airtel presentation1

8/3/2019 airtel Presentation1

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AIRTEL COMMUNICATION

Airtel is a brand of telecommunication services in

India operate by Bharti Airtel . Airtel is the

largest cellular services provider in India in termof number of subscribers. Bharti airtel owns the

airtel brand provides the following services under

the brand name airtel:

Mobile services(using GSM technology)

Broadband & telephone services(fixed line ,

internet connectivity)


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Airtel has presence in all 23 circles of the country

and cover 71%of the current population.

Airtel founded by:7th July 1995

Product : Fixed line & mobile telephony,broadband, fixed line internet services, digital

television, iptv and network services.

Employee :22858 (june 2011)


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MARKETING STRATEGIES

The basic marketing strategies that are use by

the airtel company of

manufacturing process

Technology Production policy

Advertising

Collaboration

Export scenario

Future prospect

Government policies.


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In todays world of cutthroat fierce competition ,

it is very essential not only to exist but also excel

in the market. Todays market is enormously

more complex. Hence forth , to survive in themarket , the company not only need to maximize

its profit but also needs to satisfy its customers

and should try to build upon from there.


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COMPETITIVE STRENGTH

Bharti airtel- venture believes that the these

elements will contribute to the company success

as an integrated telecommunication services

provider in India and will provide the companywith a solid foundation to execute its business

strategy:

Nationwide footprint : approximately 92% of

Indias total mobile subscribers resided in the

companys fifteen mobile circles. These is circlescollectively accounted for approximately 56% of

Indias land mass.


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Focus on telecommunication to enable the company to

better anticipate industry trends and capitalize on

new telecommunication . related business

opportunities.

The strong brand name recognition and a reputation

for offering high quality service to its customers.

Quality management team with vision and proven

execution skills.

The companys strong relationship with internationalstrategic and financial investors such as singtel ,

warburg pincus , international finance corporation &

asion infrastructure fund group.


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MARKET SEGMENTATION

Geographical segment (metropolitans & cities)

Demographic segment (middle income group)

People age group of 20 to 30 years.


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TARGET MARKET

People who living in cities and towns.

Poor or middle in come group people.

Youngsters in big cities.

Businessman.


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MARKETING MIX

Price:-low price strategy.

Place:- maximum outlets and service centers.

Product:-verities available for various group.

Promotion:-verious schemes for pre-paid andpost-paid.


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THE INDIAN TELECOME MARKET

Indian telecom industry is growing at a great

pace & India is expected to become a

manufacturing hub for telecom equipment.

Indian telecom equipment manufacturing sector

is set to become one of the largest sectors globally

by 2010. Due to rising demand for a wide range of

telecom equipment, particularly in the area of

mobile telecommunications, has provided

excellent opportunities to domestic and foreigninvestors in the manufacturing sector


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ENORMOUS OPPORTUNITIES OF INDIAN

TELECOM MARKET.

The Indian telecom market is expected to grow

three fold by 2012 & market size over US $ 8

billion. Moreover the government has set a target

of 20 million broadband The National Telecom

Policy 1999 targets tele-density at 15 per cent by

2010. This will entail an investment of US $ 40-

50 billion over the next 6-8 years.it is expected

that by the year 2010 there will be over 500

million subscribers in the Indian telecom market.Cellular subscriber base is projected to grow at a

CAGR (Compounded Annual Growth Rate) of 48

per cent & expected to reach 88 million in 2012.xt

6-8 years connections by 2010


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CORPORATE ORGANIZATIONAL HIERARCHY

CHART


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In todays world of cutthroat fierce competition, it

is very essential to not only exist but also to excel

in the market . Todays market is enormously

more complex. Hence forth, to survive in the

market, the company not only needs to maximize

its profit but also needs to satisfy its customers

and should try to build upon from there.


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Every organization has to achieve its

organization goals. For this it is very essential for

an organization to know about the view of

consumers and their competitive products. This

survey research may be also aimed as to estimate

potential buyer for the product. The objective of

the study is asunder:-


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To know about customer acceptance of the

product. To suggest the steps for the sales

promotion of the product. To study the

requirement regarding to the future of the

product. To analysis the consumer perception

about the quality of the services. To find out

solution of customers problems.. To know how the

company has been successful in encountering the

aggressive marketing strategies of competitors.


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To identify the market performance of Airtelindustry .To study the market of Airtel Industryon big scale sector. Airtel has various parametersof marketing strategies: manufacturing process,

technology adopted, production policy,advertising, collaboration, export scenario, futureprospect for the two companies and governmentpolicies. To study the level of customersatisfaction in Airtel & study customer buying

behavior and factors which influence thepurchase decision process .To study consumerpreferences.To study the consumer trend intelecommunication sector.To study competitivemarketing strategies adopted by Airtel.


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The project is an extensive report on how theAirtel Company markets its strategies and howthe company has been able intackling the presenttough competition and how it is cooping up by the

allegations of the quality of its products. Thereport begins with the history of the products andthe introduction of the Airtel Company. Thisreport also contains the basic marketingstrategies that are used by the Airtel Company

of manufacturing process, technology, productionpolicy, advertising, collaboration, export scenario,future prospect and government policies. Thereport includes some of the key salient features ofmarket trend issues.

airtel presentation1

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