity o

f Shk

odra

, tra

vel a

genc

ies

and

tour

op

erat

ors,

bus

ines

s as

soci

atio

ns o

pera

ting

in

the

tour

ism

sec

tor.

Lege

ndLe

gend

Lege

ndP

roje

ct id

eas

sugg

este

d by

Stra

tegi

c P

lann

ing

expe

rts, b

ased

on

the

parti

cipa

tion

outc

omes

Pro

ject

pro

posa

ls b

y IL

S L

ED

A ex

pert,

bas

ed o

n th

e va

lue

chai

ns s

urve

y

Prio

rity

proj

ects

sub

mitt

ed b

y te

rrito

rial a

ctor

s to

the

CP

C a

nd c

onta

ined

in a

pro

ject

fich

e

Prio

rity

proj

ect p

ropo

sals

sub

mitt

ed b

y te

rrito

rial a

ctor

s to

the

CP

C

Pro

ject

idea

s em

erge

d du

ring

mee

tings

and

par

ticip

ator

y ev

ents

Pro

ject

fich

es s

ubm

itted

by

stak

ehol

ders

and

dec

entra

lised

coo

pera

tion

initi

ativ

es

*P

roje

cts

idea

s th

at c

an b

e im

plem

ente

d ta

king

IDE

AS

S in

nova

tions

as

a re

fere

nce

mod

el

SH

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Pro

ject

s/pr

ojec

t pro

posa

ls/p

roje

ct id

eas

(and

app

lican

ts/p

ropo

sers

)S

PT

actio

nsBr

ief d

escr

iptio

nN

otes

on

the

impl

emen

tatio

n

Res

tora

tion

of D

risht

Cas

tle

(AD

F)1.

81.

12D

risht

Cas

tle (K

alaj

a e

Dris

htit)

sta

nds

on a

hill

clos

e to

the

villa

ge o

f Dris

ht, i

n th

e C

omm

une

of

Post

ribë.

The

pre

sent

villa

ge is

situ

ated

bel

ow th

e ar

chae

olog

ical

exc

avat

ions

of a

ncie

nt D

rivat

ium

. Th

e vi

llage

was

con

stru

cted

dur

ing

the

Rom

an p

erio

d as

a s

ettle

men

t on

the

road

from

Shk

odra

to

Koso

va a

nd in

the

late

ant

iqui

ty it

s ca

stle

was

one

of a

cha

in o

f for

tress

es d

efen

ding

Shk

odra

. In

the

9th

cent

ury

it be

cam

e an

impo

rtant

forti

ficat

ion

in th

e de

fenc

e sy

stem

of t

he M

onte

negr

o’s

Prin

cipa

lity

of Z

eta.

The

cur

rent

cas

tle w

as b

uilt

in th

e 13

th c

entu

ry, a

s a

Byza

ntin

e fo

rtres

s. C

ultu

ral

herit

age

in P

ostri

bë is

par

ticul

arly

inte

rest

ing

in th

e to

uris

t dev

elop

men

t per

spec

tive:

the

area

ar

ound

the

Otto

man

brid

ge h

as a

lread

y be

en re

nova

ted

and

ADF

is a

lso

repa

iring

the

road

that

br

ings

to th

e ol

d C

astle

, cur

rent

ly a

band

oned

. The

pro

ject

env

isag

es th

e re

stor

atio

n of

the

cast

le

and

the

inst

alla

tion

of a

mus

eum

in it

s pr

emis

es. T

he a

rea

is a

lso

hom

e to

som

e 20

poo

r fam

ilies

wor

king

in s

mal

l sca

le a

gric

ultu

re, w

ho c

ould

ben

efit

in e

cono

mic

term

s fro

m th

e tra

nsfo

rmat

ion

of

the

area

into

a to

uris

t attr

actio

n (w

orki

ng fo

r the

mus

eum

and

sel

ling

tradi

tion

prod

ucts

).

Acc

ordi

ng to

AD

F, th

e Q

arku

aut

horit

ies

are

inte

rest

ed in

the

cultu

ral a

nd e

cono

mic

de

velo

pmen

t of t

he a

rea,

but

hav

e no

t in

terv

ened

yet

due

to la

ck o

f fun

ds.

Dris

ht C

astle

can

be

incl

uded

in a

pro

ject

for a

re

gion

al “C

astle

Circ

uit”,

toge

ther

with

Roz

afa

Cas

tle a

nd S

arda

.

Roz

afa

Cas

tle e

quip

men

t (S

hkod

ra M

unic

ipal

ity)

1.8

Inno

vativ

e m

anag

emen

t of t

he c

astle

as

a lo

catio

n fo

r nat

iona

l and

inte

rnat

iona

l eve

nts,

als

o th

roug

h th

e in

stal

latio

n of

a s

tage

set

ting

for t

radi

tiona

l fes

tival

s or

eve

nts.

The

Min

istry

of T

ouris

m a

nd th

e Al

bani

an In

stitu

te

of m

onum

ents

sha

ll be

invo

lved

in th

e pr

ojec

t de

sign

and

impl

emen

tatio

n. R

ozaf

a C

astle

can

be

incl

uded

in a

pro

ject

for a

regi

onal

“Cas

tle

Circ

uit”,

toge

ther

with

Dris

ht C

astle

and

Sar

da.

Reh

abili

tatio

n of

the

stre

et to

the

Roz

afa

cast

le(S

hkod

ra M

unic

ipal

ity)

2.2

The

reha

bilit

atio

n pr

ojec

t cou

ld in

clud

e th

e de

sign

and

inst

alla

tion

of b

ooth

s w

here

cra

ftsm

en c

an

disp

lay

and

sell

thei

r pro

duct

s –

a ne

ed e

mer

ged

durin

g th

e Fo

cus

Gro

ups.

The

road

to o

ne o

f the

m

ost i

mpo

rtant

tour

ist a

ttrac

tions

in S

hkod

ra c

ould

thus

bec

ome

a ha

ndic

raft

mar

ket a

nd a

sh

owro

om fo

r arti

sans

, pro

vidi

ng a

sho

wca

se fo

r typ

ical

regi

onal

han

dicr

aft a

ctiv

ities

.

Cra

ftsm

en a

ssoc

iatio

ns s

houl

d be

act

ivel

y in

volv

ed in

the

proj

ect d

esig

n an

d im

plem

enta

tion.

Enha

ncem

ent o

f Sar

da C

astle

1.

12Th

e m

edie

val t

own

of S

arda

or S

hurd

hahu

was

est

ablis

hed

orig

inal

ly o

n a

hillt

op, n

ow

trans

form

ed in

an

isla

nd in

the

artif

icia

l lak

e of

Vau

i D

ejes

. In

earli

er ti

mes

, it w

as th

e re

side

nce

of th

e D

ukag

jini f

amily

, one

of t

he m

ost i

mpo

rtant

Alb

ania

n fe

udal

fam

ilies

dur

ing

the

11th

ce

ntur

y. T

he re

mai

ns o

f the

tow

n co

nsis

t of t

he w

alls

of t

he c

astle

(dat

ing

back

to th

e 6t

h-8t

h ce

ntur

y), t

he ru

ins

of a

chu

rch

and

the

mai

n ga

te o

f Duk

agjin

i pal

ace.

The

cul

tura

l and

land

scap

e va

lue

of th

e si

te ju

stifi

es a

n en

hanc

emen

t int

erve

ntio

n.

The

proj

ect r

epre

sent

s th

e lin

k w

ith th

e P

roje

ct

Box

“Shk

odra

Reg

ion

lake

s to

uris

t itin

erar

y”;

Sar

da C

astle

can

als

o be

incl

uded

in a

pro

ject

fo

r a re

gion

al “C

astle

Circ

uit”,

toge

ther

with

the

Cas

tles

of R

ozaf

a an

d D

risht

.

Valo

risat

ion

of th

e M

arub

i arc

hive

s1.

81.

12R

eloc

atio

n of

the

phot

ogra

phic

arc

hive

s in

a m

ore

suita

ble

loca

tion,

dis

play

of t

he p

erm

anen

t co

llect

ion

and

orga

nisa

tion

of te

mpo

rary

exh

ibiti

ons

- als

o in

volv

ing

cont

empo

rary

Alb

ania

n ph

otog

raph

ers.

It is

nec

essa

ry to

ver

ify th

e st

atus

of t

he

proc

edur

es (s

tarte

d by

Shk

odra

Mun

icip

ality

) to

buy

a bu

ildin

g in

the

pede

stria

n ar

ea o

f Shk

odra

hi

stor

ical

cen

tre to

real

loca

te th

e Ar

chiv

es.

Proj

ect B

ox 2

Shk

odra

Reg

ion

- H

erita

ge to

uris

t itin

erar

ies

9 P

roje

cts

SH

KO

DR

A R

EG

ION

202

0: A

SU

STA

INAB

LE T

OU

RIS

M D

ISTR

ICT


Pro

ject

s/pr

ojec

t pro

posa

ls/p

roje

ct id

eas

(and

app

lican

ts/p

ropo

sers

)S

PT

actio

nsBr

ief d

escr

iptio

nN

otes

on

the

impl

emen

tatio

n

Res

tora

tion

and

valo

risat

ion

of th

e Le

ad M

osqu

e1.

12R

esto

ratio

n of

the

mos

que

as a

par

t of a

n ov

eral

l wat

er c

ontro

l pro

ject

aim

ed to

enh

ance

the

who

le a

rea

and

mak

e th

e m

osqu

e m

ore

acce

ssib

le.

Poss

ible

par

tner

s: M

inis

try o

f Tou

rism

, Alb

ania

n In

stitu

te o

f mon

umen

ts, U

nive

rsiti

es.

Ligh

ting

of th

e hi

stor

ical

str

eet "

Oso

K

uka"

, bui

ldin

gs fa

cade

s an

d ot

her

cultu

ral b

uild

ings

(S

hkod

ra M

unic

ipal

ity)

2.3

This

pro

ject

is im

porta

nt b

ecau

se th

e ar

ea is

the

mai

n to

uris

t des

tinat

ion

in S

hkod

ra c

ity. I

t in

clud

es th

e lig

htin

g of

the

stre

et to

the

mus

eum

, the

mun

icip

al b

uild

ing,

bui

ldin

gs fa

cade

s et

c.

The

proj

ect c

ost i

s ar

ound

29,

000

US

D.

Pro

ject

is u

nder

impl

emen

tatio

n.

Reg

iona

l mus

eum

s ne

twor

k1.

8D

evel

opm

ent a

nd c

oord

inat

ed p

rom

otio

n of

a re

gion

al m

useu

ms

netw

ork,

invo

lvin

g al

l exi

stin

g an

d pr

ogra

mm

ed in

stitu

tions

, with

spe

cial

atte

ntio

n to

the

impr

ovem

ent o

f the

mus

eum

s m

anag

emen

t sys

tem

and

to th

e re

vita

lisat

ion

of th

e ex

istin

g m

useu

ms.

Pos

sibl

e pa

rtner

s: M

inis

try o

f Tou

rism

, U

nive

rsiti

es, M

useu

ms

man

agem

ent b

odie

s.

Bic

ycle

mus

eum

1.8

Bicy

cles

repr

esen

t an

impo

rtant

asp

ect o

f Shk

odra

iden

tity

and

cultu

re. T

he p

roje

ct a

ims

to v

alor

ise

this

her

itage

, by

crea

ting

a M

useu

m th

at is

bot

h a

hist

oric

al a

nd e

thno

grap

hica

l ins

titut

ion,

di

spla

ying

not

onl

y an

cien

t and

ant

ique

bic

ycle

s, b

ut a

lso

stor

ies

and

imag

es re

late

d to

the

mus

eum

them

e. T

he m

useu

m c

olle

ctio

n w

ill in

clud

e, fo

r exa

mpl

e, S

hkod

ra re

mem

bran

ces

and

tale

s, a

ccom

pani

ed b

y M

arub

i pho

tos

and

othe

r ant

ique

pic

ture

s.

Pos

sibl

e pa

rtner

s: M

inis

try o

f Tou

rism

, U

nive

rsiti

es, c

ultu

ral a

ssoc

iatio

ns, M

arub

i A

rchi

ves.

Lege

ndLe

gend

Lege

ndP

roje

ct id

eas

sugg

este

d by

Stra

tegi

c P

lann

ing

expe

rts, b

ased

on

the

parti

cipa

tion

outc

omes

Pro

ject

pro

posa

ls b

y IL

S L

ED

A ex

pert,

bas

ed o

n th

e va

lue

chai

ns s

urve

y

Prio

rity

proj

ects

sub

mitt

ed b

y te

rrito

rial a

ctor

s to

the

CP

C a

nd c

onta

ined

in a

pro

ject

fich

e

Prio

rity

proj

ect p

ropo

sals

sub

mitt

ed b

y te

rrito

rial a

ctor

s to

the

CP

C

Pro

ject

idea

s em

erge

d du

ring

mee

tings

and

par

ticip

ator

y ev

ents

Pro

ject

fich

es s

ubm

itted

by

stak

ehol

ders

and

dec

entra

lised

coo

pera

tion

initi

ativ

es

*P

roje

cts

idea

s th

at c

an b

e im

plem

ente

d ta

king

IDE

AS

S in

nova

tions

as

a re

fere

nce

mod

el

SH

KO

DR

A R

EG

ION

202

0: A

SU

STA

INAB

LE T

OU

RIS

M D

ISTR

ICT


Pro

ject

s/pr

ojec

t pro

posa

ls/p

roje

ct id

eas

(and

app

lican

ts/p

ropo

sers

)S

PT

actio

nsBr

ief d

escr

iptio

nN

otes

on

the

impl

emen

tatio

n

Mas

ter P

lan

of th

e A

lps

Are

a (A

DF)

1.

5A

fter a

n an

alys

is th

e po

tent

ials

of t

he a

rea

in te

rms

of lo

cal e

cono

mic

dev

elop

men

t, ur

ban

plan

ning

, env

ironm

ent,

tour

ist a

ttrac

tions

, the

Mas

ter P

lan

will

ana

lyse

the

infra

stru

ctur

al p

roje

cts

(incl

udin

g sm

all i

nfra

stru

ctur

es) r

equi

red

to th

e de

velo

pmen

t of t

he a

rea.

