Alabama Power and Economic Development Alabama County Government Institute

Shane Kearney Sr. Project Manager

Economic Development Alabama Power Company

205.613.3050(M) 205.257.3197(W)

www.amazingalabama.com 

“For almost 100 years we have been providing a full range of site selection services”

“Our Department is a Professional Services Firm”

Alabama Power Company, Economic Development, we are our History

Southern Company• Holding Company for Alabama Power, Georgia Power,

Gulf Power and Mississippi Power• 25,000 employees• Approximately 44,200 MWs of Nameplate Generation

within Balancing Area• 2011 Platts Global Energy - Power Company of the

Year• 500 kV, 230 kV, 161 kV, 115 kV and 46 kV

Transmission Operating Voltages.• 4.4 million customers• 15,000 industrial customers

Alabama Power Company• Top Business Ranking – 2011 & 2012 Electric Utility

Business Customer Satisfaction Study - JD Power & Associates

• 99.97 Reliability Rating• 1.4 million customers• 5,750 industrial customers

Who are we today?

Who are we today?

Our Goal:

•To provide world class economic development services as a trusted third party “Corporate Partner.”

Our Objectives:

•Positively impact the economy and wage culture of the state.

•Help our existing customers to grow and be as successful as possible.

•Increase our industrial customer base

Alabama Power Economic Development

A Team Approach to Economic Development –

A Public/Private Partnership

•Economic Development Partnership of Alabama (EDPA)

•Alabama Power Company

•PowerSouth Energy Cooperative

•Privately funded Chambers of Commerce/ED Organizations

•Lawfirms, Construction firms, engineering firms, banks

Alabama Economic Development – Private Sector Allies

Alabama Economic Development – Public Sector Allies

• Alabama Development of Commerce (ADOC)

• Alabama Industrial Development Training (AIDT)

• 2 and 4 year College Systems

• Alabama Department of Revenue (ADOR)

• Alabama Department of Environmental Management (ADEM)

• Alabama Department of Economic and Community Affairs (ADECA)

• Alabama Department of Agriculture and Industries

• North Alabama Industrial Development Association (NAIDA-TVA)

• Others

What sectors is APC ECD actively working projects in?

What is an active project?

Active Projects (“Projects”) are prospective businesses and industries that APC’s Economic Development Department has invested significant time and effort into pursuing for Alabama locations. The probabilities of these Projects locating in Alabama range from ten to ninety per cent (10% to 90%).

Segment ProjectsAutomotive 11Aerospace 9Chemicals 9Other 3Forest Products 3Pri-Sec Metals 3Assembly/Manufacturing 3Data Center 3Renewable Energy 2Food Processing 2Rubber and Plastics 2Call Center 1Distribution/Warehousing 1Grand Total 52

What sectors is APC ECD actively working projects in?

Segment Projects Jobs JOBS/PROJOther 3                 2,555             852 Call Center 1                 600                600 Distribution/Warehousing 1                 500                500 Automotive 11              3,760             342 Aerospace 9                 2,665             296 Assembly/Manufacturing 3                 595                198 Pri-Sec Metals 3                 430                143 Chemicals 9                 662                74 Rubber and Plastics 2                 100                50 Renewable Energy 2                 85                   43 Food Processing 2                 55                   28 Forest Products 3                 55                   18 Data Center 3                 10                   3

Grand Total 52              12,072          232

Segment Projects CAPEX ($M) CAPEX/PROJOther 3                 488$              163$ Automotive 11              1,516$          138$ Chemicals 9                 1,234$          137$ Aerospace 9                 734$              82$ Distribution/Warehousing 1                 60$                60$ Renewable Energy 2                 115$              58$ Food Processing 2                 75$                38$ Rubber and Plastics 2                 71$                36$ Pri-Sec Metals 3                 85$                28$ Assembly/Manufacturing 3                 55$                18$ Forest Products 3                 27$                9$ Data Center 3                 20$                7$ Call Center 1                 2$                   2$

Grand Total 52              4,482$          86$

What sectors are potential announcements in?

High “probability” projects are in:

• Automotive• Chemicals• Forest Products• Building products

Foreign Direct Investment (FDI) in Alabama –the growth engine for the state’s economy

Source: Alabama Department of Commerce

STATE TOTALS 2001-2011

4,224 projects 189,171 jobs

$33.5 Billion in CAPEX

Foreign Direct Investment (FDI) in Alabama –the growth engine for the state’s economy

Source: Alabama Department of Commerce

What does the future hold?

Source: The Economist

We must always think in the long term…

Alabama must continue to look outward..

Source: Alabama Department of Commerce

Some manufacturing could be moving back to US..

Source: Boston Consulting Group, March 2012

Source: Boston Consulting Group, March 2012

Some manufacturing could be moving back to US..

Manufacturing could be moving back to US..

Source: Deloitte Touche Tohmatsu, 2013

Why do we pursue manufacturing?

Why do we pursue manufacturing?

www.AmazingAlabama.com

Building and Site Search

http://www.amazingalabama.com/building-site-search.html

Who is visiting our website?

How do we leverage our website?

Social Media

Questions?

Shane Kearney Sr. Project Manager

Economic Development Alabama Power Company

205.613.3050(M) 205.257.3197(W)

www.amazingalabama.com