aksa jenerik december issue

36
AKSA Journey that has continued with success since 1960 A pleasant chat with Alper Peker, General Manager of Aksa Power Generation The unique treasure fascinated with its landscape and history: Sumela Monastery

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Page 1: Aksa jenerik december issue

AKSA Journey that has continued with success since 1960

A pleasant chat with Alper Peker, General Manager of Aksa Power Generation

The unique treasure fascinated with its landscape and history: Sumela Monastery

Page 2: Aksa jenerik december issue
Page 3: Aksa jenerik december issue

AKSA JENERİK 01 PREFAC

E

General Manager of AKSA Power GenerationALPER PEKER

Our journey that began nearly half a century ago in order to add value and comfort to life always took us to the innovative approaches and quality-oriented works. The first step we took with the production of the first electric motor by Ali Metin Kazancı, our founder, in 1968 made us a crowded family today. We became the undisputed leader in our sector during this time covers long years thanks to investments that we made in the energy sector and our belief in our business. Our company that its success exceeds the national borders while developing itself and that it channels more than 50 percent of production to exports in this context is a leader in Turkey Market with its 12 offices in Asia, United States, Europe and Africa; and is among the top 5 companies in the world. Our company that has justified pride of being one of the first producers of natural gas generators in the world also maintains the undisputed superiority in the synchronous generator projects. Undoubtedly, the efforts of our employees and our movement as a large family underlie this success.

‘We continue on our way as a large family’

AKSA Power Generation that adopts to raise the quality to the higher levels as a company culture continues to works by keeping the vital dimensions of this work in mind all the time. We are aware that the generators that engage in the most urgent times create irreversible problems and we lead to an important mission by carrying the quality in the industry one step ahead in addition to the innovative and unique solutions. Our company located in the largest 200 industrial and exporter companies of Turkey provides added value to the national economy with employment opportunities provided. We ensure the continuation of life by touching life in every sense. In this sense, we continue to exist in all areas such as organizations, concerts, festivals. Dear employees, we worked really hard for the magazine in your hands in order to prepare a publication worthy of our company. We have prepared this magazine for our employees that have the major roles in our all success. I hope that you enjoy reading our magazine “AKSA Jenerik” where our history, our vision and our success will take place and we will continue to add value to life.

Best Regards,

Page 4: Aksa jenerik december issue

The success story of AKSA Power

Generation since 1960

AKSA Power Generation

continues to make investments.

Creativity from you, the energy

from AKSA

We are one of the most valuable 500 companies in Turkey.

02 AKSA JENERİK

AKSA INDEX

12

0804

06

Licensee on behalf of AKSA Jeneratör San. A.Ş.Necati BAYKAL

Managing DirectorErgün YILMAZ

HeadqurtersAksa Jeneratör San. A.Ş.Rüzgarlıbahçe Mah. Selvi Çıkmazı No:10 Kavacık - Beykoz

PUBLICATION

İstanbul Dünya Ticaret MerkeziA3 Blok Kat: 15 No: 448 Yeşilköy / İstanbulTel: 0212 465 37 [email protected]

Executive Editor Çınar [email protected]

Editor In Chief Cihan Oruçoğ[email protected]

EditorsSeray BaykanZeynep Ö[email protected]

Art DirectorHakan [email protected]

Graphic DesignZeynep Esen Sarıkaya

PrintÖmür MatbaacılıkBeysan Sanayi Sitesi Birlik Caddesi No: 20 Beylikdüzü-İST

AKSA JENERİK

1960

1991

1998

2006

2001

2004

2012

2004

2005

2013

2014

2000

2007

2008

1994

1995

1996

1965

1968 1984

1986

1997

1997

1998

1990

1983

The start of commercial operations of the Group.

We opened the first of 7 APCs in Ankara.

We became the leader of the Turkey market in the generator

industry with %55 market share.

Foundation of Watt Elektrik Motor, the first company of the Group in energy sector.

Start of generator production (Aksa Makine San. A.Ş.).

We moved from manufacturing facility in Bayrampasa to the largest manufacturing facility of the period (20.000 m2 Güneşli).

Production of sheet metal, metal and tile.

Foundation of Kazancı Holding A.Ş. – Official foundation date of Aksa Power Generation.

Our Aksa Rental Company began to operate.

We exceeded the revenue target of USD 100 millions.

We performed opening of the generator plant that has the world’s largest production capacity in China.

We made improvements in business processes with 6 Sigma applications.

We performed opening of Aksa China Factory.

We performed opening of Russia – Aksa USA

offices.

We took place in the greatest 500 industrial enterprises of Turkey.

We performed opening of US factory.

We have laid the foundations of our Factory in Adana.

We opened our Aksa Algeria office. We were one of the top 100 exporter companies of TIM.

We produced the first natural gas generator in Turkey.

Our sales distribution channel reached from Asia-Europe to Africa and we opened Aksa Nigeria dealer.

Start of machinery production (Kazancı Teknik Cihazlar Yedek Parça A.Ş.).

We made an distributorship agreement with Cummins Onan

marine generator group.