AD

F ap

plie

d fo

r fun

ding

to th

e C

ounc

il of

E

urop

e D

evel

opm

ent B

ank

(CE

B) f

or d

rafti

ng

the

Mas

ter P

lan.

Tour

ist t

rack

s sy

stem

in m

ount

ain

area

s1.

101.

6C

reat

ion

of a

net

wor

k of

tour

ist t

rack

s in

mou

ntai

n ar

eas,

equ

ippe

d w

ith p

rope

r sig

nage

; pr

epar

atio

n of

a m

ap o

f the

trac

ks in

clud

ing

acco

mm

odat

ion

stru

ctur

es, a

vaila

ble

tour

ist

serv

ices

, firs

t-aid

cen

tres

and

plac

es o

f tou

rist i

nter

est a

long

the

path

s.

Pos

sibl

e pa

rtner

s: e

nviro

nmen

tal a

ssoc

iatio

ns

spec

ialis

ed in

mou

ntai

n to

uris

m. T

he p

roje

ct

can

be d

evel

oped

alo

ng th

e lin

es o

f the

Ital

ian

“Alte

vie

”.

Cre

ate

safe

bik

e to

uris

t rou

tes

for

cycl

ing

tour

ism

1.6

1.10

Cre

atio

n of

cyc

le p

aths

in m

ount

ain

area

s (a

lso

thro

ugh

reha

bilit

atio

n of

exi

stin

g ro

ads)

, in

stal

latio

n of

info

rmat

ion

sign

s, a

nd e

stab

lishm

ent o

f bas

ic to

uris

t fac

ilitie

s su

ch a

s ac

com

mod

atio

n, s

nack

bar

s an

d re

stau

rant

s, e

tc. T

he p

roje

ct a

ims

to fo

ster

cyc

ling

tour

ism

de

velo

pmen

t.

Ass

ocia

tions

ope

ratin

g in

the

cycl

ing

tour

ism

se

ctor

can

be

invo

lved

in th

e pr

ojec

t des

ign

and

impl

emen

tatio

n.

Con

stru

ctio

n of

two

carr

ying

wal

ls in

fr

ont o

f The

th w

ater

falls

and

cle

anin

g of

them

(Sha

le)

(Reg

iona

l Cou

ncil)

1.13

2.2

The

road

of D

ukag

jin (i

n to

tal 7

6 km

) is

the

mos

t im

porta

nt ru

ral r

oad

in th

e R

egio

n of

Shk

odra

, co

nnec

ting

five

com

mun

es (R

reth

ina,

Mes

, Pul

t, S

hosh

and

Sha

le),

whi

ch a

re th

e m

ost r

emot

e ru

ral a

reas

in th

e re

gion

. Due

to th

e fa

ct th

at th

is a

rea

has

grea

t pot

entia

l of t

ouris

m d

evel

opm

ent

and

is ri

ch in

nat

ural

and

cul

tura

l res

ourc

es, t

he R

egio

nal C

ounc

il ha

s la

unch

ed it

s de

velo

pmen

t as

prio

rity

no.1

, in

com

plia

nce

with

the

Reg

iona

l Dev

elop

men

t Cro

ss C

uttin

g S

trate

gy,

emph

asis

ing

the

impo

rtanc

e of

rem

ote

area

s de

velo

pmen

t. Th

e vi

llage

of T

heth

i, w

hich

bel

ongs

to

this

are

a, is

one

of t

he m

ost i

mpo

rtant

tour

ist d

estin

atio

ns in

Alb

ania

. The

thi N

atio

nal P

ark

is

part

of th

e A

lban

ian

Alp

s an

d th

e se

cond

larg

est p

ark

in th

e co

untry

. It o

ffers

gre

at p

ossi

bilit

ies

for

the

deve

lopm

ent o

f mou

ntai

n to

uris

m a

nd is

als

o th

e m

ost i

mpo

rtant

alp

inis

m c

entre

in th

e co

untry

.In

this

fram

ewor

k th

e pr

ojec

t aim

s to

con

stru

ct tw

o ca

rryi

ng w

alls

in fr

ont o

f wat

erfa

lls, o

ne o

f the

po

ints

with

gre

at in

tere

st fo

r tou

rists

. It w

ill s

erve

not

onl

y as

a v

iew

poin

t, bu

t it w

ill a

lso

faci

litat

e th

e tra

nspo

rt in

this

seg

men

t of r

oad,

whi

ch is

sub

ject

to e

rosi

on a

nd la

ndsl

ides

. The

pro

ject

cos

t is

32,

000

US

D.

The

wal

ls w

ill b

e de

sign

ed a

s m

odul

ar c

oncr

ete

elem

ents

sha

ped

as te

rrac

es o

fferin

g a

pano

ram

ic v

iew

poin

t on

the

wat

erfa

lls. T

hese

m

odul

ar s

truct

ures

sha

ll re

pres

ent a

pilo

t pr

ojec

t tha

t can

be

trans

ferr

ed in

oth

er p

oint

s of

th

e sa

me

mou

ntai

n ar

ea, a

s a

reco

gnis

able

la

ndsc

ape

elem

ent.

AD

F ex

pres

sed

stro

ng

inte

rest

for t

his

appr

oach

.

Brid

ge re

habi

litat

ion

in V

erm

osh

(Dep

artm

ent o

f Rur

al R

oads

)2.

2Fu

rther

info

rmat

ion

need

ed.

The

proj

ect h

as a

lread

y be

en im

plem

ente

d

Proj

ect B

ox 3

Exp

lorin

g th

e A

lban

ian

Alp

s20

Pro

ject

s

SH

KO

DR

A R

EG

ION

202

0: A

SU

STA

INAB

LE T

OU

RIS

M D

ISTR

ICT


Pro

ject

s/pr

ojec

t pro

posa

ls/p

roje

ct id

eas

(and

app

lican

ts/p

ropo

sers

)S

PT

actio

nsBr

ief d

escr

iptio

nN

otes

on

the

impl

emen

tatio

n

Reh

abili

tatio

n of

the

road

Shk

oder

H

ani i

Hot

it(S

hkod

ra R

egio

nal C

ounc

il)

2.2

The

proj

ect a

ims

to im

prov

e m

ater

ial a

nd n

on-m

ater

ial c

omm

unic

atio

ns b

etw

een

Alb

ania

and

M

onte

negr

o th

roug

h th

e re

habi

litat

ion

of th

e ex

istin

g ro

ad in

side

Shk

odra

city

(5 k

m) a

nd o

ther

34

km

of t

he n

atio

nal r

oad

to H

ani i

Hot

it. T

he p

roje

ct c

ost i

s ar

ound

300

,000

ALL

.

Afte

r a lo

ng p

erio

d of

adj

ustm

ent o

f di

spos

sess

ion

oper

atio

ns a

nd d

evel

opm

ent o

f th

e ur

ban

sect

ion,

it w

as im

plem

ente

d ab

out

30%

of t

he o

pera

tions

as

the

cont

ract

with

the

com

pany

beg

an e

xecu

ting

in J

anua

ry 2

010.

It is

ex

pect

ed to

be

com

plet

ed b

y D

ecem

ber 2

011.

Reh

abili

tatio

n of

the

road

Han

i Hot

it-Ta

mar

e(S

hkod

ra R

egio

nal C

ounc

il)

2.2

The

proj

ect i

mpl

emen

tatio

n is

cru

cial

to im

prov

e ac

cess

ibili

ty to

the

Verm

osh

area

, bot

h fro

m

Shk

odra

are

a an

d fro

m M

onte

negr

o, a

lso

cons

ider

ing

the

fact

that

lots

of t

ouris

ts p

ass

thro

ugh

Han

i Hot

it bo

rder

poi

nt.

Pro

ject

is u

nder

impl

emen

tatio

n.

Reh

abili

tatio

n of

the

road

Pre

kal-T

heth

(Shk

odra

Reg

iona

l Cou

ncil)

2.2

Thes

e tw

o pr

ojec

ts a

re c

ruci

al fo

r the

tour

ist f

ruiti

on o

f the

Nat

iona

l Par

k of

The

th, b

ecau

se th

ey

inte

rven

e on

the

two

mai

n ro

ads

to T

heth

. The

pro

ject

s ai

m to

mak

e th

e ro

ads

safe

r and

mor

e pr

actic

able

, als

o du

ring

the

win

ter s

easo

n.

AD

F ca

n be

a p

ossi

ble

partn

er.

Reh

abili

tatio

n of

the

road

Bog

e-Th

eth

(Shk

odra

Reg

iona

l Cou

ncil)

2.2

Thes

e tw

o pr

ojec

ts a

re c

ruci

al fo

r the

tour

ist f

ruiti

on o

f the

Nat

iona

l Par

k of

The

th, b

ecau

se th

ey

inte

rven

e on

the

two

mai

n ro

ads

to T

heth

. The

pro

ject

s ai

m to

mak

e th

e ro

ads

safe

r and

mor

e pr

actic

able

, als

o du

ring

the

win

ter s

easo

n.A

DF

can

be a

pos

sibl

e pa

rtner

.

Reh

abili

tatio

n of

the

road

Cek

–Ded

a (S

hkre

l) (S

hkod

ra R

egio

nal C

ounc

il)2.

2Fu

rther

info

rmat

ion

need

ed.

AD

F ca

n be

a p

ossi

ble

partn

er.

Reh

abili

tatio

n of

the

road

to

Verm

osh

*2.

2R

ehab

ilita

tion

of th

e ro

ad to

Ver

mos

h, u

sing

nat

ural

eng

inee

ring

tech

niqu

es to

sol

ve h

ydro

-ge

olog

ical

inst

abili

ty p

robl

ems

and

incr

ease

saf

ety.

Loc

al c

omm

uniti

es c

ould

be

invo

lved

in th

e m

aint

enan

ce a

ctiv

ities

. The

pro

ject

idea

refe

rs d

irect

ly to

the

met

hodo

logy

of t

he ID

EA

SS

ex

perie

nce

“Soi

l Bio

enge

neer

ing”

(Ita

ly).

The

proj

ect i

mpl

emen

tatio

n w

ill re

quire

the

rese

arch

of a

wid

e co

nsen

sus

at lo

cal a

nd

natio

nal l

evel

, poi

ntin

g ou

t bes

t pra

ctic

es a

nd

high

light

ing

poss

ible

dis

adva

ntag

es o

f a p

aved

ro

ad: m

aint

enan

ce c

osts

, unc

ontro

lled

cons

truct

ions

, des

truct

ion

of th

e te

rrito

ry

reso

urce

s an

d at

tract

iven

ess,

etc

.

Con

stru

ctio

n of

a b

ridge

in K

ozhn

je

villa

ge (K

elm

end

Com

mun

e)2.

2Th

e br

idge

con

nect

s Vu

kli,

Koz

hnje

and

Nik

cit v

illag

es (m

ore

than

200

0 in

habi

tant

s) a

nd c

an

help

fost

er to

uris

m d

evel

opm

ent i

n G

jarp

en, K

oprr

isht

, Sur

te, S

hnik

and

Bog

e vi

llage

s. T

he

proj

ect c

ost i

s 32

,600

US

D.

AD

F ca

n be

a p

ossi

ble

partn

er.

Pow

er s

uppl

y lin

e in

The

th

2.4

Con

stru

ctio

n of

the

pow

er s

uppl

y lin

e in

the

tour

ist a

rea

of T

heth

. The

pro

ject

cos

t is

arou

nd

90,0

00 U

SD

.P

roje

ct c

ompl

eted

.

Cre

atio

n of

a s

ki re

sort

1.5

Cre

atio

n of

ski

act

iviti

es a

nd in

frast

ruct

ure

to a

ttrac

t tou

rists

that

go

skiin

g in

Mon

tene

gro.

Invo

lvem

ent o

f priv

ate

inve

stor

s.

Sust

aina

ble

wat

er re

sour

ce

man

agem

ent i

n th

e to

uris

t vill

age

of T

heth

i (S

hale

Com

mun

e)

Alth

ough

The

thi is

one

of t

he m

ost a

ppro

pria

te p

lace

s fo

r tou

rism

am

ong

the

mou

ntai

ns o

f nor

ther

n Al

bani

a, it

lack

s so

me

of th

e m

ain

serv

ices

, one

of w

hich

is th

e w

ater

sup

ply

syst

em. T

he w

ater

su

pply

sys

tem

of t

he v

illage

was

bui

lt in

198

4 an

d de

stro

yed

in th

e ye

ars

1990

-199

2. S

ince

199

2 un

til to

day

ther

e is

no

wat

er s

uppl

y. R

esid

ents

are

sup

plie

d w

ith w

ater

from

sm

all s

ourc

es. T

his

proj

ect

aim

s to

bui

ld th

e w

ater

sup

ply

in th

e vi

llage

of O

kol N

o.2,

The

th, i

nclu

ding

the

cons

truct

ion

of a

100

m

3 re

serv

oir,

the

deve

lopm

ent o

f a c

apac

ity b

uild

ing

prog

ram

for t

he e

nter

pris

e “V

illage

Wat

er

Supp

ly”,

and

the

mon

itorin

g of

Pot

able

Wat

er Q

uality

. The

pro

ject

cos

t is

30,5

00 U

SD.

The

proj

ect w

ill b

e ov

erse

en b

y th

e st

aff o

f the

“V

illag

e W

ater

Sup

ply”

Ent

erpr

ise

(Shk

oder

), w

hich

is s

peci

aliz

ed a

nd c

ertif

ied,

and

, if

nece

ssar

y, b

y an

obs

erve

r fro

m th

e do

nor.

