Airline 2.0 - how the web helped launch an airline

or

Mo’ Money, Mo’ Problems

ALEX HUNTER

So what is Virgin America?

Had tough battle to get certified. US Domestic airline based in San Francisco. Founded in 2004.

That should be easy to sell, right?

Wrong.

We Couldn’t use the product.

Building Momentum

Empty planes are expensive.

Recycling(aka Using What Ya Got)

http://youtube.com/watch?v=x_YECJcfWko

http://www.boingboing.net/2007/05/18/boingboing-names-a-v.html

So is it really that hardto start an airline?

“

”

By this order, we propose to conclude that Virgin America is not a U.S. citizen ... and hence to deny its application for interstate scheduled air transportation of persons, property, and mail...

D’oh!

http://youtube.com/watch?v=CdK2ecxy9kU

Sometimes you’re just not cool enough.

(sorry but it’s true)

http://revision3.com/diggnation/2007-02-08/

http://revision3.com/diggnation/2007-02-08/

•The challenge is to get people to ACT on it

•From Diggnation alone, 3000+ people signed the petition, wrote their politicians and signed up for the mailing list.

http://digg.com/podcasts/Diggnation

http://boingboing.net/2007/08/08/getting-high-with-ri.html

HARNESSING THE RIPPLE EFFECT

EMAIL

BLOGS

On May 27th, 2007...

http://onboard.virginamerica.com/

Ok, enough about the past...

In the spirit of sharing...

explore.virgin.com/eye

Alex Hunteralex.hunter@virgin.comtwitter.com/cubedweller

Thank You