We opened our first overseas office in Singapore.

We opened Aksa UK

Foundation of Aksa Servis ve Yedek Parça company.

We have received the ISO 9001 Certificate.

Page 5: Aksa jenerik december issue

AKSA JENERİK 03

The new C Series changing the

definition of the comfort on the roads

also outscores the competitors with the

interior desing.

We celebrated new age of Ali Metin Kazancı

60 years dedicated to education

Solution Partnership in Boatshow Fair

AKSA Light for world stars

We took our place in ANKATEK Fair.

Are you ready to recognize the amazing creatures of the Arctic Ocean?

20

07

22

Page 6: Aksa jenerik december issue

A04 AKSA JENERİK

ccording to the data of 2013, Aksa Jeneratör Sanayi A.Ş. took its place among the Capital 500 companies for special prizes given to 25 different companies in 8 different categories where the largest 500 organizations guiding the growth of Turkey’s economy are determined and which 17th was held this year. Alper Peker, General Manager of Aksa Power Generation, received the award on behalf of our company from Hasan Süel, Executive Vice President of Vodafone in the ceremony at the Conrad Hotel in Istanbul. Fikri Işık, Science, Industry and Technology Minister, and numerous representatives from the business world attended the ceremony. Minister Fikri Işık speaking at the ceremony said that export began to return to normality in recent months. Işık continued to his words as follows: “We trade with all

the countries in the world. This is an amazing thing... In my opinion, this is the most important indicator of the success of the Turkish business world. We, as government, do all our best efforts in order to clear the way for you, to give support to your successes, and to contribute to the development of the country.” After the speeches, the awards ceremony began.

REPRESENTATIVES OF THE BUSINESS WORLD ATTENDEDAydın Doğan, Honorary Chairman of Doğan Holding, İnan Kıraç, Chairman of the Board of Karsan, Arzuhan Doğan Yalçındağ, Chairman of the Board of Doğan Holding, Mehmet Ali Yalçındağ, Chairman of the Board of Yandex Turkey and CEO, and representatives of business world attended.

AKSA CORPORATE

Our company took its place among the 500 companies for special prizes given to 25 different companies in 8 different categories.

AKSA, One of Turkey’s Top 500 Companies

Page 7: Aksa jenerik december issue

AKSA JENERİK 05

AKSA CORPORATE

Lady Gaga, with millions of fans all over the world that impresses the whole world with her stage shows gave a magnificent concert with her last album 'ARTPOP' in Istanbul. Energy sponsor of the memorable concert was AKSA Power Generation. Having sold more than 4 millions concert tickets in her tours so far and enjoying a worldwide fame, Lady Gaga gave her first concert with ‘Lady Gaga’s artRAVE: the ARTPOP Ball’ tour in Turkey. Istanbul concert held at ITU Stadium on September 16 animated with AKSA Power Generation. It was the first tour of ARTPOP album that is the latest album of the artist that was placed on the top in multi-platinum and Billboard 200 list. The tour began in Ft. Lauderdale on May 4 and continued with Australia and Asia concerts after North America. Istanbul was the first stop of her European tour. Gaga offered a different stage performance for fans. Energy sponsor of this memorable concert was also AKSA Power Generation.

AKSA LIght fOr wOrLd StAr

AKSA tOOK ItS PLACE IN EthIO-CON

SOLUtION PArtNErShIP IN BOAtShOw fAIrMarintürk, International Istanbul Boatshow, the only Boatshow Fair of Turkey held on the sea, brought together the marine enthusiasts. Our company showed once more that we are the solution partner in all areas by taking place in the fair held in City Port, Pendik, Istanbul. Istanbul Boatshow giving the opportunity to test the boats on the sea for marine enthusiasts opened its doors 34th times this year. 380 mega yachts, motor yachts, sailboats and catamarans with lengths ranging from 3 meters to 40 meters were exhibited and about 80 thousand marine enthusiasts were entertained.

Aksa Power Generation took its place in 11th Ethio-Con International Construction Exhibition held in Ethiopia, the 2nd most crowded country of Africa, after Nigeria with a population of 82 million. Aksa Power Generation, the most popular and biggest brand in Turkey market, was involved in the exhibition that was held 11th in this year. International Building Construction and Technology Exhibition that is the most prestigious meeting in the Ethiopian construction sector takes the pulse of the construction market in Ethiopia for 10 years.

Page 8: Aksa jenerik december issue

A

06 AKSA JENERİK

CreatIvIty from you, the energy from aKSa

As one of the most important advertising awards of Turkey with an increase in the number of participants every year, ‘Crystal Apple Festival of Creativity’ was held with an amazing organization once again this year. The festival with its colourful images took its energy from Aksa Power Generation.