Net

wor

k of

loca

l age

nts

in ru

ral a

nd

mou

ntai

n ar

eas

1.1

1.3

The

proj

ect a

ims

to e

ase

tour

ist a

ccom

mod

atio

n in

rem

ote

area

s, th

roug

h th

e cr

eatio

n of

a

netw

ork

of lo

cal a

gent

s, p

refe

rabl

y re

side

nt in

the

area

s of

inte

rest

, who

will

be

train

ed to

act

as

com

mun

ity a

nim

ator

s an

d “in

loco

” con

tact

s fo

r tou

r ope

rato

rs a

nd to

uris

ts.

Pos

sibl

e pa

rtner

s: M

inis

try o

f Tou

rism

, Min

istry

of

Edu

catio

n, IL

O.

SH

KO

DR

A R

EG

ION

202

0: A

SU

STA

INAB

LE T

OU

RIS

M D

ISTR

ICT


Pro

ject

s/pr

ojec

t pro

posa

ls/p

roje

ct id

eas

(and

app

lican

ts/p

ropo

sers

)S

PT

actio

nsBr

ief d

escr

iptio

nN

otes

on

the

impl

emen

tatio

n

Man

ual f

or th

e re

stor

atio

n of

ar

chite

ctur

al h

erita

ge fo

r rur

al to

uris

m

valo

risat

ion

(Svi

lupp

o La

zio

– Ita

ly)

1.12

The

tradi

tiona

l arc

hite

ctur

e of

city

cen

tres

and

rura

l are

as is

of g

reat

val

ue b

ecau

se it

is a

n ev

iden

ce o

f the

his

tory

and

trad

ition

s of

loca

l com

mun

ities

. The

pro

ject

doe

s no

t onl

y ai

m to

rest

ore

this

her

itage

but

als

o to

mak

e it

a po

tent

ial r

esou

rce

for l

ocal

dev

elop

men

t thr

ough

gov

ernm

ent a

nd

citiz

en p

artic

ipat

ion.

The

man

ual i

s an

exe

cutiv

e an

d m

eta-

desi

gn to

ol id

entif

ying

sta

ndar

dise

d in

terv

entio

ns th

at c

an b

e im

plem

ente

d by

loca

l ope

rato

rs to

rest

ore

tradi

tiona

l bui

ldin

gs

(tech

nolo

gies

, mat

eria

ls, p

lant

s, b

iocl

imat

ic s

olut

ions

, etc

.). T

he p

ossi

ble

proj

ect d

evel

opm

ent c

ould

be

: a) E

xecu

tive

proj

ect a

nd c

onst

ruct

ion

of a

bui

ldin

g-pr

otot

ype

to b

e ag

greg

ated

to th

e ex

istin

g bu

ildin

gs fo

r the

con

stru

ctio

n of

toile

ts o

r add

ition

al v

olum

es to

impr

ove

tour

ist a

ccom

mod

atio

n st

ruct

ures

; b) D

esig

n of

a b

uild

ing

to h

ost a

trai

ning

cen

tre o

n ne

w b

iocl

imat

ic te

chno

logi

es.

The

proj

ect i

s cu

rren

tly b

eing

impl

emen

ted

in

the

fram

ewor

k of

the

AP

Q P

RIC

ES

. The

pro

ject

pa

rtner

ship

invo

lves

par

tner

s fro

m

Alb

ania

(Shk

odra

Reg

ion,

Mun

icip

ality

of

Shk

odra

, TE

ULE

DA

) and

Ital

y (S

vilu

ppo

Lazi

o,

CN

A).

Ren

ovat

ion

of ty

pica

l hou

ses

for

tour

ist p

urpo

ses

*1.

21.

12C

reat

ion

of a

net

wor

k of

trad

ition

al h

ouse

s to

be

used

as

tour

ist a

ccom

mod

atio

n. T

he p

roje

ct c

an

refe

r to

the

met

hodo

logy

of t

he It

alia

n ex

perie

nce

“Com

pagn

ia d

ei P

arch

i”, in

clud

ed in

the

IDE

AS

S c

atal

ogue

. CD

P is

an

inno

vativ

e, n

on-p

rofit

, lim

ited

liabi

lity

cons

ortiu

m w

ith a

n or

gani

satio

nal s

truct

ure

cons

istin

g of

a h

ead

offic

e, w

hich

is re

spon

sibl

e fo

r boo

king

s an

d to

uris

m m

arke

ting,

and

a n

etw

ork

of a

ffilia

ted

acco

mm

odat

ion

stru

ctur

es. B

etw

een

1999

and

20

04, C

DP

crea

ted

a ne

twor

k of

mor

e th

an 1

,000

acc

omm

odat

ion

stru

ctur

es in

pro

tect

ed a

reas

an

d pr

omot

ed th

em th

roug

h th

e In

tern

et, t

rade

fairs

and

tour

ism

link

s. C

DP

gene

rate

s in

com

e fro

m e

xist

ing

prop

ertie

s an

d fro

m lo

cal p

rodu

cts,

and

fost

ers

the

deve

lopm

ent o

f new

tour

ism

-re

late

d se

rvic

es.

TEU

LED

A ca

n pr

ovid

e gr

ants

for t

ypic

al

hous

es o

wne

rs to

impl

emen

t the

pro

ject

. It w

ill

be c

ruci

al to

cre

ate

a lin

k be

twee

n gr

ants

and

cu

ltura

l her

itage

pro

tect

ion,

for e

xam

ple

by

givi

ng b

ette

r cre

dit t

erm

s if

the

appl

ican

t co

mm

its to

resp

ect c

erta

in s

tand

ards

in th

e re

new

al o

f tra

ditio

nal b

uild

ings

, lan

dsca

pe

prot

ectio

n, e

tc. R

esto

ratio

n in

terv

entio

ns s

hall

com

ply

with

the

indi

catio

ns o

f the

“Man

ual f

or

the

rest

orat

ion

of ty

pica

l hou

ses”

(see

abo

ve).

Tour

ist i

nfor

mat

ion

sign

s sy

stem

1.1

1.10

Des

ign

and

inst

alla

tion

of in

form

atio

n si

gns

for t

ouris

ts in

mou

ntai

n ar

eas,

mad

e of

loca

l m

ater

ials

(woo

d, s

tone

, etc

.) by

loca

l cra

ftsm

en, t

o va

loris

e tra

ditio

nal s

kills

and

inte

grat

e th

e co

mm

uniti

es’ i

ncom

es.

Pos

sibl

e pa

rtner

s: M

inis

try o

f Tou

rism

(to

defin

e si

gnag

e st

anda

rds)

, Loc

al a

utho

ritie

s,

Cra

ftsm

en a

ssoc

iatio

ns.

Agr

o-to

uris

m -

Reç

(“

Reç

i Pod

him

tar”

Ass

ocia

tion)

1.5

1.7

1.10

1.12

1.13

The

proj

ect i

s ai

med

to:

•S

ensi

tize

the

com

mun

ity fo

r the

pro

tect

ion

and

deve

lopm

ent o

f the

his

toric

and

tour

ist v

alue

s of

the

park

, thr

ough

ext

ensi

on m

etho

ds, d

istri

butio

n of

pro

mot

ion

mat

eria

ls a

nd m

edia

etc

. •

Cre

ate

mor

e ad

equa

te c

ondi

tions

for t

he d

evel

opm

ent o

f tou

rism

for l

ocal

s an

d fo

reig

ners

. •

Pre

serv

e an

d re

habi

litat

e ob

ject

s w

ith im

porta

nt h

isto

ric v

alue

, suc

h as

cas

tles

(Bal

leze

s,

Bab

ices

), ca

ves

(Cav

e of

Bog

dani

, Cav

e of

the

Dov

es),

tradi

tiona

l hou

ses,

brid

ges,

road

s et

c.

•P

rese

rve

and

prom

ote

the

valu

es o

f bio

dive

rsity

and

of t

he tr

aditi

onal

pro

duct

s (c

hest

nuts

, st

raw

berr

ies,

mus

hroo

ms,

mai

ze, g

rape

vine

). Th

e pr

ojec

t inc

lude

s: in

stal

ling

of b

elve

dere

woo

d co

nstru

ctio

n, b

ench

es a

nd ta

bles

in to

uris

t pl

aces

; con

stru

ctio

n of

obs

erva

tion

poin

ts m

ade

with

woo

d; re

habi

litat

ion

of th

e in

ner p

art o

f the

C

ave

of th

e D

oves

; con

stru

ctio

n of

an

info

rmat

ion

cent

re fo

r the

pro

mot

ion

of lo

cal p

rodu

cts;

re

habi

litat

ion

and

fenc

ing

of th

e w

ells

of R

eç; r

epai

r of t

he tr

ibun

e; p

repa

ratio

n of

woo

den

sign

post

s fo

r the

pro

mot

ion

of th

e tra

ditio

nal p

rodu

cts

of th

e ar

ea; f

enci

ng o

f the

old

che

stnu

ts;

cons

truct

ion

of d

ecor

ativ

e dr

inki

ng-fo

unta

in. T

he p

roje

ct c

ost i

s 37

,000

US

D.

Co-

finan

cing

by

the

appl

ican

t is

envi

sage

d (2

0%).

Par

tner

s: U

nive

rsity

of S

hkod

ra “L

. Gur

akuq

i”,

Fore

stry

Dire

ctor

ate

of th

e R

egio

n, N

GO

s, lo

cal

auth

oriti

es.

Lege

ndLe

gend

Lege

ndP

roje

ct id

eas

sugg

este

d by

Stra

tegi

c P

lann

ing

expe

rts, b

ased

on

the

parti

cipa

tion

outc

omes

Pro

ject

pro

posa

ls b

y IL

S L

ED

A ex

pert,

bas

ed o

n th

e va

lue

chai

ns s

urve

y

Prio

rity

proj

ects

sub

mitt

ed b

y te

rrito

rial a

ctor

s to

the

CP

C a

nd c

onta

ined

in a

pro

ject

fich

e

Prio

rity

proj

ect p

ropo

sals

sub

mitt

ed b

y te

rrito

rial a

ctor

s to

the

CP

C

Pro

ject

idea

s em

erge

d du

ring

mee

tings

and

par

ticip

ator

y ev

ents

Pro

ject

fich

es s

ubm

itted

by

stak

ehol

ders

and

dec

entra

lised

coo

pera

tion

initi

ativ

es

*P

roje

cts

idea

s th

at c

an b

e im

plem

ente

d ta

king

IDE

AS

S in

nova

tions

as

a re

fere

nce

mod

el

SH

KO

DR

A R

EG

ION

202

0: A

SU

STA

INAB

LE T

OU

RIS

M D

ISTR

ICT


Pro

ject

s/pr

ojec

t pro

posa

ls/p

roje

ct id

eas

(and

app

lican

ts/p

ropo

sers

)S

PT

actio

nsBr

ief d

escr

iptio

nN

otes

on

the

impl

emen

tatio

n

Hor

se ri

ding

itin

erar

y ar

ound

Shk

odra

la

ke(S

hkod

ra M

unic

ipal

ity)

1.6

This

pro

ject

aim

s th

e pr

omot

ion

of to

uris

m in

the

Shk

odra

lake

, to

reac

tivat

e ho

rseb

ack

ridin

g,

brin

g yo

ung

peop

le c

lose

to n

atur

e an

d re

orga

nise

the

hors

ebac

k rid

ing

club

dev

elop

men

t. Th

e pr

ojec

t cos

t is

arou

nd 3

0,00

0 U

SD

.

Ple

ase

note

that

hor

seba

ck ri

ding

pat

hs a

re

also

env

isag

ed in

pro

gram

mes

for S

hkod

ra

lake

sus

tain

able

tour

ism

.

Cre

ate

safe

bik

e to

uris

t rou

tes

for

cycl

ing

tour

ism

1.6

1.10

Cre

atio

n of

cyc

le p

aths

(als

o th

roug

h re

habi

litat

ion

of e

xist

ing

road

s), i

nsta

llatio

n of

info

rmat

ion

sign

s, a

nd e

stab

lishm

ent o

f bas

ic to

uris

t fac

ilitie

s su

ch a

s ac

com

mod

atio

n, s

nack

bar

s an

d re

stau

rant

s, e

tc. T

he p

roje

ct a

ims

to fo

ster

cyc

ling

tour

ism

dev

elop

men

t and

can

incl

ude

the

crea

tion

of a

cyc

le p

ath

arou

nd S

hkod

ra L

ake,

con

nect

ing

(at l

east

) Shk

odra

to K

oplik

.

Ass

ocia

tions

ope

ratin

g in

the

cycl

ing

tour

ism

se

ctor

can

be

invo

lved

in th

e pr

ojec

t des

ign

and

impl

emen

tatio

n.

Bird

wat

chin

g in

the

Vilu

ni L

agoo

n*

1.13

The

Cen

tral G

over

nmen

t, on

21.

1.20

05, u

nder

the

Alba

nian

law

on

prot

ecte

d ar

eas,

dec

lare

d th

e riv

er B

una

and

the

surro

undi

ng te

rrito

ries

“pro

tect

ed w

ater

/land

scap

e”. T

his

site

has

a v

ery

rich

faun

a,

incl

udin

g m

igra

tory

bird

s. In

ord

er to

est

ablis

h su

stai

nabl

e ec

onom

ic a

ctiv

ities

and

to d

iver

sify

tour

ism

in

the

area

, the

pro

ject

idea

is to

org

anis

e bi

rdw

atch

ing

itiner

arie

s in

the

lago

on, i

nvol

ving

and

ev

entu

ally

trai

ning

loca

l com

mun

ity m

embe

rs (f

ishe

rmen

, boa

t ow

ners

, etc

.) as

gui

des.

The

pro

ject

de

velo

pmen

t can

sta

rt fro

m th

e re

sults

of t

he a

lread

y im

plem

ente

d G

EF-U

ND

P pr

ojec

t “N

atur

al

valu

es o

f the

Vilu

ni la

goon

and

dev

elop

men

t of e

coto

uris

m in

the

Velip

oja

lago

on” .

