al jazeera english channel -...

Al Jazeera English Channel

E xecutive Summ ary | Fact Sheet

Launch

Language

Location

Broadcast

Broadcast Type

Beam/Footprint

Satellites

Cable Providers

Programming

Viewership

Primary Audience

Website

: November 2006

: English

: Doha, Kuala Lumpur, London & Washington DC

: Round‐the‐clock

: Free‐to‐air & Encrypted

: Global

: Covers the world through 16 cutting‐edge free to air satellite platforms & more than 225

service providers across 82 nations

: All Major Cable Distributors in the Region &Worldwide

: News, current affairs, news analysis, documentaries, interviews, debates, sports,

business, entertainment, weather, varieties & women interest

: 1 Billion & above worldwide

: 25 years & above

: http://english.aljazeera.net

Allid Media Corp. Tel: +1 703 333 2008 URL: allied-media.com/aljazeera Email: [email protected]

AJE | Facts &

Figures

IPSOS CT Media Research

EURASIA | Surve y Details

Objective

Conducted by

Commissioned by

Methodology

Field Work

Total Sample

Area

Age

Gender

Ethnic Group

: To evaluate the channel’s position in terms of awareness, viewership and other

parameters vis‐à‐vis other global English News channels.

: Ipsos MediaCT

: Al Jazeera Network & q.media

: CATI

: 15th June – 30th July

: 10,050

: 13 major world business centers

: 21 Years +

: Male & Female

: All


AJE | Facts & Figures

A new entrant to the world of English news dominated by western media until November 2006,

AJE has quickly & efficiently made inroads among Global English News TV viewers

With the fastest growing levels of awareness & viewership, the channel strides

close to industry giants such as CNN Int'l & BBC World


AJE | Facts & Figures

Synopsis | Asia Pacif ic

AJE has already achieved a significant level of awareness of 23% across Global English

News TV Viewers in Asia Pacific, in comparison to other major global news TVs such as

CNN Int'l (58%) and BBC World (53 %)

Within the first year of its broadcasts, AJE entertains a prime time cumulative rating of

1.7% surpassed only by CNN Int'l & BBC World in Asia Pacific

AJE leads other selected channels such as Bloomberg with prime time rating of 1.2% &

Sky News (0.4%)


Channel Total Awareness

Asia Pacif ic

Base: Total Sample | Global English News TV Viewers 21 Years and above


Source: IPSOS Media CT | AJE Eurasia Media Research

Channel Rating By Time-Band

AJE v/s . CNN Int ’ l | Asia Pacif ic

Base: Total Sample | Global English News TV Viewers in last 7 days




AJE v/s . BBC World | Asia Pacif ic





AJE v/s . Sky Ne ws | Asia Pacif ic





AJE v/s . Bloomber g | Asia Pacif ic




AJE | Qualitative

Findings

AJE | Programming Quality

Being the 1st option for an international audience who is thirsty for difference,

AJE informs and entertains millions each day.

The channel's high quality programming content has

won votes from its Asia Pacific viewers as

“One of The Best” across 8 qualitative measures

leading many Global English News channels


Qualitative Assessment


Global English News TV viewers in Asia Pacific voted AJE "One of The Best" across 8

qualitative measures leading many other English News channels making it a promising grid

They strongly agreed AJE over many others as:

Overall a good channel

Informative

Up‐to‐date news

Global coverage

Wide range of News

In‐depth analysis

Good Presenters

Wide range of informative programs


Channel Qualitative Assessment

AJE v/s . CNN Int ’ l | Asia Pacif ic





AJE v/s . BBC World | Asia Pacif ic





AJE v/s . Sky Ne ws | Asia Pacif ic





AJE v/s . Bloomber g | Asia Pacif ic




AJE | Audience

Profile

AJE | Audience Profile

AJE is watched by people who believe that events have strong impacts on one's perception and understanding of today's world. Whether they are

business owners, key decision makers, corporate professionals, students…

as AJE audience they get the right dose of world news each day through

varied yet balanced perspective




59% of AJE audience in Asia Pacific are males

28% of AJE Audience are in the age group of 21 ‐ 30 years

69% of AJE audience are highly educated with University degree & above qualifications

40% of AJE audience are decision makers be it business owners or in the management cadre

73% of AJE audience spend up to 60 minutes everyday watching AJE



Asia Pacif ic

BY GENDER BY AGE

BY TIME SPENT WATCHINGBY OCCUPATION

BY EDUCATION

BY ETHNIC GROUP


AJE | Major

Programs

AJE | Current Programming

By Category

News

Global News (every hour)

News Analysis

101 East

Inside Story

Finance & Business

Business Latest (every half hour)

Counting the Cost

When the World Went Bust

Politics

Cold Peace

Empire

Inside Iraq

People & Power

InterviewsFrost Over The WorldOne on OneRiz Khan

EntertainmentArtsworldPlaylistThe Fabulous Picture Show

Travel & Tourism48Street Food

WeatherWeather Forecast (every half hour)

MediaChanging ChannelsListening Post

Exclusive Specials

Fault Lines

Focus on Gaza

Forgotten freedom fighters

Indonesia hearts and minds

Iran season

Islam in America

It happened in Tiananmen Square

Kosovo: A Year of Fear and Hope

Lebanon: The family business

Lessons in Conflict

Music of Resistance

Pirates' Haven

Reflections of War

Talking with the Enemy

The Arab Street

The Splintering Rainbow

Witness


AJE | Major Programs

101 EAST Broadcast from our studio in the Petronas Towers in Kuala Lumpur, 101 East aims to break ground in issues of particular relevance to Asia – where free journalistic debate is not always a part of the everyday broadcast menu. Primarily a talk show, with invited studio guests, 101 East will react to the day’s news in Asia, as well visiting topics of ongoing interest locally, and to the rest of the world.

