Volume 3, Issue 1 First Quarter, 2013

IN THIS ISSUE: Off the Grid, Weight Watchers, Bay6, Modern Mouse, New Storefornts and more!

New design guidelines will enable common area furnishings and unique storefronts, such as this one at Loard’s Ice Cream.

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New South Shore Center Storefronts

South Shore Center is excited to announce that the Alameda Planning Board has approved new design

guidlines for the shopping center. The new guidelines will enable South Shore Center architects to create a more eclectic and dynamic “main street” feel through the heart of South Shore Center. Retailers and restau-rant owners will have more of an opportunity to build out storefronts that express their unique identities, using the approved design guidelines as a springboard.

In addition to adding more dramatic and theatrical store-fronts, the guidelines will also allow the landlord to add playscapes, seating, fire pits, bike racks and other great amenities to common areas. Visitors may also enjoy ki-osks, food carts and other perks! For more information, visit alamedasouthshorecenter.com.

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Socialize!Follow Off the Grid and South Shore Center on social media for the latest food truck info and great giveaways!

Every Saturday from 11am to 3pm, rain or shine, Off the Grid’s mobile gourmet food market pulls up to

South Shore Center for a food experience the whole family is sure to love. To see which trucks will be pulling into Alameda every week, follow Off the Grid at:facebook.com/OffTheGridSF. It’s a great opportunity to socialize!

And while you’re online, be sure to follow South Shore Center on Facebook, Twitter, Pinterest and Instagram. At the end of March, SSC will pick three lucky winners from their bevy of social media followers —the more sites you follow, the more chances you’ll have to win! Winners will receive a $100 gift card to the SSC shop of their choosing. But hurry! The contest ends March 31st!

• facebook.com/SouthShoreCenter• twitter.com/ASouthShoreC• instagram.com/southshorecenter• pinterest.com/AlamedaSSC

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Bay6 BoutiqueIntroducing Bay6, Alameda South Shore Center’s newest women’s boutique. Ladies will love their fashion-forward styles and attrac-tive, affordable pricing.

Bay6 has entered the California fashion market in recent years, with shops in downtown Sacramento,

Roseville and Fairfield. Their South Shore Center shop, which opened last December, is the company’s first foray into the East Bay.

At Bay6, you’ll find a wide range of styles from young and trendy to sexy and dressy to business casual and beyond. Bay6 also specializes in active wear, with a good selection of yoga pants, tanks and tees for workouts or lounge-around-the-apartment types of days.

Finally, you’ll find loads of bright, beautiful colors, intimates, hats, scarves, purses, belts, necklaces, earrings and cosmetics at Bay6. In other words, you’ll discover everything a girl needs to complete her wardrobe for those hot date nights! Whether you’re looking for a cover-up for the beach or an entire outfit, Bay6’s friendly, knowledgeable sales staff can help you pair colors and patterns with just the right accessories. Stop in today to see what Bay6 can do for you.

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Weight WatchersLose the lettuce and ditch the diet food, the all-new Weight Watch-ers is about learning to enjoy the foods you fancy and living the lifestyle you love, while still keeping your eye on your weight goals.

Weight Watchers—which got its start in founder Jean Nidetch’s living room—is now celebrating

its 50th year of supporting people in becoming healthier. Today, millions of men and women use Weight Watchers to shed unwanted weight. Some of those users can be found right here in Alameda!

They will tell you that watching your weight is not about stocking up on iceberg lettuce and grapefruit. It’s about transforming your lifestyle in a long-term, sustainable way. The Weight Watchers 360° program provides you with a daily PointsPlus® value targeted to help you meet your goals, while also teaching you how to transform your spaces and your routines so that you can continue to enjoy restaurants, travel, special occasions and all the things that make life enjoyable—all while staying committed to your weight lost goals and healthy lifestyle.

Join Weight Watchers at Alameda South Shore Center for its grand opening celebration the weekend of March 22nd. For more information, call (800) 651-6000.

