airdog pres
TRANSCRIPT
AirDog Team:
Connor WieckRyan McCrink Shanise Lukie
Emery Montelibano
What is AirDog?AirDog Drone• GoPro Accessory• Auto-follow drone • Great for any sport and outdoor activityAirLeash• Wrist sensor bracelet• Range: up to 300 metersAirDog App• Follow Me, Circle Around, Preset Sportshttps://www.youtube.com/watch?v=GOKW6PdHIp0
Series
Asking: $7,500,000 for 15%
Raised $1,368,000 in 40 days
Goal: $200,000
Demand / CompetitionDEMAND• 1,357 backers• Over $1.1M raised• RedBull early supporter for Surf Science ProjectCOMPETITION• DJI Phantom Quadcopter
o Priced between $700 - $1300o Remote control operated
Assembly of the AirDog at DC in Palo Alto
Supply Chain DesignStratasysULTEM
thermoplastic ordered,
MN
Electronics Manufactur
es
Software Developmen
t
App Developmen
tAirLeash
Components
HansaMatrixManufactorin
g, Latvia
Injection molds
manufactured
Retail costumers
Commercial costumers
Kickstarter buyers
Action sports
enthusiast RedbullGoPro
Finance
Business Plan:
-Costs
-Income
-Profits
Inventory• Located in Palo Alto, California• Electrical Components: Latvia• Thermoplastic Components: Massachusetts• HansaMatrix – Nordic and Baltic Company that
specializes in electronics, transportation, etc.• Currently, 1000 additional units of AirDog
electrical components are being ordered from Latvia
• Stratsys, a 3D printing company that specializes in thermoplastics
Risk AnalysisRisk Analysis Plan:1) Identify the risk2) Evaluate impacts (Understand the costs vs. benefits of the risks)3) Identify ramifications (identify the consequences of your risks)4) Assign risk ratings (Scaled between 1.00 to 5.00) 5) Compute and rank all of the risk6) Develop mitigation strategies (contingent upon different scenarios)Possible Risks:
- AirDog Drone not sensing possible obstacles and which may lead to collision (ex. Trees, jumps, buildings)
- Market risk (ex. Decrease in market share)- Technological Risks (ex. App malfunction)- Legal Risks (ex. Privacy issues)- Product Team Capability (ex. Small group, large
demand)
Location Decision• Possible Locations:• Palo Alto, CA*• San Diego, CA - GoPro• Edina, MA - Stratsys• Orge, Latvia – HansaMatrix
• Palo Alto scored the highest on the location martrix, though Massachusetts could also be a great location
• Priorities:• Close to Market• Quality of Life• Cheap Land • Climate
Location Decision
Sales and Operations
Corporate Responsibility to the
Consumer• Minimal risks of causing injury or hazardous
failure
• Safety features to protect itself and others from harm
• manual alerts the user of proper safety precautions
Corporate Responsibilities as a
Global CitizenEnvironmental• Hazardous waste• Wastewater• Stormwater• Air emissions• Boundary Noise• Green, biodegradeable
packaging
Social• Eradicating unethical
hiring and the exploitation of workers
• International Labor Organization
• United Nations• Electronic Industry
Citizenship Coalition• Fair Labor Association