LISTENING POST Presented by Richard Gizbert, LISTENING POST reviews the world’s electronic media, casting a skeptical eye over how other broadcasters are reporting, and challenging when news

has become propaganda. LISTENING POST monitors and examines all forms of media.

From the biggest network to the most obscure web bloggers, LISTENING POST reports critically on what

they cover – and what they don’t. It examines the big stories and explains how and why coverage of

them differs in different parts of the world.

THE FABULOUS PICTURE SHOW Broadcast on alternate weeks and presented by Amanda Palmer, THE FABULOUS PICTURE SHOW will go beyond the neon lights and red carpets to explore all aspects of film and its production with extensive reporting on independent film, world and experimental cinema, shorts, animation as well as the best from Hollywood.

In a series of film‐related stories and interviews from all corners of the globe, THE FABULOUS PICTURE SHOW will include profiles on people both in front and behind of the camera, by featuring amateurs and professionals, whether they are actors, editors, directors, composers, cinematographers, screen writers



THE RIZ KHAN SHOW is a live interactive show that allows viewers to directly question world leaders, newsmakers and celebrities. The program is hosted by internationally renowned journalist Riz Khan and addresses key issues and trends impacting lives around the globe. RIZ KHAN will seek out thought‐leaders from the developing world as well as the economic power houses and the issues debated on the streets and in the corridors of power. The show is broadcast live from Washington DC four times weekly with particular emphasis on viewer participation.

WITNESS is presented daily from our London studios by Rageh Omaar, with content gathered

from all 4 broadcast centers, WITNESS is the channel’s flagship documentary strand. Featuring fully‐

commissioned, co‐produced and acquired programming, WITNESS is a 22‐minute daily documentary

revealing the lives of people whose stories are usually not told. WITNESS reveals unique perspectives

on big issues ‐ from climate change and AIDS, to post‐conflict challenges and the challenges facing our

children’s future.

48 is an entertainment program Amanda Palmer and crew will explore some of the world’s most

fascinating destinations. 48 will examine everything from cultural and religious events to the social and

economic backdrop of each unique location. Exploiting local knowledge, 48 will tell the story of each

destination through the untold stories of its inhabitants ‐ with stories covering education, arts, culture,

fads and tradition, youth issues, music, new industries, housing ‐ or sometimes the lack of it.



FROST OVER THE WORLD Sir David Frost, one of the world’s most celebrated broadcasters, invites the world’s most powerful and famous to join in conversation from London every Friday evening. With Sir David’s guests in the studio will be members of the foreign press bureau in London and contributions from guests in Al Jazeera’s other broadcast centers who will frankly review the matters affecting the world. FROST OVER THE WORLD is an independent production from David Paradine Productions.

PEOPLE & POWER Presented twice weekly by Dr. Shereen El Feki, this program will bring

strong but accessible reportage from the world of politics and business, looking at influence far beyond

the boardroom or elected chambers. PEOPLE & POWER reports on the use and abuse of power and

wealth around the world. At its heart are matters of global corporate governance, world trade issues

and market imbalances, corporate graft, corruption and organized crime.

ONE ON ONE A weekly show profiling celebrities and newsmakers from around the globe, with a focus on their personal histories, defining moments and goals in life. The Program provides an intimate look into their philosophy of life and the events and people that influenced their careers. The guests include a wide range of personalities who are known internationally or regionally for the work they have done. These include His Highness The Dalai Lama, Sir Bob Geldof, CBS veteran journalist Mike Wallace, Canadian rocker Bryan Adams, Bollywood actress Mallika Sherawat, former First Lady of Egypt Jehan Sedat and singer songwriter Angelique Kidjo.



INSIDE IRAQ Presented live from our Doha studios by Jasim Azawi, INSIDE IRAQ is a weekly current affairs program focusing attention on current political and military developments in Iraq. INSIDE IRAQ will explore issues and stories other networks avoid or find difficult to tackle; it will provide a platform to politicians, decision makers, legislators, scholars, experts, academics, media specialists and journalists of various backgrounds and nationalities to articulate their positions and provide our viewers with insightful perspectives and analyses on one of the most important and controversial hot spots currently unfolding on the global political stage.

INSIDE STORY INSIDE STORY, broadcast daily from our Doha studios, dissects the top story of the

day, providing analysis, background, and context from some of the best minds in the Middle East and

abroad. More than just the news; INSIDE STORY asks how we got to today, and what tomorrow might have in

store. Its Arabic sister show, "Ma Wara al Khabar" (Behind the News) is one of Al Jazeera's most respected and

successful programs and is watched by millions of people every day. Inside Story aims to meet that standard, all

the while bringing in new voices from across new borders, and presenting it all in our own style.

BUSINESS LATEST A fast moving combination of graphics and music giving the latest

economic indicators ‐ dollar, euro, yen rates, gold and oil price, stock exchange from New York, London

and Tokyo will be broadcast every hour.


AJE | Satellites &

Footprint

AJE | Footprint

Covers The World


AJE | Satellites & Coverage


AJE | On Cable

Ar ound the World


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