AKSA CORPORATE

s one of the most important advertising awards of turkey with an increase in the number of participants every year, ‘Crystal apple festival of Creativity’ was held with an amazing organization once again this year. the festival with its colourful images took its energy from aksa Power generation.83 sessions with 120 speakers were held in 26th Crystal apple festival of Creativity held in Santral Istanbul this year. great awards in the main categories such as ‘movie’, ‘Press’, ‘outdoor’, ‘Campaigns’, ‘Integrated Campaign’, ‘radio’, ‘Direct marketing’ and excellence in Practice’ were given to their owners in the festival. the theme of turkey’s first and most important creativity festival which sets out with the claim of being at the peak of creativity was ‘Bring Back the magic’ this year. Chris edwards who makes up the visual effects of ‘thor’, ‘avengers’, ‘Spiderman’ and ‘avatar’ movies and who is shown among the most powerful capabilities of hollywood, John Collins who is oscar winner by ‘gravity’ movie in the field of visual effect, and Josh grau who manages all strategy and the relationships of twitter with the brands strategy with twitter made important speeches in the festival.

TOTAL 61 AWARDS WERE GIVEN61 awards were given in eight categories in the section of the main categories of 26th Crystal apple turkey advertising awards Ceremony. the closing party of 26th Crystal apple festival of Creativity was performed with the participation of Gripin, Teoman and Cem Yılmaz.

SPONSORSHIP FROM AKSAaksa Power generation gave support to the festival with seven generators and two lighting towers within the scope of energy sponsorship. aksa distributed gifts with Slot Car activity by opening a stand at the festival. visitors visiting the stand were informed on the importance of the production and right usage of the energy.

Page 9: Aksa jenerik december issue

AKSA JENERİK 07

Ali Metin Kazancı, the founder of our company and chairman of the board, celebrated his birthday with with family and loved ones. Ali Metin Kazancı blew out the candles on the interesting cake power plant shaped in his birthday party held in Mirada Del Mar Hotel in Antalya. Aksa that was founded by Ali Metin Kazancı in 1968 and that is the leader of the generator market is one of the largest 200 industrial enterprises and exporter firms in Turkey.

Ali Metin Kazancı High School bearing the name of Ali Metin Kazancı who is the founder of Kazancı Holding and serving in Rize for 60 years celebrated its new age with a significant event. The first graduates of the school came together in alumni day organized 60 years later. The memorable event hosted colorful images and the moments full of emotion.

8th Metal Processing Machinery and Automation Technologies Trade Fair (ANKATEK) was held in Ostim Stadium Area in Ankara. Our company exhibited the new products by opening a 120-square meter stand at the fair. The exhibition that is held once a year and that brings together leading companies in the sector in the field of welding and manufacturing technologies, surface treatment, metallurgy, foundry, non-ferrous metals, factory automation, quality control and test instruments, metal processing was held with intense participation. Aksa Power Generation, the leader of the generator market in Turkey was one of the most attractive companies at the fair by taking place between the largest exporter companies of Turkey with exports to over 100 countries.

AKSA CORPORATE

We Took our PlACe In AnkATek FAIr

ALİ METİN KAZANCI CeleBrATeD HIS BIrTHDAY

60 YeArS DeDICATeD To eDuCATIon

Page 10: Aksa jenerik december issue

08 AKSA JENERİK

AKSA, the leader company in the generator market in Turkey, continues to invest. AKSA with the “quality” principle continues to be the leading company in recruitment and retention in Turkey.

ur company, the market leader in Turkey with the slogan “A generator is purchased only once, from Aksa” ranks among the top 5 companies in the world. AKSA Power Generation serving 24/7 all over the world in all conditions with its wide dealer network continues to invest. Putting his signature under important successes in Turkey Alper Peker, General Manager of Aksa Power Generation, emphasized that the perception of the generator in Turkey should change. Alper Peker said that the problems could occur after the choice of the generator. “We cover the technical support of even the other brands in the market.

We do not want people to be victims. Our wide network of dealers offers 24/7 service. We are the undisputed leader in our sector with our perfect service.” We talked with Alper Peker, General Manager of Aksa Power Generation, about assessment of 2014, new investments, differences between qualified and unqualified generators, undisputed leadership of our company and the perception of qualty.

Aksa produces generators for many years. What are the differences between qualified and unqualified generators?

AKSA INTERVIEW

O

A generAtor Is purchAsed only once, From AksA...

Page 11: Aksa jenerik december issue

AKSA JENERİK 09

General Manager of AKSA Power Generation

ALPER PEKER

Unqualified generators can not activate when the power goes out. The generators should work in hospitals, elevators and the other important places in the most urgent time. Therefore you need to pay attention to this when buying a generator. Just the price should not be a criteria when buying a generator, you should refer to the strengths, origins, experiences of the company.

How much is the market share of AKSA Power Generation in Turkey?The market share of AKSA Power Generation in Turkey is around 50%. Some customers are not aware of the importance of the quality of the generator. When recognized, it is too late. Because when the power goes out if the generator does not work, the existence of the generator is forgotten. Another generator is not purchased. They try to repaire the existing one. This approach forces us in terms of price and profitability.

