al jazirah plus: interactive web and tablet app
TRANSCRIPT
10_– 12 October 2011, Vienna, Reed Messe Wien
Session: Cross-media Publishing TrendsTitle: Al Jazirah Plus: Interactive Web and Tablet AppSpeaker: Aspen Aman, Director – International Markets
Media Port
Al Jazirah Plus: The First Interac5ve
Web and Tablet Applica5on for Arabic Newspapers
Aspen Aman, Director – Interna5onal Markets
IFRA Media Port
12 October 2011, Vienna
2
Innova5on in New Media
• Al-‐Jazirah newspaper has a proven track record of quality journalism and innova=on for over 52 years
• Al-‐Jazirah Corpora=on con=nues to bring innova=on to Saudi media through : – Digital plaEorms for Al Jazirah newspaper – First women’s digital newspaper in KSA
3
Our Growing Media Group
• Al Jazirah newspaper -‐-‐ 52 years in print • Al Jazirah website – launched 1997 • Al Jazirah customized mobile applica=ons – JazPing for Blackberry – launched 2010 – Al Jazirah Plus for iPAD – 9 October 2011
• AWJ – Arabian Woman’s Journal -‐-‐ launched
27 September 2011
4
Introducing Al Jazirah Plus
• Al-‐Jazirah Plus is the Kingdom’s first interac/ve iPad newspaper applica=on
• Full interac=vity including: – Automa=c updates to stories – Mul=media func=onality
– Sharing content and reader feedback • Other Saudi papers have launched iPad apps previously, but these are sta=c PDF files
5
Al-‐Jazirah Plus– iPAD applica5on
Features • Automa=c content update
• Engagement – Readers can post and read comments from all plaEorms
• Add videos/audio to editorial ar=cles • Addi=onal photos than print edi=on story • Page jumping within edi=on to/from any page
6
Al Jazirah Plus
We will now demonstrate
some of the features of the new
Al Jazirah Plus iPAD applica5on .
7
Media Consump5on Data –
A Rarity in the Saudi Context
8
Tablet Usage Sta5s5cs in KSA Market Difficult to Get
• Extrapolate future tablet usage in KSA market through other data and trends: – iPad is rapidly becoming most popular mobile device, per doxtop.com
– 91% of iPad users have downloaded apps and 44% regularly access newspapers, per Nielsen
– iPad users 3x more likely to read newspaper/magazine content than other e-‐reader devices (ChangeWave Research, May 2010)
9
Anecdotal Mobile Usage – KSA
• 100x increase in mobile access to search Nov 2010 – March 2011 in Saudi Arabia, per Google stats
• When King Abdullah recently announced salary increases for Saudi ci=zens, huge spike in search stats showed that most Saudis accessed news on mobile plaEorms
• Anecdotal data shows iPad and iPhone purchase to be #1 technology purchase with addi=onal cash to Saudi families from government grants
10
What
IS
our audience
in Saudi Arabia?
11
Saudi Arabia: Some Stats • 26,131,700 Total popula=on (2010) • 11,400,000 Internet users (Dec 2010) • 43.6% KSA Internet penetra=on
• 15.7 % KSA share of regional internet penetra=on
• 170% Annual increase in IOS usage in KSA
Sources: Internetworldstats.com Saudimac.com
CIA World Fact Book 2011
12
Saudi Society is YOUNG
• Median age in KSA: 25.3 years
• Male median age: 26.4 years
• Female median age: 23.9 years
Source: CIA World Fact Book 2011
13
Reaching Saudi Digital Na5ves
• Popula=on under 35 = Digital Na=ve
• Popula=on over 35 = Digital Immigrant
Through Al-‐Jazirah Plus, we bring newspaper content to a Saudi audience which prefers to interact with media through digital and mobile
channels.
14
Connec5ng to KSA’s Digital Na5ves
“Through your iPad applica5on, Al-‐Jazirah is making the news exci5ng and engaging to Saudi Arabia’s youth who are
digital na5ves.”
Jasem Al Mutawa President, Gartner Research Middle East
15
Making Al-‐Jazirah Plus A Reality
in the Saudi Media Context
16
Al-‐Jazirah Plus Implementa5on
• August 2011 Al-‐Jazirah ini=ated project
• September One Vision implementa=on
• 9 October Official launch of the app
17
Special Challenges in KSA Market
• Development of Arabic language and naviga=on support – Produc=on side – User side
• Handling mul=-‐edi=on versions of the paper – 3 edi=ons of the daily paper
• Simultaneous crea=on of iPad, Android and web versions
18
Snapshot of Al-‐Jazirah Plus Ini5al Downloads
• 1860+ downloads of Al-‐Jazirah Plus newspaper edi=on on 11 October
• While KSA users were majority of downloads, users in many other countries also accessed 11 October edi=on of paper via tablet – All over North America, Europe, Middle East – Japan, New Zealand among others
Source: Mirado traffic staIsIcs 11 October 2011 ediIon
19
Any ques5ons?
Thank you
20