akron athletics brand guide

THE UNIVERSITY OF AKRON DEPARTMENT OF ATHLETICS BRAND GUIDE • 1

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tABLe OF CONteNts | IMPORtANt CONtACts | ONLINe ResOURCes

1 – PRIMARY BRAND Table of Contents 1 Important Contacts 1 Introduction 2 Online Resources 2 Brand Names 3 Primary and Secondary Colors 4 Primary Fonts 5 Primary Logo 6 Primary Wordmarks 6 Proper and Improper Usage – Primary Logo 7 Proper and Improper Usage – Wordmarks 8 Secondary Logos 9 Sport-Specific Logos 10 Non-Sport Logos 11 Sport-Specific Wordmarks 12 Logo and Wordmark Specifications 13 Retired Logos and Wordmarks 14 Zippy’s Kids Club 15 Zippy 16 The University of Akron 17 The Mid-American Conference 18

19 – ADVERTISING Overview 19 Logo Usage 19 Primary Colors and Fonts 19 Photographs 19 Review and Approval 19

20 – APPAREL Frequently Asked Questions 20

21 – CORRESPONDENCE Print Correspondence Overview 21 Letterhead 21 Mailing Guidelines 21 Business Card 21 Electronic Correspondence Overview 22

Email Signatures 22 Email Headers 22 Social Media Overview 23 Twitter 23 Facebook 23 Other Forms of Social Media 23

24 – DIGITAL MEDIA Digital Media Overview 24 Video Production 24 Web Site Management 24 eNewsletters 24 Photography 24 PowerPoint 24

25 – STYLE GUIDE Style Guide Overview 25 Alumnus, Alumna, Alumni, Alumnae 25 Comma Usage 25 Dates 25 Em Dash 25 State Abbreviations 25 Telephone Numbers 25 Times 25 Titles 25 GoZips.com 25

26 – LOGO CREATION Logo Creation Overview 26 Logo Creation Process 26

Important ContactsThe University of Akron Department of AthleticsRhodes Arena, Suite 83Akron, OH 44325-5201Phone: (330) 972-7468Fax: (330) 374-8844Web: GoZips.com

Dan SatterSr. Associate Athletics Director for External RelationsPhone: (330) 972-7468Email: [email protected]

Gregg BachAssistant Athletics Director for CommunicationsPhone: (330) 972-6106Email: [email protected]

Bryan Huettmann Director of Merchandising and LicensingPhone: (330) 972-2639Email: [email protected]

2 • GoZips.com/Brand

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INtRODUCtION | ONLINe ResOURCes

The University of Akron Department of Athletics identity is one of The University of Akron’s most visible brands. This branding guide was created to ensure that the text and graphics of all official communications – publications, stationery, business cards, promotional items, websites, signs, digital materials, apparel, internal and external communications, and all other documents or items representing the Athletics Department or any of its collegiate varsity sports, departments or offices – present a clear, consistent and positive image of Zips Athletics.

This guide was designed to communicate the guidelines for using the unique logos, colors, marks and styles of Zips Athletics in order to differentiate the teams, coaches, staff and student-athletes from other athletics programs. In order to be successful, we ask that when applying the logos, colors, marks and styles to any asset, the identity of the brand must be to the specifications and standards outlined in this guide. These guidelines allow you to work independently, while maintaining a consistent, professional image across the teams, departments and outside vendors associated with Akron Athletics. These guidelines are not meant to hinder progress or compromise creativity, but to strengthen the overall brand.

The marks and logos contained in this guide may not be used to represent any outside entity, both on and off campus, without the direct written consent of Zips Athletics.

Should you have any additional questions regarding the materials in this guide or regarding the implementation of the Department of Athletics brand, please contact the External Relations office at 330-972-7468.

Tom Wistrcill Dan SatterDirector of Athletics Senior Associate Athletics DirectorThe University of Akron External Relations

Online ResourcesThis brand guide is available, by section and as a whole, online by visiting GoZips.com/Brand. This site also contains versions of each logo and wordmark, the Akron and Avenir fonts compatible for both Mac and PC, and templates for print and digital publications. This site serves as a toolkit for applying graphic standards to print and electronic communication produced both internally and externally.


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BRAND NAMes

The University of Akron• On first reference, the full name of The University of Akron should always be used, with “The” capitalized. • On second or subsequent references to The University of Akron, University is preferred, but Akron may also be used. University is always capitalized when it refers specifically to The University of Akron. UA may be used sparingly. • The University of Akron is not to be referenced as Akron University or AU.

The University of Akron Department of Athletics• When referring to the Department of Athletics, “Athletics” should always be plural.• On first reference, the full name of The University of Akron Department of Athletics should always be used, with “The” capitalized. • On second or subsequent references to the Department of Athletics, Zips Athletics is preferred, but Akron Athletics may also be used.• The Department of Athletics is not to be referenced as the Athletics Department.

