NISO Link Origin Tracking

Nettie Lagace, NISO - @abugseyeNISO Update

ALA Annual, Orlando, June 26, 2016

Work item

• Approved by NISO Voting Members Q1 2016• Purpose: Develop a recommended practice to

allow libraries, publishers, and other content providers to accurately track the sites/platforms from which incoming links originate when they pass through a link resolver

Discovery Networked Link Environment

Working Group Goals

• Investigate effective and scalable options to allow content provider and libraries to determine original source of link

• Provide guidance on implementation (including proof-of-concept)

• Provide information on leveraging solution to obtain accurate statistics on source of traffic to their site

Working Group*• Danielle Reisch, Wiley• Emily Singley, Boston College Libraries• Mike Sollars, Cengage Learning• Christine Stohn , Ex Libris, Inc.• Mike Taylor, Digital Science• Matthew Treskon, National Agricultural

Library• Robert Tupelo-Schneck, CNRI• Ken Varnum, University of Michigan

Library• Peter Vlahakis, ITHAKA/JSTOR/Portico• Stephanie Wical, Boston University• Julie Zhu, IEEE

• Nasreen Arain, Taylor and Francis• Sacha Arnold, Innovative Interfaces,

Inc.• Jacques Doux, Elsevier• Michael Fernandez, American

University Library• David Fritsch, ITHAKA/JSTOR/Portico

Don Hamparian, OCLC• Paul Jessop, International DOI

Foundation (IDF)• Chuck Koscher, CrossRef• Eddie Neuwirth, ProQuest• Lisa O'Hara, University of Manitoba

Libraries• Gary Pollack, EBSCO Information

Services

Benefits & Challenges• Once we have the ability to track link origins, what will that enable my institution to

do that it cannot do now? Please provide at least 2 benefits.– Analytics– Communication– Quality Improvements– User Knowledge– Value of Discovery

• What are two challenges that you believe face this workgroup on the path to developing a tracking link origins recommended practice?– Adoption– Conformance– Data standards– Implementation– Privacy– Reporting– Tracking

Thank you! Questions?