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South Shore Center’s favorite DIY and craft emporium, Modern Mouse, has moved! Their new spot, directly

across the way from their old space (to the right of Great Clips), is newer, brighter and feels more spacious than their previous location. Owner Eleen Hsu says, “The move was an opportunity to make ourselves over a bit. We’re really happy with the way things turned out, and we hope our customers like it as much as we do.”

You’ll continue to find great craft events at Modern Mouse, such as Sunday Crafternoons for a Cause. During February’s Crafternoon event, participants learned how to make no-sew fleece blankets, which were then donated to Project Linus to benefit children in need. Follow Modern Mouse on Facebook at facebook.com/ModernMouse for information on upcoming Crafternoons and other great events!

Modern Mouse Is On The Move!

I have an unconventional playlist for running—a lot of folk. Nothing lights a fire under my feet more

than Willie Nelson’s cover of “City of New Orleans.” Recently, I was on my usual jaunt down the Hudson River Park Greenway listening to one of my favorite string bands, Old Crow Medicine Show, a group in-troduced to me by Billy Reid’s Sarah Trapp in Nash-ville a few years ago. Billy Reid has a rich history in promoting musicians, and it got me thinking about the partnerships that Jamestown shares with its lo-cal music communities.

It’s a thrill to host talented musicians at Jamestown’s properties, and nothing enlivens a space or brings a community together like a live band. Currently, Ware-house Row is hosting the Chattanooga Symphony and Opera (CSO) every third Thursday. These unstruc-tured performances will allow the CSO to broaden its reach within the community and provide an ex-ceptional shopping experience at Warehouse Row. In New York, where rehearsal space is at a premium, our events coordinator Michael Ginsberg often loans the use of Chelsea Market’s 400-foot concourse to local musicians for public rehearsals.

Music is also an essential component for fundraising. Ponce City Market in Atlanta kicked off its ground-breaking in October 2011 with a huge block-party–style concert, headlined by The Indigo Girls. Party at Ponce helped Jamestown raise more than $80,000 for local charities. Nothing gets people, places, or “people places” going like live music. I hope to see you at a concert on a Jamestown property soon.

Pickin’ & Strummmin’Man-about-town George Krauth dishes on the fashions, flavors, de-signs and décor he discovers as he travels the globe tracking trends in his capacity as VP of Creative and Marketing for Jamestown. This quarter, George talks about how Jamestown supports the arts.

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BON VOYAGESAVE ON TIMBUK2!

Select colors of classic messanger bags are 25% off while supplies last.

Miniature art classes are starting soon! Call (510) 523-4475 for a schedule of events!