The

tour

ist a

ctiv

ities

in th

e pr

otec

ted

area

cou

ld

be m

anag

ed th

roug

h th

e ac

tive

invo

lvem

ent o

f th

e lo

cal c

omm

unity

, tak

ing

as a

refe

renc

e th

e m

etho

dolo

gy a

pplie

d in

the

IDE

AS

S

expe

rienc

e “S

usta

inab

le c

omm

unity

m

anag

emen

t of t

he s

ubm

arin

e na

tiona

l par

k La

C

alet

a” (D

omin

ican

Rep

ublic

).

Con

stru

ctio

n of

the

road

Gjin

aj –

Fu

she

Vig

(Vig

-Mne

le C

omm

une)

2.6

The

proj

ect a

ims

to: c

onne

ct th

e ce

ntre

of t

he c

omm

une

with

the

othe

r villa

ges,

with

the

natio

nal

road

, the

hea

lth c

entre

etc

.; co

nnec

t the

chr

omiu

m a

nd th

e ka

olin

min

es; e

nabl

e to

uris

m

deve

lopm

ent,

also

rela

ted

to th

e Ka

stri

Cas

tle; c

onne

ct th

e co

mm

une

with

Lez

ha R

egio

n. T

his

proj

ect w

ill di

rect

ly b

enef

it ab

out 1

1,00

0 in

habi

tant

s w

ho h

isto

rical

ly h

ave

had

mut

ual r

elat

ions

in

diffe

rent

fiel

ds w

ith S

hkod

ra, a

nd in

com

ing

visi

tors

who

see

k ne

w d

estin

atio

ns fo

r eco

tour

ism

. The

pr

ojec

t cos

t is

arou

nd 3

3,00

0 U

SD

.

AD

F ca

n be

a p

ossi

ble

partn

er.

Mus

eum

of f

lora

and

faun

a of

Shk

odra

Lak

e1.

81.

13Th

is m

useu

m s

hall

prov

ide,

thro

ugh

a w

ide

use

of m

ultim

edia

dev

ices

, ext

ensi

ve in

form

atio

n on

S

hkod

ra la

ke e

cosy

stem

, and

wor

k as

an

“ent

ranc

e ga

te” t

o th

e R

egio

n bi

odiv

ersi

ty a

nd a

s a

rese

arch

cen

tre fo

r the

pre

serv

atio

n an

d m

onito

ring

of th

e la

ke c

ondi

tions

. The

mus

eum

will

be

incl

uded

in th

e “M

useu

ms

circ

uit”

with

in th

e R

egio

nal M

useu

ms

Net

wor

k (s

ee P

roje

ct B

ox 2

).

Pos

sibl

e pa

rtner

s: M

inis

try o

f Tou

rism

, U

nive

rsiti

es, e

nviro

nmen

tal a

ssoc

iatio

ns (a

lso

to in

volv

e in

the

mus

eum

man

agem

ent).

Proj

ect B

ox 4

Shk

odra

Reg

ion

- La

kes

and

wet

land

s to

uris

t itin

erar

ies

10 P

roje

cts

SH

KO

DR

A R

EG

ION

202

0: A

SU

STA

INAB

LE T

OU

RIS

M D

ISTR

ICT


Pro

ject

s/pr

ojec

t pro

posa

ls/p

roje

ct id

eas

(and

app

lican

ts/p

ropo

sers

)S

PT

actio

nsBr

ief d

escr

iptio

nN

otes

on

the

impl

emen

tatio

n

Reh

abili

tatio

n of

Fus

hë A

rrez

-Ibal

le(S

hkod

ra R

egio

nal C

ounc

il)2.

6Th

ese

proj

ects

aim

to re

habi

litat

e an

d im

prov

e ro

ads

that

are

par

t of t

he la

kes

itine

rary

. The

iti

nera

ry s

houl

d st

art f

rom

the

lake

sho

res

and

pene

trate

in th

eir s

urro

undi

ngs,

in o

rder

to a

llow

to

uris

ts to

enj

oy a

var

iety

of l

ands

cape

s an

d vi

ews.

AD

F ca

n be

a p

ossi

ble

partn

er.

Reh

abili

tatio

n of

the

road

to G

omsi

qe

(Vau

i D

ejes

)(S

hkod

ra R

egio

nal C

ounc

il)

2.6

Thes

e pr

ojec

ts a

im to

reha

bilit

ate

and

impr

ove

road

s th

at a

re p

art o

f the

lake

s iti

nera

ry. T

he

itine

rary

sho

uld

star

t fro

m th

e la

ke s

hore

s an

d pe

netra

te in

thei

r sur

roun

ding

s, in

ord

er to

allo

w

tour

ists

to e

njoy

a v

arie

ty o

f lan

dsca

pes

and

view

s.

AD

F ca

n be

a p

ossi

ble

partn

er.

Reh

abili

tatio

n of

the

road

She

lqet

-Q

ende

r-Tr

ain

stat

ion

(Vau

i D

ejes

)(S

hkod

ra R

egio

nal C

ounc

il)

2.6

Thes

e pr

ojec

ts a

im to

reha

bilit

ate

and

impr

ove

road

s th

at a

re p

art o

f the

lake

s iti

nera

ry. T

he

itine

rary

sho

uld

star

t fro

m th

e la

ke s

hore

s an

d pe

netra

te in

thei

r sur

roun

ding

s, in

ord

er to

allo

w

tour

ists

to e

njoy

a v

arie

ty o

f lan

dsca

pes

and

view

s.

AD

F ca

n be

a p

ossi

ble

partn

er.

Brid

ge M

nele

e V

ogel

–Vig

(S

hkod

ra R

egio

nal C

ounc

il)2.

6

Thes

e pr

ojec

ts a

im to

reha

bilit

ate

and

impr

ove

road

s th

at a

re p

art o

f the

lake

s iti

nera

ry. T

he

itine

rary

sho

uld

star

t fro

m th

e la

ke s

hore

s an

d pe

netra

te in

thei

r sur

roun

ding

s, in

ord

er to

allo

w

tour

ists

to e

njoy

a v

arie

ty o

f lan

dsca

pes

and

view

s.

AD

F ca

n be

a p

ossi

ble

partn

er.

Rec

onst

ruct

ion

of th

e ro

ad to

Kom

an

Ben

e (S

hlla

k)(S

hkod

ra R

egio

nal C

ounc

il)

2.6

Thes

e pr

ojec

ts a

im to

reha

bilit

ate

and

impr

ove

road

s th

at a

re p

art o

f the

lake

s iti

nera

ry. T

he

itine

rary

sho

uld

star

t fro

m th

e la

ke s

hore

s an

d pe

netra

te in

thei

r sur

roun

ding

s, in

ord

er to

allo

w

tour

ists

to e

njoy

a v

arie

ty o

f lan

dsca

pes

and

view

s.

AD

F ca

n be

a p

ossi

ble

partn

er.

Lege

ndLe

gend

Lege

ndP

roje

ct id

eas

sugg

este

d by

Stra

tegi

c P

lann

ing

expe

rts, b

ased

on

the

parti

cipa

tion

outc

omes

Pro

ject

pro

posa

ls b

y IL

S L

ED

A ex

pert,

bas

ed o

n th

e va

lue

chai

ns s

urve

y

Prio

rity

proj

ects

sub

mitt

ed b

y te

rrito

rial a

ctor

s to

the

CP

C a

nd c

onta

ined

in a

pro

ject

fich

e

Prio

rity

proj

ect p

ropo

sals

sub

mitt

ed b

y te

rrito

rial a

ctor

s to

the

CP

C

Pro

ject

idea

s em

erge

d du

ring

mee

tings

and

par

ticip

ator

y ev

ents

Pro

ject

fich

es s

ubm

itted

by

stak

ehol

ders

and

dec

entra

lised

coo

pera

tion

initi

ativ

es

*P

roje

cts

idea

s th

at c

an b

e im

plem

ente

d ta

king

IDE

AS

S in

nova

tions

as

a re

fere

nce

mod

el

SH

KO

DR

A R

EG

ION

202

0: A

SU

STA

INAB

LE T

OU

RIS

M D

ISTR

ICT


Pro

ject

s/pr

ojec

t pro

posa

ls/p

roje

ct id

eas

(and

app

lican

ts/p

ropo

sers

)S

PT

actio

nsBr

ief d

escr

iptio

nN

otes

on

the

impl

emen

tatio

n

“Shk

odra

bee

s”1.

73.

13.

23.

3

Ste

p 1

(The

wor

k on

the

chai

ns)

•C

ompl

ete

the

surv

ey o

f reg

iona

l bee

keep

ing

reso

urce

s.•

Pro

mot

e lo

cal a

ssoc

iatio

ns o

f bee

keep

ers,

and

invo

lvin

g th

em in

TE

ULE

DA

loca

l par

tner

ship

.•

Pro

mot

e sy

nerg

ies

betw

een

beek

eepe

rs a

nd h

erbs

pro

duce

rs, a

nd b

eeke

eper

s an

d fa

rmer

s,

in o

rder

to im

prov

e an

d in

crea

se th

e pr

oduc

tion

of m

ono-

flow

er h

oney

s.•

Org

anis

e Q

ualit

y C

ontro

l and

Foo

d S

ecur

ity s

yste

ms.

•S

uppo

rt br

andi

ng a

nd p

acka

ging

.•

Find

new

ade

quat

e na

tiona

l, ar

ea (B

alka

ns) a

nd in

tern

atio

nal m

arke

ts.

•Fi

nd fi

nal d

istri

buto

r on

iden

tifie

d m

arke

ts, e

nsur

e ne

gotia

tion

and

brok

erag

e.•

Org

anis

e th

e “B

ee N

etw

ork

of S

hkod

ra”.

Ste

p 2

(Impr

ovin

g an

d in

crea

sing

kno

wle

dge)

•O

rgan

ise

a re

gion

al s

elec

tion

for y

oung

peo

ple

aspi

ring

to b

ecom

e be

ekee

pers

.•

Bas

ic tr

aini

ng d

esig

n (jo

b tra

inin

g an

d le

arni

ng b

y do

ing

activ

ities

).•

Car

ry o

ut tr

aini

ng a

ctiv

ities

for b

eeke

epin

g is

sues

and

ent

erpr

ise

build

ing.

•S

uppo

rt th

e cr

eatio

n of

new

ent

erpr

ises

in b

eeke

epin

g.S

tep

3 (S

peci

alis

atio

n)•

Adv

ance

d tra

inin

g de

sign

(job

trai

ning

and

lear

ning

by

doin

g ac

tiviti

es).

•C

arry

out

trai

ning

act

iviti

es fo

r bee

keep

ing

adva

nced

issu

es a

nd e

nter

pris

e bu

ildin

g.•

Sup

port

tech

nica

l (in

stru

men

tal)

impr

ovem

ent o

f bee

keep

ing.

Ste

p 4

(New

bee

pro

duct

s)•

Iden

tify

com

petit

iven

ess

& pr

oces

sing

pos

sibi

lities

of h

oney

and

no

hone

y po

tent

ial lo

cal p

rodu

cts.

•E

stab

lish

orga

nic

prod

uctiv

e pr

oces

ses.

•P

rom

ote

and

glob

ally

sup

port

ente

rpris

es fo

r bee

pro

duct

s pr

oces

sing

.

Pos

sibl

e pa

rtner

s:•

TEU

LED

A•

Reg

iona

l Gov

ernm

ent

•M

unic

ipal

ities

and

Com

mun

es o

f the

regi

on•

Bee

keep

ers

•H

erbs

pro

duce

rs•

Farm

ers

•C

hem

ical

pro

cess

ing

activ

ities

•P

acka

ging

ent

erpr

ises

•E

xpor

t act

iviti

es (f

ood)

•Tr

aini

ng in

stitu

tions

•W

eb d

esig

n co

mpa

nies

Proj

ect B

ox 5

Bra

nds

for

typi

cal S

hkod

ra R

egio

n qu

ality

food

pro

duct

s8

Pro

ject

s

SH

KO

DR

A R

EG

ION

202

0: A

SU

STA

INAB

LE T

OU

RIS

M D

ISTR

ICT


Pro

ject

s/pr

ojec

t pro

posa

ls/p

roje

ct id

eas

(and

app

lican

ts/p

ropo

sers

)S

PT

actio

nsBr

ief d

escr

iptio

nN

otes

on

the

impl

emen

tatio

n

“Her

bs o

f Shk

odra

”

1.7

3.1

3.2

3.3

3.4

Ste

p 1

(The

wor

k on

the

chai

ns)

•C

ompl

ete

the

surv

ey o

f reg

iona

l med

ical

and

aro

mat

ic p

lant

s.•

Pro

mot

e th

e cu

ltiva

tion

of th

e he

rbs,

and

sus

tain

able

gat

herin

g ac

tiviti

es o

f no

culti

vabl

e ge

rmop

lasm

i.•

Pro

mot

e lo

cal a

ssoc

iatio

ns o

f her

bs p

rodu

cers

and

gat

here

rs, a

nd in

volv

e th

em in

TE

ULE

DA

loca

l par

tner

ship

.•

Org

anis

e Q

ualit

y C

ontro

l and

Foo

d S

ecur

ity s

yste

ms.

•S

uppo

rt br

andi

ng a

nd p

acka

ging

of f

resh

and

drie

d pr

oduc

ts.

•Fi

nd n

ew a

dequ

ate

natio

nal,

area

(Bal

kans

) and

inte

rnat

iona

l mar

kets

.•

Find

fina

l dis

tribu

tor o

n id

entif

ied

mar

kets

, ens

ure

nego

tiatio

n an

d br

oker

age.

•O

rgan

ise

the

“Her

bs N

etw

ork

of S

hkod

ra”.

Ste

p 2

(Pro

cess

ing)

•Id

entif

y he

rbs

proc

essi

ng p

ossi

bilit

ies

and

com

petit

iven

ess.

•E

stab

lish

orga

nic

prod

uctiv

e pr

oces

ses.

Ste

p 3

(Ent

erpr

ise

build

ing)

•A

dvan

ced

train

ing

desi

gn (j

ob tr

aini

ng a

nd le

arni

ng b

y do

ing

activ

ities

).•

Car

ry o

ut tr

aini

ng a

ctiv

ities

for a

dvan

ced

issu

es in

her

bs p

roce

ssin

g an

d en

terp

rise

build

ing

and

man

agem

ent.