AKSA Power Generation continues its path as the market leader in Turkey. How do we stay competitive with other firms that occur the markets?There are important competitors in the generator market. We have not more than 3 serious competitors in Turkey market. Other companies make lower production. There is no investing company

Aksa took part in several major projects such as World Cup, Eurovision, Formula 1, Motor GP. For example, FIFA U20 World Cup was held in Turkey last year. We gave the power of the live broadcast tools and 7 stadiums in 7 cities. It was a huge risk. Live broadcast was given to 200 countries. A failure can not tolerate. We have successfully completed these major projects.

Page 12: Aksa jenerik december issue

10 AKSA JENERİK

AKSA INTERVIEW

such as AKSA in this sector now. There are price-oriented companies in the market generally. They bring products from the countries such as China and sell these products. But when problems occur with product, they can not find a responsible person. We provide services in all provinces of Turkey. Our own dealers work in 7/24. Our call center service is in case of online communication with our dealers for any complaints. We get more requests from those who use the products of competitors. Because the user can not find the addressee. We provide the necessary support for these victims.

When we evaluate AKSA globally, we see that it employs a very significant number of employees. What are the numerical data on this subject?We have about 900 - 1000 employees in the world. We produce in 3 different locations. We provide services in all branches of the energy. We sell production and we produce generators to support energy.

In this context, can you explain your market share on the world?We are in the top 5 in the world as the market share. The engine manufacturers take place in the top 4 in this list.

In which contries AKSA Power Generation is most preferred?We are already the market leader in Turkey. We are also effective in market share in Russia, China, Turkic Republics and European countries. We provide services in the United States. We have our own franchises in 12 countries in total. We export to 160 countries in total.

In which countries do you produce?China, USA and Turkey.

When you analyze the 2015, what are your predictions? Are you planning to invest in a new country?

We began sales in New Caledonia between Australia and New Zealand. We provide the generators of the islands such as Philippines, Madagascar. These islands have no access at some points. We conduct the operations with helicopters. Imagine that a Turkish company provides the power of these islands.

Page 13: Aksa jenerik december issue

AKSA JENERİK 11

We are planning to invest in Brazil in 2015. We are already very effective and powerful in Africa countries.

How did your predictions for 2014 occured? We recorded growth of around 30% in Turkey market in 2013. Our industry is based on the construction industry, so a growth of around 15% was recorded generally.

Aksa Power Generation also attracts attention with export figures. Are your export figures as you predicted?We had a sales of approximately $ 400 million. We provide more than half of it from abroad.

You manage the production process in your factory in Istanbul. Do you continue to other investments?We started making our factory in Adana in addition to our factory in Istanbul. We build our factory in an area of 80 thousand square meters in Hacı Ömer Sabancı Organized Zone.

Product range of Aksa Power Generation

AKSA took place in Great Organizations

1-Gasoline portable generator sets (1 – 11 kV A)2-Diesel generator sets (4 – 3.000 kV A)3-Natural gas generator sets (4 – 1800 kV A)4-Marin auxiliary generator sets (4 – 1000 kW)5-Mobile generator sets6-All kinds of accessories of generator sets u Soundproof boothsu Synchronization Panels

1-The celebrations of october 29 republic day 2-Anadolu Ateşi and Troya Shows3-Turkcell Kuruçeşme Arena Summer Concerts4-Harbiye Cemil Topuzlu Art Center Summer Concerts5-Rock’n Coke Festival6-The celebrations of the conquest of Istanbul 7-Champions League Final8-UEFA Cup Final9-FIFA U20 World Cup10-Universiade11-Eurovision12-Harbiye Kongre Vadisi Construction Site

Page 14: Aksa jenerik december issue

1960

1991

1998

2006

2001

2000

2007

2008

1994

1995

1965

1968The start of commercial operations of the Group.

We opened the first of 7 APCs in Ankara.

We became the leader of the Turkey market in the generator

industry with %55 market share.

Foundation of Watt Elektrik Motor, the first company of the Group in energy sector.

Production of sheet metal, metal and tile.

Foundation of Kazancı Holding A.Ş. – Official foundation date of Aksa Power Generation.

Our Aksa Rental Company began to operate.

We exceeded the revenue target of USD 100 millions.

We made improvements in business processes with 6 Sigma applications.

We performed opening of Aksa China Factory.

We performed opening of Russia – Aksa USA

offices.

Our sales distribution channel reached from Asia-Europe to Africa and we opened Aksa Nigeria dealer.

AKSA CRITIC

12 AKSA JENERİK

Page 15: Aksa jenerik december issue

2004

2012

2004

2005

2013

2014

1996

1984

1986

1997

1997

1998

1990

1983

Start of generator production (Aksa Makine San. A.Ş.).

We moved from manufacturing facility in Bayrampasa to the largest manufacturing facility of the period (20.000 m2 Güneşli).

We performed opening of the generator plant that has the world’s largest production capacity in China.

We took place in the greatest 500 industrial enterprises of Turkey.

We performed opening of US factory.

We have laid the foundations of our Factory in Adana.

We opened our Aksa Algeria office. We were one of the top 100 exporter companies of TIM.

We produced the first natural gas generator in Turkey.