Zips• Zips, the unique nickname for all varsity athletics teams at The University of Akron, should always be referred to in the plural when referencing one of the 19 varsity sports. • Originally Zippers, athletic director Kenneth “Red” Cochrane officially shortened the nickname to the Zips in 1950. Twenty-five years earlier a campus-wide contest had been conducted to choose a nickname for The Uni-versity’s athletics teams. • Suggestions submitted by students, faculty, and alumni included Golden Blue Devils, Tip Toppers, Rubbernecks, Hillbillies, Kangaroos and Cheveliers. • The winner, freshman Margaret Hamlin, received a prize of $10 for Zippers, a $6 pair of rubber overshoes and a brand name of the BF Goodrich Company.

The University of Akron Athletic Programs

• On first reference, the full name of The University of Akron and the sport name (The University of Akron Foot-ball) should always be used, with “The” capitalized. • On second or subsequent references to a specific sport, Zips and the sports name is preferred (Zips Men’s Bas-ketball), but Akron and the sports name may also be used (Akron Tennis).• When discussing a single sport within a piece of collateral (press release, brochure, etc.), one can refer to the specific sport by the name Akron or the Zips.

The University of Akron Facilities• On first reference, the full name of the facility should be used. First Reference Second ReferenceInfoCision Stadium - Summa Field InfoCision Stadium - Summa FieldJames A. Rhodes Arena Rhodes Arena or The JARFirst Energy Stadium - Cub Cadet Field First Energy Stadium - Cub Cadet FieldLee R. Jackson Baseball Field Lee Jackson FieldLee R. Jackson Softball Field Lee Jackson FieldLee R. Jackson Practice Field Lee Jackson FieldLee R. Jackson Track and Field Complex Lee Jackson TrackLouis and Freda Stile Athletics Field House Stile Field HouseOliver J. Ocasek Natatorium Ocasek Natatorium or ONATRobert A. Pinn Shooting Range Pinn Shooting RangeC.P. and Cornelia S. Chima Athletics Ticket Office Chima Athletics Ticket Office First Merit Foundation Club Level First Merit Foundation Club LevelTowpath Credit Union Press Level Towpath Credit Union Press LevelLouis and Freda Stile Athletics Field House Weight Room Stile Field House Weight RoomBenjamin and Nancy Suarez Family Strength and Conditioning Center Suarez Strength and Conditioning CenterRhodes Arena Weight Room Rhodes Arena Weight Room


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PRIMARY AND seCONDARY COLORs

Primary Colors• The primary colors for Zips Athletics is Akron Blue (PMS 282) and Akron Gold (PMS 871).

Akron Blue – PMS 282• C: 100 M: 87 Y: 41 K: 47• R: 0 G: 33 B: 71• L: 12 a: 1 b: -28• HTML: #002147

Akron Gold – PMS 871• C: 40 M: 44 Y: 78 K: 14• R: 145 G: 123 B: 76• L: 53 a: 4 b: 29• HTML: #918b4c

Secondary Color• The secondary color for Zips Athletics is Akron Flat Gold (PMS 466).• The secondary color can be used in the creation of a logo as a contrast or to offset the primary Akron Gold. An example of this is the “Fear the Roo” logo (See page 9).

Akron Flat Gold – PMS 466• C: 22 M: 26 Y: 57 K: 0• R: 201 G: 178 B: 128• L: 74 a: 3 b: 29• HTML: #c9b280


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PRIMARY FONts

Primary Fonts• The primary fonts for Zips Athletics are Avenir and Akron.• The primary use of the Akron font is for uniforms, banners, posters, headlines and other assets that require mini-mal use of type. Do not use this font for large bodies of copy and never more than one sentence.• The Avenir Book font is the approved body copy font for Akron Athletics. This should be used in official depart-ment documents, press releases, memos, letters, correspondences and other assets that require a considerable use of type. Variations of the Avenir font may be used in body copy, as needed, for use as headlines, italic copy, etc. If you do not have access to Avenir, Arial is an acceptable alternative font.• Correct and consistent use of these typefaces helps reinforce the department’s identity.• When using the Avenir font, do not use the Light, Light Oblique, Oblique or Roman styles.

Akron Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Akron Medium



1234567890

Akron Bold



1234567890

Avenir BookABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Avenir MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Avenir HeavyABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Avenir BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Akron Italic



1234567890

Akron Medium Italic



1234567890

Akron Bold Italic



1234567890

Avenir Book ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Avenir Medium ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Avenir Heavy ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Avenir Black ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890


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PRIMARY LOgO | PRIMARY WORDMARks

Primary Logo• The primary logo for Akron Athletics is the Head A logo.• The Head A logo was introduced in 2002 as the primary logo for the entire department of athletics.• The Head A logo should be used on all materials pertaining to Zips Athletics.

Primary and Secondary Wordmark• The primary logo for Zips Athletics is the stacked Akron Zips wordmark.• The secondary wordmarks are the Akron and the Zips wordmarks• All three wordmarks were introduced in 2002 as the primary and secondary wordmarks for the entire department of athletics.