•E

stab

lish

orga

nic

prod

uctiv

e pr

oces

ses.

•P

rom

ote

and

glob

ally

sup

port

ente

rpris

es fo

r her

bs p

roce

ssin

g.

Pos

sibl

e pa

rtner

s:•

TEU

LED

A•

Reg

iona

l Gov

ernm

ent

•M

unic

ipal

ities

and

Com

mun

es o

f the

regi

on•

Her

bs p

rodu

cers

•H

erbs

gat

here

rs•

Che

mic

al p

roce

ssin

g ac

tiviti

es•

Pac

kagi

ng e

nter

pris

es•

Exp

ort a

ctiv

ities

•Tr

aini

ng in

stitu

tions

•W

eb d

esig

n co

mpa

nies

“Shk

odra

fore

sts”

1.7

3.1

3.2

3.3

3.4

Ste

p 1

(The

wor

k on

the

chai

ns)

•C

ompl

ete

the

surv

ey o

f reg

iona

l for

estry

reso

urce

s.•

Pro

mot

e th

e pr

oduc

tion

in th

e fie

ld o

f cul

tivab

le re

sour

ces,

and

sus

tain

able

gat

herin

g ac

tiviti

es

of n

o cu

ltiva

ble

germ

opla

smi.

•In

trodu

ce c

old

and

freez

ing

proc

essi

ng.

•P

rom

ote

loca

l ass

ocia

tions

of f

ores

try re

sour

ces

prod

ucer

s an

d ga

ther

ers,

and

invo

lvin

g th

em

in T

EU

LED

A lo

cal p

artn

ersh

ip.

•O

rgan

ise

Qua

lity

Con

trol a

nd F

ood

Sec

urity

sys

tem

s.•

Sup

port

bran

ding

and

pac

kagi

ng o

f the

pro

duct

s.•

Find

new

ade

quat

e na

tiona

l, ar

ea (B

alka

ns) a

nd in

tern

atio

nal m

arke

ts.

•Fi

nd d

istri

buto

rs o

n id

entif

ied

mar

kets

, ens

ure

nego

tiatio

n an

d br

oker

age.

•O

rgan

ise

the

“For

est P

rodu

cts

Net

wor

k of

Shk

odra

”.S

tep

2 (P

roce

ssin

g)•

Iden

tify

proc

essi

ng p

ossi

bilit

ies

and

com

petit

iven

ess.

•E

stab

lish

orga

nic

prod

uctiv

e pr

oces

ses.

Ste

p 3

(Ent

erpr

ise

build

ing)

•A

dvan

ced

train

ing

desi

gn (j

ob tr

aini

ng a

nd le

arni

ng b

y do

ing

activ

ities

).•

Car

ry o

ut tr

aini

ng a

ctiv

ities

for a

dvan

ced

issu

es in

fore

stry

reso

urce

s pr

oces

sing

and

en

terp

rise

build

ing

and

man

agem

ent.

•E

stab

lish

orga

nic

prod

uctiv

e pr

oces

ses.

•P

rom

ote

and

glob

ally

sup

port

ente

rpris

es fo

r for

est p

rodu

cts

proc

essi

ng.

Pos

sibl

e pa

rtner

s:•

TEU

LED

A•

Reg

iona

l Gov

ernm

ent

•M

unic

ipal

ities

and

Com

mun

es o

f the

regi

on•

Pro

duce

rs a

nd g

athe

rers

of f

ores

t fru

its,

ches

tnut

s, m

ushr

oom

s•

Food

pro

cess

ing

activ

ities

•D

istil

late

s an

d in

fusi

ons

prod

ucer

s•

Exp

ort a

ctiv

ities

•Tr

aini

ng in

stitu

tions

•W

eb d

esig

n co

mpa

nies

SH

KO

DR

A R

EG

ION

202

0: A

SU

STA

INAB

LE T

OU

RIS

M D

ISTR

ICT


Pro

ject

s/pr

ojec

t pro

posa

ls/p

roje

ct id

eas

(and

app

lican

ts/p

ropo

sers

)S

PT

actio

nsBr

ief d

escr

iptio

nN

otes

on

the

impl

emen

tatio

n

Enha

ncem

ent o

f the

Fis

h va

lue

chai

n(d

evis

ed o

n th

e ba

sis

of th

e ac

tions

pr

opos

ed b

y IL

S L

ED

A fo

r the

loca

l ec

onom

ic d

evel

opm

ent o

f Shk

odra

re

gion

)

1.7

3.1

3.2

3.3

The

proj

ect a

ims

to c

reat

e th

e ba

sic

cond

ition

s to

incr

ease

the

prod

uctiv

ity o

f the

val

ue c

hain

th

roug

h th

e im

prov

emen

t of i

ts p

rodu

cts

safe

ty, q

ualit

y an

d pr

omot

ion

and

the

deve

lopm

ent o

f re

pres

enta

tive

prod

ucer

s as

soci

atio

ns. T

he m

ain

activ

ities

and

ste

ps a

re a

s fo

llow

s:S

uppo

rting

coh

esio

n an

d ne

twor

king

of t

he v

alue

cha

in•

Pro

mot

e th

e co

hesi

on o

f ind

ivid

ual s

ea fi

sher

men

and

fres

hwat

er fi

sh b

reed

ers

thro

ugh

supp

ortin

g th

e cr

eatio

n of

new

Ass

ocia

tions

;•

Pro

mot

e th

e cr

eatio

n of

a S

hkod

ra F

ish

Foru

m, i

nvol

ving

the

Ass

ocia

tions

of f

ishe

rmen

and

fis

h br

eede

rs.

Impr

ovin

g re

gion

al F

ish

valu

e ch

ain

prod

uctiv

e bl

ock

•S

uppo

rt th

e Fo

rum

in o

rder

to o

rgan

ise

basi

c tra

inin

g co

urse

s in

fish

ing

and

fish

bree

ding

.•

Supp

ort t

he c

reat

ion

of n

ew fi

shin

g an

d fis

h br

eedi

ng e

nter

pris

es, a

lso

thro

ugh

the

Gua

rant

y Fu

nd.

Cer

tify

qual

ity a

nd s

afet

y •

Sup

port

the

achi

evem

ent o

f IS

O Q

ualit

y, H

AC

CP

and

orga

nic

certi

ficat

ions

.Im

prov

e m

arke

ting,

pro

mot

ion

and

dist

ribut

ion

•A

naly

se re

gion

al, d

omes

tic a

nd in

tern

atio

nal m

arke

ts a

nd e

labo

rate

mar

ket s

trate

gies

.•

Prom

ote

appl

ied

rese

arch

on

bio–

chem

ical

& n

utrit

iona

l cha

ract

eris

tics

of S

hkod

ra F

ish

prod

ucts

.•

Pro

mot

e fo

od e

duca

tion

activ

ities

add

ress

ed to

regi

onal

and

dom

estic

con

sum

ers.

•C

reat

e an

d pr

omot

e, o

n a

natio

nal a

nd in

tern

atio

nal s

cale

, a S

hkod

ra q

ualit

y br

and

of F

ish

prod

ucts

, by

defin

ing

and

shar

ing

a pr

ogre

ssiv

ely

grow

ing

body

of p

rodu

cts,

thei

r ch

arac

teris

tics

and

stan

dard

s.•

Iden

tify

natio

nal a

nd fo

reig

n di

strib

utor

s to

fina

l con

sum

ers.

Pos

sibl

e pa

rtner

s:

•TE

ULE

DA

•A

ssoc

iatio

ns o

f fis

herm

en•

Fish

bre

eder

s

Enha

ncem

ent o

f the

Fru

its a

nd

Vege

tabl

es v

alue

cha

in(d

evis

ed o

n th

e ba

sis

of th

e ac

tions

pr

opos

ed b

y IL

S L

ED

A fo

r the

loca

l ec

onom

ic d

evel

opm

ent o

f Shk

odra

re

gion

)

1.7

3.1

3.2

3.3

3.4

The

proj

ect a

ims

to c

reat

e th

e ba

sic

cond

ition

s to

incr

ease

the

prod

uctiv

ity o

f the

val

ue c

hain

th

roug

h th

e im

prov

emen

t of i

ts p

rodu

cts

safe

ty, q

ualit

y an

d pr

omot

ion

and

the

deve

lopm

ent o

f re

pres

enta

tive

prod

ucer

s as

soci

atio

ns. T

he m

ain

activ

ities

and

ste

ps a

re a

s fo

llow

s:S

uppo

rting

coh

esio

n an

d ne

twor

king

in th

e FV

val

ue c

hain

•P

rom

ote

the

cohe

sion

of i

ndiv

idua

l act

ors

thro

ugh

supp

ortin

g th

eir i

nvol

vem

ent i

n ex

istin

g A

ssoc

iatio

n, o

r the

cre

atio

n of

new

Ass

ocia

tions

.•

Pro

mot

e th

e cr

eatio

n of

Shk

odra

FV

For

um, i

nvol

ving

the

Ass

ocia

tions

of f

arm

ers

and

proc

esse

rs a

nd a

imed

at c

reat

ing

and

man

agin

g th

e im

plem

enta

tion

of a

sha

red,

con

tinuo

usly

ev

olvi

ng s

trate

gy fo

r pro

duct

ion,

inno

vatio

n an

d ex

tern

al m

arke

ting.

Impr

ovin

g re

gion

al F

V v

alue

cha

in p

rodu

ctiv

e bl

ock

•Su

ppor

t the

For

um in

ord

er to

org

anis

e ba

sic

train

ing

cour

ses

in fa

rmin

g an

d pr

oces

sing

act

ivitie

s.•

Sup

port

the

crea

tion

of n

ew in

divi

dual

and

sm

all e

nter

pris

es (a

lso

thro

ugh

the

Gua

rant

y Fu

nd).

Cer

tify

qual

ity a

nd s

afet

y •

Sup

port

the

achi

evem

ent o

f IS

O Q

ualit

y, H

AC

CP

and

orga

nic

certi

ficat

ions

.Im

prov

e m

arke

ting,

pro

mot

ion

and

dist

ribut

ion

•A

naly

se re

gion

al, d

omes

tic a

nd in

tern

atio

nal m

arke

ts a

nd e

labo

rate

mar

ket s

trate

gies

.•

Pro

mot

e ap

plie

d re

sear

ches

abo

ut b

io–c

hem

ical

and

nut

ritio

nal c

hara

cter

istic

s of

Shk

odra

FV.

•P

rom

ote

food

edu

catio

n ac

tiviti

es a

ddre

ssed

to re

gion

al a

nd d

omes

tic c

onsu

mer

s.•

Cre

ate

and

prom

ote,

on

a na

tiona

l and

inte

rnat

iona

l sca

le, a

Shk

odra

qua

lity b

rand

of F

V, b

y de

finin

g an

d sh

arin

g a

prog

ress

ivel

y gr

owin

g bo

dy o

f pro

duct

s, th

eir c

hara

cter

istic

s an

d st

anda

rds.

•Id

entif

y na

tiona

l and

fore

ign

dist

ribut

ors

to fi

nal c

onsu

mer

s.

Pos

sibl

e pa

rtner

s:

•TE

ULE

DA

•E

xist

ing

Ass

ocia

tions

of f

arm

ers

and

proc

esso

rs•

Indi

vidu

al fa

rmer

s•

Indi

vidu

al p

roce

ssor

s•

Ext

erna

l adv

isor

s (to

offe

r con

sulta

ncy

on

spec

ific

issu

es),

acto

rs o

f the

hos

pita

lity

sect

or (t

o su

ppor

t the

pro

duct

s m

arke

ting

and

prom

otio

n).

SH

KO

DR

A R

EG

ION

202

0: A

SU

STA

INAB

LE T

OU

RIS

M D

ISTR

ICT


Pro

ject

s/pr

ojec

t pro

posa

ls/p

roje

ct id

eas

(and

app

lican

ts/p

ropo

sers

)S

PT

actio

nsBr

ief d

escr

iptio

nN

otes

on

the

impl

emen

tatio

n

Enha

ncem

ent o

f Liq

uors

val

ue c

hain

(dev

ised

on

the

basi

s of

the

actio

ns

prop

osed

by

ILS

LE

DA

for t

he lo

cal

econ

omic

dev

elop

men

t of S

hkod

ra

regi

on)

1.7

3.1

3.2

3.3

The

proj

ect a

ims

to c

reat

e th

e ba

sic

cond

ition

s to

incr

ease

the

prod

uctiv

ity o

f the

val

ue c

hain

th

roug

h th

e im

prov

emen

t of i

ts p

rodu

cts

safe

ty, q

ualit

y an

d pr

omot

ion

and

the

deve

lopm

ent o

f re

pres

enta

tive

prod

ucer

s as

soci

atio

ns. T

he m

ain

activ

ities

and

ste

ps a

re a

s fo

llow

s:S

uppo

rting

coh

esio

n an

d ne

twor

king

in th

e Li

quor

s va

lue

chai

n•

Pro

mot

e th

e co

hesi

on o

f ind

ivid

ual a

ctor

s th

roug

h su

ppor

ting

thei

r inv

olve

men

t in

exis

ting

Ass

ocia

tion,

or t

he c

reat

ion

of n

ew A

ssoc

iatio

ns.

•P

rom

ote

the

crea

tion

of a

Shk

odra

Liq

uors

For

um, i

nvol

ving

the

Ass

ocia

tions

of p

rodu

cers

and

ai

med

at c

reat

ing

and

man

agin

g th

e im

plem

enta

tion

of a

sha

red,

con

tinuo

usly

evo

lvin

g st

rate

gy fo

r pro

duct

ion,

inno

vatio

n an

d ex

tern

al m

arke

ting.