Alameda Art Association(510) 523-4475 alamedaartassociation.com

Alameda Beauty Center (510) 522-6802

Alameda Centre Physicians(510) 769-1118 acphysicians.com

Alameda Credit Union(510) 523-1514alamedacu.org

Alameda Pediatric Dentistry(510) 521-KIDS (5437)alamedapediatricdentistry.com

ATC Public Safety(510) 864-0779

Anna’s Linens (510) 865-6692annaslinens.com

Antidote Salon(510) 523-4262antidotesalon.com

Applebee’s(510) 522-7071applebees.com

Avenue(510) 521-0330avenue.com

Bank of Alameda(510) 748-8000bankofalameda.com

Bay6(510) 521-1502

Bed Bath & Beyond(510) 522-0577bedbathandbeyond.com

Beverly’s Fabric & Craft(510) 864-4222beverlys.com/alameda-store

Big 5 Sporting Goods(510) 865-6486big5sportinggoods.com

Blockbuster Video(510) 865-9865blockbuster.com

Bon Voyage Luggage(510) 522-2500eluggage.net

Bright Now! Dental(510) 214-0253brightnow.com

Chase Bank(510) 864-3325chase.com

Check Into Cash(510) 263-0267checkintocash.com

The Children’s Place(510) 337-1335childrensplace.com

China Gourmet(510) 521-6337alamedachinagourmet.com

Chipotle(510) 337-1592chipotle.com

Color Me Mine(510) 521-8893colormemine.com

Daiso Japan(510) 794-0828daiso-sangyo.co.jp/english

Daphne’s Greek Cafe(510) 769-1483daphnesgreekcafe.com

DB Shoes(510) 373-2705dbshoes.net

Dress Barn(510) 521-2783dressbarn.com

European Wax Center(510) 865-4929waxcenter.com

Executive Martinizing(510) 523-6033

Fruits & Chocolate(510) 521-8868fruitsandchocolate.com

GNC Live Well(510) 523-5006gnc.com

The Gold Spot Jewelers(510) 522-GOLD (4653)thegoldspotjewelers.com

Great Clips(510) 522-7587greatclips.com

Handle with Care Packaging(510) 522-8003hwcpackagingstore.com

Happy Nails(510) 522-1305happynails.com

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Instant Shoe Care(510) 521-7089

Jamba Juice(510) 521-1112jambajuice.com

Kohl’s(510) 263-0308kohls.com

Launderland(510) 337-0769

LensCrafters(510) 521-2734lenscrafters.com

Loard’s Ice Cream(510) 521-0873loards.com

Massage Envy(510) 865-3689massageenvy.com

Merle Norman Cosmetics(510) 523-8442 merlenorman.com

Modern Mouse(510) 814-8830modernmousegifts.com

Office Max(510) 749-7500officemax.com

Old Navy(510) 864-0175oldnavy.com

Pagano’s Hardware Store(510) 522-1345paganoshardware.com

Panera Bread(510) 749-9810 panerabread.com

Payless ShoeSource(510) 521-1275payless.com

Pedal Beach(510) 303.8823 pedalbeach.com

Petco(510) 864-1844petco.comRadio Shack(510) 521-4383radioshack.com

Ross Dress For Less(510) 865-1478rossstores.com

Safeway(510) 863-9000safeway.com

See’s Candies(510) 523-1611sees.com

Soccer Post(510) 523-5700soccerpost.com

Sophistry Custom Skin Care(510) 748-0491sophistryskincare.com

South Shore Café(510) 523-3663

South Shore Car Wash(510) 523-7866

South Shore Liquors(510) 521-7254

Sprint(510) 863-8139sprint.com

Starbucks(510) 749-9595starbucks.com

Subway(510) 523-5225subway.com

Sushi House(510) 865-0999e-sushihouse.com

TJ Maxx(510) 749-8201tjmaxx.com

Total Woman Gym & Day SpaComing soon!totalwomanspa.com

Towne Cleaners and Alterations(510) 865-6119

Trader Joe’s(510) 769-5450traderjoes.com

Ulta BeautyComing soon!

Walgreens(510) 523-7043walgreens.com

Weight Watchers(800) 651-6000 weightwatchers.com

Wells Fargo(510) 464-2141 wellsfargo.com.com

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WHERE’S SOUTH SHORE CENTER?

FROM SAN FRANCISCO: Take I-80 toward Oakland. Right onto I-880. See below, “from I-880.”

FROM WALNUT CREEK: Take CA-24 toward Oakland. Take ramp onto I-880 toward San Jose. See below, “from I-880.”

FROM BERKELEY: Take I-80 toward Oakland. Merge onto I-580 (I-80). Right on ramp toward I-980. Take ramp toward I-880. See below, “from I-880.”

FROM I-880: Exit right ramp to 23rd Ave/Alameda. Bear right (southwest) onto 29th Ave. Continue on Park St. to Otis Dr.

FROM HAYWARD: Take I-880 toward Oakland. Right ramp toward 98th Ave/Oakland Airport. Left onto 98th Ave. Left onto Airport Access Road. Right onto SR-61 (Doolittle Dr.). Bear right onto Otis Dr. Continue to Park St.

AC TRANSIT BUS ROUTES: Oakland transfers from the BART Civic Center Station take bus #20; BART Fruitvale Station take bus #21. For more detailed trip planning visit actransit.org or transit.511.org.

Published by I Companies for Jamestown Properties. All Rights Reserved. ®

ALAMEDASOUTHSHORECENTER.COMCome shop at the beach