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PROPER AND IMPROPER USAGE – PRIMARY LOGO

Primary Logo• The color scheme of the Head A logo should not be altered for any reason.• The Head A logo should not be distorted, skewed or altered for any reason.• The color Head A logo is not to be converted for black and white use. Please use the black and white version of the Head A logo for any collateral requiring a black and white artwork.• The Head A logo should never be reproduced at a height of less than 0.3 inches in height.• The Head A logo should not be used as the negatively colored element (white) for print or digital purposes. See page XX of the Apparel section for guidelines regarding use of the Head A logo as a negatively colored element (white).• Do not rotate the logo in any direction without prior approval from Zips Athletics. • Do not add copy to the logo.• Do not combine the Head A logo with any Akron wordmark.• When printing the Head A logo on a background color, such as Akron Blue or Akron Gold, it is permissible to use a 4 pt white stroke around the entire logo.• Please contact Zips Athletics with any request to alter the color schemes of any secondary logo.

Do not change the color scheme of the logo

XDo not skew the logo

XDo not convert the color logo for

black and white use

XDo not reproduce smaller than

0.3 inches in height

XDo not use the logo as a negatively-colored image

XDo not rotate the logo without

prior approval

XDo not add copy to the logoX

Do not combine the logo with any wordmarks or logos

XUse a 4 pt white stroke when

printing the logo on a background color

OK


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PROPER AND IMPROPER USAGE – WORDMARKS

Primary and Secondary Wordmarks• The color scheme of the wordmarks should not be altered for any reason.• The wordmarks should not be distorted, skewed or altered for any reason.• The color wordmarks are not to be converted for black and white use. Please use the black and white version of the wordmark for any collateral requiring a black and white artwork.• The wordmarks should never be reproduced at a height of less than 0.3 inches in height.• The wordmarks should not be used as the negatively colored element (white) for print or digital purposes. See page XX of the Apparel section for guidelines regarding use of wordmarks as a negatively colored element (white).• Do not rotate the wordmarks in any direction. They should remain at the proper angle of seven degrees.• Do not add copy to the wordmarks.• When printing the wordmarks on a background color, such as Akron Blue or Akron Gold, it is permissible to use a 4 pt white stroke around the entire logo.• The Zips wordmark can be used in place of the word “Zips” on collateral and merchandise.• Please contact Zips Athletics with any request to alter the color schemes of any secondary logo.

Do not change the color scheme of the wordmarks

XDo not skew the wordmarks

XDo not convert the color logo for

black and white use

XDo not reproduce smaller than

0.3 inches in height

XDo not use the wordmarks as a

negatively-colored image

XDo not rotate the wordmarks in

any direction

XDo not add copy to the

wordmarks

XUse a 4 pt white stroke when printing the watermarks on a

background color

OKIt is OK to replace the word

“Zips” with the Zips wordmark

OK


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seCONDARY LOgOs

Secondary Logos• Akron Athletics has several secondary logos that can be used on collateral, such as marketing materials, media guides, schedule cards, etc., but must be accompanied by a primary logo or wordmark.• The color scheme of the secondary logos should not be altered for any reason.• The secondary logos should not be distorted, skewed or altered for any reason.• The secondary logos should never be reproduced at a height of less than 0.3 inches in height.• The secondary logos should not be used as the negatively colored element (white).• Please contact Zips Athletics with any request to alter the color schemes of any secondary logo.

Fear the Roo

Akron “Z”

Head A Logo with Oval


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sPORt-sPeCIFIC LOgOs

Sport-Specific Logos• Akron Athletics has several sport-specific logos that can be used on collateral, such as marketing materials, me-dia guides, schedule cards, etc., but must be accompanied by a primary logo or wordmark.• The color scheme of the sport-specific logos should not be altered for any reason.• The sport-specific logos should not be distorted, skewed or altered for any reason.• The sport-specific logos should never be reproduced at a height of less than 0.3 inches in height.• The sport-specific logos should not be used as the negatively colored element (white).• In the case of the “Fear the Dadgum! Roo” logo, this logo must appear on a colored background. The preferred background color is the Akron Blue (PMS 282). Please contact Zips Athletics before using any additional back-ground color with this logo.

Football

Men’s Soccer

Baseball


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NON-sPORt LOgOs

Non-Sport Logos• Akron Athletics has several general logos that are not related to an specific sport and can be used on collateral, such as marketing materials, media guides, schedule cards, etc., but must be accompanied by a primary logo or wordmark.• The color scheme of these logos should not be altered for any reason.• The logos should not be distorted, skewed or altered for any reason.• The logos should never be reproduced at a height of less than 0.3 inches in height.• The logos should not be used as the negatively colored element (white).

AK-Rowdies

STAD IUM

FirstEnergy Stadium – Cub Cadet Field InfoCision Stadium – Summa Field

Roo Town PNC Wagon Wheel Challenge Varsity “A”

Z-Fund


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sPORt-sPeCIFIC WORDMARks

Sport-Specific Wordmarks• Akron Athletics has a wordmark for every sport that begins with the work “Akron” followed by the name of the sport. The same wordmark is used for sports with men’s and women’s teams.• The color scheme of these wordmarks should not be altered for any reason.• The wordmarks should not be distorted, skewed or altered for any reason.• The wordmarks should never be reproduced at a height of less than 0.3 inches in height.• The wordmarks should not be used as the negatively colored element (white).• Do not rotate the wordmarks in any direction. They should remain at the proper angle of seven degrees.