Impr

ovin

g re

gion

al L

iquo

rs v

alue

cha

in p

rodu

ctiv

e bl

ock

•S

uppo

rt th

e Fo

rum

in o

rder

to o

rgan

ise

basi

c tra

inin

g co

urse

s in

pro

cess

ing

activ

ities

.•

Sup

port

the

crea

tion

of n

ew in

divi

dual

and

sm

all e

nter

pris

es (a

lso

thro

ugh

the

Gua

rant

y Fu

nd).

Cer

tify

qual

ity a

nd s

afet

y •

Sup

port

the

achi

evem

ent o

f IS

O Q

ualit

y, H

AC

CP

and

orga

nic

certi

ficat

ions

.Im

prov

e m

arke

ting,

pro

mot

ion

and

dist

ribut

ion

•A

naly

se re

gion

al, d

omes

tic a

nd in

tern

atio

nal m

arke

ts a

nd e

labo

rate

mar

ket s

trate

gies

.•

Prom

ote

appl

ied

rese

arch

on

bio–

chem

ical &

nut

ritio

nal c

hara

cter

istics

of S

hkod

ra L

iquo

rs p

rodu

cts.

•C

reat

e an

d pr

omot

e, o

n a

natio

nal a

nd in

tern

atio

nal s

cale

, a S

hkod

ra q

ualit

y br

and

of L

iquo

rs

prod

ucts

, by

defin

ing

and

shar

ing

a pr

ogre

ssiv

ely

grow

ing

body

of p

rodu

cts,

thei

r ch

arac

teris

tics

and

stan

dard

s•

Iden

tify

natio

nal a

nd fo

reig

n di

strib

utor

s to

fina

l con

sum

ers.

Pos

sibl

e pa

rtner

s:

•TE

ULE

DA

•E

xist

ing

Ass

ocia

tions

•In

divi

dual

act

ors

•E

xter

nal a

dvis

ors

(to o

ffer c

onsu

ltanc

y on

sp

ecifi

c is

sues

), ac

tors

of t

he h

ospi

talit

y se

ctor

(to

supp

ort t

he p

rodu

cts

mar

ketin

g an

d pr

omot

ion)

.

Enha

ncem

ent o

f Milk

val

ue c

hain

(dev

ised

on

the

basi

s of

the

actio

ns

prop

osed

by

ILS

LE

DA

for t

he lo

cal

econ

omic

dev

elop

men

t of S

hkod

ra

regi

on)

1.7

3.1

3.2

3.3

The

proj

ect a

ims

to c

reat

e th

e ba

sic

cond

ition

s to

incr

ease

the

prod

uctiv

ity o

f the

val

ue c

hain

th

roug

h th

e im

prov

emen

t of i

ts p

rodu

cts

safe

ty, q

ualit

y an

d pr

omot

ion

and

the

deve

lopm

ent o

f re

pres

enta

tive

prod

ucer

s as

soci

atio

ns. T

he m

ain

activ

ities

and

ste

ps a

re a

s fo

llow

s:S

uppo

rting

coh

esio

n an

d ne

twor

king

in th

e M

ilk v

alue

cha

in•

Pro

mot

e th

e co

hesi

on o

f ind

ivid

ual a

ctor

s (in

clud

ing

the

impo

rtant

sec

tor o

f milk

pro

duct

ion)

by

supp

ortin

g th

eir i

nvol

vem

ent i

n ex

istin

g A

ssoc

iatio

n, o

r the

cre

atio

n of

new

Ass

ocia

tions

.•

Pro

mot

e th

e cr

eatio

n of

a S

hkod

ra M

ilk F

orum

, inv

olvi

ng th

e A

ssoc

iatio

ns o

f pro

duce

rs a

nd

aim

ed a

t cre

atin

g an

d m

anag

ing

the

impl

emen

tatio

n of

a s

hare

d, c

ontin

uous

ly e

volv

ing

stra

tegy

for p

rodu

ctio

n, in

nova

tion

and

exte

rnal

mar

ketin

g.Im

prov

ing

regi

onal

Milk

val

ue c

hain

pro

duct

ive

bloc

k•

Sup

port

the

Foru

m in

ord

er to

org

anis

e ba

sic

train

ing

cour

ses

in p

roce

ssin

g ac

tiviti

es.

•S

uppo

rt th

e cr

eatio

n of

new

arti

san

qual

ity e

nter

pris

es (a

lso

thro

ugh

the

Gua

rant

y Fu

nd).

Cer

tify

qual

ity a

nd s

afet

y •

Sup

port

the

achi

evem

ent o

f IS

O Q

ualit

y, H

AC

CP

and

orga

nic

certi

ficat

ions

.Im

prov

e m

arke

ting,

pro

mot

ion

and

dist

ribut

ion

•A

naly

se re

gion

al, d

omes

tic a

nd in

tern

atio

nal m

arke

ts a

nd e

labo

rate

mar

ket s

trate

gies

.•

Prom

ote

appl

ied

rese

arch

on

bio–

chem

ical

& n

utrit

iona

l cha

ract

eris

tics

of S

hkod

ra M

ilk p

rodu

cts.

•C

reat

e an

d pr

omot

e, o

n na

tiona

l and

inte

rnat

iona

l sca

le, a

Shk

odra

qua

lity

bran

d of

Milk

pr

oduc

ts, b

y de

finin

g an

d sh

arin

g a

prog

ress

ivel

y gr

owin

g bo

dy o

f pro

duct

s, th

eir

char

acte

ristic

s an

d st

anda

rds

•Id

entif

y na

tiona

l and

fore

ign

dist

ribut

ors

to fi

nal c

onsu

mer

s.

Pos

sibl

e pa

rtner

s:

•TE

ULE

DA

•E

xist

ing

Ass

ocia

tions

•In

divi

dual

act

ors

•E

xter

nal a

dvis

ors

(to o

ffer c

onsu

ltanc

y on

sp

ecifi

c is

sues

), ac

tors

of t

he h

ospi

talit

y se

ctor

(to

supp

ort t

he p

rodu

cts

mar

ketin

g an

d pr

omot

ion)

.

SH

KO

DR

A R

EG

ION

202

0: A

SU

STA

INAB

LE T

OU

RIS

M D

ISTR

ICT


Pro

ject

s/pr

ojec

t pro

posa

ls/p

roje

ct id

eas

(and

app

lican

ts/p

ropo

sers

)S

PT

actio

nsBr

ief d

escr

iptio

nN

otes

on

the

impl

emen

tatio

n

Safe

ty a

nd q

ualit

y ce

rtifi

catio

ns fo

r re

gion

al a

gro-

food

pro

duct

s3.

3Th

e pr

ojec

t con

sist

s in

pro

vidi

ng fa

rmer

s an

d br

eede

rs o

f the

Reg

ion

with

the

info

rmat

ion,

te

chni

cal a

ssis

tanc

e an

d tra

inin

g ne

eded

to a

chie

ve in

tern

atio

nally

reco

gnis

ed s

afet

y an

d qu

ality

ce

rtific

atio

ns fo

r the

ir pr

oduc

ts a

nd p

rodu

ctiv

e pr

oces

ses:

ISO

9000

and

ISO

1400

0, H

AC

CP,

or

gani

c pr

oduc

t cer

tific

atio

n, D

OC

, DO

P, IG

T, e

tc. P

rodu

cers

ass

ocia

tions

will

be

the

prio

rity

targ

et o

f inf

orm

atio

n, a

ssis

tanc

e an

d tra

inin

g ac

tivity

. The

est

ablis

hmen

t of a

ssoc

iatio

ns a

nd

cons

ortia

sha

ll be

stro

ngly

enc

oura

ged

and

reco

mm

ende

d, a

lso

thro

ugh

sens

itisa

tion

activ

ities

.

Pos

sibl

e pa

rtner

s: T

EU

LED

A, p

rodu

cers

as

soci

atio

ns, C

ham

ber o

f Com

mer

ce, e

xper

ts

in c

ertif

icat

ion

proc

esse

s.

Lege

ndLe

gend

Lege

ndP

roje

ct id

eas

sugg

este

d by

Stra

tegi

c P

lann

ing

expe

rts, b

ased

on

the

parti

cipa

tion

outc

omes

Pro

ject

pro

posa

ls b

y IL

S L

ED

A ex

pert,

bas

ed o

n th

e va

lue

chai

ns s

urve

y

Prio

rity

proj

ects

sub

mitt

ed b

y te

rrito

rial a

ctor

s to

the

CP

C a

nd c

onta

ined

in a

pro

ject

fich

e

Prio

rity

proj

ect p

ropo

sals

sub

mitt

ed b

y te

rrito

rial a

ctor

s to

the

CP

C

Pro

ject

idea

s em

erge

d du

ring

mee

tings

and

par

ticip

ator

y ev

ents

Pro

ject

fich

es s

ubm

itted

by

stak

ehol

ders

and

dec

entra

lised

coo

pera

tion

initi

ativ

es

*P

roje

cts

idea

s th

at c

an b

e im

plem

ente

d ta

king

IDE

AS

S in

nova

tions

as

a re

fere

nce

mod

el

SH

KO

DR

A R

EG

ION

202

0: A

SU

STA

INAB

LE T

OU

RIS

M D

ISTR

ICT


Pro

ject

s/pr

ojec

t pro

posa

ls/p

roje

ct id

eas

(and

app

lican

ts/p

ropo

sers

)S

PT

actio

nsBr

ief d

escr

iptio

nN

otes

on

the

impl

emen

tatio

n

Baz

aar o

f Shk

odra

1.7

1.9

3.1

3.2

3.3

3.4

Ste

p 1

(the

wor

k on

the

chai

ns)

•C

ompl

ete

the

surv

ey o

f reg

iona

l art

and

hand

icra

ft re

sour

ces.

•P

rom

ote

loca

l ass

ocia

tions

of c

rafts

men

and

arti

sts,

and

invo

lvin

g th

em in

TE

ULE

DA

loca

l pa

rtner

ship

.•

Find

new

sup

plyi

ng c

hann

els

for r

aw m

ater

ial,

espe

cial

ly in

jew

elle

ry &

text

ile.

•Fi

nd n

ew a

dequ

ate

natio

nal,

area

(Bal

kans

) and

inte

rnat

iona

l mar

kets

.•

Find

fina

l dis

tribu

tor o

n id

entif

ied

mar

kets

, ens

ure

nego

tiatio

n an

d br

oker

age.

•O

rgan

ise

the

“Art

and

Han

dicr

aft N

etw

ork

of S

hkod

ra”.

Ste

p 2

(Ens

urin

g th

e ha

ndic

raft

a fu

ture

)•

Org

anis

e a

regi

onal

/nat

iona

l sel

ectio

n fo

r you

ng a

ppre

ntic

es in

han

dicr

aft.

•Tr

aini

ng d

esig

n (jo

b tra

inin

g an

d le

arni

ng b

y do

ing

activ

ities

).•

Car

ry o

ut tr

aini

ng a

ctiv

ities

for h

andi

craf

t iss

ues

and

ente

rpris

e bu

ildin

g.•

Sup

port

the

crea

tion

of n

ew e

nter

pris

es in

han

dicr

aft..

Ste

p 3

(A v

irtua

l baz

aar)

•P

rom

ote

“Baz

aar o

f Shk

odra

” as

an “a

ssoc

iatio

n of

ass

ocia

tions

”, an

d as

an

evol

utio

n of

the

“Art

and

Han

dicr

aft N

etw

ork

of S

hkod

ra”.

•D

esig

n, c

reat

e an

d m

anag

e th

e “B

azaa

r of S

hkod

ra” w

ebsi

te.

•O

rgan

ise

prom

otio

n an

d co

mm

unic

atio

n ac

tiviti

es (e

xter

nal m

arke

ting)

.S

tep

4 (S

hkod

ra a

rt an

d ha

ndic

raft

dist

rict)

•R

ecov

er a

nd re

stor

e an

urb

an s

pace

in S

hkod

ra d

ownt

own.

•A

djus

t and

equ

ip th

e ar

ea a

s a

“livi

ng (t

rain

ing,

pro

duct

ion

and

sale

of a

rt w

orks

and

han

dicr

aft

prod

ucts

) qua

rter o

f art

and

hand

icra

ft w

orks

hops

”.

Pos

sibl

e pa

rtner

s:•

TEU

LED

A•

Reg

iona

l Gov

ernm

ent

•M

unic

ipal

ities

and

Com

mun

es o

f the

regi

on•

Woo

d pr

oduc

ers

and

colle

ctor

s•

Oliv

e pr

oduc

ers

•S

heep

and

goa

ts b

reed

ers

•B

eeke

eper

s•

Woo

d cr

afts

men

, Tex

tile

craf

tsm

en, B

ee w

ax

craf

tsm

en, J

ewel

lery

cra

ftsm

en, e

tc.

•B

uild

ing

activ

ities

(rec

over

y an

d re

stor

atio

n,

plan

ts)

•Im

port

activ

ities

(raw

mat

eria

ls)

•A

rt an

d ha

ndic

raft

shop

s an

d tra

ders

.•

Exp

ort a

ctiv

ities

(han

dicr

aft p

rodu

cts

and

wor

ks o

f art)

•Tr

aini

ng in

stitu

tions

•C

ultu

ral a

ssoc

iatio

ns•

Arti

sts

•W

eb d

esig

n co

mpa

nies

Ren

ovat

ion

prog

ram

of R

r. G

juha

dol

as a

“ha

ndic

raft

stre

et”

1.7

The

parti

cipa

tory

pro

cess

hig

hlig

hted

the

dem

and

for u

rban

spa

ces

devo

ted

to h

andi

craf

t pr

oduc

tion

and

sale

, in

orde

r to

prom

ote

and

enha

nce

the

stro

ng a

rts a

nd c

rafts

trad

ition

of

Shk

odra

Reg

ion.

The

pro

ject

aim

s to

tran

sfor

m R

ruga

Gju

hado

l, on

e of

the

mai

n st

reet

s of

S

hkod

ra h

isto

ric to

wn

(con

nect

ing

the

Cat

hedr

al to

the

pede

stria

n R

ruga

Kol

Idro

men

o), i

nto

a “h

andi

craf

t stre

et”.

