Alaska SeafoodAlaska SeafoodCook it FrozenCook it Frozen

OverviewOverview

This power point is designed to help This power point is designed to help you and your retail partners design a you and your retail partners design a Cook it Frozen promotion.Cook it Frozen promotion.

Please feel free to use this as a base Please feel free to use this as a base presentation. Insert your branded presentation. Insert your branded products, price lists, and contact products, price lists, and contact information. information.

Cook it FrozenCook it Frozen

Why Cook it FrozenWhy Cook it Frozen Cook it Frozen POS Cook it Frozen POS www.cookitfrozen.comwww.cookitfrozen.com Contact InformationContact Information

Why Cook it Frozen?Why Cook it Frozen?

Most Alaska Seafood is frozen within Most Alaska Seafood is frozen within hours of being harvestedhours of being harvested

Convenient: Buy it frozen, keep it Convenient: Buy it frozen, keep it frozen, cook it frozen! No pre-frozen, cook it frozen! No pre-planning requiredplanning required

Healthy meals in minutesHealthy meals in minutes Year-round availabilityYear-round availability

ASMI Cook it Frozen POSASMI Cook it Frozen POSFor Use In Your PromotionsFor Use In Your Promotions

Frozen for Frozen for PerfectionPerfection: Much of : Much of Alaska's seafood Alaska's seafood bounty is frozen within bounty is frozen within hours of harvest. Learn hours of harvest. Learn why and how with this why and how with this brochure. Includes brochure. Includes recipes/tips for cooking recipes/tips for cooking frozen seafood without frozen seafood without thawing first. Trifold. thawing first. Trifold.

Part # 61-003Part # 61-003

Cook it Frozen POSCook it Frozen POS

Alaska Seafood Quick Alaska Seafood Quick and Easy Recipe and Easy Recipe LeafletsLeaflets: Available for : Available for Salmon, Halibut, and Salmon, Halibut, and Whitefish Varieties (Cod, Whitefish Varieties (Cod, Pollock, Sole). Each leaflet Pollock, Sole). Each leaflet contains instructions for contains instructions for cooking frozen seafood. cooking frozen seafood. Nine recipes in each Nine recipes in each leaflet. leaflet.

Part #’s:Part #’s:Salmon: 8-030Salmon: 8-030Whitefish Varieties: 8-031Whitefish Varieties: 8-031Halibut: 8-032Halibut: 8-032

Cook it Frozen POSCook it Frozen POS Recipe Holders for Recipe Holders for

Recipe LeafletsRecipe Leaflets: : Available in two styles, one Available in two styles, one with suction cups for use with suction cups for use on glass freezer doors on glass freezer doors (rigid acrylic) and also (rigid acrylic) and also available with shelf/price available with shelf/price channel clip (pop-up channel clip (pop-up flexible plastic)flexible plastic)

Rigid Acrylic HolderRigid Acrylic HolderSuction Cup StyleSuction Cup StylePart #: 17-040Part #: 17-040

Flexible Plastic HolderFlexible Plastic HolderShelf/Price ChannelShelf/Price ChannelPop-Up StylePop-Up StylePart #: 8-020Part #: 8-020

Cook it Frozen POSCook it Frozen POS

On-PackOn-Pack: Provide your : Provide your customers with the tips customers with the tips they need to learn to they need to learn to Cook it Frozen! This on-Cook it Frozen! This on-pack recipe leaflet pack recipe leaflet contains two recipes. contains two recipes. Available on rolls of Available on rolls of 1000.1000.

Cold adhesive, food-safe Cold adhesive, food-safe ink. 2.5” x 2.5”ink. 2.5” x 2.5”

Part # 61-004Part # 61-004

Cook it Frozen POSCook it Frozen POS

Floor Decal & Static Floor Decal & Static ClingCling::

Floor Decal:Floor Decal: 19” x 19” x 28”28”

Part #: 140-001Part #: 140-001

Static Cling:Static Cling: 4” x 8” 4” x 8”

Part #: 140-002Part #: 140-002

WWW.COOKITFROZEN.COMWWW.COOKITFROZEN.COM

Cookitfrozen.com: Cookitfrozen.com: Give Give your customers the tool your customers the tool they need to learn to they need to learn to cook your fish straight cook your fish straight from frozen. Direct them from frozen. Direct them to: www.cookitfrozen.comto: www.cookitfrozen.com

Instructional VideosInstructional Videos Over 50 Quick & Easy Over 50 Quick & Easy

RecipesRecipes Species InformationSpecies Information Alaska InformationAlaska Information

ASMI Materials to Support ASMI Materials to Support Demo Training and Custom Demo Training and Custom

POS POS Instructional DVD or Instructional DVD or

CD-ROM for use in CD-ROM for use in training your training your retailers’ in-store retailers’ in-store demo teamdemo teamDVD Part #: 140-005 DVD Part #: 140-005 CD-ROM Part #: 140-006 CD-ROM Part #: 140-006

ASMI also offers ASMI also offers photography and photography and recipes should you recipes should you want to create your want to create your own custom POSown custom POS

Consumer Advertising Consumer Advertising SupportSupport

Awareness of Alaska Seafood is heightened through Awareness of Alaska Seafood is heightened through national consumer print ads targeting home cooksnational consumer print ads targeting home cooks* Sample of salmon ad provided on next slide* Sample of salmon ad provided on next slide Note: Cod / Pollock ad is currently under development Note: Cod / Pollock ad is currently under development

Consumer Consumer PrintPrint

OctoberOctober NovemberNovember DecemberDecember JanuaryJanuary

Bon AppetitBon Appetit Salmon 2 Salmon 2 page insertpage insert

Salmon 2 Salmon 2 page insert page insert + Shellfish + Shellfish AdAd

Salmon 2 Salmon 2 page insertpage insert

SunsetSunset Salmon 2 Salmon 2 page insertpage insert

Salmon 2 Salmon 2 page insertpage insert

Salmon 2 Salmon 2 page insertpage insert

Cooking Cooking LightLight

Salmon 2 Salmon 2 page insertpage insert

Salmon 2 Salmon 2 page insertpage insert

Cod/PollockCod/Pollock Cod/PollockCod/Pollock

Alaska Alaska AirlinesAirlines

Salmon Salmon insertinsert

Salmon Salmon insertinsert

Consumer Advertising Consumer Advertising SupportSupport

““Put It On Your List”Put It On Your List”Salmon ad/insert in OctoberSalmon ad/insert in October

Bon Appetit, Sunset, Bon Appetit, Sunset, Cooking LightCooking Light

2.5 million circulation2.5 million circulation Ad features:Ad features:

Front: removable Front: removable stickers reveal fun stickers reveal fun facts and key points facts and key points of differentiation of differentiation

Back: copy on why Back: copy on why leading chefs put leading chefs put wild Alaska salmon wild Alaska salmon on their list + recipeon their list + recipe

Key Web Addresses & Key Web Addresses & How to Order POS MaterialsHow to Order POS Materials

Visit www.alaskaseafood.orgVisit www.alaskaseafood.org Visit: www.cookitfrozen.comVisit: www.cookitfrozen.com For Large Quantity Orders Please For Large Quantity Orders Please

Call: 800-806-2497Call: 800-806-2497 Email: Karl Uri @ Email: Karl Uri @

kuri@alaskaseafood.orgkuri@alaskaseafood.org