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LOgO AND WORDMARk sPeCIFICAtIONs

Minimum Sizes• All logos and wordmarks should be reproduced at a size of no small than 0.3 inches in height.• Remember to size proportionately (make sure X and Y axes are locked). For your convenience, we show the minimum size with both horizontal (wide), and vertical (tall) measurements.

0.3”

0.75”

0.3”

0.55”

0.3”

0.85”

Proper Angles• All logos should be used at a perfect 0 degree vertical axis and should not be skewed or tilted in any fashion.• All wordmarks should be used at the mark’s original 7 degree angle and should not be skewed or tilted in any fashion.

7° 7°

Live Area• Live area is defined as the area of isolation or “white space” provided around the logos. An area of isolation or live area must appear around all marks at all times. • The live area for all logos and wordmarks is 0.3 inches vertically from the highest and lowest points of the mark, and 0.3 inches horizontally from the left-most and right-most points of the mark. • For logos with trademark symbols or copy, use the symbol or copy as your measuring point if it meets one of the above requirements.• When using the Head A logo to create a new logo, the live area rules do not apply.

0°

0.3”

0.3”

0.3”

0.3”

0.3” 0.3”

0.3”

0.3”

0.3”

0.3”

0.3”

0.3”


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RetIReD LOgOs AND WORDMARks

X X XRetired Logos and Wordmarks

• The following logos and wordmarks are no longer in use in any fashion.• The Zips wordmarks with the sport name are no longer in use as well.

X XX

XX


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ZIPPY’S KIDS CLUB

Zippy’s Kids Club• Zippy’s Kids Club is the official kids club of Zips Athletics.• On all references, the full name of Zippy’s Kids Club should always be used, with the first letter of all three words capitalized. • The primary fonts for Zippy’s Kids Club are Akron, Avenir and SC Gum Kids.• The primary use of the Akron and SC Gum Kids fonts are for merchandise, banners, posters, headlines and other assets that require minimal use of type. Do not use these fonts for large bodies of copy and never more than one sentence.• The Avenir Book font is the approved body copy font for Zippy’s Kids Club. Variations of the Avenir font may be used in body copy, as needed, for use as headlines, italic copy, etc.• When using the Avenir font, do not use the Light, Light Oblique, Oblique or Roman styles.

Primary Colors• The primary colors for Zippy’s Kids Club is Akron Blue (PMS 282), Youth Orange (PMS 7412) and Youth Yellow (PMS 123).

Akron Blue – PMS 282• C: 100 M: 87 Y: 41 K: 47• R: 0 G: 33 B: 71• L: 12 a: 1 b: -28• HTML: #002147

Youth Orange – PMS 7412• C: 0 M: 42 Y: 100 K: 7• R: 213 G: 165 B: 22• L: 73 a: 16 b: 80• HTML: #d5a516

Youth Yellow – PMS 123• C: 0 M: 24 Y: 94 K: 0• R: 235 G: 205 B: 50• L: 84 a: 3 b: 83• HTML: #ebcd32

Zippy’s Kids Club Logo• The primary logo for Zippy’s Kids Club is the round Zippy’s Kids Club logo.• The round Zippy’s Kids Club logo should be used on all materials pertaining to Zippy’s Kids Club.• The logo should not be altered in any way without obtaining permission from Zips Athletics.


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ZIPPY

The Evolution of ZippyThe evolution of Zippy, The University of Akron’s mascot, began 54 years ago when the student council, under

president Dave Frye and committee for a mascot chairman Bob Savoy (an All-American diver for UA), decided the University needed a mascot. Zippy the kangaroo was officially declared UA’s mascot on May 1, 1953.

The selection of the kangaroo for a mascot brought forth the wrath of The Buchtelite and the Akron Beacon Jour-nal as the name was chosen without the benefit of a campus-wide vote. There was support for the new mascot with defenders saying, “the kangaroo is fast, agile, and powerful with undying determination – all the necessary qualities of an athlete.”

It is difficult to imagine there was dissent back then seeing as how Zippy is one of, if not the, most beloved sym-bols of the University. In fact, during an 11 week long national contest, Zippy defeated all challengers. Zippy, after a first-round bye in the playoffs, cruised to victories over Syracuse’s Otto in the semifinals and Minnesota’s Goldy Go-pher in the final to become the 2007 Capital One Mascot of the Year.

Dick Hansford, UA student council advisor, liked the kangaroo – one of the finalist names, when Akron chose “Zip-pers” as its nickname. He recalled the suggestion was also inspired by a popular comic strip at the time called “Kicky, the fighting kangaroo.”

No one recalls who made the arrangements for the first costume, but a paper-mache head was produced along with a brown furry uniform that zipped up the back. Pete Demming debuted that first mascot uniform in 1954, at the inaugural Acme-Zip Game – not as “Zippy” but as “Mr. Zip”

The first known printed reference to the mascot as “Zippy” was a 1965 Zip football press brochure. The Bu-chtelite’s first use of the name “Zippy” came Sept. 24, 1965, in an identification of a photo of the cheerleaders listing “Mascot – ‘Zippy’ – Charles Huettner.”

