ake edlund sics-openday-2011
DESCRIPTION
Title:Cloud Computing and StartupsAbstract: Early stage companies, typically referred to as startups,usually have very small resources to play with and, at the same time,a strong demand for flexibility and scalability. To be able todevelop business ideas into services quickly, and at the same time beable to adopt to the customer feedback is vital for these companies.Cloud computing brings the ability to scale both technologically andbusiness-wise using pay-as-you-go paradigm, allowing the users toconcentrate more resources and time on their ideas. The match betweenstartups and cloud computing was identified early, making many of thestartups early adopters of this paradigm shift. In this presentationwe look more closely on how cloud computing accelerates the highlyiterative innovation cycle for startups. A number of examples isgiven, we also discuss how cloud computing changes the overalllandscape for startups and investors in startups.TRANSCRIPT
Cloud Computing&
Startups
SEED ACCELERATOR
C!C
Uppsala, Rice, Berkeley, Technion
CycoreEU-Supply
Ericsson Business InnovationSony Ericsson
Parallel Systems
Co-founder
Founder
Coach
Seed Accelerator19
93
201
1
Startups Academia Industry
KTH-SICS Cloud Innovation Center
Åke Edlund - “academic entrepreneur”
And advisor at
Cloud Day 14/9
What do you expect from cloud computing?More flexibility
Cost savings
Better scalability
Complexity reduction
More (core) business focus
Collaboration
Switch from CapEx to OpEx
Green IT
Advanced technology
Better functionality
Improved security
0 20 40 60 80
Source: KPMG the Netherlands, 2010
SaaS user
PaaS= SaaS provider= IaaS user
IaaS
Web applications
Utility computing
How to chose: “The Cloud Mindmap”Want ready to
go services
Want high level tools to create my own services
Want bare metal resources
Cloud Infrastructure(e.g. Physical/Virtual Hardware)
Cloud Storage(e.g. Database)
Cloud Pla7orm(e.g. App Server)
Cloud Services(e.g. Web Services)
Cloud Applica5on(e.g. SaaS)
Cloud Clients(e.g. Browsers, Devices)Lock-in
There’s no free lunch...
When to (maybe) use Clouds today?
Time limited tasks
Pilots
Peaks
Startups Cloud
2002. Stockholm. Startup. A typical Saturday evening...
- 3 months of buying- Weeks to get it right- 1 month of POC- Years of ownership
Example
- 3 months of buying- Weeks to get it right- 1 month of POC- Years of ownership
2002. Stockholm. Startup. A typical Saturday evening...
Example
Using clouds
Example
Example
Example
Runs on Amazon
Example
VerySolid
Asimus
SICS = Startupswww.sics.se/spin-off
What’s next? How to increase the number of
startups from SICS?
?
SEED ACCELERATOR
Creating Startups from Scratch
Helping Existing Startups & Innovative Companies
X2-jobs - a way to start startups from scratchSEED ACCELERATOR
Book
SICS
StartPoF
PilotPresent
Share Project
SEED ACCELERATOR
Researchers goes business
Book
SICS
StartPoF
PilotPresent
Share Project
SEED ACCELERATOR
Researchers goes business
Pragmatic approach:
Attract early adopters, and develop in paralell
Learn from earlier SICS cases - and others
x2-jobs (9m)! startups (3m)! pilots (>2m)! studies (>1m)!
x!
x!
KTH Innovation
KTH-SICS Cloud Innovation Center
SEED ACCELERATOR
SICS Seed Accelerator helping Attendium and Severalnines
SEED ACCELERATOR
SEED ACCELERATOR
sics.se/seedaccelerator fortune1m.com
Thanks!
“You miss 100% of the shots you never take.” Wayne Gretzky (thanks, John Greathouse)