Start of machinery production (Kazancı Teknik Cihazlar Yedek Parça A.Ş.).

We made an distributorship agreement with Cummins Onan marine generator group.

We opened our first overseas office in Singapore.

We opened Aksa UK

Foundation of Aksa Servis ve Yedek Parça company.

We have received the ISO 9001 Certificate.

AKSA JENERİK 13

Page 16: Aksa jenerik december issue

correctly, therefore the world tries to compensate the mistakes made in the past on this subject now. It is considered as a problem that could lead to very serious socio-economic consequences due to the negative effects that may occur a threat in terms of the climate change, human health, ecosystems, and maintaining the human race. Problems that may be caused by climate change are very important, therefore this issue should be dealt with both local and national basis. Climate change affects many countries. Due to this problem, while some countries struggle with the threat of drought, some of them experience floods. According to Intergovernmental Panel on Climate Change (IPCC), increase in the rate of carbon dioxide arises from the use of fossil fuels and reduction of forest.

EffEcts of climatE changEContrary to common belief, the effect of climate change is not just the increase in temperature. Plants, animals, people and ecosystems are at serious risk as a result of factors such as melting glaciers, rise in sea level, increases in ocean acidity, droughts, floods, increase in the frequency and effect of extreme weather events such as tornado.

hanges experienced in climate in recent years directed all attention to the causes of this problem. The number one item on the world agenda about climate change is melting of glaciers but other differences in this matter began to show itself seriously. Experts point out that the human population and environmentally harmful gas emissions increase rapidly in the world and a number of campaigns are carried out related thereto. In particular, the measures taken individually constitute one of the most important steps of the way to the recovery of climate...

Humanity was faced with the problem of climate change in the 21st century. This problem was not immediately transported to the world’s agenda. The reasons for the process leading to climate change could not be analyzed

Coal is one of the most important responsibles of climate change. 27% of primary energy demand on a global scale is provided by coal. The use of coal is the greatest evil in the climatic change.

AKSA science, technology and energy

14 AKSA JenerİK

Page 17: Aksa jenerik december issue

Even if greenhouse gas emissions are stopped immediately, the effects of climate change will

continue for centuries. In particular, even individual measures taken may allow us to recover climate.

According to IPCC, the main cause of global climate change is the increase observed in greenhouse gas emissions as a result of human activities and the use of fossil fuels, primarily coal, is the main reason for the increase of carbon dioxide in the atmosphere.

The report stated that continuous emission of greenhouse gases will result in further warming of all components of the climate and long term changes in climate, irreversible effects occur, gas emissions should be reduced in a continuous and reliable manner to slow climate change. According to all scenarios, increase in surface warming is expected during the 21st century. Probably heat waves will become more frequent and long-term, excessive rainfall will continue in many areas intensively and frequently. Ocean warming and acidification will continue and sea level will continue to rise.

Which mEasurEs can bE takEn?

• The necessary reduction should be provided in energy production and consumption, combustion technologies should be developed to prevent excess fuel consumption and air pollution.

• The use of new and renewable energy sources (hydraulic, solar, wind, geothermal, biomass) instead of fossil fuels should be expanded.

• The necessary measures should be taken for the conservation of biological diversity, especially in forest.

• The arrengements should be done to consume less fuel of motor vehicles in intracity and intercity passenger and freight transport.

• Emphasis should be on sea and railways in passenger and freight transport.

• Natural resources should be used in a conscious way, a balanced and sustainable development model should be adopted.

AKSA JenerİK 15

a morEclimatE

liVablE

Page 18: Aksa jenerik december issue

The source of happiness: You may want to forgive someone, but when you feel the desire to forgive, then you know that forgiveness has already occured.

o you wonder the effects of empathy which means to see the world with the point of view someone else in our lives? If your answer is yes, this article is for you. Empathy is like love. As you understand later that you’re in love, you feel empathy while living. Of course we can not exemplify with only love. Because empathy also shows similarities with forgiveness. Busy schedule, stress of city life, and many other factors can affect your life negatively. However, you must learn to put aside everything. Firstly, start doing things to please yourself and try to understand the others by establishing a good communication. In fact, everyone has the ability to empathize connaturally but negative factors dull this feeling easily. You can gain ability to empathize

again by letting the events flow, avoiding arrive quick judgment, asking open-ended questions. Shortly, empathy is to look at the world with one’s eyes and try to feel like that.

“To use empaThy in The workplace is imporTanT”

The empathic relationships provided in the business environment are the keys to cooperation and thus the company provides a competitive advantage. Empathy is often difficult for people from different social classes and different professions in business life. People who have similar life can empathize with each other easily. Empathy in the workplace is important, but it should not be artificial.

