1

SEO brings your network to you.

www.silberberginnovations.com Webinar for U.S. State Department Sept 2010

Person searches People Find You Engaged Group Creates Power

2

How to Stand out in the Crowd

www.silberberginnovations.com Webinar for U.S. State Department Sept 2010

Two Ways to Increase Support :1.Maximize Advocacy Engagement.2.Leverage Search Engine Optimization

(SEO) to ensure your targeted message is seen first by the community you want it to be seen by.

3

Tools for Branding your Embassy, Consulate or Department

KEEP PEOPLE ENGAGED…What would it mean for your Embassy, Consulate or Bureau if you

could Communicate with supporters on a regular basis

through:• News related to your mission.• Request for service/volunteers.• Discussions in Forums, blogs, feedback from Twitter, Facebook that you

monitor.• Track action results through “Social Network Listening” like: Bing,

Grader, Google, Klout and implement changes on a rolling basis.

www.silberberginnovations.com Webinar for U.S. State Department Sept 2010

4

Why SEO Matters

Ask yourself:• Can your Embassy, Consulate, Bureau be found

online? • Are you on top of search engine listings for

your keywords?• What can you do to improve the “long tail”

reaction on the Internet to the Content you are producing?

WINNING First page recognition in Google, Bing

www.silberberginnovations.com Webinar for U.S. State Department Sept 2010

5

Gov 2.0 Leadership

www.silberberginnovations.com Webinar for U.S. State Department Sept 2010

Contact information:Alan W. Silberberg

Founderwww.silberberginnovations.comalan@silberberginnovations.com

1-424-442-9658