Referencing Zippy• Zippy should be referenced as Zippy or Zippy the Kangaroo on first reference. Zippy is fine for every additional reference.• Zippy should be referenced as “she” as she is one of a handful of female mascots in the nation to represent an entire athletics department.


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the UNIveRsItY Of AkRON

The University of Akron*• On first reference, the full name of The University of Akron should always be used, with “The” capitalized. • On second or subsequent references to The University of Akron, University is preferred, but Akron may also be used. University is always capitalized when it refers specifically to The University of Akron. UA may be used spar-ingly. • The University of Akron is not to be referenced as Akron University or AU.• The University of Akron wordmark is the master logo and key identifier of the institution. It consists of the words “The University of Akron” set in Caslon and stacked so that the “U” and “A” align and overlap.• The official logo colors for The University of Akron wordmark are Akron Navy Blue (PMS 282) and Akron Gold (PMS 117).• The approved seal colors are Akron Navy Blue and Akron Gold.• The official typefaces for The University of Akron are the Avenir and Caslon font families.

Wordmark Reverse Color Wordmark Seal

*The above logos and standards for The University of Akron are based on the University branding guide as of July 2012.*For more information on The University of Akron brand, please contact the Institutional Marketing department at 330-972-6645 or visit the UA Brand Guide Web site at uakron.edu/im/resources/brand/.


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the MID-AMeRICAN CONFeReNCe

The Mid-American Conference*• The Akron Zips are a member of the Mid-American Conference• The conference should be referred to as the Mid-American Conference on the first reference and as the MAC in following references. • The MAC should not be referred to as the MAC Conference.• The primary colors of the MAC are Blue (PMS 289), Green (PMS 347) and Metallic Gray (PMS 877 Metallic). A non-metallic version of Gray (PMS 429) can also be used.• The MAC has three primary logos, the Seal Logo, the Athletic Logo and the Type Only Logo.• The seal logo may appear with and without the “MID-AMERICAN CONFERENCE” designation and on both light and dark backgrounds.• The athletic logo may appear with and without the “MID-AMERICAN CONFERENCE” designation and on both light and dark backgrounds.• The type only logo may appear with and without the “MID-AMERICAN CONFERENCE” designation and on both light and dark backgrounds. On dark backgrounds, all components reverse to white.• The Mid-American Conference brand identity may appear in the color palette of any of it’s member institutions, including The University of Akron, primarily on uniforms, playing surface or branded merchandise.

Seal Logo Athletic Logo Type Only Logo

Seal Logo – Akron Athletic Logo – Akron Type Only Logo – Akron

*The above logos and standards for the Mid-American Conference are based on the conference branding guide as of July 2012.*For more information on the Mid-American Conference brand, please contact the league office at 216-566-4622 or visit the MAC online at mac-sports.com.


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Overview• It is just as important outside venders and partners understand the Zips Athletics brand as it is for the mem-bers of the Department of Athletics. It is a top priority to work continuously with these venders and partners to strengthen the Zips Athletics brand, and present its logos consistently and correctly.

Logo Usage• When creating an advertisement using the Zips Athletics brand, the ad should include the primary logo of the department, the Head A Logo. Guidelines and usage requirements for using the Head A Logo can be found on pages 6 and 7 of the brand guide.• The Head A Logo should be sized no less than 50 percent of the vender/partner’s primary logo and should not exceed the minimum size requirements (0.3” tall) for logo usage as noted on page 13 of the brand guide.• The primary wordmark, secondary logos, sport-specific logos or sport-specific wordmarks may not be used on an advertisement without prior approval from the Zips Athletics Marketing Department.

Primary Colors and Fonts• Although it is not required when creating an advertisement, Zips Athletics asks that a vender or partner use the primary colors (Akron Blue, PMS 282; Akron Gold, PMS 871) and primary fonts (Akron and Avenir) whenever possible. Information on the primary colors can be found on page 4 while the primary fonts can be found on page 5 of the brand guide.

Photographs• When using photography in advertisement creation, a vender/partner cannot use an image of current student-athletes. • Please contact the Marketing Department to check the guidelines for photograph usage or to request appro-priate images.

Review and Approval• In order to ensure brand compliance, the Department of Athletics has the right to review and approve the use of its brand. This review process will only be used to approve the brand usage and will not include other elements pertaining to the vender or partner’s brand, nor the design of the advertisement itself.


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APPAREL

Frequently Asked Questions• Why have a licensing program?A trademark licensing program gives Zips Athletics control over its logos and marks, thus, ensuring the quality and consistency of all of Zips Athletics’s merchandise. It also enables Zips Athletics to generate revenue from the sale of merchandise bearing its logos and marks. The revenue is used to support and enhance many programs campus wide. Outside of Zips Athletics, the trademark licensing program creates a cooperative and positive working relationship with the manufacturers and retailers who work with Zips Athletics.

• What qualifies as a trademark?Any mark, logo, symbol, nickname, letter(s), word(s) or combination of these that can be associated with Zips Athletics qualifies as a trademark.

