ajmal portfolio

Design PortfolioAjmal AM

PG product DesignMIT’s Institute of Design

Personal Data Design Projects

Ajmal AMSargam Harithapuram ColonyChevayur,Calicut-673017KeralaIndia

Phone : +919881252969

Email : [email protected]

Graduation project – Demag Cranes & Components

Design of cabin for Overhead Crane, Improvement of Safety, Ergonomics of Crane

Internship – Onida ElectronicsConcept design of Low cost washing Machine for India

Design of Retail fixtures for Disha Retail Fixtures

Design of a new Do It Yourself package for white Cement for Aditya Birla White

Cement

Design of a tripod selected as one of the best ten concept by Manfrotto Italy in “Wow creativity contest- 2009”

Design research, problem identification and analysis

Extensive knowledge of manufacturing and pro-duction processes

Good knowledge of plastic product design ; tools and moulds

Good Communication skills ;Loves to work in teams and has the ability to visualize concepts through sketches, renderings, charts,mood boards, scenarios and mockups

Travelling, photography, Reading, Music

System Design: Transit System for Pune

Technically Complex Product design: Design of a concrete mixer

Design for Special Need: Design of a hearing aid for deaf

Display and Control: Design of a control panel for injection moulding machine

Design Intern –Demag Cranes and Components Ltd(6 months Graduation project)

Design intern – Onida Design Studio( 1 month academic internship)

Trainee Tool Engineer- Minda Industries Switch Division

Post Graduation (2007 - 2010)

Product design

MIT Institute of Design, Pune

Under Graduation(2003 - 2007)

Tool and Die Making

NTTF Tellicherry, Kerala

Contact Industry sponsored

Achievements

Design Skills Academic

Industrial experience

Education

Date of birth : 05.11.1985Languages known : English,Hindi, Malayalam

Interests

Operator CabinThe brief from Demag cranes was to develop a new op-erator cabin for use in their various overhead cranes. Demag being a global brand wanted a cabin which was designed to meet all the safety standards and which would full fill all the operator needs and aspirations.The new concept was designed keeping in mind the ba-sic requirements of ergonomics safety aesthetics and manufacturing. Visibility and user comfort were the main parameters which drove the design. the design language was evolved to suite the manufactur-ing and aesthetic requirements of the crane.

Duration : 20 weeksType of Project : IndividualIndustry Sponsor : Demag Cranes and Components

Design ofOverhead Crane &

Research / Analysis / Ideation/ Build

User ResearchMarket Research

Analysis and Synthesis

Interior planning & Packaging

Broad legs of the crane makes visually very strong and

Insights

The support for the arm was a main pain area for most of the operators

The Crane structure causing hindrance to visibility

Space inside the cabin were less

The dimensions are not according to Indian anthropocentric data.

Cleaning of glass were difficult due to fixed glasses

Instructions were provided in foreign languages

Communications with the ground staff is difficult

Stressed Body Parts

Neck

Upper back

Lower back

ArmsKnee

Shoulder

Needs & Aspirations

Mood board

Inspirations

Conceptualization/Visualization

• Dimensions -1.5m X 1.7m X 2.1m

• Increased platform space around the cabin• User friendly and more comfortable• Open able and sliding windows• Reduced Sound and vibrations• Improved Visual reach• Enhanced aesthetics

New Cabin

Scaled model 1 : 8

Canopy design: HoistCanopies which were designed to protect the hoist from environmental conditions. Depending on the environments canopies of sheet metal and FRP were separately designed

Sheet metal canopy FRP Canopy

The design brief from Onida was to create a new con-cept for washing machine . India being a very large market and having a very large population at the Bop Onida wanted a new concept for entering into that segment.

Research concluded that the there were very less number of models in the lower segment and a oppor-tunity for a new product existed. Cost was also a ma-jor concern due to the target group selected.

The new concept was to sell the washing and drying motors separately. So that the customer can first buy only the washer and then later upgrade to a dryer.the washing machine has a wash motor at the bottom and the spin motor at the top. The machine has two tubs one inside the other. The spin tube rotates only when the spin motor is connected on top.

In collaboration with Onida design studio, Mumbai

Duration : 6 weeksType of Project : Individual

Washing machineDesign of

User research Insights

The users perform other tasks while washing clothes in a washing machine

Transferring of clothes into the spinning chamber is a difficult process

Semi automatic is preferred due to water shortage problem

It is difficult to complete the washing process once when the power is gone

Washing machines are kept in the bathroom or kitchen

Research / Analysis / Ideation

User Research Market Research

New concepts for washing machine

Price Segment

Market InsightsWindow size of the machine is not a driving factor decision while buying

Pulsator gimmicks influences the customer a lot

No. of features are usually compared while buying the machine

LG and Videocon are the most selling machines

Final decision is taken at the shop

Influences – sales person, neighbors, ads, discounts, good looks plays part

Attractive advertising helps selling the products

Focus Area

Concept Generation

Stable Functional

Pure

Cleanliness

User’s EnvironmentMood board

Hygiene

Reduced the effort

Low costLess space

Spinner

First time buyers

Washing machine

Clean clothes

Note : Certain data and analysis have not been included due to confidentiality reasons

Capacity - 5kg

Washing and drying in the same drum

Low cost

Water indicator

Upgradable from washer to spinner.