D

AKSA SELF IMPROVEMENT

16 AKSA JENERİK

EMPATHY

Page 19: Aksa jenerik december issue

Three rules of empaThy

1- To put oneself in someone else’s place, to look at events with her/his perspective. 2- To understand the feelings and thoughts of someone else rightly, and to feel these. 3- To make feel the understanding.

sTep by sTep empaThysTep: iPeople who give emphatic response in this step are egocentric. A person that gives emphatic response according to step: I, says “i am sorry for you, i have the same problem” and begins to tell her/his own problems.

sTep: you

The person does not express her/his thoughts about the problem that is described to her/him, focuses directly on the other person’s emotions and thoughts.

sTep: They

The person who listens the problem gives a feedback to the owner of the problem and this feedback expresses the opinions of third parties’ (society’s) that are not in the environment.

AKSA JENERİK 17

EMPATHY

Page 20: Aksa jenerik december issue

M18 AKSA JENERİK

AKSA HOBBY

THE MOST ELEGANT STYLE OF ART Miniature craft that draws attention

with unique technology and strong expression survives throughout

history by diversifying. Surviving until today miniatures with fine details and

very difficult depictions continue to evoke admiration.

iniature craft is the description of very thin and small patterns by processing manually. Red color was used for initials in manuscripts in Europe in the Middle Ages. This red color was derived from an oxide called ‘minimum’. The starting point of the word miniature is the word minimum. Miniature in Turkish history took place as embroidery. The persons engaged in the art of miniature were named as muralist. Miniature craft was processed on materials such as paper, parchment and ivory.

The hIsTory of mInIaTureMiniature craft emerged in the eastern culture firstly and spread to west. The oldest known examples of miniature in the history were found in Egypt and identified as belonging to the 2nd century BC. Greeks, Romans, Byzantines and Syrians were interested in miniature in history and adorned manuscripts and valuable

Page 21: Aksa jenerik december issue

AKSA JENERİK 19

Vivid colors should be used in miniature craft

text types with miniatures. Uighurs, Seljuks and Ottomans made miniature drawings according to the characteristics of the age.Mainly, scientific, historical and realistic drawings took placed in Ottoman period. Religious books were decorated with miniatures in Ilkhanians period. Seljuks opened the first Islamic miniature school in Baghdad. Miniatures come from the Ottoman period are the works mostly drawn during Suleiman the Magnificent. One of the most famous miniature master known from the Ottoman Empire and to today is Muralist Osman drawing of the famous Surname and Şeyhname works. Matrakçı, Levni, Buhari and Süheyl Ünver are ones of our best-known miniature artists.

WhaT Is used for draWIng?Kitten feathers and means called as pen was used for lines of miniature decorations in old times. In addition to feather pens, there were pens of different types and thicknesses. Papers marinated with the egg white were used for drawings but today it is hard to find these papers, so these are no longer used. Acrylic, oil and watercolor are used instead of these materials.

How to Make MInIature?

Muralists spread a pure paper only obtained from cotton on a marble, flatten by rubbing with ivory and polish, indicate the boundaries of forms slightly, prepare the drafts. When preparing the drafts, a brush made from cat or weasel hair and attached to the feathers with silk wire is used. Thus, adjustments can be made easily on the drafts drawn. The boundary lines are finalized with india ink after completion of the drafts. The empty spaces between the lines are painted with a brush in the appropriate colors. Finally, the borders are highlighted with india ink once more. Madder was used in old miniatures such as frescoes and carpets, so these old miniatures still retain their luster today.

Page 22: Aksa jenerik december issue

20 AKSA JENERİK

AKSA AUTOMOBILE

The ComforT on The road

Page 23: Aksa jenerik december issue

AKSA JENERİK 21

The ComforT on The roadercedes, a brand of Stuttgart, is in Turkey with new C series, four-cylinder, 1.6-liter turbo diesel engine with new Renault partnership. New C series that can be purchased in AMG trim level is the most suitable diesel option of the model. C220 BlueTEC with 2143 cc engine located under the hood waits for buyers. Mercedes adding more attractive cars to model range always made the perfect touch with C Series this time. The most striking new exterior features are the new set of headlights, the sharp lines located in the side parts, renewed mirrors, 95 mm longer dimension than the previous model. This new model has quality and innovative design in the interiors. One of the most important features of the system in the car is internet access. Moreover, a touch-operated part controlling all systems of car takes place in the interior.

MThe description of the

engine changes…

Page 24: Aksa jenerik december issue

22 AKSA JENERİK

AKSA LIFE STYLE

Page 25: Aksa jenerik december issue

AKSA JENERİK 23

They are amazing creatures that remain living in cold weather conditions. You will learn the unknown structural features about creatures that survive around the Arctic Ocean in our news.

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24 AKSA JENERİK

When talking about the Arctic circle, we imagine the lands covered with snow and ice and icebergs floating in very cold waters generally. A portion of the north area of the Arctic circle is as described. Large parts of Greenland is covered with ice. Sea around the North Pole is covered by ice clusters. Tundra encountered in the northern countries, one of the stunted herbage, covers the northern parts of North America, Lapland, and Asia. The most southern border corresponds to 60 degrees north latitude approximately. Tundra in North America covers a large part of Alaska and the most northern region of Western Canada. Extending further south, it includes the Hudson Gulf area.