• What products can be licensed?Students, alumni and fans generate many great ideas for new University products. Products will be considered and must be approved by Zips Athletics’s Licensing Coordinator. No products will be licensed without the ap-proval of the Licensing Coordinator. This ensures all products associated with Zips Athletics are of high quality and good taste and, ensures the non-approval of potentially hazardous items.

• Who needs a license?Anyone wishing to use the marks, logos and symbols of Zips Athletics must obtain a license.

• I want to sell merchandise bearing University trademarks. Do I have to be a licensed vendor?If you wish to sell merchandise bearing University trademarks you produce, you must be a licensed vendor. How-ever, if you wish to sell merchandise bearing University trademarks and do not produce any of the merchandise you are selling, you do not have to be a licensed vendor. With the proper business permits, anyone can sell of-ficially licensed merchandise as long as it is purchased from a vendor licensed to produce emblematic merchan-dise for Zips Athletics.

• What if you do not get a license?All products must be approved by the Licensing Coordinator. Failure to obtain a license or approval from Zips Athletics’s Licensing Coordinator would be grounds for the seizure of all non-approved merchandise bearing Zips Athletics’s marks. It also could result in jail time and numerous fines if convicted.

• Can an alumni or student group sell products using Zips Athletics’s marks as a fundraiser?Before contacting local manufacturers regarding new products, designs, or an idea for a fundraiser, check with Zips Athletics’s Licensing Coordinator. They will be able to identify local manufacturers to produce the items, saving everyone time and effort.

• Do products used for official University business have to be produced by a licensed vendor?All products bearing a University trademark must be produced by a licensed vendor. While products intended to be sold as a fund raiser for Zips Athletics are not exempt from royalties, products intended for the internal use by University Departments, Clubs and Organization may be exempt from royalties. Contact Zips Athletics’s Licens-ing Coordinator if you have a question regarding the exemption status of product you wish to order.

• What about using Zips Athletics’s name or logo on a Web site?Every use of Zips Athletics’s trademarks requires permission from Zips Athletics and the Licensing Coordinator. The World Wide Web has made it easy for alumni, fans and supporters to build web pages with Zips Athletics’s name and logos, and Zips Athletics appreciates this support. However, federal trademark laws require that Zips Athletics control its name and marks; therefore, Zips Athletics must be very selective in granting permission in these and all instances. For more information, contact Zips Athletics’s Licensing Coordinator.

• Who is responsible for the licensing and merchandising program? Bryan Huettmann Director of Merchandising and LicensingPhone: (330) 972-2639Email: [email protected]


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PRINt CORResPONDeNCe

Print Correspondence Overview• Stationery – especially business cards and letterhead – is one of the most frequently used vehicles for present-ing the Zips Athletics brand. Consistent imagery strengthens our overall brand recognition. The department stationery system is designed to ensure consistency across all Zips Athletics communications.• Our stationery system is designed to provide a unified identity for the department of athletics.

Letterhead• The letterhead for Zips Athletics was designed to create a strong brand image across all sports and units within the department. • When printing on the official department letterhead, please use the Avenir Book or Arial Regular fonts. The preferred font size is 10 pt. See page 5 of the brand guide for more information on proper font usage.• To order letterhead, contact Printing & Copying Services at (330) 972-7407.

Mailing Guidelines• The correct mailing address for Zips Athletics is: <Individual Name and Title or Department/Sport Name> University of Akron Department of Athletics <Street Address> <Building and Office Number> Akron, OH 44325-XXXX• It is important to use this specific format on your stationery envelopes and anytime you give out your mailing address to ensure the consistent presentation of the department brand and the proper delivery/return delivery of all mailed correspondence.

Business Card• As one of the most used, if not the most used form of print correspondence, the business card is often the first impression of the print brand. It is important that all business cards follow the Zips Athletics brand.• To order letterhead, contact Printing & Copying Services at (330) 972-7407.

T H E U N I V E R S I T Y O F A K R O ND E P A R T M E N T O F A T H L E T I C S

The University of Akron Department of Athletics 373 Carroll St. | Akron, Ohio 44325 | Phone: (330) 972-7468 | Fax: (330) 374-8844

GoZips.com | Twitter: @FollowTheRoo | Facebook: AkronZips | YouTube: ZipsAthletics

Letterhead


<NAME><Title>

James A. Rhodes Arena373 Carroll St. | Akron, Ohio 44325

Office: (330) 123-4567 | Mobile: (330) 123-4567Email: [email protected] | Fax: (330) 123-4567

Website: GoZips.com | Twitter: @FollowtheRoo

Business Card


James A. Rhodes Arena373 Carroll St. | Akron, Ohio 44325 Website: GoZips.com | Twitter: @FollowtheRoo

Envelope


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eLeCtRONIC CORResPONDeNCe

Electronic Correspondence Overview• Probably the most-used form of correspondence is the email. Even something as simple as your University of Akron email address or your email signature can impact the brand.

Email Signature• When it comes to your email signature, use one of the following formats for your signature. • When sending an email, please use the Avenir Book or Arial Regular fonts. The preferred font size is 10 pt and the suggested font color is black. See page 5 of the brand guide for more information on proper font usage.• The primary option contains your full information. The secondary option shortens the line spacing, and the truncated option can be used for departmental email or for mobile devices.