Compact

Final Concept:Working:

The machine has two concentric tubs where both washing and spinning is done in the same tub.The wash motor is at the bottom and the spin motor on top.

Concrete mixerDesign of

The focus of this project was to develop capabili-ties to analyze comprehend nuances of develop-ing products with significant level of complexity. Also to understand user & context related needs in specific area and to develop user friendly prod-uct systems

Need statement : To design a concrete mixer


Research/ Analysis / Ideation

Market Research

User Research

Analysis & Synthesis

Study of manufacturing techniques available

Insights

The physical force required is too much.

The wear out of the gears and maintenance was also a major issue

Ergonomics of the user had to be improved

To create a product differentiation in the market as all the products looked the same

To bring a machine characteristic into the product through design

Ergonomic issues for the userStressed body parts

Focus area

Task Analysis

Cause & effect diagram

Priority chart

Final Concept

An archimedes screw is driven by the motor inside the drum. When the screw rotates in one direction it mixes the cement whereas in the op-posite direction it pushes out the material from the drum.

Advantages • No tilting of the drum required• Ergonomically easy handle• Weight is supported on the drum, so gear

wear out would be less

klear. hearing aid

The goal for the course was to sensitize with design-ing products for people with special need. To empa-thize and understand various needs and difficulties in designing products for people with specific diffi-cultiesThe hearing aid is designed as a fashion accessory targeting women above 30. The product brings a paradigm shift in the consumer’s psychology about wearing an aid. The product is designed in such a way that rather than becoming a necessity it be-comes a fashion statement to wear the hearing aid .


Flow

Nature

Organic

Target GroupWomen :Above Age 30

Integrated bluetooth in a hearing aid

Directional microphone

Interchangeable colours

Distortion free and enhanced hearing

Rechargeable battery

Display & ControlThe objective of this course was to study and analyze the display and control panel of any machine and to come up with a new design which would improve its functionality.The display which I had chosen was of an injection molding machine. Moulding machine displays are critical and chal-lenging in terms of their usage. The direct relation of the control of the machine to the production volume makes it even more critical. The project also gave a good opportu-nity to work on a moulding machine


Design of Buttons, Symbols & layout

Workflow Analysis

1:1 model made in MDF

Design of new workflow

Insights found during research

• The machine is operated by low skilled operators.• It is difficult to load the mould and operate the machine by one person.• The proximity of the control panel to the user while operating a semi operated mould.• The indicating lights and language used is confusing and misleading.

Features of the final concept

• Detachable control panel

• Text buttons are replaced by symbols which can be easily understood by the workers.

• Magnet attached on remote so that it can be kept on vertical surface of the machine while working.

• Better interface functions grouped based on the moulding operations, easiness in op-eration.

Research/ Analysis/ Ideation/ Build

Packaging DesignThis project was done in collaboration with Aditya birla white Cements to develop a new type of package for white cements. D.I.Y ( Do It Yourself) package was designed out of corrugated sheet with laminated inner sides. The packet once opened becomes a container for mixing of cement for application. The target group was the young generation in tier I cities.After the design and presentation of the package a market research was done along with the marketing team of Birla white to obtain feedback for the new package

Duration : 6 weeks

Type of project : Individual

In collaboration with Aditya Birla white Cements

Research/ Analysis/ Ideate/ Build/ Test

Problem areas identified

Mixing of white cement

Graphics for the packet

Retail packaging

Insights

Existing Packaging Available

Evaluation of the Concept

Area or container for mixing of cement

Contamination of cement and Wallcare putty while mixing it from sand

Wastage of some amount of material

Lack of space n flats and homes

Mixing of cement in a plastic bucket

Difficulty in mixing

Cleaning the bucket after use

Reluctance in reusing the bucket

Final Package submitted

Abstraction


Final Motif Conceptualization

Inspired from NatureThe pesticide spray was designed by taking inspi-ration from the form of a cockroach which was part of the course advanced form studies.The lines and organic form were the main charac-teristics of cockroach which were inspired to make the product. Also the antenna of the cockroach were transformed into the pipe and the pump for the pesticide sprayerThe form brings in direct association of the product to the function it performs . The product could also act as a brand for the pesticide control people.

Model making


The objective of this course was to make a scaled model of an existing product. I had selected a circular hand saw and made a 1:1 scale since it was more challenging in terms of precision materials like MDF, HIPS, aluminum and mild steel were used for this model. All operations like cutting, filing ,milling, turning, sanding, etc was used. My experi-ence in mould making and machining operations came in handy during this course.

Selected among the top ten entries by Manfrotto Italy

Mutanto.Mutanto, is a tripod which has a heavy baseand a large radius at the bottom. Due to the weight at the bottom and the radius the tripodswings which can add motion bringing in more fun in photographs. The tripod stays straight at a slope too

Tripod in open condition can be used as a normal one

Heavy Base and the radius gives it the swinging motion

Flexi ChairThe Flexi chair was developed as part of the material explora-tion course. The objective was to use a material to its maxi-mum utility. The chair can seat up to 5 children. It also brings a fun element due to the shapes which it can achieve.

Duration : 2 weeksType of Project : Group

Thank you!Contact

phone : +919881252969

Email: [email protected]