Anc

ient

bui

ldin

gs a

nd c

ourty

ards

will

be

rest

ored

to h

ost h

andi

craf

t w

orks

hops

, whe

re to

uris

t can

pur

chas

e ty

pica

l han

dcra

fted

prod

ucts

. The

pro

ject

is s

trict

ly

conn

ecte

d w

ith th

e pr

evio

us o

ne (“

Baz

aar o

f Shk

odra

”).

Pro

duce

rs a

ssoc

iatio

ns s

hall

be in

volv

ed in

the

man

agem

ent o

f the

“han

dicr

aft s

treet

”. TE

ULE

DA

, sup

porte

d by

AR

T G

OLD

2, c

ould

he

lp th

e tra

nsfo

rmat

ion

of th

e ro

ad in

to a

“h

andi

craf

t stre

et”,

by p

rovi

ding

sup

port

to

artis

ans.

Proj

ect B

ox 6

Typi

cal S

hkod

ra R

egio

n ar

ts a

nd c

rafts

4 P

roje

cts

SH

KO

DR

A R

EG

ION

202

0: A

SU

STA

INAB

LE T

OU

RIS

M D

ISTR

ICT


Pro

ject

s/pr

ojec

t pro

posa

ls/p

roje

ct id

eas

(and

app

lican

ts/p

ropo

sers

)S

PT

actio

nsBr

ief d

escr

iptio

nN

otes

on

the

impl

emen

tatio

n

Con

stru

ctio

n of

2 s

tand

s fo

r tra

ding

ha

ndic

raft

prod

ucts

1.7

Con

stru

ctio

n of

two

stan

ds fo

r tra

ding

han

dicr

aft p

rodu

cts

with

a 5

0 sq

. met

res

surfa

ce in

an

area

of

tour

ist i

nter

est.

Invo

lvem

ent o

f priv

ate

inve

stor

s is

cru

cial

for

the

proj

ect i

mpl

emen

tatio

n.

Shko

dra

regi

on A

rts

and

Cra

fts s

choo

l*

1.8

The

rele

vanc

e of

han

dicr

aft a

ctiv

ities

in th

e R

egio

n su

gges

ts th

e cr

eatio

n of

“cra

fts s

choo

ls” t

o va

loris

e th

e tra

ditio

nal “

know

how

” and

ski

lls (a

lso

thro

ugh

the

invo

lvem

ent o

f old

arti

sans

), to

tra

nsm

it th

em to

the

youn

ger g

ener

atio

ns a

nd e

ncou

rage

the

crea

tion

of h

andi

craf

t bus

ines

ses

and

soci

al e

nter

pris

es in

the

sect

or, t

o be

sup

porte

d by

TE

ULE

DA

. The

sch

ool w

ill w

ork

as a

“h

andi

craf

t hou

se”,

whe

re tr

aditi

onal

cra

fts w

ill b

e st

udie

d, p

ract

iced

and

taug

ht, a

nd th

e de

sign

of

new

arti

san

artic

les,

bas

ed o

n th

e tra

ditio

n, w

ill b

e pr

omot

ed a

nd e

ncou

rage

d.

The

proj

ect c

an b

e im

plem

ente

d w

ith th

e in

volv

emen

t of T

EU

LED

A, v

ocat

iona

l tra

inin

g in

stitu

tes,

uni

vers

ities

and

no

prof

it as

soci

atio

ns, t

akin

g as

a re

fere

nce

the

met

hodo

logy

of t

he ID

EA

SS

exp

erie

nce

“The

U

nive

rsity

of C

rafts

and

Tra

des,

pro

mot

ing

know

-how

and

cul

tura

l ide

ntity

” (La

tin A

mer

ica)

.

Lege

ndLe

gend

Lege

ndP

roje

ct id

eas

sugg

este

d by

Stra

tegi

c P

lann

ing

expe

rts, b

ased

on

the

parti

cipa

tion

outc

omes

Pro

ject

pro

posa

ls b

y IL

S L

ED

A ex

pert,

bas

ed o

n th

e va

lue

chai

ns s

urve

y

Prio

rity

proj

ects

sub

mitt

ed b

y te

rrito

rial a

ctor

s to

the

CP

C a

nd c

onta

ined

in a

pro

ject

fich

e

Prio

rity

proj

ect p

ropo

sals

sub

mitt

ed b

y te

rrito

rial a

ctor

s to

the

CP

C

Pro

ject

idea

s em

erge

d du

ring

mee

tings

and

par

ticip

ator

y ev

ents

Pro

ject

fich

es s

ubm

itted

by

stak

ehol

ders

and

dec

entra

lised

coo

pera

tion

initi

ativ

es

*P

roje

cts

idea

s th

at c

an b

e im

plem

ente

d ta

king

IDE

AS

S in

nova

tions

as

a re

fere

nce

mod

el

SH

KO

DR

A R

EG

ION

202

0: A

SU

STA

INAB

LE T

OU

RIS

M D

ISTR

ICT


Pro

ject

s/pr

ojec

t pro

posa

ls/p

roje

ct id

eas

(and

app

lican

ts/p

ropo

sers

)S

PT

actio

nsBr

ief d

escr

iptio

nN

otes

on

the

impl

emen

tatio

n

Rec

onst

ruct

ion

of th

e he

alth

cen

tre

in

Shal

e (S

hkod

ra R

egio

nal C

ounc

il)2.

6Fu

rther

info

rmat

ion

need

ed.

Con

stru

ctio

n of

a n

ew h

ealth

cen

tre

in

Bel

aj (S

hale

) (Sh

kodr

a R

egio

nal C

ounc

il)2.

6Fu

rther

info

rmat

ion

need

ed.

Rec

onst

ruct

ion

of th

e he

alth

cen

tre

in

Daj

c (S

hkod

ra R

egio

nal C

ounc

il)2.

6Fu

rther

info

rmat

ion

need

ed.

Rec

onst

ruct

ion

of th

e he

alth

cen

tre

in

Shes

h (S

hkod

ra R

egio

nal C

ounc

il)2.

6Fu

rther

info

rmat

ion

need

ed.

Rec

onst

ruct

ion

of th

e he

alth

cen

tre

in

Mur

iqan

(Ana

e M

alit)

(S

hkod

ra R

egio

nal C

ounc

il)

2.6

Furth

er in

form

atio

n ne

eded

.

Rec

onst

ruct

ion

of th

e he

alth

cen

tre

in

Bus

hat (

Shk

odra

Reg

iona

l Cou

ncil)

2.6

Furth

er in

form

atio

n ne

eded

.

Con

stru

ctio

n of

a h

ealth

cen

tre

A2

type

in P

ostr

ibe

(Shk

odra

Reg

iona

l Cou

ncil)

2.6

Furth

er in

form

atio

n ne

eded

.

Con

stru

ctio

n of

a n

ew h

ealth

cen

tre

in

Shto

j i R

i (R

reth

ina)

(Shk

odra

Reg

iona

l Cou

ncil)

2.6

Furth

er in

form

atio

n ne

eded

.

Con

stru

ctio

n of

a h

ealth

cen

tre

in

Bar

dhaj

(Rre

thin

a)(S

hkod

ra R

egio

nal C

ounc

il)

2.6

Furth

er in

form

atio

n ne

eded

.

Con

stru

ctio

n of

a n

ew h

ealth

cen

tre

in

Topl

an (T

emal

) (S

hkod

ra R

egio

nal C

ounc

il)

2.6

Furth

er in

form

atio

n ne

eded

.

Proj

ect B

ox 7

Firs

t aid

cen

tres

in S

hkod

ra R

egio

n17

Pro

ject

s

SH

KO

DR

A R

EG

ION

202

0: A

SU

STA

INAB

LE T

OU

RIS

M D

ISTR

ICT


Pro

ject

s/pr

ojec

t pro

posa

ls/p

roje

ct id

eas

(and

app

lican

ts/p

ropo

sers

)S

PT

actio

nsBr

ief d

escr

iptio

nN

otes

on

the

impl

emen

tatio

n

Con

stru

ctio

n of

a n

ew h

ealth

cen

tre

A1-

type

in Ç

ekde

daj (

Shkr

el)

(Shk

odra

Reg

iona

l Cou

ncil)

2.6

Furth

er in

form

atio

n ne

eded

.

Con

stru

ctio

n of

a n

ew h

ealth

cen

tre

A2-

type

in M

ose-

Muc

aj (S

hkre

l)(S

hkod

ra R

egio

nal C

ounc

il)

2.6

Furth

er in

form

atio

n ne

eded

.

Rec

onst

ruct

ion

of th

e he

alth

cen

tre

in

Qen

der (

Shk

odra

Reg

iona

l Cou

ncil)

2.6

Furth

er in

form

atio

n ne

eded

.

Hea

lth c

entr

e in

Pal

var (

Qen

der)

(Shk

odra

Reg

iona

l Cou

ncil)

2.6

Furth

er in

form

atio

n ne

eded

.

Hea

lth c

entr

e K

oplik

i Si

perm

(Qen

der)

(S

hkod

ra R

egio

nal C

ounc

il)2.

6Fu

rther

info

rmat

ion

need

ed.

Hea

lth c

entr

e in

Dob

er (Q

ende

r)(S

hkod

ra R

egio

nal C

ounc

il)2.

6Fu

rther

info

rmat

ion

need

ed.

Con

stru

ctio

n of

a n

ew h

ealth

cen

tre

A1-

type

in K

ryez

i (Q

afe

Mal

i)(S

hkod

ra R

egio

nal C

ounc

il)

2.6

Furth

er in

form

atio

n ne

eded

.

Lege

ndLe

gend

Lege

ndP

roje

ct id

eas

sugg

este

d by

Stra

tegi

c P

lann

ing

expe

rts, b

ased

on

the

parti

cipa

tion

outc

omes

Pro

ject

pro

posa

ls b

y IL

S L

ED

A ex

pert,

bas

ed o

n th

e va

lue

chai

ns s

urve

y

Prio

rity

proj

ects

sub

mitt

ed b

y te

rrito

rial a

ctor

s to

the

CP

C a

nd c

onta

ined

in a

pro

ject

fich

e

Prio

rity

proj

ect p

ropo

sals

sub

mitt

ed b

y te

rrito

rial a

ctor

s to

the

CP

C

Pro

ject

idea

s em

erge

d du

ring

mee

tings

and

par

ticip

ator

y ev

ents

Pro

ject

fich

es s

ubm

itted

by

stak

ehol

ders

and

dec

entra

lised

coo

pera

tion

initi

ativ

es

*P

roje

cts

idea

s th

at c

an b

e im

plem

ente

d ta

king

IDE

AS

S in

nova

tions

as

a re

fere

nce

mod

el

SH

KO

DR

A R

EG

ION

202

0: A

SU

STA

INAB

LE T

OU

RIS

M D

ISTR

ICT


Pro

ject

s/pr

ojec

t pro

posa

ls/p

roje

ct id

eas

(and

app

lican

ts/p

ropo

sers

)S

PT

actio

nsBr

ief d

escr

iptio

nN

otes

on

the

impl

emen

tatio

n

Con

stru

ctio

n of

pla

ygro

unds

for

child

ren

in S

hkod

ra a

nd im

prov

emen

t of

the

surr

ound

ing

area

s (S

hkod

ra M

unic

ipal

ity)

2.3

The

exis

ting

gree

n or

unc

ultiv

ated

are

as w

ithin

the

city

can

be

equi

pped

with

pla

ygro

unds

for c

hild

ren.

In

stal

latio

n si

tes

have

to b

e ch

osen

by

mun

icip

ality

and

citi

zens

. One

of t

he p

layg

roun

ds is

now

a

prio

rity

proj

ect,

to b

e im

plem

ente

d on

the

lake

side

in fr

ont o

f the

sho

ppin

g ce

ntre

and

opp

osite

the

Rom

set

tlem

ent.

This

pro

ject

cos

t is

arou

nd 2

9,60

0 U

SD.

The

exis

ting

proj

ect l

ayou

t is

curr

ently

bei

ng

deve

lope

d to

be

fund

ed b

y U

ND

P A

RT

GO

LD 2

.

Reh

abili

tatio

n of

the

piaz

za in

fron

t of

the

Com

mun

e of

Vel

ipoj

e(V

elip

oje

Com

mun

e)

2.3

The

proj

ect w

ill be

nefit

6,0

00 in

habi

tant

s an

d hi

gh s

choo

l stu

dent

s, a

nd w

ill po

sitiv

ely

affe

ct to

uris

m

deve

lopm

ent,

bein

g si

tuat

ed in

the

tow

n ce

ntre

of V

elip

oje.

The

pro

ject

cos

t is

arou

nd 6

1,40

0 U

SD.

Reh

abili

tatio

n of

ext

erna

l are

as o

f B

lock

3 in

Puk

a to

wn

(Puk

a M

unic

ipal

ity)

2.3

Reh

abilit

atio

n, g

reen

spa

ce c

onst

ruct

ion,

stre

et fu

rnitu

re a

nd lig

htin

g of

a p

art o

f Blo

ck 3

, whi

ch lie

s no

rth a

nd n

orth

eas

t of t

he ro

ad Y

mer

Puk

a an

d in

clud

es 5

bui

ldin

gs w

ith a

bout

1,5

00 re

side

nts,

sc

hool

s an

d ov

er 1

5 bu

sine

sses

. Exp

ecte

d re

sults

: 230

sq.

met

res

of g

reen

are

a an

d 45

0 so

rted

out f

or

citiz

ens

rela

x, e

quip

ped

with

ben

ches

, stre

etlig

hts,

gar

bage

bin

s. T

he p

roje

ct c

ost i

s ca

. 29,

800

USD

.

Gar

bage

bin

pur

chas

e fo

r the

m

anag

emen

t of t

he u

rban

was

te(S

hkod

ra M

unic

ipal

ity)

2.5

With

the

purc

hase

s en

visa

ged

in th

is p

roje

ct a

ll th

e ci

ty w

ill b

e co

vere

d by

the

was

te c

olle

ctio

n se

rvic

e. T

he p

roje

ct is

a c

ontin

uatio

n of

a p

revi

ous

one

impl

emen

ted

by th

e M

unic

ipal

ity in

the

mai

n st

reet

s of

the

city

. The

pro

ject

cos

t is

arou

nd 2

9,60

0 U

SD.