Primary Email Signature<Full Name><Title>Department of AthleticsThe University of Akron

Mailing Address | Akron, Ohio 44325Office: (330) 123-4567 | Mobile: (330) 123-4567 | Fax: (330) 123-4567Website: GoZips.com | <Social Media Link(s)>

<(Optional): Quote/Secondary Link>

Secondary Email Signature

<Full Name> | <Title>Department of Athletics | The University of Akron

Mailing Address | Akron, Ohio 44325Office: (330) 123-4567 | Mobile: (330) 123-4567 | Fax: (330) 123-4567Website: GoZips.com | <Social Media Link(s)>

<(Optional): Quote/Secondary Link>

Truncated Email Signature

<Full Name> | <Title>Department of Athletics | The University of AkronOffice: (330) 123-4567 | Mobile: (330) 123-4567 | Fax: (330) 123-4567

Email Header• Although it is not required for use in emails, it is suggested that the use of the standard email header be used when sending out press releases, official documents, etc.

10 pt Avenir Heavy or Arial Bold10 pt Avenir Book or Arial Normal

2 spaces before and after divider






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Social Media Overview• The ever-evolving world of social media has provided an incredible source of outreach to Zips Athletics and the world of college athletics as a whole. From Twitter and Facebook to blogs and podcasts, making sure our brand is consistent in this form of communication is just as important as our print and electronic correspondence.• It is important to remember that when you refer to Zips Athletics in your social media platforms, you impact the overall department brand. While these platforms are called “social” media and not “professional” media, be sure to use the correct department logos, marks and brand names in your pages and messages.• It is also important that proper etiquette is used when interacting through any form of social media. The use of foul language, sexist, racial or other demeaning comments are not acceptable. A social media account is not only a direct reflection upon the owner/manager of the account, but the Department of Athletics and The University of Akron as a whole.

Twitter• The External Relations Department has created a social media brand. Each coach and/or program has a pres-ence on Twitter.• When creating a new Twitter account, either coach, program, department or staff, it is important to create your Twitter handle in the same manner as the current Twitter accounts. For a team or staff member, please use Zips and your first name (@ZipsJohn or @ZipsFB). Before making the account active, please check with a member of the External Relations Department with questions and to make sure the account is properly set up and added to the department’s social media directory.

Facebook• The External Relations Department has created a social media brand. Each coach and/or program has a pres-ence on Facebook.• When creating a new Facebook account, either coach, program, department or staff, it is important to create your Facebook handle in the same manner as the current Facebook accounts. For a team or staff member, please use Zips and your first name (facebook.com/ZipsJohn or facebook.com/ZipsFB). Before making the account ac-tive, please check with a member of the External Relations Department with questions and to make sure the account is properly set up and added to the department’s social media directory.

Other Forms of Social Media• As other forms of social media grow and are created, brand guidelines to ensure the proper portrayal of the Zips Athletics brand will be drafted and disseminated.


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DIGITAL MEDIA

Digital Media Overview• Since the start of the 2010-11 athletics calendar, Zips Athletics has placed a strong emphasis in creating new and original digital content for consumption by the general public. This progressive plan included the expansion of online streaming of nearly all University of Akron sporting events, as well as feature content ranging from event previews and recaps to student-athlete vlogs and sport-specific virtual guides.

Video Production• All videos must use standard and approved lower third graphics. This includes the Head A logo and the indi-vidual’s full name and accompanying title. See pages 6-7 of the brand guide for more information on proper usage of the Head A logo.• At times, certain videos may require a brief advertisement placed at the beginning of the video as part of a contractual agreement with a sponsor, partner or vender.• Branding on videos must include IMG visual elements when applicable. The only exception being the PNC Wagon Wheel Challenge events where the PNC logo must be present.• Videos must be framed correctly, with subject’s full face visible and centered on screen.• When posting videos to YouTube, all descriptions and tags must include the following search terms: Akron, Zips, Athletics, (Specific Sport), Name of person being interviewed. This increases the searchability of the video.• Video quality is subject to review from the department for New Media. Scratchy, overly loud or poor quality videos may be removed or edited upon discretion.• The New Media Department reserves all rights to review, edit and re-post any videos associated with the De-partment of Athletics on all associated social media accounts.

Web Site Management• The layout and design of GoZips.com is one that is unique to Zips Athletics. When creating new Web content, please keep in mind the following items.• All content must adhere to the brand guides outlined in this guide, including the proper usage of all fonts, logos, verbage, etc. • All Web pages must be approved and reviewed by the External Relations Department before activation.• The templates created for GoZips.com shall not be altered in any way. Please contact the New Media Depart-ment for any questions or requests to change a Web page template.• When formatting photographs for use in the main rotator on GoZips.com, artwork should be sized to 600 pixels wide by 450 pixels high. • When applicable, save artwork and images as .png files. If not applicable, images should be saved as a .jpg.

eNewsletters• When creating and designing eNewsletters for dissemination, it is suggested that the designer work with the Athletics Communications and/or New Media Departments to ensure brand compliance.• All content must adhere to the brand guides outlined in this guide, including the proper usage of all fonts, logos, verbage, etc.

