AIRLINE RESERVATION SYSTEM

ABSTRACT

Airline Reservations Systems contain airline schedules, fare tariffs, passenger reservations and ticket records.An airline’s inventory contains all flights with their available seats. The inventory of an airline is generally divided into service classes (e.g. First, Business or Economy class) and up to 26 booking classes, for which different prices and booking conditions apply. Inventory data is imported and maintained through a Schedule Distribution System over standardized interfaces. One of the core functions of the inventory management is the inventory control. Inventory control steers how many seats are available in the different booking classes, by opening and closing individual booking classes for sale. In combination with the fares and booking conditions stored in the Fare Quote System the price for each sold seat is determined.

EXECUTIVE SUMMARY

Indian Airlines is the oldest carrier in the domestic aviation industry. It has been the

main stay for domestic air travel in India for more than 45 years. With the arrival of other private

airlines, its interests have been hurt, but it is continuing it’s quest to be the leader in this industry.

During the research, the main objectives of the study have been:

a) To understand the perception of travellers towards Indian Airlines. b) Also to apprehend the perceptions of travel agents towards Indian Airlines.c) To know how Indian Airlines can improve its overall performance.d) The specific objectives are to improve service quality of Indian Airlines.e) To have a better marketing strategy.f) Market image of Indian Airlines as compared to its counterparts.

To find out the required information primary data was collected through self-administered

questionnaire for the passengers and travel agents and secondary data from library and the

internet. A sample size of 200 was taken including 150 passengers and 50 travel agents. The

passengers and travel agents felt that private airlines were better in certain service factors.

They also could identify a change in Indian Airlines, after the arrival of private airlines and

believed that it was overcoming it’s ‘I care less’ syndrome.

For analysis of the data, statistical tools, based on the data collected were used and comparative analysis was done.

Indian Airlines is a financially strong company and if it carefully plans it’s strategies, with more focus on passengers, it will remain the market leader.

PURPOSE OF THE STUDY

The purpose of the study was to understand the perception of travelers towards Indian Airlines, to apprehend the perceptions of travel agents towards Indian Airlines, to know how Indian. Airlines can improve its overall performance in terms of its marketing as well as its quality of services provided and total customer satisfaction and hence with the help of the above to assess the image of Indian Airlines in the market as compared to its counterparts viz. Jet air and Sahara Airlines.