POLAR BEARSPolar bear is the only bear species with a completely white fur. The soles of this bear living in the Arctic are covered with fur to walk without slipping on ice. Fingers are webbed like a duck, thus it can swim well. The weight of the ice bears can exceed 700 kilograms. It eats meat only. But it can not find prey in summer, so it was forced to eat fruits. Sense of smell is very advanced. They smell their prey from approximately 30 kilometers. At the same time, it is a very good swimmer and diver. Also, it is the world’s most aggressive animal. It can break even very thick ice with its head. It can leap horizontally up to five meters. Ice bears live in the cold of minus 50

ARctIc cREAtuRESArctic Ocean is an ocean covered with ice covered Arctic and located in the northern regions of Asia, Europe and North America. Many creatures live in this ocean. These creatures need to give a great fight to continue their life. Because this area is dangerous and it is difficult to live there. Typical tundra mammals are caribou, reindeer, musk ox, ice bear, arctic fox and polar hare. Arctic birds are snowcock, shore swallow, plovers, sea snipe, pleotrophenax nivalis, Canada goose, razor-bill and several gull species. There are red fox, gray wolf, black bear and grizzly bear in the arctic.

degrees and can swim in the ocean in freezing degrees. They may hide themselves by digging a snow pit in the snow storms. When ice bears sense danger in the environment, rise on the two legs to protect their babies. They do this for a better view of the surrounding area and for intimidation. At this time, the length can reach up to 3 meters and 30 centimeters.

ARctIc tERNTerns and gulls are relatives but because of its fine structure and swallow-like appearance, terns are recognized with the name tern (sea swallow). Most of them have long and forked

AKSA LIFE STYLE

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Fingers are webbed like a duck, thus it can swim well. The weight of the ice bears can exceed 700 kilograms. It eats meat only.

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tail. Length varies between 20-55 cm. They appear extremely elegant when flying. They settle on the sea rarely, hunt fish and mollusc by plunging into the sea. These birds breed in colonies on the coastal generally. The nests of birds are on the uninhabited islands that can provide its security. Polar tern has an extremely strong flight ability. These birds make the longest migration journey between Antarctica and the Arctic Region. Length is approximately 35 cm.

ARctIc tERNHares are long-eared, short-tailed, timid and agile mammals with soft fur. They are close relatives of europen rabbit. They are very similar. But generally polar hares have larger body, longer ears and rear legs. They have advanced sight, smell and hearing. They sense danger immediately through these senses, hide or run. When they are chased by hunting dogs, they pass through their tracks again and they jump as far as

possible. They bring the rear legs up the side of the nose during running and gain a great rate by pushing the ground.

MuSK OXMusk ox takes its name from a strong odor emitting from the fur. Musk ox is a member of the ruminant mammals group such as goats, sheep and cattle. They live in Greenland and the north of Canada. The horns of musk ox have an unusual shape. Broad antlers of the males extend from the center line of the head to sideways, direct downward firstly, then the ends are bent upwards. The horns of the female are smaller. Musk ox is covered with coarse tan hairs reaching up to 30 centimeters in length. The hairs are dense and fluffy in the shoulder part of the animal, like a hump. There are thin and light brown soft hairs that are lost in summers under the coarse hairs. The shoulder height of males reaches 1.5 meters and the weight can reach 400 kilograms. Females are smaller.

AKSA LIFE STYLE

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ARctIc FOXThe number of species of fox exceeds 20. These predatory mammals which are members of canine are very similar to each others in terms of appearance and behavior but colors. They live in burrows in the ground and come out to hunt birds, mices, rabbits, poultry and frogs at nights. In addition, they eat berries, worms and insects. Females bring forth 4-6 youngs usually in the spring. Arctic fox living in the countries surrounding the North Pole is shorter and thicker. The upper parts of the fur are brown in summers, its fur is completely white in winters. The blue fox which is a kind of a different color of arctic fox has bluish gray fur during all seasons.

REINDEERReindeer is one of the most well-known portly animals of Arctic. These biungulate mammals that are collected under a single species (Rangifer tarandus) usually live in the region extending from Spitzberg (Svalbard) that is one of the closest island group to Scandinavia and the North Pole to eastern Siberia and in the northern parts of North America today. Outer feathers are rough and long, inner feathers that provide insulation are thin, frequent and woolen. The color of the outer feathers is dark brown or dark gray in summers, light brown or light gray in winters. Reindeer has long and whitish hairs hanging from the neck to down. Splayed hooves provide the ability to walk in snow and marshy grounds. These animals can swim very well and migrate between the places they live. Reindeers pasture in large flocks in the grasslands in during the summer and go to the hills where the snow is not deep by turning back again when winter comes, clear the snow with their hooves and eat emerging lichens.

Researchers explore the survival of the fishes that live in the Arctic Ocean without freezing. There is an antifreeze protein in the blood of fish. This protein prevents the disruption of blood circulation by coming into play at low temperatures.

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Sumela Monastery embracing

people of all races, all religion

is among the main places that

must be seen. In addition to

the monastery’s splendor and

turbulent history,

spectacular nature of the

Black Sea redefines the

concept of the view. Let’s

come together in Sumela

Monastery to cuddle with this

glory.