Photography• When using photography on GoZips.com, it is not required to include a byline and media outlet for all photog-raphy taken by a photographer hired by Zips Athletics.• In the case a photograph or photographs are used from an outside source, please include the person’s name and organization in the following format: Courtesy of John Smith, Anywhere Newspaper.

PowerPoint• When creating a PowerPoint presentation, it is important to use the official University of Akron Department of Athletics template. This template follows all brand guidelines and can be adjusted to fit the needs of a particular department or sport. This includes the addition of department and/or sport-specific logos, wordmarks, etc.• Please contact a member of the Athletics Communications staff with any questions regarding the PowerPoint template or for assistance in adjusting the template to fit the individual needs of your department or sport.


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Style Guide Overview• When producing materials, such as banners, posters, press releases, memos, letters and correspondences, it is important that the copy you draft be consistence with that of the overall brand. The “brand voice” is how the Zips Athletics brand is expressed in words. Please keep in mind the following guidelines when communicating the “brand voice.”

Alumnus, Alumna, Alumni, Alumnae• Alumnus (alumni in the plural) refers to a man who has graduated from a school. Alumna (alumnae in the plu-ral, but rarely used) refers to a woman who has graduated from a school. Alumni refers to a group of men and women.

Dates• When referring to month and year, add a comma after the year unless it ends the sentence. However, do not add a comma following the month unless a date is used. The month should be spelled out completely. For ex-ample, August 2012. • When writing out a date that includes day, month and year, the day should be spelled out while the month should be abbreviated. For example, Tues., Jan. 1. • Use the numeral only when referring to the date. Do not use 1st, 2nd, 3rd, etc.• Do not use the numerical version of a date (01/01/2012) for any materials for public consumption.

Em Dash• Put a space on both sides of the dash in all uses except the start of a paragraph. For example, Zippy has two favorite colors – blue and gold – and is a big fan of all sports.

State Abbreviations• Do not use the two-letter ZIP code abbreviations in text. Do not abbreviate Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Texas and Utah. Use the two-letter U.S. Postal Service abbreviations only with full addresses.• Similarly, when referring to both a city and state, add a comma after the state. For example, Akron, Ohio.

Telephone Numbers• When referring to a phone number, please use the following format: (330) 972-1234. It is also acceptable to use the extension code (x1234) for on-campus correspondence.• When referring to an 800 number, please use the following format: 1-888-99-AKRON.

Times• When referring to a specific time, it is important to use figures.• When writing a time, use the hour and minutes, even referring to the top of the hour (7:00, 3:30, etc.).• Use periods (a.m. or p.m.) in body copy. “AM” and “PM” are acceptable for marketing and advertising materi-als, online or when space constraints exist.• All times should include the eastern time zone designation ET and should be adjusted for events in different time zones (a 4:00 p.m. CT event should be displayed as 5:00 p.m. ET). The ET abbreviation is only needed for the first time reference of a document.

Titles• Capitalize and spell out when a title precedes a name. • Lowercase and spell out titles when not used with an individual’s name. Do not capitalize unofficial, informal, shortened or generic names.• Very long titles are more readable when placed after a name.• Use “Director of Athletics,” not “Athletics Director.”

GoZips.com• When referring to the official Web site of Zips Athletics, please use GoZips.com. “Go” and “Zips” is always capitalized. Do not include”www.” at the beginning of the Web site address.


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LOGO CREATION

Logo Creation Overview• In an effort to maintain the overal brand of Zips Athletics, it is important that all new logos follow the guidelines that make up the Akron brand. By following these standards, all new logos will have a look and feel that mirror the brand standards set forth while allowing for creativity in the creation of new logos to help promote the sports and departments that comprise Akron Athletics.

Logo Creation Process• Before creating a logo, it is important that the person, sport or department contact the External Relations De-partment at (330) 972-7468 to discuss the logo design and to obtain initial approval for the creation of the logo. • For internal personnel and departments, please contact a member of the External Relations staff, including the marketing and/or athletics communications staff. • For individual sports, please contact your team’s sports information director or a member of the marketing staff. • For third-party vendors, please contact your point-person or a member of the External Relations staff, including the marketing and/or athletics communications staff.• When creating a logo, it is important to use the brand guidelines detailed within the Primary Brand portion of the brand guide (pages 3-16).• It is important that the Head A logo be used in every newly created logo. If the Head A logo (see page 6) cannot be incorporated into the design, please work with your contact in the External Relations staff to find an acceptable alternative. An acceptable alternate logo to use can be the Fear the Roo logo (see page 9).• A review process of all logos will be completed before the logo goes into final production. This includes a review by all associated members of the External Relations staff in addition to and personnel, coaches, etc. for which the logo will be created. There will not be a set limit on the number of reviews for each new logo.• Before the logo is placed into circulation, final approval must be obtained through the External Relations de-partment. At that time, a set of guidelines can be created to ensure the proper usage of the logo is followed and that the logo is added to the brand guide.

akron athletics brand guide

Documents

primary wordmarks

logo usage

primary colors

athletics department

improper usage primary

advertising overview

primary fonts

branding guide