aiub
TRANSCRIPT
Agenda Elevator Pitches (Intro)
Group Presentations & Feedback
Recap: Elevator Pitches (things to keep in
mind for your final draft)
Internet Integration /Introduction to
various tools
The Pitch
Assemble the whole team at the front of
the class with your pitch person in front
Don’t go overtime!
Have fun!
Elevator Pitch Introduce yourself and your team (Team
Members and Team Name)
Remember to smile from time to time!
The Pitch
Tell us what you are pitching (short title)
Tell us what problem you are trying to solve
Start by laying out your value proposition
Questions
Value Proposition
How exactly does your product or service benefit a
single client or customer?
Show how by buying your product or service, a
client can make money from it or lower their costs
or do both
Introduce some ‘pixie dust’ or differentiated value
Create a sustainable enterprise with a long term
competitive advantage
What is a Message Map
Precedes 2-minute Elevator Pitch
Summarizes your value proposition
Forbes Contributor Carmine Gallo’s recommends creating visual display of your story on one page
But start with twitter-friendly (140 characters or less) message summarizing (one) over-arching purpose underpinning your mission, organization, enterprise, value proposition
What is a Message Map
Message maps, according to Gallo,
work each and every time with complex
concepts, products, services
More complex it is, more you need
message map
www.aiub.edu
What is a Message Map
Allows clear, concise communication not only by leaders but also frontline, customer-facing employees, developers, product managers, sales people, marketing agencies as well as enterprises upstream and downstream in business ecosystem
Explains what you do in 15 seconds!
Gallo on YouTube: http://youtu.be/phyU2BThK4Q
What is a Message Map
Next add three or four supporting points
Adding depth and understanding for your audience
What it is you do and can do for customers, suppliers,channel partners, employees and community—yourstakeholder ecosystem
Expanding on each of your three or four main points byadding a few bullet sub-points
Sub-points need to be specific—data, examples,statistics, stories
Skuzzles
creates limited
edition classic
posters
UniqueHigh-
Quality
Customer
Connecti
on
1. World-renowned
artists2. Limited # posters
3. Limited sale time
1. Deep understanding of
customer and culture
2. Continuous feedback loop
1. Silk-screen printing
2. Kraft-tube shipping
3. Major motion
picture licensing
B
O
D
Y
http://youtu.be/yB4eTf_WfEw
The Pitch
Re-record YouTube pitch and submit URL
for next week
Read the following:
http://www.dramatispersonae.org/?p=87
Elevator Pitches – more
references
How to make an EP, Sean Wise
http://www.youtube.com/watch?v=Tq0tan49rmc
Elevator pitch twist
http://www.youtube.com/watch?v=98WlZJqscVk
“We put your brand in their hand”
http://www.youtube.com/watch?v=i6O98o2FRHw
6 Elevator Pitches for the 21st Century
http://www.youtube.com/watch?v=XvxtC60V6kc