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28 AKSA JENERİK

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The hisTory fascinaTing wiTh The views:

AKSA JENERİK 29

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re you ready to see the Sumela Monastery built on cliffs in foothill of Karadağ in Altındere Valley in Maçka, Trabzon? The monastery referred as ‘the virgin mary’ among the people is located about 300 meters above from the valley and the monastery that was built in the foothills continues the tradition of establishing on waterfront, caves, forests and outside the city. The monastery founded on behalf of the virgin mary takes the name ‘sümela’ from the word ‘melas’ that means ‘black’.

6’th century to the 21’st centuryAccording to rumours from the 6th century to the 21st century, the monastery founded by two priests named Barnabas and Sophranios come from Athens in the period of Theodosius I, Byzantine Emperor. It was repaired in the 6th century at the request of Emperor Justinian. The monastery continues its presence since the 13th century. The importance of the monastery increased in the period of Alexios III, in Trabzon Komnenos Principality founded in 1204 and the incomes were provided by decrees. Sumela was enriched with new decrees in the period of Manuel III, the son of Alexios III and next princes. Once Eastern Black Sea coast has entered under Turkish domination, Ottoman sultans took Sumela Monastery under protection like many other monasteries and protected with decrees. Some walls of the monastery that several sections renovated in the 18th century were decorated with frescoes and it gained today’s stunning image with the addition of large buildings in the 19th century. The monastery was invaded during the Russian invasion in Trabzon between the years 1916-1918 and was completely evacuated after the year 1923.

Get ready for a fabulous historyThe main sections of the Sumela Monastery are the main rock church, several chapels, kitchens, student rooms, a guesthouse, holy ayazma (holy spring of orthodox greeks). There are a total of 72 rooms outside those sections. There structures built on a large area. The frescoes in the chapel are of the early 18th century, there are three layers made in three separate periods. The main topics covered in frescoes that its some parts were removed from the monastery and that appear quite worn include biblical scenes, representations about the life of Jesus and the virgin mary. Each fresk in the monastery is a worth-seeing structure.

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In 2010, a ritual held on August 15 that is accepted as the ascension day of the virgin mary and that is considered as sacred. This ritual was the first ritual performed after a period of 88 years.

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how to reach the monastery?After arriving to Macka, Trabzon, you can reach to the bottom of the monastery by car. You have to get out of the car here and walk the path in the forest. You can reach the monastery with a long and narrow stairs. The structure that is very important for the province of Trabzon is visited by thousands of people every year.

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AKSA ART & CULTURE

FAKAT MÜZEYYEN BU DERİN BİR TUTKU

‘Fakat Müzeyyen Bu Derin Bir Tutku’ that is the second full length film

of Çiğdem Vitrinel who are the ‘Best Director’ award winners with

the movie ‘Geriye Kalan’ in the 48th International Antalya Golden Orange Film Festival, was adopted

from the novel with the same name of İlhami Algör to the movie. Erdal

Beşikçioğlu and Sezin Akbaşoğulları play the starring roles. In addition

to them, Erdinç Gülener, Ege Aydan, Harun Tekin and Derya Alabora take place in the movie. The soundtracks of the movie were made by Harun Tekin, lead vocal of Mor ve Ötesi.

THE HUNGER GAMES - MOCKINGJAY: PART 1 The book written by American author Suzanne Collins was presented to the audiencies by the name ‘The Hunger Games’ as the first movie of the series in 2013. The series continuing with ‘The Hunger Games: Catching Fire’ in 2013 is with you with hotly-anticipated 3rd movie ‘The Hunger Games: Mockingjay’ once again. The director of the movie that is the 3rd ring of ‘The Hunger Games’ series of Susan Collins is Francis Lawrence as in the first production. Jennifer Lawrence and Josh Hutcherson play the starring roles once again. Kattniss Everdeen gets rid of the ‘Quarter Century Game’ and finds herself in the 13th district that is thought to be destroyed by Capitol. When she learned that the 12th district completely devastated, she goes back there to see what was going on.

THE HOBBIT: THE BATTLE OF THE FIVE ARMIES The movie that is the last part of ‘The Hobbit’ trilogy continues to the

excitement from where it left off. Can the ring go back to the house in the last part of the movie? The series that is mentioned most often and has a

large fan base from each country goes back with ‘The Hobbit: The Battle of the Five Armies’ after ‘The Hobbit: An Unexpected Journey’ and ‘The Hobbit: The Desolation of Smaug’. Martin Freeman, Ian McKellen, Richard Armitage,

Luke Evans, Evangeline Lilly and Orlondo Bloom play the starring roles. The director of the movie is Peter Jackson once again. The unanswered

questions will find an answer with the last movie. We will see the efforts of Bilbo Baggins to finish the story full of excitement and adventure and to

find his way back home. After being faced with the Dragon Smaug, will Bilbo return home safely by taking the ring from Gollum, the sinner Hobbit? Will

Bilbo’s efforts reach the goal?

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