Purc

hase

of t

echn

olog

ic g

arba

ge c

ar

in V

elip

oja

(Vel

ipoj

e C

omm

une)

2.

5Th

e pr

ojec

t im

plem

enta

tion

will

be

usef

ul fo

r tou

rism

dev

elop

men

t as

it w

ill im

prov

e th

e cl

eani

ng

serv

ices

in th

e ur

ban

area

. The

pro

ject

cos

t is

arou

nd 3

0,00

0 U

SD.

Man

agem

ent o

f urb

an w

aste

for q

ualit

y of

life

impr

ovem

ent i

n Q

ende

r Kop

lik(Q

ende

r Kop

lik C

omm

une)

2.5

The

proj

ect a

ims

to e

nhan

ce th

e qu

ality

of l

ife o

f 6,1

80 c

itize

ns a

nd im

prov

e th

e im

age

of th

e co

mm

une,

whi

ch is

cro

ssed

by

a la

rge

num

ber o

f tou

rists

pas

sing

thro

ugh

Han

i Hot

it bo

rder

poi

nt.

The

proj

ect c

ost i

s ar

ound

56,

700

US

D.

“Zer

o w

aste

” su

stai

nabl

e w

aste

m

anag

emen

t sys

tem

*2.

5C

reat

ion

of w

aste

man

agem

ent s

yste

ms

in S

hkod

ra R

egio

n, a

ccor

ding

to th

e “Z

ero

was

te”

appr

oach

: was

tes

shal

l be

seen

as

a re

sour

ce a

nd re

cycl

ed a

s m

uch

as p

ossi

ble,

i.e.

as

raw

m

ater

ials

for o

ther

pro

duct

ive

activ

ities

, thu

s re

duci

ng th

e m

ater

ials

bro

ught

to la

ndfil

ls. F

easi

bilit

y st

udie

s fo

r the

impl

emen

tatio

n of

this

idea

can

take

as

a re

fere

nce

mod

el th

e be

st p

ract

ices

de

velo

ped

in o

ther

cou

ntrie

s, s

uch

as th

e Ze

ro W

aste

Alli

ance

pro

gram

(ww

w.z

erow

aste

.org

).

The

man

agem

ent a

spec

ts o

f the

pro

ject

idea

ca

n be

insp

ired

to th

e ID

EASS

exp

erie

nce

“Com

mun

ity s

take

hold

ing,

for m

anag

ing

loca

l se

rvic

es” (

Italy

).

Proj

ect B

ox 8

Cle

an a

nd h

ospi

tabl

e to

wns

and

villa

ges

of S

hkod

ra R

egio

n7

Pro

ject

s

Lege

ndLe

gend

Lege

ndP

roje

ct id

eas

sugg

este

d by

Stra

tegi

c P

lann

ing

expe

rts, b

ased

on

the

parti

cipa

tion

outc

omes

Pro

ject

pro

posa

ls b

y IL

S L

ED

A ex

pert,

bas

ed o

n th

e va

lue

chai

ns s

urve

y

Prio

rity

proj

ects

sub

mitt

ed b

y te

rrito

rial a

ctor

s to

the

CP

C a

nd c

onta

ined

in a

pro

ject

fich

e

Prio

rity

proj

ect p

ropo

sals

sub

mitt

ed b

y te

rrito

rial a

ctor

s to

the

CP

C

Pro

ject

idea

s em

erge

d du

ring

mee

tings

and

par

ticip

ator

y ev

ents

Pro

ject

fich

es s

ubm

itted

by

stak

ehol

ders

and

dec

entra

lised

coo

pera

tion

initi

ativ

es

*P

roje

cts

idea

s th

at c

an b

e im

plem

ente

d ta

king

IDE

AS

S in

nova

tions

as

a re

fere

nce

mod

el

SH

KO

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A R

EG

ION

202

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STA

INAB

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RIS

M D

ISTR

ICT


VELIPO

JE

Ana

e M

alit

Berd

ice

BU

SH

AT

Haj

mel

Vig-

Mne

le

Qer

ret

PU

KE

Gje

gjan

Qaf

e M

ali

FU

SH

E AR

REZ

Qel

ez

Ibal

le

Bler

im

Fier

zeSh

osh

Shal

e

KELM

EN

D

SH

KR

EL

Kast

rat

Qen

der

Koplik

Gru

emire

Pult

Post

ribe

Shlla

k

Tem

al

VAU

I D

EJES

GU

RI I ZI

Rret

hina

t

Barb

ullu

sh

Rrap

e

DAJC

SH

KO

DR

A

LAK

E

SH

KO

DER

TH

ETH

REC

“Bra

nd

s fo

r ty

pic

al S

hko

dra

reg

ion

qu

alit

y fo

od p

rod

uct

s”(5

Pro

ject

s)

“Shk

odra

regi

on -

Her

itag

e to

uris

t iti

nera

ries

”(9

Pro

ject

s)

“Tou

rist

rece

pti

on a

nd

mar

keti

ng

in S

hko

dra

reg

ion”

(9 P

roje

cts)

“Exp

lori

ng

the

Alb

ania

n A

lps”

(19

Proj

ects

)

“Sh

kod

ra re

gio

n -

Lake

s an

d w

etla

nd

s to

uri

st it

iner

ary”

(10

Proj

ects

)

“Fir

st a

id c

entr

es n

etw

ork

in S

hko

dra

reg

ion”

(17

Proj

ects

)

“Cle

an a

nd

hos

pit

able

tow

ns

and

vill

ages

of S

hko

dra

reg

ion”

(7 P

roje

cts)

“Typ

ical

Sh

kod

ra re

gio

n a

rts

and

cra

fts”

(4 P

roje

cts)

PR

OJ

EC

T P

RO

PO

SA

LS

8 “

PR

OJ

EC

T B

OX

ES

”

The

inte

rven

tion

area

s of

the

Pro

ject

Box

es

SH

KO

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ION

202

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STA

INAB

LE T

OU

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M D

ISTR

ICT


Consistently with the integrated approach adopted by the SPT for Shkodra Region sustainable tourism development, the 8 Project Boxes (PBs) are strongly synergic among them. This is mainly due to the thematic nature of the SPT, strictly focused on tourism development.

Indeed, PBs aiming at the creation of thematic tourist routes (PB2 “Shkodra Region - Heritage tourist itineraries”, PB3 “Exploring the Albanian Alps” and PB4 “Shkodra Region - Lakes and wetlands tourist itinerary”) are strongly interconnected, also spacially speaking, because itineraries continuously over cross and represent different but integrated ways to experience the same territories. PBs 2, 3 and 4 also develop high-level synergies with:• PBs 5 “Brands for typical Shkodra Region

quality food products” and 6 “Typical Shkodra Region arts and crafts”: quality food and handicraft products represent an added value to the tourist experience and can be purchased along the tourist routes, in shops, restaurants, accommodation structures, cultural heritage sites and museums;

• PB 7 “First aid centres network in Shkodra Region”: itineraries, especially in remote areas, should be equipped with first aid centres to ensure tourist safety;

• PB 8 “Clean and hospitable towns and villages of Shkodra Region”: towns and villages included in the itineraries should be appealing to tourists.

PBs 7 and 8 are also strongly synergic among them, because they both relate to the enhancement of services and spaces that represent basic quality of life standards in tourist destinations.

PB1 “Tourist reception and marketing in Shkodra Region” is the “most synergic” Project Box: the other Project Boxes, indeed, tend to reinforce the main regional strengths in terms of landscapes and cultural heritage, but the coordinated promotion, communication and training activities included in PB1 are crucial for the regional tourist offer consolidation, enhancement and marketing, especially at the international level.

The matrix presented in the following page contains a qualitative evaluation of the synergy level that can be developed among the Project Boxes.

This evaluation was conducted considering three degrees of growing interrelation:• low synergy: the PBs only share the same

general objective(s);• medium synergy: the PBs share the same

general objectives and beneficiary groups/involved territorial actors;

• high synergy : the PBs are st r ic t ly interdependent and materially connected, because they share the same objectives, beneficiary group(s), area(s) of intervention and activities.

3.4. Synergies among Project BoxesS

HK

OD

RA

RE

GIO

N 2

020:

A S

US

TAIN

ABLE

TO

UR

ISM

DIS

TRIC

T


Tour

ist r

ecep

tion

and

mar

ketin

g in

Sh

kodr

a R

egio

n

Shko

dra

Reg

ion

- Her

itage

tour

ist

itine

rarie

s

Expl

orin

g th

e A

lban

ian

Alp

sSh

kodr

a R

egio

n - L

akes

and

w

etla

nds

tour

ist

itine

rary

Bra

nds

for t

ypic

al

Shko

dra

Reg

ion

qual

ity fo

od

prod

ucts

Typi

cal S

hkod

ra

Reg

ion

arts

and

cr

afts

Firs

t aid

cen

tres

netw

ork

in

Shko

dra

Reg

ion

Cle

an a

nd

hosp

itabl

e to

wns

an

d vi

llage

s of

Sh

kodr

a R

egio

n1

23

45

67

81

Tour

ist r

ecep

tion

and

mar

ketin

g in

Shk

odra

R

egio

n

2Sh

kodr

a R

egio

n -

Her

itage

tour

ist

itine

rarie

s

3Ex

plor

ing

the

Alb

ania

n A

lps

4Sh

kodr

a R

egio

n -

Lake

s an

d w

etla

nds

tour

ist i

tiner

ary

5B

rand

s fo

r typ

ical

Sh

kodr

a R

egio

n qu

ality

food

pro

duct

s

6Ty

pica

l Shk

odra

R

egio

n ar

ts a

nd c

rafts

7Fi

rst a

id c

entre

s ne

twor

k in

Shk

odra

R

egio

n

8C

lean

and

hos

pita

ble

tow

ns a

nd v

illag

es o

f Sh

kodr

a R

egio

n

Tabl

e 2.

S

ynth

esis

of t

he s

yner

gies

am

ong

the

8 P

roje

ct B

oxes

for S

hkod

ra R

egio

n su

stai

nabl

e to

uris

m d

evel

opm

ent

Syn

ergy

leve

l:

: hig

h;

: m

ediu

m;

: low

SH

KO

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ION

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INAB

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ISTR

ICT


The 8 Project Boxes for regional development represent the main outputs of the Shkodra Region strategic planning process.

The next step to be undertaken for the implementation of the SPT is the identification of integrated complex projects, or Coordinated Development Projects (CDP).

Methodologically speaking, if Project Boxes are thematic containers of projects addressing similar issues, in the next phase the objective will be to strengthen the Project Boxes relationships with specific territorial locations and to develop their mutual synergies. The outcome of this process will be a set of Coordinated Development Projects, focused on specific sub-regional geographical areas that can be considered homogeneous from the morphological, cultural and/or socio-economical viewpoints. Coordinated Development Projects will start from the shared project proposals contained in the Project Boxes, but at the same time, will go further, integrating a number of small projects (also taken from different Project Boxes) into a single one.

Examples of possible priority Coordinated Development Projects are:

‣ The Albanian Alps hiking circuit (reference Project Boxes: 1, 3, 5, 6, 7) – Creation of safe and properly equipped hiking paths for natural excursions in the mountain areas of Theth and Vermosh, integrated with first aid centres, accommodation structures and places to taste and purchase branded typical food products (safe, high-quality and certified) and handicraft objects.

‣ The Lakes circuit (reference Project Boxes: 1, 4, 5, 6, 7) – Creation of a nature and sports tourist itinerary involving the lakes of Shkodra, Vau i Dejes and Koman and including transport services (boats and bike hiring, etc.), typical cuisine (prepared with safe, high-quality branded and certified typical food products, also to be purchased on site), accommodation and first aid centres.

‣ The Castles circuit (reference Project Boxes: 1, 2, 5, 6, 8) – Creation of a cultural itinerary involving the castles of Shkodra, Drisht, Sarda, Ballezes and Babices, integrated with accommodation structures, places to taste and purchase branded typical food products (safe, high-quality and certified), and “handicraft streets” to display and sell artisan objects.

‣ Marketing of regional tourist offer (reference Project Boxes: 1, 5, 6) – Establishment of a Regional Tourist Agency dealing with the mapping of regional tourist resources, the design of a territorial “umbrella brand”, the creation and management of a website containing all the necessary information to create customized itineraries, the creation of a network of trained guides and local agents for tourist assistance, etc.

‣ Regional waste management system (reference Project Box: 8) – Organisation of a solid waste management system at the regional level, mostly based on separate collection and recycling, according to the “zero waste” approach. This wi l l be accompanied by periodical sensitisation campaigns to raise the local communities awareness on the waste management issue. This CDP implementation will be crucial for the success of the first three CDPs, because it will positively affect the environmental quality of the places involved in the Albanian Alps, Lakes and Castles circuits.

The Coordinated Development Projects shall derive directly from the outcomes of the strategic planning process so far conducted, and will work as the “tangible expression” of the shared tourism development strategy on the regional territory. Through them, the Actions of the regional SPT for tourism development will be gradually implemented, always bearing in mind the “big picture” represented by the overall Vision and Tourism Strategy. The diagram presented in the following page shows the relationships between Project Boxes and the possible CDPs.

3.5. ConclusionsNotes on the Strategic Plan implementation

SH

KO

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ION

202

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5 B

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2 S

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Reg

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e A

lban

ian

Alp

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“Th

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circ

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”

7 F

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aid

cen

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net

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Shk

odra

Reg

ion

8 C

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and

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tow

ns a

nd v

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f Shk

odra

Reg

ion

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ypic

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CT

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From

the

Pro

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Box

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Coo

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Dev

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men

t Pro

ject

s

albania - shkodra region

Documents

strategic planning process

ministry of tourism

development department

human development cooperation

shkodra regional council

ministry of economy

framework of undp art

ministry of interiors